MARKET STUDY ON PERCEPTION by vrama

VIEWS: 18 PAGES: 64

									                            A
                  RESEARCH REPORT
                            ON

     “A MARKET STUDY ON PERCEPTION & USE OF
                   LAPTOP”


                           M.B.A
            (MASTER OF BUSINESS ADMINISTRATION)

                            BY
                    RITESH KUMAR SONI
                     M.B.A (2007-2009)




                UNDER THE GUIDANCE OF

DR S.N. SINGH                       DR. M. NADEEM KHAN
 M.B.A. DEPT.                         M.B.A. DEPT.
 DIMAT                                DIMAT



    DISHA INSTITUTE OF MANAGEMENT &TECHNOLOGY
                  RAIPUR. (CG)
                        DECLARATION


I , declare that this report entitled “A MARKET STUDY ON PERCEPTION AND

          USE OF LAPTOP”, Is my original work and not submitted for

      award of any other degree, diploma, fellowship, or any other similar

     title of prizes. It is submitted for partial fulfillment of the requirement

          of the degree of M.B.A. (Master of Business Administration).




 Date:                                            RITESH KUMAR SONI

 Place:                                               M.B.A. 2nd SEM




                                         ii
                       ACKNOWLEDGEMENT

I would like to express my gratitude to all those who gave me the responsibility to
complete this Report. I want to thank the Department of MBA of DIMAT RAIPUR for
giving me Permission to commence this report. I have further more to thank my friends
without there help it won’t be possible for me to complete this research report {when
necessary}.

I am deeply indebted to my supervisor Prof. DR.M. NADEEM KHAN from the
Department of MBA whose help, stimulating suggestions and encouragement helped me
in all the time of research for and writing of this research report.

Especially, I would like to give my special thanks to my family members whose patient
love enabled me to complete this work.




                                              iii
                     EXECUTIVE SUMMARY

The research work was started on the very first day as I got the topic.
The research on the topic “A market survey on USE & PERCEPTION OF LAPTOPS “
was not an easy task for me because I had to meet with number of businessman,
professionals and students who are using laptop to know their responses. Each and every
businessman, professionals and students had different opinion about their laptop. So I had
to prepare such a questionnaire which clearly conveys the message to the respondent so
that he/she would response positively towards the topic.
Through this research I got to know how many companies are concerned about the
performance, customer satisfaction & new features in their laptop so that their laptop is
different from other company laptop.
The topic of my research A MARKET STUDY ON PERCEPTION & USE OF
LAPTOPS. With the help of this research I am able to find out the views of people using
different brands of laptop. Through this research I am able to know whether the
customers are satisfied with the different features provided by the company. This
research would help me to find out that why the customers prefer to buy a particular
brand of laptop & also to know what their expectations from the company. This research
would also help in selecting the best from different products available in the market. This
research helps the people in selecting the best product from the available products in the
market.




                                             iv
                            INDEX


Title                                PAGE NO

PART A

   HISTORY OF LAPTOP

   COMPANIES MANUFACTURING LAPTOP

   INTRODUCTION OF TOPIC

   OBJECTIVE

   SCOPE & SIGNIFICANCE



PART B

   REVIEW OF LITRATURE

   RESEARCH METHODOLOGY

   DATA ANALYSIS & INTERPRETATION




                             v
PART C

  FINDING

  OBSERVATION & SUGESSION

  LIMITATIONS




Part D
  BIBLIOGRAPHY

  ANNEXURE

  QUESTIONNAIRE

  CHI-SQUARE TEST




                             vi
PART A


 HISTORY OF LAPTOP

 COMPANIES MANUFACTURING LAPTOP

 INTRODUCTION OF TOPIC

 OBJECTIVE

 SCOPE & SIGNIFICANCE




                          vii
                        HISTORY OF LAPTOP

                          It is very difficult to say when the first portable computer was
                            created. This is because the first laptop did not look the same
                           as we know it today. It could not be folded. The first laptop
                      was probably invented in 1979 by William Moggridge. He
                    developed his portable computer for Grid Systems Corporation. His
                    computer was five times lighter than any other computer used at that
               time. Historians, however consider that the first laptop was created in
1981 and its name was Osborne 1. Its inventor was Adam Osborne who was also a
former cool publisher. He was the founder of Osborne Computer. His portable computer
weighed 24 pounds. The company spent 1795 US dollars on creating the computer. It had
a five inch screen a special place for a modem and two devices for using a floppy disk.
There were also several programs designed for computer and a battery pack for providing
energy. The computer however, was not successful. The same year saw the birth of
another computer called Epson HX-20. It was portable computer with a liquid crystal
display LCD monitor. The computer included a built in printer. The whole was battery
powered. One year later, in 1982, two computer designers from Microsoft Kazuhiko
Nishi and Bill Gates, started their discussion concerning a new portable computer. The
main thing about the computer was a new LCD technology. The prototype of the new
laptop was presented to Radio Shack. The latter agreed to start the production of the
computer. A year later company launched its TRS-80 model 100,which was a computer
that looked pretty much like a laptop we know it today.

                                  .




                                            viii
Laptops usually run on a single main battery or from an external AC/DC adapter that
charges the battery while also supplying power to the computer itself. Many computers
also have a 3 volt cell to run the clock and other processes in the event of a power failure.

Laptops contain components that are similar to their desktop counterparts and perform
the same functions, but are miniaturized and optimized for mobile use and efficient
power consumption.

Although typically less powerful for the same price. Laptops usually have liquid crystal
displays and most of them use different memory modules for their random access
memory (RAM), for instance, SO-DIMM in lieu of the larger DIMMs. In addition to a
built-in keyboard, they may utilize a touchpad (also known as a trackpad) or a pointing
stick for input, though an external keyboard or mouse can usually be attached.

It is a little hard to determine what was the first portable or laptop computer, the first
portable computers did not look like the book-sized and folding laptops that we are
familiar with today, however, they were both portable and lapable, and lead to the
development of notebook style laptops. I have outlined several potential first below and
how each qualifies; many of the off-site links provide good photos of the computers that
will let you see the progression in design.

In this day and age, computer technology develops so rapidly that it seems there is no end
to the possibilities of the miracle machine. Computers, once monstrous behemoths that
could dominate whole rooms, can now be compacted into……………….

Light weight, portable notebook systems. The laptop computer was likely unimaginable
when computers were first created more than 60 years ago, but today it features
incredible technology in a very small package.




                                              ix
The Idea Is Born

The idea of a portable, technically complete computer system was first conceived of as
early as the 1970s. While the technology of the laptop would not be feasible until the next
decade, researchers at Xerox were experimenting with a type of portable computer, called
the Dynabook, in the late 1960s and early 1970s (Wurster 2001). The Dynabook was
intended to be a type of tablet computer (with a screen that did not fold down as the
screens of most modern laptop computers do) that could run on nearly eternal battery
life. Unfortunately, technology in the 1970s was not advanced enough to support his idea,
and the concept of the Dynabook was never developed into an operational unit.




Earliest Laptops:

Portable computers first became commercially available in 1981 with the Osborne 1
system (Wilson 2006). This computer was about the size of a portable sewing machine,
featured a tiny monitor, and could not be run on battery power. However, it
revolutionized the business world, allowing business professionals to carry their
computer data with them for the first time, even on airplanes.




But due to the unwieldy size of the Osborne I and its inability to run on battery power,
the system never really took off in the commercial market, though it would remain a
vanguard of technological advances to come.


                                             x
The first true laptop computer, which featured a flat display screen that could fold down
on the keyboard, was introduced in 1982. Termed the GRID Compass, the computer
featured the clamshell design that is still used for most modern laptops and could be run
on battery power (Wilson 2006). However, its incredibly high price and IBM
incompatibility limited its attractiveness in the commercial market, and it was used
primarily by only the U.S. military and NASA.

IBM-Compatible Laptops: Despite the relative success of some early laptops and
the clamor by business people for more portable computers, laptop producers
encountered some difficulty gaining overall popularity for their systems that were not
IBM compatible. Because IBM was the major platform for most desktop computers, it
became essential that laptop computers were IBM compatible in order to promote the
transfer of data from one computer to another. To fulfill this need, two IBM-compatible
laptops were launched in 1986 and 1987 to moderate success (Wilson 2006). Produced by
IBM and Toshiba, the units were fairly limited in their operating capabilities but they
were light enough to be carried in a backpack, could be run on batteries, and included a
pause feature that allowed users to resume work between sessions without
restarting. While the IBM-compatible systems were useful, they were still limited in their
viability and did not experience large-scale commercial success.

Laptops Experience True Success: By 1987, several laptop manufacturers had
emerged on the market, and competition was fierce to produce the first, truly successful




laptop computer. In that year, a contract from the United States Air Force for the
purchase of 200,000 laptops was up for grabs, and computer manufacturers competed
heavily to win the contract. Each company rushed to develop prototypes that would
secure the deal, with Zenith Data Systems (ZDS) eventually emerging as the victor.

                                             xi
On the strength of the contract from the Air Force, ZDS became the largest manufacturer
of laptop computers in the late 1980s (Wilson 2006). In order to capitalize on its
leadership role, ZDS partnered with a Japanese equipment supplier that would speed the
design and manufacturing process of its laptop computers. Soon, other laptop
manufacturers followed suit and began working with Japanese equipment
suppliers. However, as Japanese currency became stronger in the early 1990s, the profit
margin of U.S. companies decreased, and many manufacturers began to turn to Taiwan as
the major source of equipment (Wurster 2001). Companies that formed partnerships with
Taiwanese suppliers (including Dell, Gateway, and Micron) quickly began to rise to
leadership positions in the laptop market. By this time, laptop computers had become
quite popular among business people, and suppliers rushed to furnish the growing market
with lighter, faster, and more viable machines.

Microsoft Standardizes the Laptop : Perhaps the most significant event in the
history of laptop computers was the release of the Windows 95 operating system by
Microsoft in 1995 (Wurster 2001). Prior to this, operating systems for laptops varied
widely, and suppliers experienced a great amount of flexibility in the design of their
computers. The introduction of Windows 95 as the most prominent operating system




served to standardize and stabilize most aspects of laptop design. It was also during this
year that CD-ROM drives, Intel Pentium processors, and floppy disk drives became
standard features on nearly all laptops. Leading laptop suppliers like Dell, Gateway, and
Toshiba quickly released models that complied with the expected features of a standard
laptop computer.




                                             xii
As technology has developed since 1995, the popularity and viability of laptop computers
have greatly increased. Improved battery life, displays, processors, and network
connectivity have all served to increase the ubiquity of laptop computers. Today, the
average laptop computer is a far cry from the heavy, bulky portable computers of the
early 1980s. Indeed, there is no telling how the laptop will continue to develop in future
years as computing technology advances.




                                            xiii
COMPANIES MANUFACTURING LAPTOP


  Acer
  Apple
  Compaq
  Dell
  Gateway
  Hewlett-Packard
  Lenovo
  Panasonic - (available in Japan only)
  Sony
  Toshiba


     OTHERS BRANDS AVAILABLE GLOBALLY

    Abbcore Technologies
    Acorn Computers
    AVADirect
    Averatec
    BenQ
    Everex
    Fujitsu Siemens
    Gericom
    Gigabyte
    HCL
    HTC
    Hypersonic
    Hyundai
    Jetta (electronics company)
    LG
    Linux Certified
    MDG Computers




                                      xiv
   Medion
   Micro-Star International (MSI)
   Neo
   Noah pad
   OQO
   Orca
   Packard Bell
   PC Club
   Philips Pioneer Computers
   Prestigio
   Sager Notebook Computers
   Samsung
   Seanix
   Sharp System76



   VIA
   Zenith
   ASUS
   Clevo
   Compel Electronics
   ECS
   Abbcore Technologies
   Alien ware
   Dell XPS
   Falcon Northwest
   Vigor Gaming
   Voodoo PC




                                     xv
           SOME POPULAR COMPANIES OF
                  LAPTOP ARE

                               Introduction of Acer laptop
                              Acer is a Taiwanese multinational electronics
manufacturer. It owns the largest franchised computer retail chain in Taiwan, Acer land.
Acer's product lineup includes desktop and mobile PCs (laptops), as well as storage,
displays, peripherals, and e-business solutions for business, government, education, and
home users.


                            In 2000, Acer spun off its manufacturing operation (as
                            Weston Corporation) to focus itself on branding business. In
                            deciding to support the sales of its product lines through
                            specific marketing activities that best utilize distribution
                            channels, Acer grew worldwide while its labor force
contracted. Acer's North American market share slipped over the past few years while the
European market share has gone up.




                                            xvi
             INTRODUCTION OF COMPAQ LAPTOP




                                    Compaq was founded in February 1982 by Rod
                                    Canion, Jim Harris and Bill Murto, three senior
                                    managers from semiconductor manufacturer Texas
                                Instruments. Each invested $1,000 to form the company.
                                Their first venture capital came from Ben Rosen and
                                Sevin-Rosen partners. Like many small startups with
                                unique beginnings, the original Compaq PC was first
                                sketched out on a placemat by the founders while dining
                                in a local Houston restaurant, House of Pies.

In November 1982 Compaq announced their first product, the Compaq Portable, a
portable IBM PC compatible personal computer. It was released in March 1983
considerably more affordable than competitors at the time. The Compaq Portable was one
of the progenitors of today's laptop. It was the second IBM PC compatible, being capable
of running all software that would run on an IBM PC. The Compaq Portable was the first
in the range of the Compaq Portable series. Compaq was able to market a legal IBM
clone because IBM mostly used "off the shelf" parts for their PC. Furthermore, Microsoft
had kept the right to license the operating system to other computer manufacturers.




                                           xvii
                  INTRODUCTION OF LENOVO LAPTOP


                            Lenovo Group Limited is today the fourth largest personal
                            computer manufacturer in the world, after Hewlett-Packard
                            and Dell of the US, and Acer of Taiwan. Lenovo produces
                            desktop, laptop, servers, handheld computers, imaging
equipment, and mobile phone handsets. Lenovo also provides information technology
integration and support services, and its QDI unit offers contract manufacturing. Lenovo
also offers Internet access through its FM365.com portal.

                       Its executive headquarters are located in Beijing, People's
                       Republic of China and in Morrisville, North Carolina, USA. It is
                       incorporated in Hong Kong.

                       The company was founded in 1984 by a group of eleven
                       engineers, headed by Liu Chuanzhi, in Beijing. Originally known
as Legend Group Ltd and New Technology Developer Incorporated, the listed holding
company was incorporated in 1988 in Hong Kong. The company had become the biggest
PC manufacturer of domestic and distributed third party products through its wholesale
business.




                                          xviii
                      INTRODUCTION OF SONY LAPTOP


                    Sony Corporation (Sonī Kabushiki-gaisha?) is a Japanese
                    multinational conglomerate corporation and one of the world's
                    largest media conglomerates with revenue of $70.303 billion (as of
                    2007) based in Minato, Tokyo. Sony is one of the leading
                    manufacturers of electronics, video, communications, video game
consoles and information technology products for the consumer and professional
markets, which developed the company into one of the world's richest companies.

                             Sony Corporation is the electronics business unit and the
                             parent company of the Sony Group, which is engaged in
                             business through its five operating segments —
                             electronics, games, entertainment (motion pictures and
                             music), financial services and other. These make Sony one
of the most comprehensive entertainment companies in the world. Sony's principal
business operations include Sony Corporation (Sony Electronics in the U.S.), Sony
Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment,
Sony Ericsson and Sony Financial Holdings. As a semiconductor maker, Sony is among
the Worldwide Top 20 Semiconductor Sales Leaders. The company's slogan is Sony.
Like no other.




                                          xix
                     Introduction of HCL laptop


                                 Born in 1976, HCL has a 3 decade rich history of
                                 inventions and innovations. In 1978, HCL developed
                                 the first indigenous micro-computer at the same time as
                                 Apple and 3 years before IBM's PC. This micro-
computer virtually gave birth to the Indian computer industry. The 80's saw HCL
developing know-how in many other technologies. HCL's in-depth knowledge of UNIX
led to the development of a fine grained multi-processor UNIX in 1988, three years ahead
of Sun and HP.

                         Born in 1976, HCL has a 3 decade rich history of inventions
                         and innovations. In 1978, HCL developed the first indigenous
                         micro-computer at the same time as Apple and 3 years before
                         IBM's PC. This micro-computer virtually gave birth to the
                         Indian computer industry. The 80's saw HCL developing know-
                         how in many other technologies. HCL's in-depth knowledge of
Unix led to the development of a fine grained multi-processor Unix in 1988, three years
ahead of Sun and HP.




                                           xx
           INTRODUCTION OF LAPTOP COMPUTER


A laptop computer, or simply laptop is a small mobile computer, which usually weighs 2-
18 pounds (around 1 to 8 kilograms), depending on size, materials, and other
factors.Laptops usually run on a single main battery or from an external AC/DC adapter
                                   which can charge the battery while also supplying
                                   power to the computer itself.

                                   As personal computers, laptops are capable of the
                                   same tasks as a desktop computer, although they are
                                   typically less powerful for the same price. They
                                   contain components that are similar to their desktop
counterparts and perform the same functions. Laptops usually have liquid crystal displays
and most of them use different memory modules for their random access memory
(RAM), for instance In addition to a built-in keyboard, they may utilize a touchpad (also
known as a trackpad) or a pointing stick for input, though an external keyboard or mouse
can usually be attached.




                                           xxi
                         The Meaning of Perception

Perceptions vary from person to person. Different people perceive different things about
the same situation. But more than that, we assign different meanings to what we perceive.
And the meanings might change for a certain person. One might change one's perspective
or simply make things mean something else.

This is a famous picture. What does it look like to you?




   Some people see a young lady looking away. Others see an old lady looking down.
 Depending on how you look at it, part of the picture might be the young woman's nose
 and eyelash, or it might be a wart on the old woman's nose. What is the young woman's
ear might be the old woman's eye. What is the young woman's necklace might be the old
woman's mouth. The picture hasn't really changed. You just emphasize different parts of
                           it and assign them different meaning.

Look at these two arrows. Which horizontal line is the longest?




                                           xxii
They are exactly the same size. However the top one looks longer than the bottom one. It
is on optical illusion tricking us into assigning a different meaning to what we see.



We fill in a lot of blanks with our minds. If we have incomplete perceptions, which we
practically always do to a certain extent, our minds fill in the rest.




Are those letters? Or are they just lines and blotches on the paper? How do you know?




Do you see a vase or do you see two faces looking at each other?

The meaning of something will change when you look at it differently. You can look at
anything differently and it will have a different meaning.




                                          xxiii
                  OBJECTIVE OF THE TOPIC




 To know the brand awareness of laptop towards the customers
 To know satisfaction level customers
 To know that which laptop provide better services.
 To know that which laptop is maximum sales
 To know satisfaction level of customers toward the company services.
 To know that what more features demanded by the customers




                                      xxiv
    SCOPE & SIGNIFICANCE OF PERCEPTION & USE OF
                                        LAPTOP

The Laptop Computers provide historic evidence of the RTA's adoption of new
technologies at an early stage and are symbolic of the level of technical input and
technological support associated with the design and operation of roads and bridges.
They provide evidence of the long-standing use of technical computing equipment by the
RTA and are amongst the earliest surviving portable computers acquired by the RTA.
They symbolize, for RTA Staff, the leaps in technology that accompanied the late
twentieth century and the impact that these changes had upon work practices. The
housing of the units illustrates packaging and presentation techniques for technical
instruments of the period.

Scope is a not-for-profit organisation providing disability services to thousands of people
with physical and multiple disabilities. Scope is committed to overcoming the personal,
structural and attitudinal barriers that prevent those with a disability from participating in
community life and works to make our community more inclusive




                                             xxv
      THE SCOPE & SIGNIFICANCE CAN BE DESCRIBE THROUGH
                                     THIS TABLE

                        The Laptop Computers have historical significance because:
                        - They are an example of early models of portable
                        computers. - They demonstrate the the RTA's long-standing
Historical Significance
                        commitment to maintaining a high level of technological
                        support and the adoption of new technologies at an early
                        stage.
                       The Laptop Computers have aesthetic and technical
                       significance because: - They are illustrative of the
Aesthetic Significance appearance and period approach to packaging or presenting
                       technical instruments. - They provide evidence of early
                       portable computer models and technology.
                         The Laptop Computers have social significance because: -
                         Their preservation by the staff at the Rosebery offices
 Social Significance
                         illustrates the recognition of the importance of the computers
                         for use in the field when they were first acquired by the RTA.
Technical Significance
 Integrity/Intactness    Remains Intact
                         The items have representative significance: - They provide
   Representative        evidence of the longstanding commitment to the technical
                         computing equipment by the RTA.
                         The Laptop Computers have rarity significance because they
        Rarity           provide examples of early models of portable computing
                         units that are no longer in use.




                                            xxvi
PART B

  REVIEW OF LITERATURE

  RESEARCH METHODOLOGY

  DATA ANALYSIS & INTERPRETATION




                           xxvii
               RESEARCH METHODOLGY

The research on the A MARKET STUDY ON PERCEPTION & USE OF LAPTOPS was
totally based on the performance level of the products of different companies available in
the market. For the collection of data (primary and secondary data) I had to meet with the
enough number of businessman & students which give me an idea to arrive at an
approximate conclusion. Research in common parlance refers to a search for knowledge.
One can also define research as a scientific search for pertinent on a specific topic. In
fact, research is an academic activity & as such the term should be used in a technical
sense. According to Clifford woody research comprises defining & redefining problems,
formulating hypothesis or suggested solutions: collecting, organizing & evaluating data:
making deductions & reaching conclusions.


    So the process of research is :
    Identification of problem
    Formulating a hypothesis
    Collecting of data
    Analysis of finding
    Presentation of report




                                            xxviii
SAMPLE SIZE:
The sample size of this research is taken 200.which included 30 businessman, 30
professional and 140 students.


PERIOD OF STUDY:
The duration for the accomplishment of the research report is two months.


AREA OF STUDY:
A market survey on USE & PERCEPTION OF LAPTOPS covers the businessman &
students of Raipur city and the areas nearby.


SAMPLING TECHNIQUE:
The data required for conducting research can be collected by Random sampling.


METHODS OF DATA COLLECTION
    Questionnaire
    Scheduling
    Brochures
    Websites.




                                       xxix
xxx
          DATA ANALYSIS & INTERPRETATION
Qu1: Are you aware of the brands of laptop?

(a) Yes        184          (b) No 16




                      Brand awareness




             200

             150
   number of
             100                                    Series1
    peoples
             50

              0
                     YES            NO
                     different opinions



INFERENCES: The graph shows the Brand awareness of laptop between the
people. It means that how much people know about the brand of laptop.




                                          xxxi
Qu2: How many bands in laptop do you know?
(A)Acer 20 (B) compaq 20 (C) lenovo 13 (D) HCL 10 (E) All 137




                        Brand awareness of laptops


                  140
                  120
                  100
                   80
  no. of people
                  60                                         Series1
                  40
                  20
                   0
                        Acer compac lenavo    Hcl      all
                                 brand name




INFERENCES: The above graph shows that how many brands of laptop people
know, present in the market.




                                                    xxxii
Qu3: Do you use laptop?

 (a) Yes 171        (b) No 29




                           use of laptop




             200

             150
   number of
             100                                    Series1
    people
               50

               0
                     YES            NO
                      people use laptop




INFERENCES: The above graph shows that how many people use laptop & how
many are not using laptop.




                                           xxxiii
Qu4: Which company laptop do you use?
(a)Acer 32 (b) compaq 50 (c) lenovo 43 (d) HCL 40
(e) other 20 (f) Not using 15




       To know that which company laptop are they use


              50

              40

    Number of 30
     people 20
                                                        Series1
              10

               0
                            L
                   AcerCompac enovo HCL Others Not
                                              using
                          opinion of people




INFERENCES: The above graph shows that which company laptop
mostly used by the people.




                                              xxxiv
Qu5: How long are you using laptop?
  (a) 1 year 115 (b) 2 year 34 (c) 3 year 16
 (d) more20 (e) Not using 15



       To know that how long are they using the laptop


               120
               100
               80
   Number of
               60
    people
               40                                            Series1
               20
                0
                     One      Two    Three   More     Not
                     year     year    year           using
                            Using period of people




INFERENCES: The above graph shows that how long they are using that
particular laptop.




                                                     xxxv
Qu6: What are the features of you laptop?
(a) Configuration 05 (b) weight 04 (c) Battery back up 10
(d) Memory 11 (e) all 155 (f) Not using


                       To about the features

             160
             140
             120
             100
   Number of
              80
    people
              60                                            Series1
              40                                            Series2
              20
               0
                        Weight       Memory All Not using
              Configuration Battery back
                                 up
                            opinion of people




INFERENCES: The above graph shows the what are the features of their laptop.




                                                xxxvi
Qu7: Are you satisfied with your laptop?
    (a) Yes (b) no


                  To check the satisfaction level


            160
            140
            120
            100
  number of
             80                                        Series1
   people
             60                                        Series2
             40
             20
              0
                    yes          No      No answer
                          opinion of people




INFERENCES: The above graph shoes the satisfaction level of people. It means
whether they are satisfied with their laptop or not.




                                              xxxvii
Qu8: Why you choose only that particular Brand for.
     (a) Price (b) service (c) features (d) for all


         To know that why they particular choose that
                           laptop


                 100
                 80
     Number of   60
      people     40
                                                              Series1
                 20
                  0
                       Price ServiceFeature   All     No
                                                    answer
                              Opinion of people




INFERENCES: The above graph shows that why they choose particular that
laptop. Through this graph it can be known that what the reason of choosing that
laptop is.




                                                    xxxviii
Qu9: Are you satisfied with the features of your laptop?
    (a) Yes (b) No



        To know the awareness of the features of laptop


              140
              120
              100
  Number of   80
                                                          Series1
   people     60
                                                          Series2
              40
              20
               0
                    yes        No         No answer
                          Their opinion




INFERENCES: The above graph shows that the satisfaction level of people
regarding the satisfaction level of the features of laptop.




                                              xxxix
Qu10: Do you find all the features in your laptop?
    (a) Yes (b) No


                      Avaibility of features


              120
              100
              80
  Number of
              60                                      Series1
   people
              40                                      Series2
              20
               0
                    yes         No       No answer
                      Their satisfaction level




INFERENCES: The above graph shows that whether people find all the features
      in same laptop or not.




                                                 xl
Qu11: If I asked you to change your laptop with some other brand of laptop. Would
you like to change your laptop?

        (a) Yes (b) No


                    To check The satisfaction level


              140
              120
              100
  Number of   80
                                                        Series1
   people     60
                                                        Series2
              40
              20
               0
                       yes          No      No answer
                             Opinion of people




INFERENCES: Through this graph it can be known that whether the people are
satisfied with their laptop or they are ready to change their laptop with some other
company laptop or not.




                                                 xli
Qu12: Whether the company provides free service to your laptop..?
    (a) Yes (b) No



                    To know about free services


              140
              120
              100
  Number of   80
                                                      Series1
   people     60
                                                      Series2
              40
              20
               0
                     yes          No      No answer
                           opinion of people




INFERENCES: This graph shows that, whether the company provide some free
services to their customers or not.




                                               xlii
Qu13: whether the company provides some warranty to your laptop..?
    (a) Yes (b) No



                    To know about warranties


              140
              120
              100
  Number of   80
                                                      Series1
   people     60
                                                      Series2
              40
              20
               0
                    yes          No      No answer
                          opinion of people




INFERENCES: This graph shows that, whether the company provide some
warranties to their customers or not .




                                              xliii
Qu14: Do they charge any type of fees for software correction?
    (a) Yes (b) No


                    To know about free services


              100

              80

  Number of   60
                                                      Series1
   people     40
                                                      Series2
              20

               0
                     yes          No      No answer
                           opinion of people




INFERENCES: This graph shows that, whether the company charge any
fees for software correction or not. .




                                               xliv
Qu15: What are the accessories provided by the company with your laptop?
(a) Charging cod (b) C D Drive (c) leather bag (d) web cam (e) all.



                         To about the features

              70
              60
              50
    Number of 40
     people 30
                                                             Series1
              20
                                                             Series2
              10
               0
                          CD    Leather Web
                   charging drive             All     not
                     cod          bag cam            using
                             opinion of people




INFERENCES: This graph shows that what the accessories are provided by
the company with laptop.




                                                    xlv
PART C




  FINDING

  OBSERVATION & SUGESSION




                             xlvi
                 FINDINGS & SUGGESSIONS

      “The following are the things that should be kept in mind while
                            purchasing laptop”



Laptop Size:
If you do lots of traveling, you may want to consider an ultraportable or thin and light
laptop computer. But with increased portability, you may have to make some technical
compromises--a smaller LCD screen, less power, possibly an external rather than
integrated DVD/CD drive. If you demand all the characteristics of a desktop PC, you
should consider a more powerful all-in-one system. These 'desktop replacement laptops'
have a sad battery life, but come with the fastest processors, widescreen displays, and
DVD-RW drives. These powerhouses run in the 8 to 15 pound range.

Laptop Processor Facts:
In the Windows-equipped arena, both Intel and AMD provide low-power, energy-
efficient processors with their mobile (M) models designed to reduce heat and prolong
battery life without sacrificing power. Intel's Centrino technology has advanced laptop
performance while greatly increasing battery life.

As far as Apple's portables are concerned, both i-Book and PowerBook now include
Apple's G4 processor, and the latest 1.5GHz G4's provide the best options in portability
and sheer power. Personally, if I was contemplating a laptop computer buy in the near
future, it would be a Centrino model.



                                            xlvii
Laptop LCD Viewing Screens:
There is no longer any need to settle for a subpar 14-inch LCD with a maximum
resolution of 1024x768 pixels. Larger 15-inch displays offer a more desktop-like viewing
experience (with higher resolutions), while widescreen 16-inch and 17-inch displays are
now here, supporting resolutions as high as 1680x1050.

Laptop Computer Graphics:
Poor graphics performance has often held laptops back from vying with desktop
computers. If you demand extra multimedia performance for game play, watching
movies, or video / photo editing, ATI's new Mobility Radeon 9200 and 9600 have
provided the best laptop solution to date, along with NVIDIA's DirectX9-compliant
GeForce FX5200 and FX5600 Go GPU's. Integrated graphics (also referred to a shared
video memory) is standard on many different laptop computer models and delivers barely
average performance--suitable for office use, but not much more.

Laptop Computer Memory (RAM):
This is a very important laptop computer purchase decision. Like hard drive size, the
amount of memory you need is dependent on what you will spend most of your time
doing with your laptop. Most new laptops come equipped with 512MB of RAM, and
considering most of today's applications, I wouldn't settle for anything less. It will slow
you down.




                                            xlviii
Laptop Hard Drives:
Consider a 30 to 40GB as minimum size. Larger capacity drives--60GB to 80GB--are
often available on the bigger machines and considering a laptop's poor upgrade potential;
the larger the hard drive the better.

Laptop Battery Life:
For quite some time Apple laptops have subdued their PC rivals in terms of battery life,
but Intel's Centrino technology is fast catching up, and it enables Windows-powered
laptops to last up to five hours on a single charge. Some laptops also include 'media-
bays', allowing you to replace the optical drive with a second battery to extend your
battery run time.

Wireless Networking:
The majority of laptops come with a 56K modem and a 10/100 Ethernet port for
cable/DSL connectivity as standard. All Centrino-based laptops feature 802.11b/g
modules for wireless networking, but Wi-Fi is not standard on all machines, so study the
laptop computer spec sheet carefully. Similarly, Bluetooth can also be found on some
models although mostly as an optional extra. All of Apple's laptops are Wi-Fi compatible,
although you may need to buy a separate Airport (802.11b) or Airport Extreme (802.11g)
card.




                                            xlix
Laptop Optical Drives:
Most new laptop computer models now come with a combo DVD/CD-RW optical drive.
More and more of these DVD/CD-RW drives are being replaced with DVD-RW, multi-
format drives capable of writing and rewriting to both CDs (650MB capacity) and DVDs
(4.7GB capacity).

Connectivity:

The majority of new laptops include an array of ports and slots--USB 2.0, FireWire
(IEEE1394), PCMCIA PC card slot, S-Video and VGA-out (monitor). With few ways to
expand beyond their factory configuration, a laptop should have at least two USB ports
(three would be better) plus a FireWire connection. Because many laptops are now being
manufactured without a floppy drive, the USB ports are very useful for utilizing a jump
drive for doing quick back-ups. A PCMCIA slot is also useful for adding wireless
capability if it doesn't come as standard.

Laptop Carrying Case:
Don't underestimate the importance of a good laptop computer carrying case when
considering your final laptop computer buy purchase. It may be low on your priority list
when you're looking at all those shiny new laptops and immersing. Yourself in the
features and options. But the lid and chassis of a laptop can be easily damaged. A good
quality padded case will protect your investment.




                                             l
                       ADVANTAGES OF LAPTOP


 The flexibility and mobility of laptops increases access time
 They tend to be lightweight-thus mobile
 Can easily be moved around the classroom
 Give you the option of being wireless
 Being able to have them in class away from a lab setting- time management factor
 Portable on field trips
 One can get instant access to information (wireless or internet connected laptops)
 Access in class to multiple online resources, search engines, encyclopedias and
   discussion groups
 File sharing and ease of transferring information from one machine to another
 Ability to do group work and collaborative projects on multiple tasks
 Note taking, webbing which then can be shared immediately
 Data processing, analysis; incorporating online databases and spreadsheets

Student with data processing can immediately check their results and develop immediate
in class analysis.




                                            li
                      OBSERVATION & FINDINGS


                             From this research “A MARKET STUDY ON PERCEPION
                             & USE OF LAPTOP”.
                              I have come to know that people use Laptop because of
                             their business activity become more complex. So they can
                             Use laptop to simplify their work.
                               Now day Students can also use laptop because it has a
quality of mobility & they get all the information at the time when they need. So because
of laptop their work becomes easier.
After conducting this research I have come to know that the brands which can more
advertise in the market are easily attracting the customers. And through this research I
also came to know that compaq laptop has more sales, then any other laptop brand
available in the market.
From this research I am able to know that today’s in market so many brands of laptop are
available, now the Question arises that which laptop is better than the other brand of
laptop?, which laptop having better features than other brand of laptop?, which company
can provide better services to their customer.? Which laptop is having better battery
backup?
So after conducting this research I am able to know that in spite off availability of various
brands available in the market compact laptop is having large number of customers. It
can be seen that many brands of laptop are available in the market and people can prefer
the laptop according to their purchasing capacity and need. So from this research it can be
conclude that the product can achieve maximum sales only when they can satisfy their
customers.



                                             lii
LIMITATIONS




     liii
                                   LIMITATIONS


   The laptop with its compact size and low weight make the system easy to carry, but these
   also dictate a small built-in display that some users may find restrictive. Performance is
   also on the low side, but perfectly adequate for productivity tasks while on the road.



   What is covered?
Any person wants the Product against defects in material or workmanship under normal use
for the applicable warranty period listed below ("Warranty Period"), beginning from the date
of original purchase by Purchaser. If the Product becomes defective during the Warranty
Period, Fujitsu Computer Systems Corporation will, at its option and without charge, repair
the Product with new or reconditioned components or parts, or replace the Product with a
reconditioned product of the same or functionally equivalent model.


What This Warranty Does Not Cover:

   This Warranty does not cover and shall be void for defects or damages resulting from
   casualty, accident, transportation, misuse or abuse, neglect, alterations, service or repair
   by other than Fujitsu Computer Systems Corporation or its ASPs, improper installation,
   operation or maintenance, improper connections with peripherals, or other causes not
   arising out of defects in materials or workmanship. This Warranty does not cover
   Products used as short term rental equipment. Fujitsu Computer Systems Corporation and
   its Solution Providers are not responsible for damage to or loss of any programs, data, or
   removable storage media, whether it occurs during warranty or other repair service.

   Preinstalled or Bundled Software:
   Fujitsu Computer Systems Corporation and its suppliers make no warranty or
   representation, either express, implied or statutory, with respect to software provided with
   the Product and licensed to Purchaser, its quality, performance, merchantability, or
   fitness for a particular purpose. Nor does Fujitsu Computer Systems Corporation warrant
   that the functions contained in the software will be




                                                liv
Uninterrupted or error free. The software is provided "AS IS", except if expressly
warranted by the licensor in the applicable software license agreement, and is
Subject to the terms and conditions of the software license agreement contained in or
accompanying the software. In no event will Fujitsu Computer Systems Corporation, its
ASPs, dealers, distributors or other resellers are liable for direct, indirect, special,
incidental, or consequential damages resulting from any defect in the software or its
documentation, even if advised of the possibility of such damages.

Data Storage Media:
The only effective protection for data stored in a computer, such as on a hard drive, is the
regular backing up of that data by you, the Purchaser. ASPs shall not be responsible for
any software programs, data or other information stored or used on any media or part of
any Product returned to Fujitsu Computer Systems Corporation or its ASPs for warranty
service or other repair including the costs of recovering such programs or data. If during
the warranty service or repair of the Product the contents of the hard drive or any other
data storage media are altered, deleted, modified or lost, Fujitsu Computer Systems
Corporation and its ASPs are not responsible. It is solely your responsibility as the
Purchaser to back up any software programs, data, or information stored on any storage
media or any part of a Product returned for warranty service or repair to Fujitsu
Computer Systems Corporation or its ASPs.

                         The most important thing is:

Warranty Disclaimer and Limitations
THIS WARRANTY STATEMENT FOR THE PRODUCT AND THE SOFTWARE IS
IN LIEU OF ALL CONDITIONS OR WARRANTIES, EXPRESS, IMPLIED OR
STATUTORY INCLUDING BUT NOT LIMITED TO ANY IMPLIED CONDITIONS
OR WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR
PURPOSE ON THE PART OF FUJITSU COMPUTER SYSTEMS CORPORATION,
ITS SUPPLIERS OR ITS AUTHORIZED SOLUTIONS PROVIDERS. ALL IMPLIED
OR STATUTORY WARRANTIES TO THE EXTENT THAT THEY CANNOT BE
EXCLUDED ARE LIMITED TO THE EFFECTIVE PERIOD OF THE EXPRESS
WARRANTY SET FORTH HEREIN. FUJITSU WARRANTS THAT THE
HARDWARE PRODUCT, PURCHASED FROM FUJITSU COMPUTER SYSTEMS
CORPORATION OR FROM AN AUTHORIZED FUJITSU RESELLER BY THE
ORIGINAL PURCHASER, IS FREE FROM DEFECTS IN MATERIALS AND
WORKMANSHIP UNDER NORMAL USE. IF THE PRODUCT IS DEFECTIVE IN
MATERIALS OR WORKMANSHIP, YOUR SOLE AND EXCLUSIVE REMEDY



                                             lv
SHALL BE REPAIR OR REPLACEMENT AS PROVIDED ABOVE. HOWEVER IF
THAT REMEDY FAILS OF ITS ESSENTIAL PURPOSE, FUJITSU COMPUTER
SYSTEMS CORPORATION RESERVES THE RIGHT TO REFUND THE
PURCHASE PRICE OF THE PRODUCT TO THE PURCHASER IN EXCHANGE
FOR THE RETURN OF THE PRODUCT. FUJITSU COMPUTER SYSTEMS
CORPORATION, ITS SUPPLIERS AND ITS AUTHORIZED SOLUTION
PROVIDERS SHALL NOT BE LIABLE FOR ANY DAMAGES INCLUDING, BUT
NOT LIMITED TO, DIRECT, INDIRECT, INCIDENTAL OR CONSEQUENTIAL
DAMAGES, LOSS OF USE OR DATA, LOSS OF PROFITS OR INTERRUPTION OF
BUSINESS, WHETHER SUCH ALLEGED DAMAGES ARE BASED IN
WARRANTY, TORT (INCLUDING NEGLIGENCE AND STRICT LIABILITY, BUT
EXCLUDING PERSONAL INJURY), CONTRACT, OR INDEMNITY. EXCEPT TO
THE EXTENT PROHIBITED BY LAW, THIS IS THE EXCLUSIVE WRITTEN
LIMITED WARRANTY OF THE ORIGINAL PURCHASER. FUJITSU COMPUTER
SYSTEMS CORPORATION WARRANTY PROGRAM IS VALID ONLY FOR
PRODUCT(S) PURCHASED IN NORTH, CENTRAL AND SOUTH AMERICA.

State Law Rights
      SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN
      IMPLIED WARRANTY LASTS OR THE EXCLUSION OR LIMITATION OF
      INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO SUCH LIMITATIONS
      OR EXCLUSIONS MAY NOT APPLY TO YOU. THIS WARRANTY GIVES
      YOU SPECIFIC LEGAL RIGHTS, AND YOU MAY ALSO HAVE OTHER
      RIGHTS WHICH VARY FROM STATE TO STATE.

Other Limitations

Service Programs
Every Fujitsu Computer Systems Corporation notebook or Tablet PC computer is
covered by a limited warranty designed to meet user-specific service & support. For
added convenience and investment protection the following programs are available:

Service Program Options



                                           lvi
 Screens are not repairable and must be replaced. The replacement costs can
  approach the total cost of the unit. Customers may purchase additional coverage
  under the Screen Protection Plan, which allows the customer to have damaged
  screens replaced twice during a one-year period. Screen protection is available in
  the U.S. and Canada.




 Executive Mobile Service Designed specifically for the on-the-go mobile
  professional or those needing an extra measure of coverage, our Executive Mobile
  Service is an available upgrade providing on-location International Limited
  Warranty service within the continental United States. After a telephone call to
  determine if a dispatch is necessary, a trained technician will be sent directly to
  your location, providing added convenience, increased system availability and
  quick repair.



 Purchase of Screen Protection or Executive Mobile Plan requires the purchase of
  an extended service plan. (Only applicable to notebooks or Tablet PCs that come
  with a one-year Standard Limited Warranty).



 An adult 18 years or older must be present during service. A telephone diagnostics
  session is required to determine if an on-site dispatch is necessary. If an on-site
  dispatch is not necessary, as determined by Fujitsu Computer Systems
  Corporation, or deemed not suited to return a unit located in the field to proper
  working condition, the unit must be returned to Fujitsu Computer Systems
  Corporation Central Repair Depot for diagnostics and service. Fujitsu Computer
  Systems Corporation will pay the freight charges both ways for an Executive
  Mobile customer under these circumstances. Local Business hours are Monday
  through Friday only, holidays excluded.
  Fujitsu Computer Systems Corporation Extended Service prices and policies are
  subject to change without notice.




                                        lvii
                               CONCLUSION


This research gives information that, today in market there are so many brands of laptop
are available & with the help of this research I am able to check that the brand awareness
between the people using the different brands of laptop.
                         Through this survey it can be concluded that there are different
   people which can use different brands of laptop, why they prefer that particular brand
   of laptop & what are their expectations from their company, whether they are
   satisfied with their product features, company services or not.
This research helps the people in selecting the best product from the available product &
also helps in knowing that particular product is different from the other product, what are
the features of the product & their limitation.


So through this research I am able to no that there are so many brands available in the
market like Acer, Lenovo, Compaq, HCL, Sony & many more. Among them the most
popular brand of laptop is compaq.




                                             lviii
                 BIBLIOGRAPHY




www.google.com
www.yahoo.com
Research methodology- C.R. Kothari
Marketing Management – Philip Kotler




                         lix
ANNEXURE




   lx
                             QUESTIONNAIRE
“A MARKET STUDY ON PERCEPTION & USE OF LAPTOP”
Respected Sir/Madam,

We are conducting a research titled as “A MARKET STUDY ON PERCEPTION & USE OF LAPTOP ”.We need

your help in conducting this study. Kindly provide us your valuable inputs/ views/opinions by
filling this Questionnaire and return it. The information will be kept confidential and will be
exclusively used for academic purposes.




Name         :
Age          :
Sex          :
Address      :
Occupation :
Contact      :
Qu1: Are you aware of the brands of laptop?
     (a) Yes     (b) No

Qu2: How many brands in laptop do you know?
     (a) Acer (b) Compaq (c) Lenovo (d) HCL (e) All

Qu3: Do you use laptop?
     (a) Yes       (b) no

Qu4: Which company laptop do you use?
     (a) Acer (b) Compaq (c) Lenovo (d) HCL (e) other

Qu5: How long are you using laptop?
     (a) 1 year (b) 2 year (c) 3 year (d) more

Qu6: What are the features of your laptop?

(a) Configuration (b) weight (c) Battery back up (d) memory           (e) all




                                              lxi
Qu7: Are you satisfied with your laptop?
 (a) Yes (b) no

Qu8: Why you choose only that particular Brand for.
    (a) Price (b) service (c) features (d) for all

Qu9: Are you satisfied with the features of your laptop?

 (a) Yes (b) No

Qu10: Do you find all the features in your laptop?
    (a) Yes (b) No

Qu11: If I asked you to change your laptop with some other brand of laptop. Would
you like to change your laptop?
      (a) Yes (b) No

Qu12: whether the company provides free service to your laptop..?
    (a) Yes (b) No

Qu13: whether the company provides some warranty to your laptop..?
    (a) Yes (b) No

Qu14: Do they charge any type of fees for software correction?
    (a) Yes (b) No

Qu15: What are the accessories provided by the company with your laptop?
    (a) Charging cod (b) C D Drive (c) leather bag (d) web cam (e) all.

Qu16: What more features would you like in your laptop?

    -----------------------------------------------------------------
     ---------------------------------------------------------------




No of adults --------
No of Childs --------
House Hold   -------                                                    sign--------
Annual Income ………………………………                                              Date---------



                                                   lxii
                                      CHI-SQUARE TEST


                    TABULATED DATA ACCORDING TO QUESTIONNAIRE


 ATTRIBUTES              YES                        NO         NO ANSWER     TOTAL
Features of your         120                        60             20         200
      laptop
 Free services of         140                       40               20        200
  your laptop
  Warrantee of            120                       60               20        200
      laptop
Fees for software         100                       90               10        200
   correction
    TOTAL                 480                       250              70        800


                          CALCULATION OF CHI-SQUARE TEST

 Observed value           Expected Value                    (O-E)²         (O-E)²/E
      120                      120                             0               0
      60                       62.5                           6.25           0.1
      20                       17.5                           6.25          0.357
      140                      120                            400            3.33
      40                       62.5                         506.25           8.1
      20                       17.5                           6.25          0.357
      120                      120                             0               0
      60                       62.5                           6.25           0.1
      20                       17.5                           6.25          0.357
      100                      120                            400              4
      90                       62.5                         756.25           12.1
      10                       17.5                          56.25          3.214
    TOTAL                                                                   32.229
DEGREE OF FREEDOM = (NO. OF COLUMN-1) * (NO. OF ROW -1)
                                = (3-1)*(4-1) = 6
AND LEVEL OF SIGNIFICANCE = 5%.
CONCLUSION: AS THE CALCULATED VALUE 32.229 WHICH IS GREATER THAN TABULATED
VALUE 12.592. WE CAN CONCLUDE THAT “PEOPLE WHO ARE USING LAPTOP ARE SATISFIED”.


                                                    lxiii
lxiv

								
To top