Marketers struggle with ways to use social media effectively, and IKEA's CMO seems to have at least gotten it partly right with January's "Bring Your Own Friends" promotion. As one of its first forays into social marketing, IKEA targeted more than 430,000 Facebook fans and encouraged them to invite friends for a day of in-store freebies and discounts. The campaign helped the home retailer build its just-launched "IKEA Family" loyalty program members to one million strong.
Pages to are hidden for
"Brands go local, get social"Please download to view full document