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					Finance Audiences
The Finance Audience category consists of segments of people who seek everything from financial advice online to checking performance of their personal
investments, getting tax advice, planning their retirement, and researching insurance options. AudienceScience can help you provide relevant advertising to
people who are interested in purchasing products or services - such as mortgage or auto loans, credit cards, and stock trading. These segments are
powered by AudienceScience’s leading audience targeting technology.
          Auto loan seekers are actively in the market for a new vehicle. They review product and shopping sections of major automotive sites, and often demonstrate interest in
          luxury cars. In tandem with their car search, these people read articles related to auto loans.




                                                                                                                               3.37x more likely to visit 'Career Services and
52.82%                                                                                                                                Development - Job Search' sites than the
                                                                                                                                      average internet user
 47.18%                                                                                                                        18.35x more likely to visit 'Retail - Retail' sites than
                                                                                                                                      the average internet user
                                                                                                                               3.96x more likely to visit 'Directories/Resources -
                                                                                                                                      Shipping' sites than the average internet
                                                                                                                                      user




          B2b seekers are users visiting popular business to business informational sites.




                                                                                                                               5.63x more likely to visit 'Business/Finance - Online
52.22%                                                                                                                               Trading' sites than the average internet user
                                                                                                                               2.95x more likely to visit 'Services- Incentives' sites
 47.78%                                                                                                                              than the average internet user
                                                                                                                               3.68x more likely to visit 'Retail - Department Stores'
                                                                                                                                     sites than the average internet user
          Business decision makers are high-level managers or financial professionals who take an active interest in business, finance, and marketing news and have significant
          spending influence at their companies. Often with high level job titles, these business decision makers view marketing and business content on domestic and
          international news sites.


                                                                                                                               5.9x more likely to visit 'Business/Finance - Online
45.45%                                                                                                                               Trading' sites than the average internet user
                                                                                                                               3.04x more likely to visit 'Services- Incentives' sites
 54.55%                                                                                                                              than the average internet user
                                                                                                                               3.75x more likely to visit 'Retail - Department Stores'
                                                                                                                                     sites than the average internet user




          Business influencers display a very high level of interest and engagement with the latest in business and finance.




                                                                                                                               4.40x more likely to visit 'News/Information -
43.88%                                                                                                                                Politics' sites than the average internet user
                                                                                                                               3.70x more likely to visit 'Business - Personal
 56.12%                                                                                                                               Finance' sites than the average internet user
                                                                                                                               10.52x more likely to visit 'Community - Lifestyles'
                                                                                                                                      sites than the average internet user
          Career seekers are those who are looking to change jobs or advance their careers. They view employment ads and actively research career opportunities online through
          online news sites, directory sites, and online recruitment sites.




                                                                                                                                4.67x more likely to visit 'Career Services and
47.67%                                                                                                                                Development - Job Search' sites than the
                                                                                                                                      average internet user
 52.33%                                                                                                                         5.25x more likely to visit 'Career Services and
                                                                                                                                      Development - Career Resources' sites than
                                                                                                                                      the average internet user
                                                                                                                                4.71x more likely to visit 'Travel - Travel' sites than
                                                                                                                                      the average internet user




          Credit card applicants include a range of people, including those who recently filled out an application, have researched credit card terms, and who have shown interest
          in financial planning on financial sites. They tend to visit personal finance sites and are actively involved in managing their savings, debts, and personal budgets.




                                                                                                                                5.74x more likely to visit 'News/Information - Politics'
55.16%                                                                                                                                sites than the average internet user
                                                                                                                                5.17x more likely to visit 'Business/Finance - Online
 44.84%                                                                                                                               Trading' sites than the average internet user
                                                                                                                                7.69x more likely to visit 'Business/Finance -
                                                                                                                                      Banking' sites than the average internet user
          Education seekers are students or would-be students who are looking into their college options. They research higher education on news sites and services related to
          education on online directories to explore their options. At the same time education seekers are (naturally) interested in how they are going to fund their education; they
          often visit student loan and finance sites.


                                                                                                                                  4.21x more likely to visit 'Career Services and
45.73%                                                                                                                                  Development - Career Resources' sites than
                                                                                                                                        the average internet user
 54.27%                                                                                                                           4.93x more likely to visit 'News/Information - Politics'
                                                                                                                                        sites than the average internet user
                                                                                                                                  2.46x more likely to visit 'Retail - Books' sites than
                                                                                                                                        the average internet user




          Homeowners are those who research ways to improve and enhance their homes. They browse sites that cater to homeowner needs and interests, whether it be projects
          to enhance their home externally or internally. These consumers may have registered themselves as homeowners through 3rd party providers.
          More Information Coming Soon
          Home accountants are the people who manage the finances of their families. They actively search for information on credit, debt, loans, and personal finance. They visit
          personal finance sections of news sites, where they seek out articles that pertain to their finance goals. In addition, many home accountants are women who look for
          financial planning information in women's magazines.


                                                                                                                                6.81x more likely to visit 'Business/Finance - Online
49.57%                                                                                                                                Trading' sites than the average internet user
                                                                                                                                2.59x more likely to visit 'Community - Green' sites
 50.43%                                                                                                                               than the average internet user
                                                                                                                                4.13x more likely to visit 'Career Services and
                                                                                                                                      Development - Career Resources' sites than
                                                                                                                                      the average internet user




          Insurance Shoppers are those who are researching insurance by reading articles related to insurance and comparing rates across various news, financial and real estate
          sites.




                                                                                                                                5.00x more likely to visit 'News/Information - Politics'
48.86%                                                                                                                                sites than the average internet user
                                                                                                                                4.87x more likely to visit 'Career Services and
 51.13%                                                                                                                               Development - Job Search' sites than the
                                                                                                                                      average internet user
                                                                                                                                3.63x more likely to visit 'Community - Home' sites
                                                                                                                                      than the average internet user
          Real estate and mortgage shoppers are potential homeowners who are actively looking into new homes and mortgages, or are current home owners who are exploring
          their refinancing and loan options. They often read the real estate section of online news sites in tandem with articles related to personal finance, money, and loans. In
          addition, they are often seeking services related to home mortgages.


                                                                                                                                  6.93x more likely to visit 'Real Estate' sites than the
45.3%                                                                                                                                   average internet user
                                                                                                                                  2.82x more likely to visit 'Travel - Hotels/Resorts'
 54.7%                                                                                                                                  sites than the average internet user
                                                                                                                                  5.43x more likely to visit 'Health' sites than the
                                                                                                                                        average internet user




          Retirement planners are users who are interested in retirement, IRA, 401(k)s, pensions, and bonds, and have researched information online. Most retirement planners
          make use of various financial calculators to determine retirement income.




                                                                                                                                  3.17x more likely to visit 'Directories/Resources -
48.36%                                                                                                                                   Shipping' sites than the average internet
                                                                                                                                         user
 51.64%                                                                                                                           11.71x more likely to visit 'News/Information -
                                                                                                                                         Newspapers' sites than the average internet
                                                                                                                                         user
                                                                                                                                  3.66x more likely to visit 'Retail - Department
                                                                                                                                         Stores' sites than the average internet user
          Savvy Economic Constituents are those who are tracking the economic trends across various news sites. They are reading the latest updates and adjusting their budgets
          according to the information they receive.




                                                                                                                               5.94x more likely to visit 'News/Information -
52.53%                                                                                                                                Politics' sites than the average internet user
                                                                                                                               10.50x more likely to visit 'Community - Lifestyles'
 47.46%                                                                                                                               sites than the average internet user
                                                                                                                               9.92x more likely to visit 'Business/Finance -
                                                                                                                                      News/Research' sites than the average
                                                                                                                                      internet user




          Small business owners search for business services, other professionals for networking, and small business news. They are interested in learning about other
          businesses with fewer than 500 employees, and are intensely engaged with the issues pertaining to small businesses. In addition, they often read articles about small
          offices and home offices.


                                                                                                                               5.21x more likely to visit 'Business/Finance - Online
52.84%                                                                                                                               Trading' sites than the average internet user
                                                                                                                               6.20x more likely to visit 'News/Information - Politics'
 47.16%                                                                                                                              sites than the average internet user
                                                                                                                               3.50x more likely to visit 'Directories/Resources -
                                                                                                                                     Shipping' sites than the average internet user
         Stock traders are investors actively follow financial news and track specific stocks, often on a major financial or brokerage site. They check ticker prices and news on a
         regular basis and view investment tools.




                                                                                                                                 5.32x more likely to visit 'Business/Finance - Online
50.4%                                                                                                                                  Trading' sites than the average internet user
                                                                                                                                 5.68x more likely to visit 'News/Information - Politics'
 49.6%                                                                                                                                 sites than the average internet user
                                                                                                                                 3.25x more likely to visit 'Travel - Airliness' sites than
                                                                                                                                       the average internet user

				
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posted:5/17/2012
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