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									Tips on How to Go about Hiring Online Search
      Engine Optimisation Consultants
SEO (search engine optimisation) is the most effective website and blog promotion strategies.
SEO involves optimising a website so that it gets a high rank like PageRank on Google. All
efforts are aimed at ensuring that the website or blog appears in the first page of SERPs
(search engine results pages). Search engine optimisation consultants are important in your
SEO campaign since they will guide you on the dos and don’ts of SEO. The consultants will
do pre-optimisation like keyword research, on-page optimisation like internal link building and
content generation, on-site optimization like article syndication, and measurement and reporting.

Advances in technology have made it possible for you to get an SEO consultant from anywhere
in the world. This means you are more likely to get a good deal since you will compare a lot
more options. You should, however, not settle for the first SEO consultant you come across.

There are a number of important considerations that you should make if you are to get a good
consultant. Consider the specific requirements of your business since different consultants have
different services. There are several things you should, however, never compromise on. Go for
a consultant who focuses on site structure, URLs, navigation, internal linking, crawl depth, file
size, server performance, scripts and W3C validation when doing on-site optimization. Go for
a consultant who focuses on article syndication, blogosphere interaction, cross-referencing for
link strengthening, complementary websites, industry-specific and general information sources,
online PR campaigns, social networking and social bookmarking. Ensure that the consultant has
the tools needed in SEO such as keyword research tools.

Check the reliability and the credibility of the SEO consultant. You could do this by reading
independent reviews, by seeking recommendations from people you know, by checking with
consumer protection agencies and by joining discussion forums. Go for a consultant who has
been trained in an accredited institution and one who has several years of experience.

A good consultant is one who is available around the clock, one who does not have too much
on his/her in-tray and one who only seeks full compensation if you are able to achieve success
with your SEO campaign.

The best place to get search engine optimisation consultants is in Internet marketing
agencies. Going for a consultant who is part of an agency ensures there are no credibility and
reliability issues. Such consultants will also help you with services related to SEO such as pay-
per-click (PPC) advertising and email marketing.

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