Rupert Hunting CV - October 2011

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Rupert Hunting CV - October 2011 Powered By Docstoc
					                                             Rupert Hunting
                                        Internet Marketing Manager

Rupert Hunting has 13 years’ experience of online marketing and product
development in the competitive fields of mobile telecoms, insurance, internet
payments and financial data. Rupert specialises in proving financial value (i.e.
ROI) from internet marketing specialising in search engine marketing (SEM – e.g.
Google AdWords) and optimisation (SEO) having recently managed multi-million
pound PPC campaigns for Three.

Rupert is Google AdWords Individually Qualified, lives in Fulham, South-West
London, rides a BMW F650CS, and takes pride in being reliable, responsible and
adaptable. 5 recommendations at

 Design, implement & refine target-led internet marketing initiatives to improve provable prospect
   conversion and customer retention rates towards long-term strategic goals
 Manage, motivate and develop teams of highly skilled individuals to increase productivity, customer
   satisfaction, morale and profitability

Career History:
Online Marketing Manager at Mobilife
April 2011 – July 2011

A challenging role for a new internet Ofcom-approved start-up mobile phone price comparison venture from
Cinergy International, a mobile market and product information specialist. Responsibilities included the full
online marketing mix including PPC (agency management), SEO, email marketing, social media and playing
a key role in website product development.
                                                                      Increased click-out rate for PPC
                                                                          campaigns from 15% in April to
                                                                          30%+ in May & June
                                                                      Commissioned, analysed and
                                                                          implemented usability test with
                                                                          wide-ranging recommendations
                                                                      Commissioned SEO mini audit,
                                                                          oversaw implementation of quick April 2011 July 2011         wins inc. sitemaps, robots.txt, etc.

Rupert is a hard worker and will put in the extra hours required to ensure the success of a project, I would
recommend him for any employer looking to gain or develop an online presence.
Brian Boroff, Managing Director, CInergy International                                                  July 4, 2011   J

Online Marketing Manager at Three
April 2010 – March 2011

Leading a virtual team of six at Three’s media
agency to manage seven mobile brand, phone, SIM &
broadband PPC campaigns totalling eight figure spend
per annum.
Also responsible for commissioning, prioritisation and
implementation of SEO audit which identified SEO
opportunities for generating thousands of additional
orders per month.
Increased PPC generated orders per day across five retail channels from 294 orders per day in
April 2010 to 508 orders per day in January 2011, 162% of target.

Rupert Hunting                                       Page 1 of 3                    
Internet Marketing Manager at Prudential plc.
Contract: September 2008 – November 2009

As a key member of the Direct Retail Internet Marketing team at Prudential, I was involved in all aspects of
online marketing including brand initiatives, product marketing, website updates, customer journey analysis,
secure email communication and particularly paid and natural search engine optimisation.

                                                By implementing retrospective customer source analysis for
Rupert is a thorough and experienced digital
                                                Prudential’s Lifetime Mortgage product range, I attributed
marketer – he’s an expert on paid search,
                                                financial values (in terms of revenue & profit) to paid search
online analytics and digital comms. He’s got
                                                including leads and conversions and increased provable return
a keen eye for detail, is tenacious and has a
broad range of skills.                          on investment for the leading search engine marketing (SEM)
                                                campaign from 200% to over 400%. Keyword refinement,
Chris Wallard, Head of Digital, Prudential      JavaScript dynamic content and multiple landing pages all
UK                                                                                                20 Analytics 2009
                                                employed to increase conversions using WebTrendsNovember to
                                                monitor customer journeys. is a massive (over 1,000
                                                Rupert's contribution to the Pru. was significant. His expert
web-pages) customer-facing FSA
                                                stewardship of search during his tenure saw a very, very significant
regulated website which was redesigned          increase in ROI for a core online product. He is a rapid learner who
in April 2009. As well as being heavily         'gets on with the job', is amiable and rises to any challenge thrown at
involved in the redesign, I refined             him. Any organisation that is looking for a hard-working, articulate
Prudential’s secure online communication        and capable digital professional should consider Rupert.
system, PruMail to ensure compliance            Simon Leadbetter, Head of Marketing, Online and Ecommerce,
with TCF & DPA principles.                      Prudential UK & Europe

Marketing Manager at
January 2007 – July 2008

Within one month of starting this challenging new role for Metacharge, PayPoint plc, the leading newsagent
payment network, followed its acquisition of Metacharge with the acquisition of SECPay, complementing a
bureau internet payment service processor with an internet payment authorisation gateway. While managing
up-sell & cross-sell campaigns to over 5,000 internet merchants, new sales initiatives and rebranding were
also undertaken.
      Member of management team of five for both businesses, assumed responsibility for business analysis
       including sales generation and conversion, prospect targeting, ROI analysis, average customer
       lifecycle and value, reported to PayPoint CEO Dominic Taylor for 6 months
      Managing profitable natural and paid search engine optimisation (SEO & SEM) campaigns at four
       figure daily budgets, including direct management of Google AdWords PPC campaigns including
       keyword analysis (CPC, CTR, lead & conversion value reporting and analysis).
      Constant product enhancement and project proposal initiatives in a dynamic and competitive
       marketplace, with particular emphasis on preventing internet fraud and managing chargebacks
      Consolidated over a dozen products across and into a coherent product
       range for, including development of bespoke CMS
      Gained specialised knowledge about risk and compliance processes for payment processing for both
       bureau and gateway internet payment processing models

Communications Manager at Asset Control Technology Ltd.
March – June 2006

Asset Control are a data software vendor specialising in consolidated financial data management systems – a
different role and business model from my previous jobs. Working for a Dutch company in the UK and
reporting to the International Marketing Manager in New York created unique challenges in this role.

Rupert Hunting                                       Page 2 of 3                     
PR & Communications Executive at Telekurs Financial
September 2004 – January 2006

Played a leading role in electronic communications in team of two, including re-launching, developing,
maintaining and updating as webmaster. Introduced e-marketing, online registration
and customer-only support site. Working for a more aggressive and faster-growing financial information
provider, enabled me to take more responsibility and initiative in developing, implementing and analysing
diverse and ground-breaking marketing projects.
     Re-launched Telekurs Financial UK web-site within a fortnight of starting new role using PHP/MySQL
      internet administration tool to manipulate content on Swiss-hosted server
     Proved monthly website visits rose from 1,000 in September 2004 to 5,000 in September 2005 using
      WebTrends Analytics and implemented customer-only secure access area for instant client access to
      user manuals, company presentations and NDA material
     Updated web-site on a daily basis to include latest news, industry initiatives, forthcoming events,
      online registration including writing copy for news stories and press releases, event photos
     Developed an understanding of technical financial data developments such as EU Savings Tax
      Directive (EUSD), ISO 15022 and the Markets in Financial Instruments Directive (MiFID)

Marketing Executive for FT Interactive Data
(formerly known as Financial Times Information and Extel), part of
Interactive Data Corporation (NYSE:IDC)
May 1998 – February 2004

Joined integrated marketing department and worked on a variety of cross-departmental and corporate
marketing and communications projects. Within limited marketing budgets, I became familiar with project
planning and execution as well as competitor and business analysis.
     Involved with introduction of new product, eDOL - the London Stock Exchange electronic Daily Official
      List published by FT Interactive Data - designed and implemented migration marketing campaign as
      well as product development initiatives utilising multiple media and formats, printed and electronic
     Took sole responsibility for successful series of Capital Gains Tax Workshops - coordinating lecture
      venues, lecturer and delegates including 11 successful workshops in 2009 and generated nearly £70k
      of revenue in 2000, also proved via statistical customer analysis that delegates had increased brand
      loyalty and order more Securities Taxation Services!
     Managed and allocated six figure marketing budget promoting a wide range of products and services
      including Securities Taxation Services, Credit Ratings, financial data feeds (FINSTAT) and bond fund
      pricing tools
     Coordinated corporate re-branding from Financial Times Information to FT Interactive Data in
      March/April 1999, coordinated redesign and production of FT Interactive Data services and
      promotional materials including books, CD-ROMs, web-site, brochures

Work Experience:
1994 Brokers Assistant to Mr. Ted Bowden, Williams de Bröe, Banque Brussels Lambert
1992 Research Assistant to Emma Nicholson MP at House of Commons, Westminster.

Expert Knowledge:                                                            Other Achievements:
                                                                             1990 Completed Parachute
                                                                                  Training Course at Joint
                                                                                  Services Training Centre
                                                                             1992 French Horn, Grade 7
                                                                             1996 Completed Territorial Army
                                                                                  Basic Training (2 weeks)
                                                                             2004 Finished London Marathon
                                                                             2005 PADI Rescue Diver
                                                                             2006 Passed A2 Motorcycle Test
                                                                             2010 PADI Deep Diver, Nitrox

Rupert Hunting                                   Page 3 of 3                

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