finance
Document Sample
Finance Audiences
The Finance Audience category consists of segments of people who seek everything from financial advice online to checking performance of their personal
investments, getting tax advice, planning their retirement, and researching insurance options. AudienceScience can help you provide relevant advertising to
people who are interested in purchasing products or services - such as mortgage or auto loans, credit cards, and stock trading. These segments are
powered by AudienceScience’s leading audience targeting technology.
Auto loan seekers are actively in the market for a new vehicle. They review product and shopping sections of major automotive sites, and often demonstrate interest in
luxury cars. In tandem with their car search, these people read articles related to auto loans.
3.37x more likely to visit 'Career Services and
52.82% Development - Job Search' sites than the
average internet user
47.18% 18.35x more likely to visit 'Retail - Retail' sites than
the average internet user
3.96x more likely to visit 'Directories/Resources -
Shipping' sites than the average internet
user
B2b seekers are users visiting popular business to business informational sites.
5.63x more likely to visit 'Business/Finance - Online
52.22% Trading' sites than the average internet user
2.95x more likely to visit 'Services- Incentives' sites
47.78% than the average internet user
3.68x more likely to visit 'Retail - Department Stores'
sites than the average internet user
Business decision makers are high-level managers or financial professionals who take an active interest in business, finance, and marketing news and have significant
spending influence at their companies. Often with high level job titles, these business decision makers view marketing and business content on domestic and
international news sites.
5.9x more likely to visit 'Business/Finance - Online
45.45% Trading' sites than the average internet user
3.04x more likely to visit 'Services- Incentives' sites
54.55% than the average internet user
3.75x more likely to visit 'Retail - Department Stores'
sites than the average internet user
Business influencers display a very high level of interest and engagement with the latest in business and finance.
4.40x more likely to visit 'News/Information -
43.88% Politics' sites than the average internet user
3.70x more likely to visit 'Business - Personal
56.12% Finance' sites than the average internet user
10.52x more likely to visit 'Community - Lifestyles'
sites than the average internet user
Career seekers are those who are looking to change jobs or advance their careers. They view employment ads and actively research career opportunities online through
online news sites, directory sites, and online recruitment sites.
4.67x more likely to visit 'Career Services and
47.67% Development - Job Search' sites than the
average internet user
52.33% 5.25x more likely to visit 'Career Services and
Development - Career Resources' sites than
the average internet user
4.71x more likely to visit 'Travel - Travel' sites than
the average internet user
Credit card applicants include a range of people, including those who recently filled out an application, have researched credit card terms, and who have shown interest
in financial planning on financial sites. They tend to visit personal finance sites and are actively involved in managing their savings, debts, and personal budgets.
5.74x more likely to visit 'News/Information - Politics'
55.16% sites than the average internet user
5.17x more likely to visit 'Business/Finance - Online
44.84% Trading' sites than the average internet user
7.69x more likely to visit 'Business/Finance -
Banking' sites than the average internet user
Education seekers are students or would-be students who are looking into their college options. They research higher education on news sites and services related to
education on online directories to explore their options. At the same time education seekers are (naturally) interested in how they are going to fund their education; they
often visit student loan and finance sites.
4.21x more likely to visit 'Career Services and
45.73% Development - Career Resources' sites than
the average internet user
54.27% 4.93x more likely to visit 'News/Information - Politics'
sites than the average internet user
2.46x more likely to visit 'Retail - Books' sites than
the average internet user
Homeowners are those who research ways to improve and enhance their homes. They browse sites that cater to homeowner needs and interests, whether it be projects
to enhance their home externally or internally. These consumers may have registered themselves as homeowners through 3rd party providers.
More Information Coming Soon
Home accountants are the people who manage the finances of their families. They actively search for information on credit, debt, loans, and personal finance. They visit
personal finance sections of news sites, where they seek out articles that pertain to their finance goals. In addition, many home accountants are women who look for
financial planning information in women's magazines.
6.81x more likely to visit 'Business/Finance - Online
49.57% Trading' sites than the average internet user
2.59x more likely to visit 'Community - Green' sites
50.43% than the average internet user
4.13x more likely to visit 'Career Services and
Development - Career Resources' sites than
the average internet user
Insurance Shoppers are those who are researching insurance by reading articles related to insurance and comparing rates across various news, financial and real estate
sites.
5.00x more likely to visit 'News/Information - Politics'
48.86% sites than the average internet user
4.87x more likely to visit 'Career Services and
51.13% Development - Job Search' sites than the
average internet user
3.63x more likely to visit 'Community - Home' sites
than the average internet user
Real estate and mortgage shoppers are potential homeowners who are actively looking into new homes and mortgages, or are current home owners who are exploring
their refinancing and loan options. They often read the real estate section of online news sites in tandem with articles related to personal finance, money, and loans. In
addition, they are often seeking services related to home mortgages.
6.93x more likely to visit 'Real Estate' sites than the
45.3% average internet user
2.82x more likely to visit 'Travel - Hotels/Resorts'
54.7% sites than the average internet user
5.43x more likely to visit 'Health' sites than the
average internet user
Retirement planners are users who are interested in retirement, IRA, 401(k)s, pensions, and bonds, and have researched information online. Most retirement planners
make use of various financial calculators to determine retirement income.
3.17x more likely to visit 'Directories/Resources -
48.36% Shipping' sites than the average internet
user
51.64% 11.71x more likely to visit 'News/Information -
Newspapers' sites than the average internet
user
3.66x more likely to visit 'Retail - Department
Stores' sites than the average internet user
Savvy Economic Constituents are those who are tracking the economic trends across various news sites. They are reading the latest updates and adjusting their budgets
according to the information they receive.
5.94x more likely to visit 'News/Information -
52.53% Politics' sites than the average internet user
10.50x more likely to visit 'Community - Lifestyles'
47.46% sites than the average internet user
9.92x more likely to visit 'Business/Finance -
News/Research' sites than the average
internet user
Small business owners search for business services, other professionals for networking, and small business news. They are interested in learning about other
businesses with fewer than 500 employees, and are intensely engaged with the issues pertaining to small businesses. In addition, they often read articles about small
offices and home offices.
5.21x more likely to visit 'Business/Finance - Online
52.84% Trading' sites than the average internet user
6.20x more likely to visit 'News/Information - Politics'
47.16% sites than the average internet user
3.50x more likely to visit 'Directories/Resources -
Shipping' sites than the average internet user
Stock traders are investors actively follow financial news and track specific stocks, often on a major financial or brokerage site. They check ticker prices and news on a
regular basis and view investment tools.
5.32x more likely to visit 'Business/Finance - Online
50.4% Trading' sites than the average internet user
5.68x more likely to visit 'News/Information - Politics'
49.6% sites than the average internet user
3.25x more likely to visit 'Travel - Airliness' sites than
the average internet user
