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Hanley Wood e-Media It’s Time to Remodel Your Marketing Plan The Web is no longer just a component of a successful marketing plan, it’s a cornerstone. Hanley Wood e-Media Vital Internet Presence Establishing an Internet presence is imperative to your success in the years ahead. 6.8 • The Web is the fastest-growing marketing medium • It is one of the most effective tools for generating sales leads • Nearly 85 percent of marketers plan to increase online 1.8 advertising spend this year* 1999 2004 Internet Ad Revenue *Source: Forrester Research (in billions) Hanley Wood e-Media e-Media Delivers Results Efficient: Get more impact for less cost. Targeted: We’ll hit your demographic at precisely the right moment. Immediate: Generate instant response and sales leads. Reach people at the moment of product decision. Measurable: Get exactly the ROI you want. Flexible: Tailored campaigns meet your goals. Guaranteed: We’ll meet your objectives or we’ll refund your investment. Hanley Wood e-Media Guaranteed Success Hanley Wood e-Media Advertisers 172 130 103 67 28 2001 2002 2003 2004 2005 Hanley Wood e-Media Guaranteed Success The majority of Hanley Wood’s top print advertisers also advertise online and 85% renew their programs Hanley Wood e-Media Guaranteed Success “Things are changing. We’re relying on the Internet more because our customers are using it more” - Catherine Hewitt, Georgia-Pacific “The growth of online usage with building pros made us realize the importance of online advertising. Plus, it’s measurability and cost-effectiveness justifies the investment.” - Denese Bottrell, James Hardie “Web marketing has become one of our most effective means to reach builders.” - Jim Potthast, Merillat Hanley Wood e-Media No. 1 Online Construction Network In the building industry, Hanley Wood sites define the Web. • 20 award-winning Sites and 16 E-Newsletters • 700,000 monthly unique visits by building pros • 900,000 monthly unique visits by consumers looking to build a home • 40,000,000 pages views per month Hanley Wood e-Media Site Traffic VISITOR UNIQUE WEB SITE PAGE VIEWS SESSIONS VISITORS ebuild 1,827,534 510,550 393,924 BUILDER Online 335,198 162,050 115,500 REMODELING Online 196,347 97,632 75,847 residential architect 60,888 26,195 20,435 online JLC Online 576,124 94,590 47,720 TOOLS OF TRADE 92,670 51,627 40,208 Online CUSTOM HOME Online 30,320 16,693 13,035 Dream Home Source 17,132,862 713,338 422,424 eplans.com 19,625,319 840,639 493,083 Totals 39,877,262 2,513,314 1,622,176 Hanley Wood e-Media Reach Consumers When They’re Planning to Build Dream Home Source (DHS) and eplans.com offer over 900,000 unique consumers per month about to build a new home A relevant and targeted audience actively planning to build Low-cost advertising exposure Huge return on investment Hanley Wood e-Media Audience Profile and Site Usage Demographics Average Household Income - $117,000 78% College Educated 47% Male - Avg. Age 43 53% Female - Avg. Age 41 When They Build 87% - build within 1 year 71% - build within 6 months 48%- build within 3 months Reach & Usage 900,000 Individuals per Month 20 Million Page Views per Month Avg. Session: 34 minutes & 31 pages Hanley Wood e-Media Consumer Opportunities Leading online destinations for home plans Over 20,000 quality plans Largest consumer audience – 900,000 The industry’s premier architects and designers Proprietary home plan search technologies Online tools & resources eplans Redesign Hanley Wood e-Media Comprehensive Programs. Measured Results. Low Cost Highly Targeted High Response Large, High Impact Ad Units Product Category & Keyword Targeting PlansCONNECT E-Newsletters Custom Plan Collection Sponsorships DHS Product Guide DHS Display Ads Hanley Wood e-Media Consumer E-Newsletters Building Your Dream Home 103,212 Subscribers Product Spotlight 103,067 Subscribers Special Offers 103,043 Subscribers eplans Featured Plan of the Week 38,000 Subscribers Hanley Wood e-Media Product Guide Thousands of decision-makers searching products! Search by keyword or category! Hanley Wood e-Media Product Guide Category Sponsorship Premium placement. High impact, targeted exposure. Hanley Wood e-Media Product Inquiry Form (PIF) Define a qualified lead with a custom page • Qualify Prospects • Generate Leads • Gather valuable consumer date. Completed forms are emailed in real time, with the email subject field identifying the lead source, product name and category. Hanley Wood e-Media Lead Generator The ultimate in permission-based marketing Reach out to users who have indicated that they would like to be contacted by dealers, manufacturers & providers of specific products or services. Product Categories Auto Responder ► Appliances ► Green Building ► Automation, Networking & Technology ► Heating, Cooling & Ventilation ► Modular & Kit Homes Custom email forwarded to ► Cabinets & Countertops ► Home Construction Financing ► Molding, Millwork & Trim users who’ve requested contact ► Central Vacuum Systems ► Home Décor & Furnishings ► Owner-Builder Products & Services in your product categories. ► Closets & Storage ► Home Office & Library ► Plumbing & Septic ► Construction Media, Books, Software ► Home Theater ► Pools, Hot Tubs & Saunas ► Decks, Patios & Porches ► Indoor Air Quality ► Roofing ► Doors - Interior ► Insulation ► Security Systems & Safes ► Doors Entryways ► Job Site Equipment ► Siding & Exteriors Finishes ► Fireplaces & Woodstoves ► Kitchen & Bath Fixtures ► Sky Lights ► Flooring ► Land, Lots & Acreage ► Staircases ► For the Disabled ► Lawn, Garden & Landscape ► Stone & Tile ► Foundations & Basements ► Lighting Fixtures ► Sunrooms & Enclosures ► Framing & Wall Systems ► Log Homes ► Wine Cellar, Storage & Accessories ► Garage Doors ► Media & Game Rooms ► Windows Receive the ► Name ► Mailing Address ► Phone Number ► Email Address Leads are emailed daily, weekly or monthly in CSV Format. Hanley Wood e-Media Home Plan PDF Display Advertising Reach customers engaged in finalizing their home plan decisions with full-color display advertising. Your advertising is downloaded with the home plan materials customers work with to make decisions, sketch out plan modifications, and assess building costs. Full Page, Half Page, and Quarter Page Positions available. Monthly Insertions. 250,000 Downloads per month. Hanley Wood e-Media PlansCONNECT PlansCONNECT is an integrated media buy that offers tremendous value by reaching consumers about to build a new home. 20,000 leads of Plan Buyers Literature mailed to Plan Buyers Print Advertising in Home Plan magazines Internet Advertising on eplans E-Newsletter Advertising Three Package Options Hanley Wood e-Media HanleyWoodatHome: A New Consumer Launch in 2006 Target consumers who are actively involved in remodeling their home or building a new one. HanleyWoodatHome.com will feature articles from our House Beautiful special interest publications and American Dream Homes; a searchable database of product information; community forums edited by industry experts; design ideas slide shows; project planning tools, and more. Audience Development Strategies: Target Demographics: Promotion and editorial integration with Average Household Income $130,000 Hanley Wood's six Home Shelter SIPs and Average Age 45 seven Home Plan magazines 80% Married About 2/3 Female E-mail marketing to Hanley Wood database 92% Existing Homeowners of 200,000 consumers Market Value of Current Home - Over $300,000 Co-branding on eplans and Dream Home Source reaching 900,000 unique visitors per month Public relations campaign Search engine optimization and marketing Hanley Wood e-Media HanleyWoodatHome: Targeting Every Consumer Segment & Building A Targeted Online Audience A sponsorship with HanleyWoodatHome.com will generate great response and increase your brand awareness. One Premier Sponsorship: A dominant position for one brand for the year. Category Sponsorships: Ownership of categories like kitchen, bath, outdoor living, windows, doors, etc. Basic Sponsorships: Build awareness and drive response with an online campaign. Hanley Wood e-Media The Web Delivers Building Pros • 96% go online once per week or more, and 75% use the Internet for work on a daily basis • 82% have high-speed Internet access • 90% use the Internet to get information on building products and services • 60% cite the Internet as their favorite source for researching product information Source: Readex Research Hanley Wood e-Media ebuild – the Construction Industry’s Search Engine for Building Products 300,000 detailed product specs from 400+ manufacturers A direct connection between manufacturers and 350,000+ buyers Influence product specifiers as they search Hanley Wood e-Media ebuild: Top Housing Pros are Aware of it—and More Use it Every Year ebuild Awareness With Building Pros 71 60 50 25 2002 2003 2004 2005 Source: Readex Research Hanley Wood e-Media ebuild: Unique Monthly Visitors 2001: 7,363 2002: 45,747 2003: 238,047 2004: 280,778 2005: 393,925 Hanley Wood e-Media ebuild: Tap into a Responsive Audience Searching for Product Information 72% of ebuild’s audience takes action after visiting. Visited a manufacturer’s Web site 68% Requested information from a building- 40% product manufacturer Shared product information 30% with a customer Specified or purchased a 21% building product Source: Readex Research Hanley Wood e-Media ebuild: Premium Listing Connect to specifiers and buyers Generate Huge Response Enhance a Basic Listing: • “Request Info” link • “Dealer Locator” link • “Contact Manufacturer” link • Collateral sales information • Ad in Manufacturers’ Index $10,000 net per year Hanley Wood e-Media ebuild: Premium Listing Event 12-month average “Contact Manufacturer” 898 PDF view 498 “Request Info” click 844 “Dealer Locator” click 1,488 “Product Record” view 7,150 Hanley Wood e-Media ebuild: Category Sponsorships Target your ad message within your product category Influence buyers at the point of product selection Establish Industry Leadership Exclusive and co- sponsorships Performance-based pricing Hanley Wood e-Media The Housing Industry’s Most Popular Magazines, Delivered Online, Everyday Hanley Wood e-Media The Housing Industry’s Most Popular Magazines, Delivered Online, Everyday Build Awareness Announce promotions Drive traffic to your site Generate response Capture return- on-investment Hanley Wood e-Media New Opportunities Web casts – Expand the reach of in-person events Geo-targeting – Target your with promotional/educational ad message by region videos or PowerPoint sales presentations Larger Ad Units – IAB standards; addition of 728 x Registration captures sales 90, 160 x 600, rich media leads for you Hanley Wood e-Media E-Newsletters Put Your Message in the Right Emailbox Builder Business Update • 79,000 opt-in circ, weekly Big Builder Newslink • 11,500 opt-in circ, weekly Remodeling Business Update • 70,000 opt-in circ, twice monthly JLC Update • 44,000 opt-in circ, monthly ebuild New Product News • 122,000 opt-in circ, twice monthly Multi-Family Executive Update • 38,000 opt-in circ, monthly Hanley Wood e-Media Specialty Packages The New-Product Introduction package gives advertisers maximum exposure to Hanley Wood e-Media’s online audience of 700,000 building pros during the critical product introduction time. The Direct Response package hits the right target, at the right time, and generates leads immediately. The Brand Awareness package guarantees advertisers a measurable lift in brand awareness, or a full refund. The Event Promotion package helps drive traffic to your booth, a special event and/or a specific promotion. Hanley Wood e-Media Custom e-Newsletters: Build Communication with your Customers e-Media editorial team develops prototype Hanley Wood editors select “Industry Briefings” for issues You provide marketing, promotion briefings, and e-mail list We set up, test, update, send, and manage your e-mail database Hanley Wood e-Media Micro site Development • Turn-key solution • Support marketing campaigns with a micro site • Excellent application for case studies, sweepstakes, new product introductions Hanley Wood e-Media Editorial Content Licensing • Feature Hanley Wood articles on your site and industry communications • Lend more credibility, information, and relevance • Save time and money Hanley Wood e-Media Electronic Catalog Services BEFORE • Add power to your Web site’s product information • Build an easy-to-manage database from the print materials you create year after year • Support your AFTER channel partners • We provide catalog design, data entry, and data transmission Hanley Wood e-Media
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