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The State of the Social Media World - 2008

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    Nielsen Online @Plan Helps us
    Define the BlogHer Audience



        • Who they are
        • What they buy
        • Where they go for leisure activities
        • How they are geographically dispersed in the
        U.S.
        • When they are making life stages changes




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    Demographic Profile: They are young, well
    educated and affluent



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    Computer-Electronics: They spend a lot of $$ on
    consumer electronics


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    Car and Truck: They use the Internet to help with
    automotive decisions




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    Finance: They are savvy with money




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    Food and Beverage: BlogHer users are Foodies




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    Games and Hobbies: Eclectic and Diverse
    interests…Museums and College Football!




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    Geography: Dispersed across markets
    large and small


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     House and Real Estate




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     Health and Family: Online purchases
     for the busy BlogHer user




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     Influencer-Advisor: BlogHer users provide
     frequent advice about everything




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     Internet Access and Activities: One of the most
     digitally savvy audiences online




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     Shop Products: BlogHer Users Shop ‘Til They
     Drop



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     Shop Stores: Clothes, Home and Electronics




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     Telco: Smart Phones Rule for BlogHer Users




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     Travel




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     Audio-Radio


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     Video/TV/Movies: Calling all Movie Studios,
     BlogHer Users Buy Tickets Online




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