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					                Focus on Energy Residential Programs
                                   Monthly Performance Report


                                           June 2006




Submitted by:     Wisconsin Energy Conservation Corporation



Program:          Residential

Route to:         Barbara Samuel




Page 1 of 26
Monthly Performance Report                      Wisconsin Energy Conservation Corporation
Date: July 17, 2006                             Date: June 2006
                                                Contract Number 81310

CONTRACT SUMMARY – ACCOMPLISHMENTS and HIGHLIGHTS

APARTMENT AND CONDO EFFICIENCY SERVICES:
 Design & Build: Multifamily New Construction Best Practices Guide is printed and we have begun
   distribution.

EFFICIENT HEATING AND COOLING INITIATIVE:

ENERGY STAR PRODUCTS:
 Total manufacturer contributions totaled $900,078.70 for FY2006
 The Products Program exceeded the FY2006 kWh savings goals by 112%.

HOME PERFORMANCE WITH ENERGY STAR:
 Dave Hepfler coordinated a joint cooperative advertising effort in the northwest including three
  remodeling contractors and one insulation company. The television adverting campaign will run
  throughout FY07, and will focus on improved quality as a result of their participation in Home
  Performance with ENERGY STAR.

INFO AND EDUCATION:
 The team kicked off discussions with We Energies to plan for the Focus exhibit area in Energy Park
   at the Wisconsin State Fair
 Information specialists handled 1,952 calls in June

TARGETED HOME PERFORMANCE WITH ENERGY STAR:
 Staff reviewed and processed 71 whole house job completion reports for payment and reporting.
   There were no emergency heating system or emergency water heater job reports.
 A total of 211 jobs are currently in progress at the program provider level
 We have received a total of 726 applications to date compared to 575 last year

WISCONSIN ENERGY STAR HOMES:
 The public relations campaign began in April and follow up ended in June. The total impressions
   generated by the spring public relations campaign for the month of June was 832,276 with an
   estimated market value of over $244,000.




Page 2 of 26
Program Name:                 Administration
Estimated Energy/Demand Savings – All Programs:
     Units      Target through    Actuals         Actuals                      % of Target
                 June 30, 2006     Month        Year to Date
      kW                10,424            489.46           14,153.96               136%
     kWh              73,898,534         35,26,500         90,159,871              122%
    therms            1,229,920           270,142          1,891,045               154%

Presentations, Exhibits and Key External Meetings:
Focus’ residential team participated in the Midwest Renewable Energy Association’s (MREA) Renewable
Energy & Sustainable Living Fair on June 23-25 in Custer, Wisconsin. In addition to displays about
residential energy efficiency in the Focus booth, several Focus staff led workshops aimed at residential
customers.

Activities with Other Administrators:
Staff continued to work with Business Programs and Renewable Energy Program staff on cross-program
issues, including managing FY06 budgets for incentives and general FY07 planning. These efforts are
ongoing.

Personnel Changes:
WECC continues to consider candidates for the Residential Programs director position.

In June Gregg Newman, the program manger for Home Performance with ENERGY STAR, announced
that he was leaving WECC to pursue other interests. Gregg’s last day at WECC will be July 12.

Other program-specific changes are reported in the program-specific sections of this report.

Marketing/Public Relations:
Program-specific activities are reported in the program sections of this report.

Contract/Program Planning:
The team finalized the FY07 contract amendment in June.

Subcontractor Administration:
WECC staff worked with Department of Administration (DOA) to finalize the FY07 subcontractor contract
template.

Once the program budgets and scopes were final with DOA, managers began negotiating subcontracts.
Program-specific activities are reported in the program sections of this report.

Data/Database:
Staff continued to make minor adjustments to the database as necessary.

Financial:
None to report

Priorities for Next Month:
 Launch the FY07 program changes
 Submit final FY06 invoice and list of obligations to DOA
 Begin drafting the FY07 research plan




Page 3 of 26
Problems and Resolutions:
Focus on Energy’s Residential Programs received six consumer complaints in June; three of these
complaints are still being resolved.




Page 4 of 26
Energy Savings Summary: Program Achievement to Date
                                                                                                     1
The estimated energy and demand savings shown below represent (1) the technical potential of gross
annual savings that would occur if all recommended energy efficiency products/services were installed
                                                                                              2
and /or provided, and (2) the installed gross annual savings based on program tracking results . These
savings estimates are for the current contract year and as of April 30, 2006.


Program Area            # of        Gross       Gross         Gross       Gross        Gross       Gross
                    Participants   Potential   Installed     Potential   Installed    Potential   Installed
                      Having        kWh          kWh           kW           kW         Therm       Therm
                      Energy       Savings     Savings       Savings     Savings      Savings     Savings
                     Savings
                    Estimates3
  Apartment &             15,656                 5,823,105                  499.76                   577,153
Condo Efficiency
     Services
Efficient Heating         15,503                11,335,915                   8,370                   257,510
    & Cooling
     Initiative
ENERGY STAR              225,416                71,461,303                 4,815.20                  329,678
    Products
      Home                 2,521                  995,071                      377                   485,986
Performance w/
ENERGY STAR
Targeted Home                312                  371,904                    59.70                    92,366
 Performance
    Wisconsin              1,458                  172,573                    32.30                   148,352
ENERGY STAR
      Homes
Total Residential        260,866                90,159,871                14,513.96                1,891,045
    Programs

          *All energy savings reflect deemed savings based on FY05 deemed savings levels.
          **Number adjusted to accurate reflection of program participation.




1
 Gross annual savings estimates are based on an analysis made by the program administrator, before
any adjustments are made for qualifiers such as free ridership, accuracy of engineering estimates and
verification of installation by program evaluators. Net savings estimates may be higher or lower than the
gross amount.
2
  Installed savings estimates are based on the program administrator's reported results from tracking
participant's actual implementation of savings recommendations. The evaluators have not verified these
estimates at this time. Committed, but not installed, savings count only if the program administrator has a
signed commitment from the customer to install one or more of the recommended measures by the end of
the current contract period. For the first contract period, this would mean installation by June 30, 2002.
3
  For appliance and technology rebate/financing programs, where building assessments are not practical,
document the number of participants identified through other program tracking methods such as sales
tracking or periodic surveys of vendors, etc.




Page 5 of 26
Program Name:                Apartment & Condo Efficiency Services
Presentations, Exhibits and Key External Meetings:
Apartment and Condo Efficiency Services central heating and cooling staff presented on Energy Savings
in Multifamily Buildings Using High Efficiency Condensing Boilers at the Energy Efficiency in Multifamily
Buildings conference in New York City. Approximately 25 people were in attendance.. While attending
the conference, central heating and cooling staff met with program staff from the New York State Energy
Research and Development Authority and exchanged contact info to discuss program design.

New construction staff made a presentation on the Design & Build: Multifamily New Construction Best
Practices Guide at the Energy Efficiency in Multifamily Buildings conference in New York City

The new construction team set up and staffed a display at a Wisconsin Green Building Alliance
symposium, “Healthy Buildings, Healthy Bottom Line: Making a Business Case for Sustainable Buildings.”
Conversations held at the symposium may likely result in at least one new application for Focus new
construction assistance.

New construction staff set up an account management strategy meeting with a project manager from
Stevens Construction, a large general contractor that has worked on several projects in the new
construction program. The goal was to increase the likelihood that Stevens Construction staff will
routinely encourage multifamily developers they work for to apply for Focus new construction assistance.

New construction staff also met with a representative of Capri Communities/Tarantino & Company, a
large housing developer, one immediate result of which will probably be a new application for Focus new
construction assistance for a forthcoming project in East Troy.

The new construction team had a lengthy meeting with the developers of Madison’s Arboretum
Cohousing and received an application for Focus new construction assistance at the meeting’s
conclusion.

New construction staff established or enhanced relationships with various Wisconsin Green Building
Alliance members and allies at a meeting to plan the next Greening the Heartland conference, which will
be in Madison during September 2007.

New construction staff met with Mark Faultersack of Madison Gas & Electric (MGE) to discuss energy
modeling results for Avalon Madison Village.

New construction staff attended the monthly American Society of Heating, Refrigerating and Air
Conditioning Engineers meeting and golf outing.

Trade Ally/Partner Activities:
The new construction team continues to consult on approximately 54 projects.

The central heating and cooling team is continuing to get leads from market allies and management
companies on a daily basis.

Renewable Energy Activities:
The central heating and cooling team is working with Hot Water Products on a potential solar domestic
hot water project in Green Bay.




Page 6 of 26
The new construction team helped the Madison Area Community Land Trust prepare and submit
applications to the renewables program for solar domestic hot water at their 30-unit Troy Gardens Homes
complex.

The new construction team assisted Gorman & Company in the preparation and submittal of an
application to the renewables program for solar domestic hot water at the Dr. Wesley L. Scott Senior
Living Community in Milwaukee.

Marketing/Public Relations:
Design & Build: Multifamily New Construction Best Practices Guide is printed and we have begun
distribution.

At the Aldo Leopold Foundation near Baraboo, new construction staff attended the Sustainability and the
Built Environment presentation by Kubala-Washatko architect Joel Krueger and Oscar J. Boldt
Construction CEO Tom Boldt and discussed Kubala-Washatko’s commitment to Leadership in Energy
and Environmental Design principals.

Education & Training Events:
Staff attended many training sessions and forums at the Energy Efficiency in Multifamily Buildings
conference in New York City.

Technology R&D and Market Assessment Activities:
None to report

Progress on Other Work Requirements:
During the month the new construction team implemented nine projects in eight areas: Fond du Lac,
Germantown, Milwaukee, Wisconsin Rapids, Wausau, Green Bay, De Pere, and Madison. The team
secured commitments into FY07 relating to 11 projects, the measures for which are projected to save
730,320 kWh, 196.884 kW, and 70,877 therms.

Subcontracts & Procurement Activities:
Outside engineering firms were retained to assist on several new construction projects.

Activities with Other Administrators:
The central heating and cooling team completed installation verifications of showerheads, aerators, and
pre-rinse sprayers that were distributed by WPS to multifamily buildings.

Personnel Changes:
Rebecca Ramirez of the central heating and cooling team is on maternity leave and will not return to
Franklin Energy.

Priorities for Next Month:
 The central heating and cooling team will continue working with trade allies to get new projects
    committed, while implementing carried over proposals from FY06
 The new construction team will publicize and distribute copies of Design & Build: Multifamily New
    Construction Best Practices Guide.

Problems and Resolutions:
WPS supplied showerheads for multifamily buildings and hotels. There have been some complaints
about a whistling noise made by the showerhead. We have replaced some showerheads with the
Niagara pulsating-massage models that do not whistle, to appease those owners/managers who were
upset and still wanted showerheads. This was coordinated with Business Programs who led the WPS
initiative.




Page 7 of 26
Future Discussions:
None to report

Estimated Energy/Demand Savings:
Units                   Actuals           Actuals
                         Month          Year to Date
kW                      122.28*            499.76*
kWh                     981,049          5,823,105
therms                  165,871           577,153
* Includes 28.37 kW savings identified for projects implemented earlier in the fiscal year.

Status of Operational/Participant Metrics

Metric                                      Target              Actuals        Actuals        % of Target
                                                                 Month       Year to Date
Assist market providers in getting     Track # supported      0 properties   85 properties       N/A
owners/managers to install or          (no specific target)
replace existing custom-sized         Track # installed (no   9 properties   42 properties       N/A
central space heating, cooling or        specific target)
domestic/service water heating
equipment with high efficiency
models
Provide best practice                  Recommendations         7 projects      40 projects      267%
recommendations to 15 New                 to 15 projects
Construction projects, resulting in   8 projects implement     9 projects      22 projects      275%
8 NC projects implementing                     some
some recommendations                   recommendations
Provide best practice                  Recommendations         0 projects      7 projects       117%
recommendations to six potential           to 6 projects
renewable projects, resulting in         3 implemented         1 project        1 project        33%
the installation of three SDHW or             projects
PV systems.




Page 8 of 26
Program Name:                 Efficient Heating & Cooling Initiative
Presentations, Exhibits and Key External Meetings:
Sara Van de Grift and Kurt Pulvermacher attended the annual Consortium for Energy Efficiency meeting
held in Boston on June 14 and 15. This was an opportunity to learn ideas and strategies for markets and
technologies from energy efficiency program administrators throughout the U.S.

Trade Ally/Partner Activities:
Staff mailed program updates and new materials to all distributors and contractors by June 19. There
were no major changes to technologies incented or to the level at which they are incented. We are
anticipating a smooth transition to FY07.

Marketing/Public Relations:
None to report

Education & Training Events:
None to report

Technology R&D and Market Assessment Activities:
The Energy Center of Wisconsin (ECW) continued to compile and report quarterly sales data. They
reported fourth quarter 2005 data at the end of April.

Progress on Other Work Requirements:
The Efficient Heating and Cooling Initiative served 591 households in June for a total of 15,503 for FY07.

Subcontracts & Procurement Activities
None to report

Activities with Other Administrators:
The Wisconsin Public Service (WPS) Cool Upgrade and Save Program affected 212 early replacements
of central air conditioners for total of 308 KW savings in June.

Personnel Changes:
On June 6 Emily Hickey started as the new Market Channel program assistant. Emily will divide her time
between the Efficient Heating & Cooling Initiative and the ENERGY STAR Products Program.

Priorities for Next Month:
 Developing a system where we can efficiently respond to reward forms that have the airflow and
    charge area improperly completed

Problems and Resolutions:
None to report

Future Discussions:
During the air conditioner off-season we need to address the issue of not counting the energy savings of
the furnace fan with the SEER of the air conditioner. This goes against the industry norm and therefore
creates confusion in the market place. One possible resolution may be to begin the rewards at SEER 15
and simply count the savings of a SEER 14 system where a furnace fan is improving the SEER of an air
conditioner.




Page 9 of 26
Estimated Energy/Demand Savings:
Units              Actuals       Actuals
                   Month       Year to Date

kW                       187           8,370
kWh                    421,561      11,335,915
therms                 11,314        257,510


Status of Operational/Participant Metrics
Metric                            Target         Actuals     Actuals      % of Target
                                                 Month     Year to Date
# of contractors using value-      365             54          346           95%
added installation testing
procedures




Page 10 of 26
Program Name:                 ENERGY STAR Products
Presentations, Exhibits and Key External Meetings:
The lighting manager held several meetings to continue planning for the 2006 Change a Light, Change
the World campaign, which will start October 1. The team held meetings with United Hardware,
Walgreens and Feit Electric, True Value and Home Concept to discuss point of sale materials, coupons
and decide on the brand and model of bulbs for the promotion. At this time, Walgreens has not fully
committed to participating in the campaign due to internal communication issues at Walgreens between
corporate and regional contacts. The meeting with Home Concept included discussion regarding a new
line of ENERGY STAR qualified fixtures they will stock.

The appliance manager held discussions with Fisher Paykel to extend the Cash-Back Reward that was
scheduled to end in June. Frigidaire Brand Source and Performance Reward dealers, Phillips Furniture &
Appliance and Van Vreedes all plan to extend the respective rewards scheduled to end in late June or
early July. There might also be a possible instant Cash-Back Reward with The Maytag Store and Silica in
late July in conjunction with the customer turning in their old appliance.

Field Activities:
In June, the field representatives labeled appliances and followed up with stores regarding the Spring
Appliance Promotion Cash-Back Rewards. They also finished the quarterly product profiles.

The main activity for next month will be recruitment of retailers for the 2006 Change a Light, Change the
World campaign.

Trade Ally/Partner Activities:
The following appliance rewards continue through June: Fisher Paykel, Maytag, Therma-Stor, Frigidaire,
Veridian Home, Silica, Appliance World, Phillips Furniture and Appliance, Bitter Neumann and Silica.

The spiff programs with Maytag and Whirlpool also continued through June.

Marketing/Public Relations:
The marketing manager discussed the marketing plans for FY07 with Hoffman York. Staff will review
plans internally and will finalize next month. The marketing team printed the following materials in June:
Summer Tips fact sheet, the lighting forms for the information center and League of United Latin
American Citizens (LULAC) coupons.

The National ENERGY STAR program provided English and Spanish coloring books to hand out at Focus
on Energy events. The program will hand out coloring crayons with Focus on Energy printed on the label
along with the coloring books at the Renewable Energy fair and other events throughout the state.

Focus on Energy had a booth for the three day LULAC convention held in Milwaukee. It is an annual
national convention that attracts 15,000 people. We displayed Spanish literature and point of sale
materials along with the English versions. In conjunction with the informational booth, Focus teamed up
with National Ace and had a compact fluorescent light bulb (CFL) sale at the booth that sold about 800
CFLs.




Page 11 of 26
      The following are the PR clippings for June:

PR coverage: (from clipping                               Interview
                                          Date                                      Campaign
report)                                                 With/Article
                                                     How do I keep
Kettle Moraine Index (Dousman,
                                        6/1/2006     cool when it's hot   ENERGY STAR Products
Wis.)
                                                     outside?
                                                     Save money with      ENERGY STAR Products –
The Post-Crescent (Appleton, Wis.)     4/29/2006
                                                     appliances           Spring Appliance Promotion
                                                     Celebrate spring
Wisconsin State Journal (Madison,                                         ENERGY STAR Products –
                                       5/31/2006     with energy and
Wis.)                                                                     Spring Appliance Promotion
                                                     money savings


      Technology R&D and Market Assessment Activities:
      None to report

      Progress on Other Work Requirements:
      None to report

      Subcontracts & Procurement Activities:
      None to report

      Activities with Other Administrators:
      The WPS Appliance Pick-Up Program collected a total of 1,217 units and processed 485 Mail-in Cash-
      Back Rewards on ENERGY STAR qualified dehumidifiers and room air conditioners. Radio advertising
      ran in the WPS service area and newspaper advertising is scheduled for late July. The field
      representatives continue to follow up with retailers to provide the $25 reward on ENERGY STAR qualified
      room air conditioners and dehumidifiers.

      The first Drop-Off event was held with Van Vreedes in Green Bay and Oshkosh and resulted in a total of
      90 room air conditioners and 102 dehumidifiers turned in by customers.

      Personnel Changes:
      The products program hired the new program assistant, Shannon Perrson in late June.

      Priorities for Next Month:
       Continue recruiting retailers for the 2006 Change a Light, Change the World campaign
       Contact retailers regarding cooperative advertising for the Change a Light, Change the World
          campaign
       Continue planning for the 2006 Change a Light, Change the World campaign

      Problems and Resolutions:
      Walgreens initially expressed an interest to participate in the fall Change a Light, Change the World
      campaign, but we recently learned that Walgreens corporate has not approved participation. The lighting
      manager is working with Walgreens to confirm whether or not they will participate in the campaign.

      Future Discussions:
      None to report




      Page 12 of 26
Estimated Energy/Demand Savings:
Units              Actual        Actual
                   Month       Year to Date

kW                        126.91         4,815.2
kWh                    1,930,436.2      71,461,303
therms                    6,377          329,678


Status of Operational/Participant Metrics
Metric                                Target           Actual           Actual       % of Target
                                                       Month          Year to Date
Total # of consumers receiving           16,561        1,392            28,673         173%
appliance rewards                          (10%
                                         increase
                                        over FY05)
New Appliance Promotional                  10            0                11           110%
Partnerships (Retailers or
Manufacturers)
Manufacturer contributions toward                    $145,123.25      $900,078.70
program incentives
Formal retailer trainings (30              360           5                495          138%
minimum each month)
Total # of retailers participating in      133           20               175          132%
cooperative advertising program            (15%
                                         increase
                                        over FY05)
Establish CFL programs with 3 new           3            0                 3           100%
retailer types compared to those
participating in FY05 – Grocery,
drug and mass merchant
Establish 2 programs with retailers         2            0                 2           100%
that target new construction

Other Key Program Metrics
                                        Actual            Actual
                                        Month          Year-To-Date

      CFL Bulbs Rewarded                29,713           1,059,263




Page 13 of 26
Program Name:                 Home Performance with ENERGY STAR
Presentations, Exhibits and Key External Meetings:
John Viner and Keith Williams attended the Milwaukee and Madison National Association of the
Remodeling Industry chapter meetings in June. Keith worked with the training committee to develop
building science training.

WAYY radio interviewed Dave Hepfler during a weekly show sponsored by Balts Construction.

Trade Ally/Partner Activities:
Keith Williams provided technical assistance for Energy Savers Insulation. They discussed pre and post
testing procedures and verifying air sealing installations.

John Viner demonstrated program services for two Madison area HVAC contractors, Kent’s Heating and
Aire Serve Heating and A/C.

Dave Hepfler coordinated a joint cooperative advertising effort in the northwest including three remodeling
contractors and one insulation company. The television advertising campaign will run throughout FY07,
and will focus on improved quality as a result of their participation in Home Performance with ENERGY
STAR.

Dave Hepfler demonstrated program services for Air Tight Window Systems; afterward they signed a
participation agreement. Dave also worked with Frosethe Insulation to diagnose moisture problems in an
Eau Claire area house.

Renewable Energy Activities:
Kari Heinrich provided an update on the residential solar hot water program at the Solar Work Group
during the MREA’s Renewable Energy and Sustainable Living Fair.

Thirteen systems were commissioned in June with a total of $26,312 in Cash-Back Rewards.

Six repairs and 52 new systems were approved in June for the Home Performance with ENERGY STAR
program.

Staff made updates to the solar domestic hot water reward application; the incentive amount was
decreased, drain back systems with a 30 percent glycol concentration are acceptable, and all systems
must be professionally installed by a contractor on the full service listing.

Staff began work on FY07 subcontracts.

Marketing/Public Relations:
Staff is developing a fact sheet about fireplace use that is expected to be completed in July. The fact
sheet discusses the pros and cons of fireplace use and what should be considered relating to energy
efficiency and safety. We are awaiting feedback on the final draft so layout can occur.

Planning and preparation began on the fall PR campaign for Home Performance with ENERGY STAR.
The team agreed on overall ideas and concepts and will finalize specific messaging as current events
influence the media closer to the release date. The expected release date is mid to late September.

Marketing initiated work on the purchase of mailing lists of Wisconsin contractors that have businesses
that may be able to partner with the Home Performance with ENERGY STAR Program. The purpose is to
do a targeted mailing and follow up with staff to increase infrastructure for FY08.




Page 14 of 26
Education & Training Events:
Home Performance with ENERGY STAR and Wisconsin ENERGY STAR Homes combined resources to
complete a consultant training in June. Twelve consultant candidates attended, nine of whom passed the
REM/Rate test offered on the last day of core training.

Keith Williams presented training in combustion safety and CO testing on June 15 in Janesville. The
session was well attended with 16 participants.

The program manager met with ECW to develop a list of recommended events to roll out in FY07.

Technology R&D and Market Assessment Activities:
None to report

Progress on Other Work Requirements:
Home Performance with ENERGY STAR served a total of 2,418 customers this fiscal year to date, with
287 served in June. A total of 1,010 households installed whole house measures in FY06, 104 of which
were completed in June.

Subcontracts & Procurement Activities
Contract scopes have been negotiated with subcontractors. Contracts will be completed in early July.

Activities with Other Administrators:
Home Performance with ENERGY STAR is continuing planning for FY07 with staff from the renewable
energy team. The goal is to design strategies that lead to integration of solar site assessment into the
existing homes evaluation process.

Personnel Changes:
Gregg Newman resigned in June. The position was opened to internal candidates, interviews will be held
in early July.

Priorities for Next Month:
 Begin the mentoring process for the new consultant candidates
 Complete forms and program manual revisions for release in July

Problems and Resolutions:
None to report

Future Discussions:
None to report




Page 15 of 26
Estimated Energy/Demand Savings:
Units              Actuals       Actuals
                   Month       Year to Date

kW                        39               377
kWh                     102,740          995,071
therms                  48,872           485,986


Status of Operational/Participant Metrics
Metric                             Target           Actuals     Actuals      % of Target
                                                    Month     Year to Date
# of consultants who participate         25            1           31          124%
in continuing education training,
mentoring and technical
assistance
New remodeling allies                    10           1           15           150%

Dwelling units where building           988          104         1,010         102%
performance measures are
installed
Contractors trained to install           2            0            2           100%
SDHW
SDHW systems installed or                50           13          74           148%
commissioned                        Installations




Page 16 of 26
Program Name:                  Information & Education Programs
Presentations, Exhibits and Key External Meetings:
Staff participated in monthly conference call with staff from Xcel Energy to share program updates and
answer questions they had about the programs, marketing campaigns, etc.

Focus on Energy staff met with Laura Williams from MGE on June 8 to discuss their Power Tomorrow
initiative. Power Tomorrow will include mailers with energy saving tips for customers, a new online Web
tool for conducting an energy bill analysis and a series of consumer workshops scheduled to begin this
fall. MGE plans to work with us to ensure both parties provide consistent efficiency tips for customers and
will invite Focus to attend each of their workshops.

The team kicked off discussions with We Energies to plan for the Focus exhibit area in Energy Park at the
Wisconsin State Fair. Kelly Lang from WECC will oversee the planning for the Focus booth.

Trade Ally/Partner Activities:
We submitted the draft copy of a brochure for North Central Power. They plan to send the brochure to all
their residential customers in July. The brochure is similar to the one recently completed for Northwestern
Wisconsin Electric Company.

Staff sent three new fact sheets to each of the smaller non-investor owned utilities participating in Focus
programs. These materials are for their lobby displays. We also sent three additional fact sheet stands
to utilities who said they have had good success with the displays and would like to make more than three
fact sheets available at a time.

Marketing/Public Relations:
Hoffman York maintained the Web site/intranet/extranet and provided solutions to Web questions from
marketing managers.

Hoffman York worked with outside vendors (Studio North, Digital West, etc.) to maintain and host the
Focus on Energy Web site and ensure the day to day operations run smoothly.

The marketing team continued work on the Business Programs info library project. WECC is currently
discussing, internally, the listing of files that need to be correctly attached to the document management
system before work can be done with the restructuring section.

Staff discussed the 2005-2006 Public Benefits Annual Report at a June 6 meeting with Hoffman York.
The Hoffman York team is working on the project and we scheduled a meeting in July to review layout
options.

The marketing team discussed a photography library to be used for all programs under the Focus on
Energy umbrella at a June 6 meeting with Hoffman York.

Marketing staff is working with Hoffman York on Focus on Energy brand colors, development of
consistent advertisements and point-of-purchase materials.

Hoffman York posted all media clip reports and the actual media clips (i.e. articles, radio interviews, etc.)
to the intranet and extranet.




Page 17 of 26
“800” Number Summary:
Information specialists handled 1,952 calls in June
Consumer calls on Residential Information 800 Line 1,856
Calls to old 800 Lines: 20
Trade Ally: 76



   Call Volume, 2001-02 and 2002-03, 2003-04, 2005-06

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Education & Training Events:
K-12 Energy Education Program (KEEP):

KEEP staff completed all of the FY06 fundraisers. To date, forty-two groups completed the fundraiser.
(KEEP’s goal was 25 schools). Staff updated forms on the Web site to reflect sign up for FY07. One
school has signed up for the fundraiser for FY07.

The team contacted eight teachers who are building homes with their students (Appleton, Sheboygan,
Hartford, Madison-La Follette, Monroe, Antigo, Oshkosh, and Sun Prairie) to see if they are certifying
ENERGY STAR homes this year and provided results to WECC

KEEP staff conducted the NR 731 course for Technology Education teachers at the Renewable Energy
and Sustainable Living Fair. .

2006 Better Buildings: Better Business Conference
The dates for the Better Buildings: Better Business conference are February 5-6, 2007, at the Kalahari
Resort and Water Park in Wisconsin Dells.

ECW is informing sponsors of the return on investment study results from the 2006 conference, promoting
the 2007 conference and soliciting future support.

The Web site is continually updated with information for the 2007 conference.




Page 18 of 26
The marketing team printed an announcement for Web registration and information on dates and location
and will mail this piece to over 40,000 in July.

Technology R&D and Market Assessment Activities:
None to report

Progress on Other Work Requirements:
None to report

Subcontracts & Procurement Activities
None to report

Activities with Other Administrators:
None to report

Personnel Changes:
The KEEP team offered the energy education outreach specialist position to a candidate. Melissa Rickert
accepted and will begin work for KEEP on July 1, 2006.

Priorities for Next Month:
None to report

Problems and Resolutions:
None to report

Future Discussions:
None to report


Status of Operational/Participant Metrics
Metric                            Target                Actuals           Actuals          % of
                                                        Month           Year to Date      Target
Utilities promoting at least one        26                26                 29           112%
Focus residential program            (90% of        MGE, We Energies,
                                   participating    NCP and 23 small
                                     utilities)       Focus utilities
Utilities integrating Focus             3                    3               3            100%
messages into customer               (10% of       Alliant, WPS, MGE
communications consistently        participating
                                     utilities)
Additional K-12 educators              100                 62               342           342%
participating in KEEP
inservice




Page 19 of 26
Program Name:                 Targeted Home Performance – June 2006
Presentations, Exhibits and Key External Meetings:
None to report

Trade Ally/Partner Activities:
Staff provided clarification and support to program providers regarding job proposal and completion report
submission and requirements.

Renewable Energy Activities:
None to report

Marketing/Public Relations:
Staff sent a total of 340 Targeted Home Performance with ENERGY STAR brochures to four program
providers.

Staff mailed 2,358 program application packets to potential participants in 36 counties based on the
Wisconsin Home Energy Assistance Program (WHEAP) over income list provided by DOA and areas
where additional applications would be needed for the next contract year. Counties include: Adams,
Clark, Columbia, Crawford, Dane, Dodge, Door, Grant, Green, Iowa, Juneau, Kewaunee, La Crosse,
Lafayette, Lincoln, Marathon, Marquette, Milwaukee, Monroe, Portage, Price, Richland, Rock, Rusk,
Sauk, Sawyer, Taylor, Vernon, Vilas, Walworth, Washburn, Washington, Waukesha, Waupaca,
Waushara, and Wood.

Education & Training Events:
None to report

Technology R&D and Market Assessment Activities:
None to report

Progress on Other Work Requirements
The team scheduled and completed sixteen quality assurance site visits with the following program
providers: CAP Services (2), ADVOCAP (2), Indianhead CAA (3), Western Dairyland (2), West CAP (2),
Couleecap (2), and Project Home (3) representing 5.1 percent of the total number of job completions.
The team began compiling site visit report summaries based on results.

Staff provided individual program providers with updates on the status of referrals in progress at individual
companies, receiving and processing feedback from the report.

The team tracked obligated funds for reporting to DOA and to manage the contract budget.

Staff sent program providers an update regarding a measure change with the addition of freezers to the
allowable measures list and the ability to increase the audit fee from $225 to $250 per audit.

We continued to review and revise the existing program manual and forms.

Staff reviewed and processed 71 whole house job completion reports for payment and reporting. There
were no emergency heating system or emergency water heater job reports.

The team approved 21 whole house proposals and reserved funds. A total of 211 jobs are currently in
progress at the program provider level. Of those jobs, 108 have accepted proposals with funds reserved.




Page 20 of 26
In June, 16 program participants were referred to Targeted program providers for services through
Targeted Home Performance compared to nineteen last June.

Staff received 19 new applications in June compared to 31 applications last June. We have received a
total of 726 applications to date compared to 575 last year. We referred 4 applications to the Low Income
Weatherization Assistance Program (LIWAP) and denied services to sixteen.

The largest single customer referral entity in June was from utility staff. The Residential Information
Center received 26 percent of all Targeted related calls through utility referrals. Twenty-two percent of
calls were referred through weatherization or energy assistance providers and nine percent of calls were
through word of mouth referrals. In June, information center staff sent 32 brochure packets from calls
compared to 27 last June. Of the incoming calls, information center staff referred 36 percent to LIWAP
and the Low Income Home Energy Assistance Program (LIHEAP).

Subcontracts & Procurement Activities
None to report

Activities with Other Administrators:
The team coordinated activities with Home Energy Plus low income energy programs by referring
customers under income for Targeted Home Performance to these programs. Staff referred a total of 21
customers to Home Energy Plus – 12 to LIHEAP and nine to WHEAP.

We referred three customers to the We Energies income qualified project for a total of 24 customer
application referrals this program year.

Personnel Changes:
None to report

Priorities for Next Month:
 Complete participation agreements with program providers for 2006-2007 program year including the
    minimum number of completions
 Continue delivery of a monthly notification system to update program providers on the status of
    individual referrals in progress at their company
 Submit final end of year obligated funds to DOA for potential carryover
 Continue reviewing completions to determine the quality assurance site visit schedule
 Continue review of existing program manual and make changes for re-issue of manual
 Continue reviewing proposals in progress at individual program providers
 Continue review and processing of participant applications, including applicants that have not
    responded to repeated requests for information for over six months
 Continue review and processing of whole house job and priority/emergency replacement proposals
    and job completions
 Continue providing clarification and support to program providers on job proposal and completion
    report requirements

Problems and Resolutions:
None to report

Future Discussions:
None to report




Page 21 of 26
Estimated Energy/Demand Savings:
Units              Actuals       Actuals
                   Month       Year to Date

kW                   13.45              59.7
kWh                  84,632            371,904
Therms               20,945            92,366


Status of Operational/Participant Metrics
                                                 Actuals     Actuals
Metric                        Target                                      % of Target
                                                 Month     Year to Date
Homes completed               210                  71          312          148.5%
Emergency heating
                                15                 0            1             7%
system replacements
Emergency water heater
                                 5                 0            1             20%
replacements
Quality assurance site
                                11                 16           0           145.5%
visits



Other Key Whole House Program Metrics
                                                               Actuals      Actuals
                                                               Month      Year To Date
Applications referred, pending proposals                            16        394
Proposals accepted, pending customer co-pay and
                                                                    21        314
implementation
Applications received                                               19        726




Page 22 of 26
Program Name:                  Wisconsin ENERGY STAR Homes
Presentations, Exhibits and Key External Meetings:
Program staff met with DOA staff and the subcontractor responsible for the Building America Phase III
contract and goals. The purpose of the meeting was to reestablish an understanding of Phase III
objectives, program staff roles and attempt to align priorities with more immediate program needs
regarding issues of duct leakage testing, actual performance and default energy penalties. A summary
leading to possible action steps is expected in July.

Program staff completed the final three days of consultant training in June. The three program days
followed two days of Home Performance with ENERY STAR Program training and five days of combined
Home Performance with ENERGY STAR/Wisconsin ENERRGY STAR Homes rater/consultant training.
Twelve consultants attended all training days with nine attendees passing the national rater test.

Trade Ally/Partner Activities:
The Metropolitan Builders Association in cooperation with the local Habitat for Humanity completed a
Builders Blitz where ten Habitat for Humanity homes were completed in one week. The event drew
media attention and the Milwaukee Journal Sentinel highlighted the blitz. All ten homes where program
certified through a donation of resources and support by We Energies, Focus on Energy and local
consultant company Five Star Energy Corporation.

Renewable Energy Activities:
Six new solar domestic hot water system installation applications for new construction were approved in
June. This brings the total for approved and in progress or completed installations for the year in new
home construction to 20 systems.

Planning continues for the next program year. Incentive levels will change beginning July 1 from $30 per
square foot, maximum 30 percent or $3,000 to $25 per square foot, maximum 25 percent or $2,500. In
addition, solar domestic hot water drain back systems that are freeze protected and installed by a full
service qualified installer are now eligible for a reward.

Marketing/Public Relations:
An active public relations campaign began in April and follow up ended in June. The total impressions
generated by the spring public relations campaign for the month of June was 832,276 with an estimated
market value of over $244,000.

The Wisconsin State Journal is doing a six-part energy efficiency series that began on May 31. This
series is similar to the ten-part series that ran this past winter. So far, four of the five weeks have been
about the Wisconsin ENERGY STAR Homes Program and pieces produced to support this series were
included in the Spring PR kit.
        o   June 7 – Wisconsin ENERGY STAR Homes Program Eases Minds and Wallets
        o   June 14 – Best Built Homes in North America
        o   June 21 – (two page spread) High Standards Mean High Performance and High Energy
            Costs: Rising Concerns to New Home Buyers
        o   June 28 – (repeat) Best Built Homes in North America
The marketing team developed a four-part, Builders Advice Column, series and pitched it to newspapers
and magazines in Wisconsin. The largest newspaper to pick it up was the Wausau Daily Herald. Each
appearance led to over 12,000 impressions and an estimated public relations value of $31,000. The
team wrote the last installment on ventilation and combustion safety in June.




Page 23 of 26
The Wisconsin ENERGY STAR Homes Program agreed to take over the Passive Solar fact sheet from
the Renewable Energy Program. Staff expressed interest in updating the information with a revised draft
expected in July and a reprint planned for August.

Staff approved draft messaging and layout and began work on a marketing piece to support and
differentiate builders and the benefits of renewable ready construction. The team will continue to work on
the project in July with printing anticipated in August

Education & Training Events:
Cutting Edge Framing and Air Sealing in New Construction (Level II)
Staff held the last program sponsored education and training event in June. Joe Nagan presented the
trainings with an overall average grade of 4.82 or A+. EFI and the Tyvek Weatherization group co-
sponsored the events in addition to ECW member utilities MGE, WPS and Xcel Energy. The events were
as follows
        o   June 1 at the Bridgewood Resort Hotel & Conference Center in Neenah (14 attendees)
        o   June 21 at the Plaza Hotel & Suites in Eau Claire (12 attendees)
        o   June 22 at the Holiday Inn Hotel in east Madison (29 attendees)
The program received the tentative education and training series outline from ECW in June. Discussion
and decisions on specific events to sponsor in the upcoming program year are expected in July.

Technology R&D and Market Assessment Activities:
The program prepared a draft research proposal for testing estimated duct leakage using two different
test methods and the development of a screening tool to be used in lieu of formal testing in specific
situations. The draft proposal was accepted and will be included in the overall Focus on Energy
Research and Development plan for next year.

Progress on Other Work Requirements
Project manager Dave Kinyon reports the following:

Building America Phase II:
Three prototype homes were tested, and testing results submitted. Staff received final reports and paid
buy down incentives on the first house completed by P&R Construction and on the home completed by
Kraus Construction. Analysis of the information from these prototypes remains to be completed.
Subcontractors completed all work and final invoicing with the exception of Steven Winter Associates,.
They expect to complete the final invoicing in July.

The team conducted exit interviews with Schmidt Custom Homes and P&R Construction.

The Builders Roundtable meeting held during the Better Buildings: Better Business Conference in
January revealed the primary motivation for builders in pursuing Building America strategies is better
performance housing and program messaging of the initiative is ineffective and needs revising. Ingo
Bench of ECW facilitated the meeting which was provided with Focus on Energy matching funds.

Building America Phase III:
We will carryover Focus on Energy matching funds into the next program year to support subcontractor
activities in completion of Phase III goals and contract.




Page 24 of 26
Operation Fresh Start:
As of the end of June there were 12 projects underway with $134,450 of the contract funds spent.

Staff has communicated with the Department of Commerce to let them know that Focus on Energy will
not have funds to set aside for Fresh Start next year.

Subcontracts & Procurement Activities
None to report

In their role as quality managers the following subcontractors completed the following tasks:

Southeast Regional Coordinator Tom Bawolek’s activities for the month included finalizing the minutes
and follow up on the southeast technical exchange meetings from May for area consultants. Mr.
Bawolek’s other activities involved providing technical support to area consultants and participation in
program team meetings.

Northeast Regional Coordinator Terry Lenhart’s activities for the month included full coordination, delivery
and follow up reporting of the last technical exchange meeting in the northwest region for the program
year. In addition, Mr. Lenhart lent additional technical support to two new consultants (mentoring) and
completed field quality control and paperwork on seven projects for seven individual consultants.

Northwest Regional Coordinator Dick Stone’s activities for the month included full coordination, delivery,
and follow up reporting of the last technical exchange meeting in the northwest region for the program
year. In addition, Mr. Stone continued follow up with specific area consultant to encourage the
completion of projects, provided technical assistance regarding new program changes, duct testing
protocol and tax credits, and submitted all final field quality control documents per contract requirements

Activities with Other Administrators:
None to report

Personnel Changes:
Marketing Manager Amy Wollangk returned from maternity leave on June 1, 2006. Ms. Wollangk’s return
is welcomed and led to the completion of several marketing projects and work commencing on a
renewable ready construction promotional piece.

Program Subcontractor Dick Stone announced his resignation as regional coordinator in the northwest
region of the state. Mr. Stone served four years in this role and provided outstanding program and
technical support for area consultants. Mr. Stone’s departure is amicable and the program thanks him
with well wishes in future activities.

Priorities for Next Month:
 Solicit topics and prepare agenda/materials for regional consultant update meetings scheduled for
    July. The purpose of the meetings is to provide clarity on program changes, national changes
    effecting program service delivery, and expanded opportunities and challenges in the upcoming year.
 Complete discussion with program subcontractors (regional coordinators) regarding scopes of work
    and contract compensation
 Discuss and possibly put out for bid the northwest and southwest regional coordinator positions.
    Develop interim plans and or alternatives to continue level of field support for area consultants as
    needed.




Page 25 of 26
Problems and Resolutions:
The program database indicates that 990 certification rewards remain unpaid for eligible program homes
entered into the program during the past program year. Staff is investigating the reasons why such a
large number of rewards remain unclaimed. Results are expected in July and may result in either a
targeted followup with program participants or a revision to the voucher certification reward payment
structure to encourage greater program completion and certification rates.

Future Discussions:
We are considering the allowance of sampling for the certification of program homes. Sampling is
recognized by the Internal Revenue Service and Environmental Protection Agency as an acceptable path
to labeling homes or demonstrating compliance with the tax credit threshold. Program builders are
interested in sampling as a method of reducing cost of certification.


Estimated Energy/Demand Savings:
Units              Actuals       Actuals
                   Month       Year-to-Date

kW                     .82              32.3
kWh                   6,082            172,573
therms                16,763           148,352

Status of Operational/Participant Metrics
               Metric                  Target           Actual            Actual          % Of Target
                                                        Month          Year-To-Date
    New Certified Homes                  2,500           167               1458               58%
    Builders who incorporate               4              2                  2                50%
    “renewable ready” construction
    details as a standard feature
    Cooperative ad expenditures        $241.5K        $10,151.20        $261,264.76           108%
    (20% increase over FY05
    baseline)

Other Key Program Metrics
                                                                        Actual            Actual
                                                                        Month          Year-To-Date
    Number performance data requests                                      1                 51




Page 26 of 26

				
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