#46 Acxiom/Computer Associates Silverado
AGE: 28 HOMETOWN: Little Rock, AK
MARITAL STATUS: Wife; Vici
CHILDREN: Makenna DRIVER: Dennis Setzer
Rob Morgan will be relishing his third straight season as the co-owner of the #46 Acxiom/Computer Associates Chevrolet. Morgan,
who drove the #46 Craftsman Truck entry for the first three seasons, has taken a more active role on the business side of the
steering wheel with his Morgan-Dollar Motorsports team.
Morgan was exposed to racing by his father, Charles, before he graduated high school. Charles, a Mechanical Engineering grad from
the University of Arkansas, became an avid racing enthusiast in his late 30’s and started to build and race his own cars when Rob
was a child. Rob’s interest blossomed and he soon found himself sharing time as a student at the University of Arkansas and
developing a racing career. He started competing at the professional levels in road racing in college, but also was able to graduate
with a degree in Marketing in 1996.
Rob was very successful in his road racing endeavors early in his career. His biggest accomplishment was a class win in the
prestigious Rolex 24 at Daytona, in 1996. He also won at Mosport Park capturing Oldsmobile’s 100th victory in sportscar racing in
1995, and won there again in 1997, giving Ferrari their first win at the track since 1964. In addition to his on track accomplishments,
Rob was awarded with the Most Improved Driver in the 1996 GTS-1 Series and Most Improved Driver in the 1997 Exxon World
Morgan moved to California in 1997 and began to concentrate on racing full time. He entered the Professional Sportscar Series and
raced full time winning one race and finishing fourth in the overall championship. Also in 1997, Morgan made his first start in the
NASCAR Craftsman Truck Series. He leased several rides and, unhappy with the results, set out to build his own race team. That’s
when Ford manufacturer representatives introduced him to David Dollar. Dollar had been renting his fledgling race operation out to
various drivers, but was interested in building a full-time team as well.
Morgan-Dollar Motorsports was formed in the later part of the 1998 season as the team competed in four races before season’s end.
Rob Morgan and David Dollar decided that the relationship was successful and planned to compete in the entire 1999 season
together. Primary sponsorship came from a hometown company, Little Rock-based Acxiom Corporation.
Rob has enjoyed several momentous achievements as the team continued to grow and become competitive over the past three
seasons including a top-5 finish at Topeka (1999) and a front row start at the Texas Motor Speedway (2000). Morgan made one of
the most unselfish moves a driver can make after the 2000 season. Rob decided in order for the team to continue to meet its growth
potential, he would vacate the seat for a veteran driver and put his own driving career on hold. David and Rob wanted to win right
away and decided to find someone capable of putting the #46 team in victory lane immediately. Dennis Setzer, who had 5 wins
under his belt in just two and a half seasons in the Craftsman Truck Series, came available; and became the obvious man for the
job. Rob and David negotiated a plan to acquire him before the end of the 2000 season.
Purely a business decision, but many new opportunities were created for young Morgan both personal and professional. While the
move brought the interest of manufacturer support from Chevrolet, and the ever increasing potential of the team brought more
sponsors, Morgan added things much more valuable to his personal life.
He married his long-time girlfriend Vici, and decided to start a family. Vici and Rob married in December 2000 and Makenna Jane
Morgan was born to new family in November of 2001.
2001 was a great year for Rob Morgan. Not only was he enjoying his newlywed status and anticipating the arrival of his daughter,
but Morgan-Dollar Motorsports was enjoying much success on the track.
The team won their first NASCAR Craftsman Truck Series event on June 23rd at The Memphis Motorsports Park. Not only was Morgan
present, but his pregnant wife Vici was able to celebrate in victory lane with Rob and the team. Not even one month later the team
earned their first pole, also with Morgan present. The team would go on to complete an extremely successful season with 8 top-5
finishes, 15 top-10 finishes, and would win one more pole.
Now that the family is doing well and the team is continuing to take their place among the elite in the NASCAR Craftsman Truck
Series, Morgan plans to get back behind the wheel. It will be a Chevrolet, however it will be far from the resemblance of a truck.
Morgan will again compete in the Rolex 24 at Daytona and several more races in the Grand American Road Racing Series.
#46 Acxiom/Computer Associates Silverado
AGE: 38 MARITAL STATUS: Wife; HOMETOWN: Hennessey, OK
CHILDREN: Bailey (8); Bekah(5) DRIVER: Dennis Setzer
David Dollar, co-owner of the #46 Acxiom/Computer Associates Chevrolet Silverado, is ready to reap the benefits of his team’s
hard work in 2002 and turn it into a championship in 2003. In 2001, the team made a transition to Chevrolets, moved into a 17,000
square foot shop in Oklahoma, and brought in veteran driver – Dennis Setzer. It was a tough but rewarding year, and David knows
the best is yet to come with his race team. He knows all the pieces are in place for a strong season. Primary sponsorship is solid with
tech giants Acxiom and Computer Associates, horsepower will be supplied by Team Amick Engines, and most of all that behind the
wheel of his #46 truck will again be one of the best in the business – Dennis Setzer.
Dollar began racing go-carts at age six, and was building his own cars by age 14. His driving duties were short lived, as he decided
to pursue college instead of wins on the racetrack. However, his ambition to be involved in auto racing remained and he soon found
himself back at the track - this time as a car owner.
Dollar returned to racing in 1986 as an owner in the Limited Late Model Division where his cars amasses more than 500 feature wins.
He continued involvement with Limited Late Models until 1997 when he entered the Craftsman Truck Series. Dollar Motorsports
began building and leasing trucks to several drivers in the series, fielding their own vehicles at selected events.
During the 1998 season, David was led to Rob Morgan via Ford Racing, with Morgan running eight races for the team that season.
The two joined in late 1998 to form Morgan/Dollar Motorsports and have run two full seasons with Morgan behind the wheel. 1999
and 2000 were learning years for both the young driver and his Oklahoman-based team. As the team grew, Morgan decided to take
an ownership position beside Dollar and try to build a championship caliber team.
The two decided to hire veteran, Dennis Setzer, and see exactly what the team’s potential could be. That was just the first change in
a season that included the switch to Chevrolet and a major crew chief change. The decision paid off as the team reached victory lane
for the first time ever with a win at Memphis Motorsports Park in June. The season was also highlighted with two poles, eight top-
fives, fifteen top-ten finishes. 2002 brought another win, eight top-fives, and fourteen top-fives and the team’s highest-ever point
finish – 6th.