Website Promotion - How To Give Your Link A Facelift by toriola1


									                                                    Presented by Daniel Toriola

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                                                        GIVE YOUR LINK A FACELIFT
                                                              By Ron Kimball


Got a great website? Got a long, drawn out URL
link to go with it?

Then you've probably experienced the agony of
telling someone that long, drawn out URL string.

Imagine what that link looks like on your
business card, in your signature file, or
in your resource box. Looks pretty bulky
and long, doesn't it?

If so, then it's probably time to give your link
a "facelift." The best way to do this is with
a redirect URL, or simply, a redirect.

First, for the uninitiated, a URL is the
destination address of your website. Generally,
it begins with 'www.' or 'http://'.

A redirect is a shorter URL address, or string,
that when clicked, will still take you to your
designated website.

Redirects have some great features.

They can add to the simplicity of your URL. They
can also help make your string more memorable.
They have the ability to camouflage your existing

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                                                   Presented by Daniel Toriola

URL string.

And, best of all, you can find them offered for
FREE. But, there is a small trade off. You must
agree to some sort of ad promoting the company that
is providing the redirect, such as a popup or some
sort of promotion page.

Here is an example of the simplicity of a

First, I'll show you a long URL string that I have
for one of my replicated sites:

Notice how bulky that looks. That's too much to
communicate over the phone or even to remember.

Here's the redirect that I have for that address:

That's 'easy to' say and to remember. Plus,
I included the keyword 'phone' in it for word

Also, when that redirect is clicked on, the site
visitor will notice that when they arrive at the
site, they will see that simple redirect in their
browser URL window, as opposed to the long string.

The company that promotes that URL uses a popup
ad too.

Redirects can also be used to camouflage your URL.

You might want to camouflage your link to
keep the curiosity level up with your prospect.
A redirect could help you to not "spill the beans."

Or, maybe you'd like to hide that link for your own
promotional purposes to avoid confusion.

Here's a redirect that I have for another replicated
website. Again, I included keywords in the string.

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                                                 Presented by Daniel Toriola

When you click this redirect on, or copy and paste
it into your browser, you'll also see a different
example of how this company promotes their service.

Did you notice the promotional page? A different
approach from a popup ad.

You might have also seen that the long link appears
in the browser window after you click past the
promotional page. (Remember that the first redirect
example in this article showed only the redirect
in the browser window.)

Here is a partial list of companies that will
provide FREE redirects. "click on whatwedo"
"Click webmaster tools", click "URL redirects"

Some companies charge as low as $5 annually for
the use of their strings. They can go as high as

Of course, the optimum is getting your own domain
name. This will enable you to create a brand, or
recognizeable name that relates to your business.
They can range anywhere from under $20 to $35
annually. Maybe more.

For my e-zine's subscription site, I have my
domain name that I simply use to redirect to my
'LeaderZKorner' subscription site.

Click it on and that short URL is all you will see
in your browser box. In fact, you will be redirected
around a pretty lengthy website address.

Now you have a way to STOP wasting time explaining
that long URL to people by giving them something
shorter or more memorable or both.

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                                                 Presented by Daniel Toriola

And all by giving your link a quick
facelift with a redirect.

 Ron Kimball is the editor of "LeaderZKorner," aweekly electronic publication that is geared towards
home based business owners. For a FREE subscription, go to:><
Information and Tools for webmasters to improve their link popularity via link exchanges.
                                                                                                       Page 4
                                               Presented by Daniel Toriola

                                                     A Natural-Looking Facelift
                                                           By Dr Barry Eppley

 As facelifts have become commonplace, so do the telltale signs of someone having had a facelift.
Almost everyone knows or has seen someone that has had, in their opinion, a 'bad' facelift. More
specifically, they find that the person may look strange or different after surgery. Most importantly, they
look like they have had something done. The concern about not looking natural after a facelift is
something patients question me about on a near daily basis.

What creates that 'operated' look is nearly the same in most patients. The face appears too tight,
pulled back, and abnormal. In its most severe form, an actual line may be seen running from the corner
of the mouth backward towards the ear. (flatteringly referred to as the Joker Line) While there are other
obvious signs of having had a facelift, this is certainly the one that patients fear the most. And it is one
that plastic surgeons can control. It is usually the result of pulling back too much skin and trying to work
out every imperfection. One of the ways to avoid this problem is to manage the patient's expectations
from the beginning. A facelift will do nothing for the mouth area, such as lifting up the corners or
flattening the fold between the lip and cheek. (nasolabial fold) When you push the facelift to create
changes in this area, the pull is too hard and too much skin is being removed. If a patient wants
improvement in this area as well, other procedures with the facelift that directly address those
problems need to be done. I have found that some patients want a facelift because they believe it will
have a great impact on the mouth area...which is a misconception and a set up for disappointment.

When you put it into perspective, it is much better to have a non-obvious facelift result with a few
residual lines and wrinkles than perfectly smooth skin that looks like your face is in a wind tunnel! While
no plastic surgeon wants a patient to be disappointed (or hear complaints after surgery about this and
that which still remains), the patient needs to make a preoperative choice. The smoothest result which
may look obvious or a natural-looking facelift result that leaves some loose skin or wrinkles behind.
Most, if not all, patients will choose the latter. By knowlingly make this choice, the patient is being
educated and their expectations about the result are being managed.

Other less obvious evidences of having a facelift would be the result of poor scar placement around the
ears or an altered temporal hairline (tuft of hair in front of your ear) that is moved up too high. In my
opinion, proper incision placement is one of, if not the most, important technical aspects of a facelift.
Hiding scars around the ear and hairline well, with an adequate but not overdone tightening of the skin,
are what makes for the most natural and best-looking facelift results.

Dr Barry Eppley, board-certified plastic surgeon of Indianapolis, operates his private practice at Clarian
North and West Medical centers in suburban Indianapolis. He writes a daily blog on topics and trends
in plastic surgery at

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                                                   Presented by Daniel Toriola

Related eBooks:

A Natural-Looking Facelift
Facelifts in Men - How Do they Differ From Women?
Manhattan Facelift: Answers to Facelift Inquiries For Manhattan Residents
A Facelift That Is Quick and Fits Your Lifestyle
New York City Facelift: Considering a Facelift Operation in the Big Apple

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