Cosmetic Surgery by fanzhongqing

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									                                                   BRAND REPORT




                                                                                                                                                                            No. 999/06-11
                                                   FOR THE 6 MONTH PERIOD ENDED JUNE 2011
                                                   No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide
                                                   believes this is a judgment which must be made by the user of the report.


100 Beard Sawmill Rd, 6th Floor                                                                                                    Advanstar Communications, Inc.
Shelton, CT USA 06484-6259                                                                                                         485 Route 1 South
Phone: +1 203.447.2800                                                                                                             Building F, First Floor
Fax: +1 203.447.2900                                                                                                               Iselin, NJ 08830
www.bpaww.com                                                                                                                      Tel.: (732) 596-0276
                                                                                                                                   Fax: (732) 596-0003
                                                                                                                                   www.cosmeticsurgerytimes.com
                                                                                                                                   Email: aammon@advanstar.com
                                                                                                                                   Official Publication of: None
                                                                                                                                   Established: 1997
                                                                                                                                   Issues Per Year: 10


  ABOUT COSMETIC SURGERY TIMES
  COSMETIC SURGERY TIMES is a B2B brand intended for individuals with broad-based interests in cosmetic procedures. The brand content and editorial scope of
  the publication includes news and industry comment, in-depth technical articles, industry round-up and special features. The content of every issue is also available
  to subscribers globally via the online digital version.

  BRAND REPORT PURPOSE
  The Brand Report provides a deeper understanding and identification of all touch points with customers that have interest in the brand. It is designed to present
  analysis of all communication channels, including a brand's unique users within each channel across multiple media platforms. This multimedia report contains data
  for each separate media channel as indicated in the Executive Summary.

  FIELD SERVED
  COSMETIC SURGERY TIMES services surgeons who are actively involved in cosmetic procedures including (but not limited to) the following specialties and
  subspecialties: Dermatologic, Plastic, ENT, Facial Plastic, Oral & Maxillofacial, Oculoplastic and Cosmetic, as well as other healthcare professionals including nurse
  practitioners, physician assistants, esthetician, nurse/RN and other specialties allied to the field.

  DEFINITION OF RECIPIENT QUALIFICATION
  Qualified recipients practice in skincare clinics, medical spas, clinic/surgicenter based, office and hospital based locations in the specialties and subspecialties in
  the above stated fields. Also qualified are other areas allied to the field and other paid circulation.




  1. EXECUTIVE SUMMARY
    Below are the Average contacts per occurrence, including frequency per period reported.

                                                                                                            Average                  Paid               Non-Paid
    1. Cosmetic Surgery Times Magazine (5 issues in period) ___________                                      11,000                   78                 10,922
         Print Version____________________________________________                                            9,260                   78                   9,182
                                                                                                                                                                            Cosmetic Surgery Times / June 2011




         Digital Version __________________________________________                                           1,740                     -                  1,740
    2. Cosmetic Surgery Times E-Newsletter (26 issues in period) ________                                    14,120                     -                14,120
                                                          SIX MONTH AVERAGE TOTAL                            25,120                   78                 25,042




                           Duplication is identified or has been eliminated within each channel; no attempt has
                           been made to identify or eliminate duplication that may exist across media channels.


                                                                                       1                                                                 www.bpaww.com
Brand Report - Business                                                                                                                                         Cosmetic Surgery Times / June 2011

 2. CHANNEL FREQUENCY FOR PERIOD

                                                                                                 COSMETIC SURGERY TIMES MAGAZINE


                                                                                                                                                                          COSMETIC SURGERY TIMES
                                                                             Print Version                  Digital Version                       Total                       E-NEWSLETTER
  January/February                                                                9,015                           1,985                          11,000                                 -
    January 6, 2011 _______________________________________                             -                                -                                -                       10,879
    January 12, 2011 ______________________________________                             -                                -                                -                       10,698
    January 19, 2011 ______________________________________                             -                                -                                -                       10,610
    January 26, 2011 ______________________________________                             -                                -                                -                       10,595
    February 3, 2011 ______________________________________                             -                                -                                -                       10,580
    February 10, 2011 _____________________________________                             -                                -                                -                       10,640
    February 16, 2011 _____________________________________                             -                                -                                -                       10,593
    February 24, 2011 _____________________________________                             -                                -                                -                       10,541
  March                                                                           9,069                           1,931                          11,000                                 -
    March 2, 2011 ________________________________________                              -                                -                                -                       10,512
    March 9, 2011 ________________________________________                              -                                -                                -                       10,466
    March 15, 2011 _______________________________________                              -                                -                                -                       10,414
    March 23, 2011 _______________________________________                              -                                -                                -                       10,399
    March 31, 2011 _______________________________________                              -                                -                                -                       10,459
  April                                                                           9,137                           1,863                          11,000                                 -
    April 6, 2011 __________________________________________                            -                                -                                -                       10,433
    April 13, 2011 _________________________________________                            -                                -                                -                       10,414
    April 20, 2011 _________________________________________                            -                                -                                -                       10,381
    April 27, 2011 _________________________________________                            -                                -                                -                       10,358
  May                                                                             9,529                           1,471                          11,000                                 -
    May 6, 2011 __________________________________________                              -                                -                                -                       10,342
    May 12, 2011 _________________________________________                              -                                -                                -                       10,681
    May 18, 2011 _________________________________________                              -                                -                                -                       10,373
    May 25, 2011 _________________________________________                              -                                -                                -                       12,664
  June                                                                            9,548                           1,452                          11,000                                 -
    June 2, 2011 __________________________________________                             -                                -                                -                       12,038
    June 9, 2011 __________________________________________                           -                                -                                -                         35,714
    June 16, 2011_________________________________________                            -                                -                                -                         32,719
    June 23, 2011_________________________________________                            -                                -                                -                         32,512
    June 30, 2011_________________________________________                            -                                -                                -                         31,110
                                             SIX MONTH AVERAGE                   9,260                           1,740                          11,000                            14,120
* Unique Browsers: See Website Glossary in Table 7.

3. DEMOGRAPHIC PROFILES
  BUSINESS/OCCUPATIONAL BREAKOUT: COSMETIC SURGERY TIMES MAGAZINE MAY 2011 ISSUE
                                                                                                                          CLINIC/                                  ACADEMIC/
                                                                                                                           SURGI-                                   TEACHING
                                                            PERCENT        Print      Digital    SKINCARE MEDICAL         CENTER-       OFFICE- RESIDENT/ HOSPITAL- PRACTIT-
        PROFESSIONAL CLASSIFICATION                TOTAL    OF TOTAL      Version     Version     CLINIC    SPA            BASED        BASED FELLOW       BASED      IONER  OTHER
  Dermatologic Surgeon __________________           1,593      14.5        1,462         131       240       61              176        1,058        4       17          23     14
  Ent/Facial Plastic Surgeon ______________           865       7.8          764         101         24      38              218          504        4       31          33     13
  Oculoplastic Surgeon ___________________            326       3.0          275          51          1       6               68          219        3       11          15      3
  Oral & Maxillofacial Surgeon _____________          606       5.5          563          43          3      11              121          370        3       16          12     70
  Plastic Surgeon _______________________           6,143      55.8        5,697         446       102      111              900        2,049       17      224          93  2,647
  Cosmetic Surgeon _____________________              549       5.0          418         131         39      76              149          255        3       16           5      6
  OB/GYN _____________________________                162       1.5           29         133          1      14               15           98        3       14          10      7
  Other Physician Specialty _______________           367       3.3          146         221         23      61               29          214        3       19           6     12
  Nurse Practitioner/Physician Assistant ____          65       0.6           17          48          2      24                9           24         -        5           -     1
  Esthetician, Nurse/RN, Other Healthcare
  Professional __________________________            262        2.4           98         164         29          67              35        66             -         16          16         33
  Other ________________________________              22        0.2           20           2           3           1              1         8            1            2            -        6
                                   SUB-TOTAL      10,960       99.6        9,489       1,471        467         470           1,721     4,865          41          371         213      2,812
                                     PERCENT        99.6           -        86.2        13.4         4.2         4.3           15.6      44.2          0.4          3.4         1.9      25.6
  Other Paid Circulation: Subscriptions ______        40        0.4           40            -
                         TOTAL CIRCULATION        11,000      100.0        9,529       1,471
                                    PERCENT        100.0                    86.6        13.4
*See Table 7

4. SOURCE AND AGE
  MAGAZINE (FOR MAY 2011 ISSUE)
                                                                                                         SOURCED WITHIN
                                                                                                                                            PRINT             DIGITAL
                                        SOURCE                                                  1 YEAR      2 YEARS           3 YEARS      VERSION            VERSION        TOTAL     PERCENT
  COSMETIC SURGERY TIMES MAGAZINE TOTAL _____________________________
  I.  Direct Request: __________________________________________________________                5,952         2,289               -          6,826             1,415         8,241        74.9
  II. Request from recipient’s company: __________________________________________                  2              -              -              2                  -            2            -
  III.Membership Benefit:______________________________________________________                      -             -              -               -                 -             -           -
  IV. Communication from recipient or recipient’s company (other than request): ________           68            19               -             84                 3            87         0.8
  V.  TOTAL – Sources other than above (listed alphabetically): _______________________         2,670              -              -          2,617                53         2,670        24.3
      Association rosters and directories __________________________________________                 -             -              -               -                 -             -
      *Business directories ____________________________________________________                2,670              -              -          2,617                53         2,670        24.3
      Manufacturer’s, distributor’s, and wholesaler’s lists ____________________________             -             -              -               -                 -             -
      Other sources ___________________________________________________________                      -             -              -               -                 -             -
  VI. Single Copy Sales: ________________________________________________________                    -             -              -               -                 -             -
                                                                      TOTAL CIRCULATION         8,692         2,308               -          9,529             1,471        11,000       100.0
                                                                                PERCENT          79.0          21.0              -            86.6              13.4         100.0



                             Duplication is identified or has been eliminated within each channel; no attempt has
                             been made to identify or eliminate duplication that may exist across media channels.
www.bpaww.com                                                                                   2
Brand Report - Business                                                                                                                    Cosmetic Surgery Times / June 2011

5. GEOGRAPHIC DISTRIBUTION

                                                                                                COSMETIC SURGERY TIMES MAGAZINE, MAY 2011 ISSUE

                               State                                        Print Version            Digital Version             Total                      Percent
  Maine _______________________________________________                            25                        3                      28
  New Hampshire _______________________________________                            38                        2                      40
  Vermont _____________________________________________                            13                        2                      15
  Massachusetts________________________________________                           233                       23                     256
  Rhode Island _________________________________________                           34                        5                      39
  Connecticut __________________________________________                          136                       11                     147
                                               NEW ENGLAND                        479                       46                     525                          4.8
  New York ____________________________________________                           816                       96                     912
  New Jersey ___________________________________________                          382                       49                     431
  Pennsylvania _________________________________________                          398                       54                     452
                                            MIDDLE ATLANTIC                     1,596                      199                   1,795                         16.3
  Ohio ________________________________________________                           299                       40                     339
  Indiana ______________________________________________                          145                       16                     161
  Illinois _______________________________________________                        323                       44                     367
  Michigan_____________________________________________                           263                       33                     296
  Wisconsin ____________________________________________                          165                       12                     177
                                           EAST NO. CENTRAL                     1,195                      145                   1,340                         12.2
  Minnesota ___________________________________________                           141                       19                     160
  Iowa ________________________________________________                            54                       12                      66
  Missouri _____________________________________________                          179                       19                     198
  North Dakota _________________________________________                           18                        2                      20
  South Dakota _________________________________________                           27                        3                      30
  Nebraska ____________________________________________                            49                        6                      55
  Kansas ______________________________________________                            66                       12                      78
                                           WEST NO. CENTRAL                       534                       73                     607                          5.5
  Delaware ____________________________________________                            30                        5                      35
  Maryland_____________________________________________                           226                       30                     256
  Washington, DC _______________________________________                           39                        4                      43
  Virginia ______________________________________________                         219                       31                     250
  West Virginia _________________________________________                          46                        4                      50
  North Carolina ________________________________________                         239                       27                     266
  South Carolina ________________________________________                         113                       19                     132
  Georgia ______________________________________________                          280                       45                     325
  Florida_______________________________________________                          840                      127                     967
                                             SOUTH ATLANTIC                     2,032                      292                   2,324                         21.2
  Kentucky_____________________________________________                           133                       15                     148
  Tennessee ___________________________________________                           174                       29                     203
  Alabama _____________________________________________                           127                       11                     138
  Mississippi ___________________________________________                          59                       11                      70
                                           EAST SO. CENTRAL                       493                       66                     559                          5.1
  Arkansas_____________________________________________                            57                        5                      62
  Louisiana ____________________________________________                          143                       19                     162
  Oklahoma ____________________________________________                            84                       20                     104
  Texas _______________________________________________                           642                      110                     752
                                           WEST SO. CENTRAL                       926                      154                   1,080                          9.8
  Montana _____________________________________________                            27                        4                      31
  Idaho________________________________________________                            37                        7                      44
  Wyoming_____________________________________________                             12                         -                     12
  Colorado _____________________________________________                          145                       29                     174
  New Mexico __________________________________________                            31                        8                      39
  Arizona ______________________________________________                          174                       31                     205
  Utah ________________________________________________                           115                       11                     126
  Nevada ______________________________________________                            74                       11                      85
                                                  MOUNTAIN                        615                      101                     716                          6.5
  Alaska _______________________________________________                           16                        2                      18
  Washington __________________________________________                           174                       23                     197
  Oregon ______________________________________________                           103                       14                     117
  California ____________________________________________                       1,282                      195                   1,477
  Hawaii_______________________________________________                            47                        7                      54
                                                     PACIFIC                    1,622                      241                   1,863                         16.9
                                              UNITED STATES                     9,492                    1,317                  10,809                         98.3
  U.S. Territories ________________________________________                        12                        2                      14
  Canada _____________________________________________                              9                       17                      26
  Mexico ______________________________________________                              -                       3                        3
  Other International ____________________________________                         16                      132                     148
  APO/FPO ____________________________________________                               -                        -                        -
                                          TOTAL CIRCULATION                       9,529                  1,471                  11,000                       100.0
*See Table 7. Note: E-Newsletter data not reported at the option of the publisher.




                              Duplication is identified or has been eliminated within each channel; no attempt has
                              been made to identify or eliminate duplication that may exist across media channels.
                                                                                            3                                                                www.bpaww.com
Brand Report - Business                                                                                                                                        Cosmetic Surgery Times / June 2011

 7. ADDITIONAL DATA
 METHOD OF DISTRIBUTION:
 All qualified circulation conforms to the field served of a recipient's qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients who request the digital
 versions are notified via email when the version is available.

 STATEMENT OF CONTENT PLATFORM:
 Replica - Editorial and design are unchanged from the original print edition.

 TABLE 3:
 Business/occupational breakout for e-newsletters is not reported at the publisher's option.

 TABLE 4:
 Business directories include one source of circulation for a quantity of 2,670 copies or 24.3%, including American Medical Information/Info USA.

 TABLE 5:
 Geographic data for e-newsletters is not reported at the publisher's option.

   AVERAGE CIRCULATION FOR MAGAZINE FOR THE PERIOD
                                                         Total                  Non-Paid                        Paid
                CIRCULATION                     Copies           Percent   Copies     Percent      Copies              Percent
   Individual _________________________        11,000            100.0     10,922       99.3         78                 0.7
   Sponsored Individually Addressed_____                 -             -           -        -           -                  -
   Membership Benefit ________________                   -             -           -        -           -                  -
   Multi-Copy Same Addressee _________                   -             -           -        -           -                  -
   Single Copy Sales __________________                  -             -           -        -           -                  -
                     TOTAL CIRCULATION         11,000            100.0     10,922       99.3         78                 0.7


   AVERAGE CIRCULATION FOR MAGAZINE FOR THE PERIOD
                                                         Total                Print Version          Digital Version
                CIRCULATION                    Copies            Percent   Copies      Percent     Copies       Percent
  Individual _________________________         11,000            100.0     9,260        84.2        1,740               15.8
  Sponsored Individually Addressed _____                 -             -         -          -               -                  -
  Membership Benefit ________________                    -             -         -          -               -                  -
  Multi-Copy Same Addressee__________                    -             -         -          -               -                  -
  Single Copy Sales __________________                   -             -         -          -               -                  -
                     TOTAL CIRCULATION         11,000            100.0     9,260        84.2        1,740               15.8




 PUBLISHER’S AFFIDAVIT

  We hereby make oath and say that all data set forth in this statement are true.                                                  Date signed                    August 1, 2011
        Joe Martin, Audience Development Manager
                                                                                                                                   State                          Minnesota
        Christine Shappell, Audience Development Director
                                                                                                                                   County                         St. Louis
  (At least one of the above signatures must be that of an officer of the publishing company or its
  authorized representative.)                                                                                                      Received by BPA Worldwide      August 1, 2011
  IMPORTANT NOTE:                                                                                                                  Type                           PJ
  This unaudited circulation statement has been checked against the previous audit report.
  It will be included in the annual audit made by BPA Worldwide.                                                                   ID Number                      C403P0J1

About BPA Worldwide:
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton,
Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including
consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency
members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.


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