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EatON CORPORatiON CUSTOMER FOCUS Eaton’s New Weatherhead Hose Leads to Satisfied Customers, Substantial Sales Growth at NAPA Customer NAPA AUTO PARTS Markets Served Automotive, Collision Repair, Heavy-duty Truck, Industrial Background Due to the popularity of Weatherhead line did not include a high-pressure hose style, he of Eaton’s newly released H464 and H485 WeatherFORCE™ hose Eaton’s launch of a new WeatherFORCETM hose Weatherhead® hose and still turned to Eaton for a possible and WeatherTIGHT™ hose ends accompanying hose ends were solution. that withstand system operating and WeatherTIGHTTM perfect timing for NAPA—Eaton’s pressures up to and greater than Hydraulics Operation's largest hose ends, Eaton and customer for fluid conveyance He explained to Paul Grandsko, 6000 PSI. Eaton Account Manager, NAPA implemented a products. Northeast region, that his He investigated the application nationwide program for An independent owner of a customers needed a 5000 to 6000 PSI hose that meets EN requirements with Eaton’s David Strohsack, sales manager for the product line. NAPA AUTO PARTS store in Pennsylvania uncovered the standards and offers such NAPA U.S., and Todd Pinkelman, features as 6000 PSI constant product manager. They growing need in his rural logging high pressures, improved confirmed WeatherFORCE and community for an extremely high abrasion resistance, and a colorful WeatherTIGHT products were a pressure hose to accommodate lay-line for brand recognition. He good fit for the NAPA forestry recovery and tree said he frequently turned customer, and they immediately planting operations. customers away who were went to work to earn NAPA’s buy- looking for such a product and in through product Logging customers frequent his To learn more, contact: questioned if Eaton had training, an aggressive store for their Weatherhead low considered it for product promotional program, and a David Strohsack and medium-pressure hose development. After all, the tireless sales initiative. Eaton Corporation requirements, but supplying them storeowner continued, the hose Fluid Power Group with high-pressure hose was style could also come in handy Shortly thereafter, the Eaton's Hydraulics Operations another story. for heavy construction, mining, Hydraulics Operation's 14615 Lone Oak Rd and scrap yard applications. Cleveland, TN Distribution Center Eden Prairie, MN 55344 Challenge set up NAPA’s Altoona, Pennsyl- 419-865-1786 Although the NAPA AUTO Solution vania Distribution Center with an email@example.com PARTS storeowner knew the Grandsko immediately thought abundant inventory of Eaton Corporation is a diversified industrial manufacturer with 2006 sales of $12.4 billion. Eaton is a global leader in electrical systems and components for power quality, distribution and control; fluid power systems and services for industrial, mobile and aircraft equipment; intelligent truck drivetrain systems for safety and fuel economy; and automotive engine air management systems, powertrain solutions and specialty controls for performance, fuel economy and safety. Eaton has 60,000 employees and sells products to customers in more than 125 countries. For more information, visit www.eaton.com. Doc. No. W-SR0V-MS002-E WeatherFORCE™ hose and significantly impacted NAPA’s WeatherTIGHT™ hose ends ” bottom line, added Gandsko. to accommodate needs of the “Customers’ needs are being customer, as well as other NAPA filled, and NAPA operations are AUTO PARTS stores. flourishing as a result of our new products. In fact, the Coincidentally, a similar need Pennsylvania store has increased arose at NAPA AUTO PARTS its Weatherhead brand product stores in High Point and sales by over 360% over last Charlotte, North Carolina, where year, and the Altoona Distribu- customers involved in mining and tion Center has a 53% growth vehicle demolition work were in Weatherhead product sales also asking for an extremely year-to-date. high-pressure hose. Again, the “The Charlotte independently combined efforts of Eaton’s owned NAPA AUTO PARTS store product management team and has a 771% increase in Cleveland, TN distribution Weatherhead brand product sales center led to buy-in for new over 2005, and the High Point WeatherFORCE and Weather- company-owned store soars at TIGHT products and subsequent ” 661% above last year’s sales. inventories at several NAPA distribution Due to the popularity of centers. WeatherFORCE™ hose and WeatherTIGHT™ hose ends, Results Eaton and NAPA implemented “Our new WeatherFORCE™ and a nationwide inventory upgrade WeatherTIGHT™ products have program for the product line.
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