Document Sample
Search-Engine-Optimisation-Companies Powered By Docstoc
					 Vital Considerations when Choosing Between
    Search Engine Optimisation Companies
SEO (search engine optimisation) involves the optimisation of a website, a Webpage in a
website or a blog for major search engines. Every business needs to optimize for search
engines since this leads to higher ranking up SERPs (search engine results pages). The
increased hits mean increased sales. SEO is also important because it helps bring in targeted
Web traffic. You could do DIY (do-it-yourself) optimisation through an in-house team, but this is
expensive and it will take your concentration away from your business. There are many search
engine optimisation companies, but do not settle on one too quickly since they are not the
same. There are a number of considerations to make if you are to get a good company.

Consider the services the SEO company is offering vis-a-vis what your business needs. If
you already have an SEO campaign going on, go for a company will assess your previous
SEO activity. If you are starting off, go for a company that will collaborate with Web designers.
Different companies have different SEO services, but there are services you should never
compromise on. The company should do keyword phrase research and analysis. It should offer
such on-page optimization services as Meta Tag and Page Title development, content editing
and development of original content, page copy sub-editing and internal link development.
It should offer on-site optimization based around site structure, W3C validation, file size,
server performance, scripts, URLs, navigation and crawl depth. It should offer such off-
page optimisation techniques as press release distribution, article syndication, blogosphere
interaction, link strengthening, and social bookmarking.

Another important consideration is the additional service on offer. Going for an SEO company
with comprehensive services is convenient and it saves you money. A good company is one
that does video search engine optimisation (VSEO), email marketing, Web copywriting, social
media marketing, and PPC (pay-per-click) management.

Consider the SEO company’s credibility and reliability. You could make the determination
by reading independent reviews and by asking for a portfolio of past clients. Consider if the
company is engaged in Black Hat SEO. Go for a company that does White Hat SEO only
because Black Hat SEO such as spamdexing could even lead to the banning of your website.

Do not lay too much emphasis on cost because as the old adage goes, cheap is expensive.
Consider the experience and the qualification of the employees. Other important considerations
when choosing between search engine optimisation companies are registration with the
relevant regulatory bodies and the companies’ workload.