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PRUDENT FINANCIAL SERVICES - KPI REPORT

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					PRUDENT FINANCIAL SERVICES - KPI REPORT
                               September 2010
www.prudentfinancial.net                                                                                       Jul 1, 2010 - Sep 30, 2010
Visitors Overview                                                                                        Comparing to: Mar 31, 2010 - Jun 30, 2010
                                                                                                                              Previous: Visitors      Visitors

600                                                                                                                                                              600



300                                                                                                                                                              300



0                                                                                                                                                                0



          Jul 5            Jul 13             Jul 21    Jul 29    Aug 6            Aug 14       Aug 22     Aug 30     Sep 7      Sep 15            Sep 23



11,611 people visited this site

                  16,579 Visits
                  Previous: 16,924 (-2.04%)



                  11,611 Absolute Unique Visitors
                  Previous: 11,875 (-2.22%)



                  82,406 Pageviews
                  Previous: 87,499 (-5.82%)



                  4.97 Average Pageviews
                  Previous: 5.17 (-3.86%)



                  00:03:19 Time on Site
                  Previous: 00:02:50 (16.50%)



                  23.95% Bounce Rate
                  Previous: 0.86% (2,694.91%)



                  64.09% New Visits
                  Previous: 64.23% (-0.22%)




Technical Profile

Browser                                                  Visits       % visits          Connection Speed                         Visits               % visits

Internet Explorer                                                                       Cable

Jul 1, 2010 - Sep 30, 2010                             11,612         70.04%            Jul 1, 2010 - Sep 30, 2010              6,961                 41.99%

Mar 31, 2010 - Jun 30, 2010                            12,703         75.06%            Mar 31, 2010 - Jun 30, 2010             7,066                 41.75%

% Change                                               -8.59%             -6.69%        % Change                              -1.49%                    0.56%

Firefox                                                                                 DSL

Jul 1, 2010 - Sep 30, 2010                               2,935        17.70%            Jul 1, 2010 - Sep 30, 2010              4,179                 25.21%

Mar 31, 2010 - Jun 30, 2010                              2,591        15.31%            Mar 31, 2010 - Jun 30, 2010             4,135                 24.43%

% Change                                               13.28%         15.63%            % Change                               1.06%                    3.17%



                                                                                    1                                                  Google Analytics
Safari                                                Unknown

Jul 1, 2010 - Sep 30, 2010        949    5.72%        Jul 1, 2010 - Sep 30, 2010      3,744      22.58%

Mar 31, 2010 - Jun 30, 2010       826    4.88%        Mar 31, 2010 - Jun 30, 2010     4,214      24.90%

% Change                      14.89%    17.28%        % Change                      -11.15%       -9.30%

Chrome                                                T1

Jul 1, 2010 - Sep 30, 2010        778    4.69%        Jul 1, 2010 - Sep 30, 2010      1,468       8.85%

Mar 31, 2010 - Jun 30, 2010       598    3.53%        Mar 31, 2010 - Jun 30, 2010     1,263       7.46%

% Change                      30.10%    32.81%        % Change                      16.23%       18.65%

BlackBerry9700                                        Dialup

Jul 1, 2010 - Sep 30, 2010        114    0.69%        Jul 1, 2010 - Sep 30, 2010       204        1.23%

Mar 31, 2010 - Jun 30, 2010        46    0.27%        Mar 31, 2010 - Jun 30, 2010      221        1.31%

% Change                      147.83%   152.98%       % Change                       -7.69%       -5.77%




                                                  2                                      Google Analytics
www.prudentfinancial.net                                                                                 Jul 1, 2010 - Sep 30, 2010
All Traffic Sources                                                                               Comparing to: Mar 31, 2010 - Jun 30, 2010
                                                                                                                            Previous: Visits       Visits

200                                                                                                                                                         200



100                                                                                                                                                         100



0                                                                                                                                                           0



         Jul 5        Jul 13     Jul 21          Jul 29      Aug 6        Aug 14       Aug 22        Aug 30     Sep 7       Sep 15             Sep 23



All traffic sources sent 6,962 visits via 10 sources and mediums
Filtered for sources and mediums containing "organic"

    Site Usage

Visits                         Pages/Visit                    Avg. Time on Site             % New Visits                 Bounce Rate
6,962                          4.88                           00:03:20                      60.00%                       19.02%
Previous:                      Previous:                      Previous:                     Previous:                    Previous:
  8,259 (-15.70%)                5.30 (-7.93%)                  00:02:52 (16.05%)             61.46% (-2.38%)              0.67% (2,755.74%)

Source/Medium                                             Visits          Pages/Visit           Avg. Time on    % New Visits          Bounce Rate
                                                                                                    Site

google / organic

July 1, 2010 - September 30, 2010                              5,768                 4.79            00:03:16           60.82%                   19.73%

March 31, 2010 - June 30, 2010                                 6,729                 5.26            00:02:52           61.17%                     0.65%

% Change                                                    -14.28%                -8.96%             14.38%             -0.57%            2,917.27%

yahoo / organic

July 1, 2010 - September 30, 2010                                  641               5.09            00:03:08           52.57%                   14.35%

March 31, 2010 - June 30, 2010                                     729               5.56            00:02:50           68.04%                     1.10%

% Change                                                    -12.07%                -8.49%             10.44%            -22.73%            1,207.88%

bing / organic

July 1, 2010 - September 30, 2010                                  437               5.51            00:04:06           58.81%                   16.70%

March 31, 2010 - June 30, 2010                                     644               5.38            00:02:56           55.75%                     0.16%

% Change                                                    -32.14%                2.43%              40.02%             5.50%            10,657.89%

search / organic

July 1, 2010 - September 30, 2010                                    79              5.19            00:04:47           62.03%                   13.92%

March 31, 2010 - June 30, 2010                                     101               5.43            00:03:15           65.35%                     0.99%

% Change                                                    -21.78%                -4.35%             47.22%             -5.08%            1,306.33%

ask / organic

July 1, 2010 - September 30, 2010                                    30              6.10            00:02:53           66.67%                   26.67%

March 31, 2010 - June 30, 2010                                       34              4.35            00:03:25           64.71%                     0.00%

% Change                                                    -11.76%                40.14%            -15.83%             3.03%                 100.00%

altavista / organic



                                                                           1                                                      Google Analytics
July 1, 2010 - September 30, 2010         4            7.00    00:07:09    75.00%              0.00%

March 31, 2010 - June 30, 2010            3            6.67    00:00:23   100.00%              0.00%

% Change                             33.33%          5.00%    1,792.65%    -25.00%             0.00%

aol / organic

July 1, 2010 - September 30, 2010         3            3.33    00:01:02   100.00%            66.67%

March 31, 2010 - June 30, 2010           15            3.73    00:01:37    80.00%              6.67%

% Change                             -80.00%        -10.71%    -36.73%     25.00%           900.00%

images.google / organic

July 1, 2010 - September 30, 2010         0            0.00    00:00:00     0.00%              0.00%

March 31, 2010 - June 30, 2010            2            7.00    00:03:37     0.00%              0.00%

% Change                            -100.00%       -100.00%   -100.00%      0.00%              0.00%

msn / organic

July 1, 2010 - September 30, 2010         0            0.00    00:00:00     0.00%              0.00%

March 31, 2010 - June 30, 2010            1            8.00    00:03:33   100.00%              0.00%

% Change                            -100.00%       -100.00%   -100.00%    -100.00%             0.00%

netscape / organic

July 1, 2010 - September 30, 2010         0            0.00    00:00:00     0.00%              0.00%

March 31, 2010 - June 30, 2010            1            2.00    00:00:00   100.00%              0.00%

% Change                            -100.00%       -100.00%      0.00%    -100.00%             0.00%

                                                                                          1 - 10 of 10




                                               2                                     Google Analytics
www.prudentfinancial.net                                                                            Jul 1, 2010 - Sep 30, 2010
Keywords                                                                                     Comparing to: Mar 31, 2010 - Jun 30, 2010
                                                                                                                       Previous: Visits       Visits

50                                                                                                                                                     50



25                                                                                                                                                     25



0                                                                                                                                                      0



         Jul 5      Jul 13     Jul 21      Jul 29      Aug 6        Aug 14        Aug 22        Aug 30     Sep 7       Sep 15             Sep 23



Search sent 1,071 non-paid visits via 911 keywords
Filtered for keywords excluding "prudent"

     Site Usage

Visits                       Pages/Visit                Avg. Time on Site              % New Visits                 Bounce Rate
1,071                        5.04                       00:03:08                       78.06%                       20.82%
Previous:                    Previous:                  Previous:                      Previous:                    Previous:
  1,802 (-40.57%)              5.65 (-10.76%)             00:02:45 (13.67%)              79.08% (-1.29%)              0.50% (4,068.96%)

Keyword                                             Visits          Pages/Visit            Avg. Time on    % New Visits          Bounce Rate
                                                                                               Site

bad credit loans

July 1, 2010 - September 30, 2010                            171                4.17            00:01:51           83.63%                   19.30%

March 31, 2010 - June 30, 2010                               396                5.59            00:02:23           84.60%                     0.00%

% Change                                              -56.82%                -25.35%            -22.32%             -1.15%                100.00%

loans for people with bad credit

July 1, 2010 - September 30, 2010                              59               5.02            00:02:22           81.36%                   22.03%

March 31, 2010 - June 30, 2010                                 96               4.96            00:02:19           72.92%                     0.00%

% Change                                              -38.54%                 1.18%               2.46%            11.57%                 100.00%

say no to payday loans

July 1, 2010 - September 30, 2010                              41               8.29            00:05:38           68.29%                     9.76%

March 31, 2010 - June 30, 2010                                  0               0.00            00:00:00            0.00%                     0.00%

% Change                                             100.00%                 100.00%           100.00%             100.00%                100.00%

bad credit loan

July 1, 2010 - September 30, 2010                              38               4.08            00:02:16           86.84%                   23.68%

March 31, 2010 - June 30, 2010                                 89               5.94            00:02:16           89.89%                     0.00%

% Change                                              -57.30%                -31.37%              0.10%             -3.39%                100.00%

loans for bad credit

July 1, 2010 - September 30, 2010                              29               6.07            00:03:13           82.76%                   17.24%

March 31, 2010 - June 30, 2010                                 79               5.35            00:02:10           70.89%                     1.27%

% Change                                              -63.29%                13.34%              48.49%            16.75%             1,262.07%

prudence financial



                                                                     1                                                       Google Analytics
July 1, 2010 - September 30, 2010        28          6.32   00:04:55   64.29%             17.86%

March 31, 2010 - June 30, 2010           31          5.71   00:08:04   74.19%              3.23%

% Change                             -9.68%       10.71%    -39.00%    -13.35%          453.57%

bad credit loans toronto

July 1, 2010 - September 30, 2010        25          4.92   00:02:56   68.00%             32.00%

March 31, 2010 - June 30, 2010           37          6.30   00:01:46   70.27%              0.00%

% Change                            -32.43%       -21.87%    65.78%     -3.23%          100.00%

pfs loan centre

July 1, 2010 - September 30, 2010        13          6.38   00:05:24   53.85%              7.69%

March 31, 2010 - June 30, 2010            2         16.00   00:05:30   100.00%             0.00%

% Change                            550.00%       -60.10%    -1.72%    -46.15%          100.00%

loan with bad credit

July 1, 2010 - September 30, 2010        12          7.08   00:01:52   83.33%             25.00%

March 31, 2010 - June 30, 2010            7          6.71   00:03:38   100.00%             0.00%

% Change                            71.43%         5.50%    -48.62%    -16.67%          100.00%

personal loan with bad credit

July 1, 2010 - September 30, 2010        12          5.67   00:04:52   91.67%              8.33%

March 31, 2010 - June 30, 2010            3          5.33   00:00:29   66.67%              0.00%

% Change                            300.00%        6.25%    894.03%    37.50%           100.00%

                                                                                     1 - 10 of 911




                                              2                                  Google Analytics
www.prudentfinancial.net                                                                      Jul 1, 2010 - Sep 30, 2010
Top Landing Pages                                                                       Comparing to: Mar 31, 2010 - Jun 30, 2010
                                                                                                             Previous: Entrances   Entrances

700                                                                                                                                            700



350                                                                                                                                            350



0                                                                                                                                              0



        Jul 5       Jul 13   Jul 21   Jul 29       Aug 6       Aug 14      Aug 22         Aug 30     Sep 7           Sep 15        Sep 23



16,579 visits entered the site through 66 pages
    Landing Pages

Entrances                                  Bounces                                          Bounce Rate
16,579                                     3,970                                            23.95%
Previous:                                  Previous:                                        Previous:
  16,887 (-1.82%)                            136 (2,819.12%)                                  0.81% (2,873.35%)

Page                                                                Entrances                  Bounces                    Bounce Rate

/index.php

July 1, 2010 - September 30, 2010                                           11,448                       3,387                       29.59%

March 31, 2010 - June 30, 2010                                                      0                          0                       0.00%

% Change                                                                  100.00%                   100.00%                        100.00%

/

July 1, 2010 - September 30, 2010                                               1,507                          2                       0.13%

March 31, 2010 - June 30, 2010                                              13,788                           21                        0.15%

% Change                                                                  -89.07%                    -90.48%                        -12.86%

/personalorcarloan.php

July 1, 2010 - September 30, 2010                                                528                         68                      12.88%

March 31, 2010 - June 30, 2010                                                      0                          0                       0.00%

% Change                                                                  100.00%                   100.00%                        100.00%

/resources.php

July 1, 2010 - September 30, 2010                                                467                           2                       0.43%

March 31, 2010 - June 30, 2010                                                      0                          0                       0.00%

% Change                                                                  100.00%                   100.00%                        100.00%

/prudentvaluecars.php

July 1, 2010 - September 30, 2010                                                453                         99                      21.85%

March 31, 2010 - June 30, 2010                                                      0                          0                       0.00%

% Change                                                                  100.00%                   100.00%                        100.00%

/services.php

July 1, 2010 - September 30, 2010                                                347                         40                      11.53%



                                                                1                                                         Google Analytics
March 31, 2010 - June 30, 2010                0         0             0.00%

% Change                                100.00%   100.00%          100.00%

/contactus.php

July 1, 2010 - September 30, 2010           321       124           38.63%

March 31, 2010 - June 30, 2010                0         0             0.00%

% Change                                100.00%   100.00%          100.00%

/nopaydayloans.php

July 1, 2010 - September 30, 2010           302        30             9.93%

March 31, 2010 - June 30, 2010                0         0             0.00%

% Change                                100.00%   100.00%          100.00%

/borrowingwithvehicle.php

July 1, 2010 - September 30, 2010           129        34           26.36%

March 31, 2010 - June 30, 2010                0         0             0.00%

% Change                                100.00%   100.00%          100.00%

/aboutus.php

July 1, 2010 - September 30, 2010           126        44           34.92%

March 31, 2010 - June 30, 2010                0         0             0.00%

% Change                                100.00%   100.00%          100.00%

                                                                 1 - 10 of 66




                                    2                       Google Analytics

				
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