graphic design unit assessed plan 04-05

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					                                        Annual Unit Plan July 1, 2004- June 30, 2005                                           Unit: Multimedia & Graphic Design
                                         FKCC Mission Statement: Florida Keys Community College is a comprehensive community college responding to the diverse and changing needs of
                                         Monroe County. The college offers quality education and activities that are innovative, accessible and affordable in the areas of university transfer,
                                         workforce development, college preparatory, continuing education, distance learning and cultural enrichment. The college provides a student-centered
                                         atmosphere conducive to scholarly inquiry, critical thinking, and personal growth.

Type of Plan:            Roll Over Budget                     X      Self-funded             X      Additional Budget Requests/New Money               X     Capital Improvement with PECO funds
                                                                                                    (attach budget request form)                             (attach budget request form)
                                         *Student lab fees pay for the new computer lab
                                                         Joseph Kukella                                        112106        Total Amount Requested (Only for Capital Improvement
Division:     AS                      Unit Director:     Don Booth*                Budget Account No.:         112107              Plan or Annual Plans needing new/additional money):      $23,600.00
* Unit Plan prepared by Don Booth, Program Director RY 2005. Assessment prepared by Joseph Kukella, Program Director RY06.
Unit Purpose Statement:        Multimedia & Graphic Design Technology provides a quality environment to enable students to develop creatively and technically in the field of electronic media,
                               digital video editing, and web publishing.
Unit Goal:                     Ensure that students receive professional skills training and education to meet industry needs on an ongoing basis
Link to College Goals:         1, 2, 3, 4

     Unit Objective/Project                 Link to               Expected Outcome                    Assessment Criteria &                 Assessment Results                    Use of Results
          Description                        Plan                                                      Evaluation Methods               (use of actual data to describe
 (assign priority - #1 = highest)                                                                                                           annual performance)

Provide updated technological               7, 8, 10     New computer lab                         Computer lab                        Design Lab layout modified.          Modified lab layout provides
resources and relevant software to                                                                                                                                         space for small group
assure quality education (1)                             Xerox 3535 Digital Printer               Digital printer                     Purchased new Xerox 7750 color       meetings and critiques thereby
                                                                                                                                      laser printer                        enhancing the learning
                                                         Photography Printer                                                                                               process. New color laser
                                                                                                  Photography printer                 No photo printer purchased           printer provides enhanced
                                                         Software:                                                                                                         output of student projects.
                                                         Graphic Design: Quark XP,                Purchased software                  Upgraded GD software to Adobe        Projects requiring high-quality
                                                         Adobe Creative Suite (4)                                                     CS. No new software for              inkjet printing (photo printer)
                                                         Multimedia: Final Cut Pro, Bias                                              Multimedia.                          utilize shared resource in
                                                         Peak                                                                                                              photo department. GD
                                                                                                                                                                           software upgrade allows
                                                                                                                                                                           students to learn on software
                                                                                                                                                                           they are likely to find in a
                                                                                                                                                                           work environment upon
                                                                                                                                                                           graduation. No MM software
                                                                                                                                                                           due to discontinuation of
                                                                                                                                                                           degree program (all courses
                                                                                                                                                                           switched to non-credit).
     Unit Objective/Project             Link to           Expected Outcome                    Assessment Criteria &                  Assessment Results                    Use of Results
          Description                    Plan                                                  Evaluation Methods                (use of actual data to describe
 (assign priority - #1 = highest)                                                                                                    annual performance)

Collaborate with other educational      5, 9, 10   Relationship between Multimedia        Multimedia and Graphic Arts           Students in Graphic Design and       Programs are currently
and administrative units within the                and Graphic Design and                 students utilization of her printer   Photography share printing           sharing printing resources
College (3)                                        Photography – sharing equipment                                              resources (Photo Epson 4000 and      giving students access to a
                                                   and resources                          Mandate that the digital photo        GD Xerox 7750).                      wide range of printing. The
                                                                                          course become part of the                                                  GD curriculum is under
                                                   Enhance existing working               MM/GD curriculum                      Digital photo course not added to    review (new program director)
                                                   relationship with Marketing,                                                 GD curriculum.                       so no new courses have been
                                                   Library & Bookstore                    Produce 10 PSA for programs in                                             added. PSAs not produced due
                                                                                          the college                           No PSAs produced for college.        to discontinuation of the MM
                                                                                                                                                                     degree program.
                                                                                          Share the new Xerox printer

Update the curriculum to assure          2, 8      Implement 3 new courses into           3 new approved courses                Not implemented.                     Curriculum under review by
industry relevance (4)                             curriculum and eliminate 2             3 eliminated courses                                                       new program director.

Provide relevant facilities to assure   7, 8, 10   Convert existing space at the end      PECO funding approval                 Funding approved. Video              PECO funds were used to
quality education (2)                              of its service into a modern, state                                          production studio not constructed.   modify existing GD lab as
                                                   of the art, digital photography and                                                                               MM degree program was
                                                   video production studio                                                                                           discontinued.

To provide quality education               2       Student will demonstrate his/her       Grade reports                         Grade Reports:                       Students are passing and
                                                   ability by producing a                 Completion rates                      83% of students received a           completing at an appropriate
                                                   comprehensive, high quality            Enrollment rates                      passing grade with 72% achieving     and acceptable rate.
                                                   portfolio in print and/or electronic   Graduation rates                      a grade of A or B.
                                                   media.                                                                                                            Enrollment shows a mixed
                                                                                                                                Completion Rates:                    trend with more students
                                                                                                                                87% of students completed the        taking fewer courses. There
                                                                                                                                courses they were enrolled in with   are several potential reasons
                                                                                                                                6% withdrawing before the end of     for this trend but the most
                                                                                                                                the term and 7% failing the course   obvious one appears upon
                                                                                                                                due to non attendance.               examination of the headcount
                                                                                                                                                                     numbers for individual
                                                                                                                                Enrollment Rates:                    courses. Out of the 14 courses
                                                                                                                                The enrolled headcount for RY05      offered in RY05, two courses
                                                                                                                                was fairly consistent with the       accounted for 40% of enrolled
                                                                                                                                previous two years and 76%           headcount. The popularity of
                                                                                                                                greater then RY02 (RY02=21,          these two courses (GRA1100
                                                                                                                                RY03=34, RY04=39, RY05=37).          and PGY2801) points to a
                                                                                                                                Enrolled credits however             trend where fewer students are
                                                                                                                                continued a decline from the         pursuing a structured degree
                                                                                                                                previous year with 36% fewer         and instead are choosing
                                                                                                                                credit hours in RY05 vs RY04         courses for particular skills
                                                                                                                                and 50% fewer credit hours in        and content.
                                                                                                                                RY05 vs. RY02.
     Unit Objective/Project         Link to          Expected Outcome                Assessment Criteria &         Assessment Results                   Use of Results
          Description                Plan                                             Evaluation Methods      (use of actual data to describe
 (assign priority - #1 = highest)                                                                                 annual performance)

To provide quality education           2                                                                     Graduation Rates:                    The graduation rate would
(continued)                                                                                                  RY05 showed the highest              seem to support the
                                                                                                             graduation rate of the four years    enrollment data. Very few
                                                                                                             reported (22%) but there was no      students are pursuing the
                                                                                                             consistent trend to track over the   structured degree program.
                                                                                                             previous three reporting years
                                                                                                             (RY02=14%, RY03=9%,

                                              Student will be able to functionally                           NA                                   Multimedia program
                                              operate a professional level video                                                                  discontinued

                                              Student will be able to estimate the                           NA                                   Multimedia program
                                              costs incurred in the production or                                                                 discontinued
                                              “shoot”. This will include
                                              necessary catering, personnel,
                                              transport, housing, and rental

                                              Student will have a professional                               NA                                   Multimedia program
                                              understanding and applicability of                                                                  discontinued
                                              non-linear, digital editing.

                                              Student will demonstrate her/his                               Five students completed
                                              ability by producing a                                         MMC2952L (Portfolio) course,
                                              comprehensive, high-quality                                    all with passing grades.
                                              portfolio in print and/or electronic

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