SURESH KARNUM

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					                                            SURESH KARNUM
            #91/1, “NISARGA ", Someshwara Nilaya, Nanjappa Layout, Doddabomasandra,
                         Vidyaranyapura Post, Nandi Marble Road, Bangalore
          Email: karnumsuresh@rediffmail.com; Cell: +91 94484 60404/ 97316 55117 / 080 28388989



Over 21 years of varied & multi-functional experience in Material Purchase of Marketing and
Administration, Logistics, Supply Chain & Trade Marketing along with Administration . Seeking
opportunities in senior management role with a reputed organization in…

       TARGET SECTORS: FMCG / MEDIA / HOSPITALITY / AUTOMOBILE / MANUFACTURING


KEY RESULT AREAS

   Sales Administration & Management                            Generating MIS Reports
   Operations Management                                        Relationship Management
   Cash Control                                                 Liaison with Regulatory Bodies
   Stock & Inventory Control                                    Logistics
   Project Management                                           Supply Chain Management
   Troubleshooting & Problem Solving                            Procurement of Advertising material
   Sales Tax & Central Excise Procedures                        Liaison with government agencies
   Import, Export & Customs Procedures


AREAS OF EXPOSURE

Material Sourcing, Procurement & Advertising Display:
  Sourcing, negotiating rates and purchasing of all material required for purpose of advertising and publicity like
   banners, brochures, promotional material, and etc well in time for planned campaigns and launches.
  Management of Product visibility in shops, their display facilities, appointing contractors for outdoor display,
   providing display material as needed & Negotiation and execution of merchandising hardware and display
   material for Modern trade and Institutional sales.
  Also take care of administration purchase as an additional responsibility time to time.
  Over and above coordinate with the overseas subsidiary unit executives and coordinators on there
   requirement and help in sourcing there requirement at very reasonable cost keeping in mind the quality
   maintaining there standards as per the law of there land.

Package Designing & Sourcing:
  Identifying designers and suppliers for packaging of existing and new products, managing print production
   operations for All Of India, on a start to finish level and ensuring deliveries reach as per scheduled.

Negotiations & Relationship Management:
  Conducted effective Negotiations with Bankers for better dollar rates, for higher prices at daily Forex Market
   and succeeded in getting the highest price for the day before closing.
  Adept at relationship management with key agencies like banks, departments of sales tax, central excise and
   other bodies with authority.

Import & Export:
  Hands on experience of all required documentation, procedures for import and export, handling of all branch
   accounts and RBI transactions for the same.
  Preparation of MIS reports, Handling and overseeing all import / export operations from submission of
   documents for approval till the final shipment.

Dispatch / Logistics:
   Identifying, appointing and negotiating better rates with freight carriers, routing and planning alternate
    sources for cost effective logistics and timely deliveries of advertising / promotional material nationally.
Product & Sales Promotion Launch:
  Have successfully handled large consumer campaigns for Brittannia Industries Ltd like Britannia Khao World
   Cup Jao, Tom & Jerry Treat Campaign, 50-50 Jodi Banao Offer, Milkbikis funcil campaign, etc., is adept at
   handling the Planning, management
  Implementation of outdoor advertising of the company at an national level from the intial stage of negotiation,
   printing to its successful timely display.

Brand Management:
  Key contribution in preparing Brand Management Team’s presentations, product display, merchandising, and
   coordinating Brand Management related activities.

Vendor Development:
  Identifying and Appointing, vendors in keeping with cost effectiveness and quality levels of the organization.

Distribution & Network chain management:
   Exploring marketing potential, appointing franchisee & distribution network for better product distribution and
    market penetration to augment business growth.
   Management of marketing communication operations for increase in volume sales and profits.
   Adept at relationship management with key agencies viz banks, sales tax, central excise and other bodies.

Accounts & Cash Management:
  Proven efficiency in devising Cash management and accounting systems, handling all banking procedures,
   preparing bank reconciliation statements, maintaining monthly reports for cash and costing, purchasing
   processing, L/C processing and implementing modules for cost control in aiding production operations in line
   with company’s quality standards and norms.
  Ensuring all Tax returns and documents inclusive of Income tax, Sales tax, Central Excise are filed on time in
   the concerned agencies.

WORK EXPERIENCE

   BRITANNIA INDUSTRIES LTD, BANGALORE
    Senior Purchase Officer (July 1992 till date)

    Company Profile: Britannia Industries Ltd is a leading multinational INR 2300 crores company
    manufacturing and marketing products like biscuits and dairy products.

    Achievements: as Accounts Officer- Exports (July 1992 to 1994)
      Successfully liaised with concerned agencies and authorities for smooth functioning of export operations.
      Built and nurtured healthy business relations with banks to the advantage of the company, resulting in
       getting speedy approvals as less as 10 hours instead of the normal 48 hours.
      Negotiated for and obtained the highest price for the day at the Forex market before market closure.
      Facilitated booking of Export documents in all major cities by single handedly monitoring the Forex market
       on a daily basis.

    Achievements: Officer - Marketing Services (1994 to 2004) & Trade Marketing Offier (2004
    – 2008)
       Have successfully saved the company up to as much as 20% of revenues by implementing cost control of
        POSM effectively utilizing the resources available without compromising on quality.
       Significant contribution in devising innovative methods for media and publicity campaigns.
       Established record of consistent high performance by ensuring time bout dispatch and deliveries of
        promotional material for scheduled launches.
       Played a Key role in the successful implementation of the “VISUAL IDENTITY” project for the company.
       End user of SAP MM module in the current position at Britannia.
    Position held at present : Senior Purchase Officer (01.04.08 till date)

    In the current position I have been taking care of the national requirement of Advertising material, Vendor
    Identification for shop branding, Trade Promotional material procurement, Sales promotional, Supply chain &
    logistics, Sourcing of special POSM for the trade. Annual price negotionation with the vendors nationally, and
    co-ordination with revelant department for smooth transactions and flow of information and material.

    As an additional responsibility take care of the total administration requirement for the company. At the
    same time have been coordinating with the executives and coordinators with our oversea counter part M/s.
    SFIC, Dubai, with there requirement of advertising material and merchandising requirement time to time.
    From sourcing, executing and supplying quality material, keeping in mind the standards to be maintained as
    per the law of there land.


   LAUREL AROMATICS (P) LTD, BANGALORE
    Accounts Officer (April 1991 to July 1992)

    Achievements:
      Efficiently handled all sales tax, import and export activities from documentation to shipment departure.
      Ensured preparing documents for filling of all tax returns well within the submission dates.
      Initiated policies and systems for ensuring time bound dispatch of material and routing for cost effective
       and scheduled deliveries.
      Successfully set up modules to re-aligned the stock control management of the unit.
      Key Involvement in the computerization of the stores department.


   INTERNATIONAL SCHOOL OF COMPUTER TECHNOLOGY
    Officer- Accounts & Administration (Apr 1990 to Mar 1991)

    Achievements:
      Increased the efficiency of overall accounts, administrative and operational functions for the branch.
      Appointed the Head the Project Placement, also Trained candidates on Business Management System (TCS
       Package) on financial, sales and inventory management system.


OTHER EMPLOYMENTS

   HOTEL WINDSOR MANOR SHERATON
    Front office /Desk Cashier/ Night Auditor (Apr 1989 to Mar 1990)

   HEMA AUTOMATS
    Manager (Dec 1987 to Mar 1989)

EDUCATION

   PGDBM ( Costing & Finance), St. Josephs College, Bangalore (1990)
   PG Diploma in Advance Computing for Professionals, NIIT (1989)
   B. Com (Factory Administration & Costing), Bangalore University (1987)
   Pursuing Certification in SAP MM module along with SRM at Genovate.



PERSONAL DETAILS

   Date of Birth: 1st of May 1964
   Languages: English, Hindi, Kannada, Telugu, Tamil.
   Passport No : E 3424320 valid upto : 05.01.2013

				
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