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					Keyword Competition                  Searches Sep-10
                       Global MonthlyOct-10              Aug-10       Jul-10       Jun-10       May-10
                  0.93
[2nd best mortgage rate]       110       58       12         12           46           22           46
[best mortgage] 0.93        12100     1900      2400       1900        1900          1600        1600
                  0.82
[best mortgage advice]         390     170       170        170         170           170          170
                  0.89
[best mortgage broker]         720     260       210        320         260           260          260
                  0.89
[best mortgage brokers]        480     210       170        210         210           210          170
                  0.74
[best mortgage buys]           320     110        58         91           73           46           73
                  0.85
[best mortgage calculators] 260        140       140        170         140           110          170
[best mortgage co]0.93          12 -        -        -            -            -            -
                  0.98
[best mortgage company rate] 91          58       58        46           46           58            58
                  0.69
[best mortgage comparison] 91 -             -        -            -            -            -
                  0.95
[best mortgage financing]       91       46       73        58           58           58            58
                  0.86
[best mortgage finder]         110 -        -        -            -            -            -
                  0.89
[best mortgage fixed rate]     390     170       170       170          140          110           140
                  0.84
[best mortgage florida]        210     140       140       140          110          110           140
                  0.84
[best mortgage for me]          91 -        -        -            -            -            -
                     rate]
[best mortgage in pa 1          16 -        -        -            -            -            -
                   0.8
[best mortgage insurance] 140            91       73       140          110           73            91
                  0.87
[best mortgage interest]       480     170       170       170          210          170           210
                  0.94
[best mortgage interest rate] 590      320       590       320          390          320           320
                  0.76
[best mortgage lead]           720     390       390       480          480          590           720
                  0.87
[best mortgage leads]        1000      880       720       720          720          720           880
                   0.9
[best mortgage lender]         880     590       390       480          480          480           390
                   0.9
[best mortgage loan]           720     260       260       320          320          320           390
                  0.92
[best mortgage loan company]   320     210       170       210          210          170           210
                   0.9
[best mortgage loan rate]      590     320       590       320          260          260           320
                  0.92
[best mortgage loan rates] 390         210       590       260          210          170           260
                  0.92
[best mortgage loans]          720     390       320       390          390          390           390
                  0.87
[best mortgage lowest rate] 260        210       170       140          140          140           170
                    branch] 390
[best mortgage net0.7                  390       880       590          390          320           260
                  0.71
[best mortgage net branches] 260       320       720       480          320          260           170
                  0.87
[best mortgage offer]          260     140       140       140          140          110           140
                   0.9
[best mortgage online]         320     210       170       210          210          170           210
                  0.98
[best mortgage online re]       58       46       46        73           46           58            58
                  0.86
[best mortgage option]         110     140       110       110          110           91           110
                  0.98
[best mortgage prices]         170       91       91        91           91           91            91
                  0.81
[best mortgage protection] 260         110        91       110          140           91           110
                   0.9         210
[best mortgage protection insurance]     73       91        73           73           91            73
                  0.96
[best mortgage provider]       260       91       91       110           91           91            91
                  0.96
[best mortgage providers]      260       91       91        91           91           91            91
                  0.88
[best mortgage quote]          480     210       210       210          210          210           210
                  0.89
[best mortgage quotes]         390     260       210       260          210          260           210
                  0.95
[best mortgage rate calculator]140       91       91        91           91           91            73
                  0.92
[best mortgage rate finder]     58 -        -        -            -            -            -
                  0.93
[best mortgage rate florida] 320       210       170       210          210          210           210
                  0.88         260
[best mortgage rate in california]     210       140       170          140          110           140
                  0.92
[best mortgage rate in florida]170     170       140       140          140          110           170
                  0.89
[best mortgage rate nj]        260      170       140       170       170       170       170
                  0.91
[best mortgage rate online] 390         210       210       210       210       210       210
                  0.89
[best mortgage rate quote] 170           73        91        91        91        91        91
                  0.91           12
[best mortgage rate refinancing] -            -         -         -         -         -
                  0.91
[best mortgage rate today]       91 -         -         -         -         -         -
                  0.92
[best mortgage rates florida] 320       260       260       320       260       210       210
                   0.9         170
[best mortgage rates in california]     170       110       140       110        91       110
                  0.98         260
[best mortgage rates in florida]        210       210       320       260       170       140
                  0.99
[best mortgage rates in nj] 210         170       170       210       140       140       110
                  0.95
[best mortgage rates ma]         91 -         -         -         -         -         -
                  0.91
[best mortgage rates online] 320        210       170       210       210       170       210
                  0.93
[best mortgage rates refinancing]73      16        22        28        36       110        73
                  0.96
[best mortgage rates today] 390         390       320       480       390       320       260
                  0.92
[best mortgage refinance]      720      390       320       390       390       260       320
                  0.94
[best mortgage refinancing] 480         320       260       590       320       260       320
                  0.96
[best mortgage remortgage] 73            46        46        73        46        58        46
                  0.97
[best mortgage search]         140       73        73        73        73        73        91
                  0.74
[best mortgage service]          73 -         -         -         -         -         -
                  0.63
[best mortgage services]       140       58        58        46        58        46        46
                  0.64
[best mortgage tracker]          73 -         -         -         -         -         -
                  0.85
[california best mortgage rate] 22 -          -         -         -         -         -
                  0.99
[colorado best mortgage rate] 73         73        73        73        73        73        73
                  0.67
[colorado best mortgage rates] 5 -            -         -         -         -         -
                  0.99
[current best mortgage rate] 58 -             -         -         -         -         -
                  0.98
[current best mortgage rates] 140 -           -         -         -         -         -
                  0.81
[find best mortgage]           210      110        73        91        58        73        91
                  0.97
[find best mortgage rate]      210       91        91       110        73        91        91
                  0.94
[find best mortgage rates]     140       46        46       110        36        46        46
                  0.86
[find the best mortgage]       320      140       140       110       110       110       140
                  0.93
[find the best mortgage rate] 140 -           -         -         -         -         -
                  0.72
[finding the best mortgage] 170          73        91        58        58        36        58
                  0.87
[how to find the best mortgage]110       36        36        36        36        36        36
    Apr-10       Mar-10       Feb-10       Jan-10       Dec-09       Nov-09   Ad Share              E
                                                                                         Search Sharestimated Avg. CPC
        22           91          210          260           91           36   -          -          $12.62
     1600         1600          1900         1900        2400          1600   -          -          $7.20
      170          170           170          170          210          170   -          -          $6.19
      260          260           260          260          320          260   -          -          $8.88
      210          210           260          260          260          210   -          -          $10.45
        58           91           73           73           91           73   -          -          $10.30
      170          170           170          170          170          170   -          -          $7.11
-            -            -            -            -            -            -          -          $9.56
       73           91           73           91           91           73    -          -          $17.00
-            -            -            -            -            -            -          -          $7.08
       58           58           73           73           58           73    -          -          $8.14
-            -            -            -            -            -            -          -          $11.40
      170          170          140          210          210          210    -          -          $12.84
      140          140          140          140          170          140    -          -          $11.53
-            -            -            -            -            -            -          -          $8.97
-            -            -            -            -            -            -          -          $7.61
       91           91           73           58          110           46    -          -          $12.38
      210          210          210          210          260          210    -          -          $6.12
      320          320          320          320          390          320    -          -          $12.58
      590          720          880          880          880          880    -          -          $10.03
      720          880         1000         1000         1000         1000    -          -          $20.29
      390          480          590          480          480          590    -          -          $10.18
      320          390          320          320          320          320    -          -          $8.31
      210          210          210          210          590          480    -          -          $8.96
      320          320          320          480          320          260    -          -          $11.34
      210          260          210          260          210          210    -          -          $24.54
      480          480          720          390          390          320    -          -          $9.87
      210          170          210          320          170          210    -          -          $10.29
      260           91           73           73           91           91    -          -          $9.84
      210           36           28           46           28           36    -          -          $14.10
      140          140          170          170          140          140    -          -          $8.55
      210          210          210          210          260          170    -          -          $10.17
       58           58           46           73           58           46    -          -          $16.97
      110          110          110          110          110           91    -          -          $7.33
       73           91           73           73           58           58    -          -          $12.70
      110          140           91          110          110          110    -          -          $17.54
       73          110           58           73           73           91    -          -          $13.85
       91           91           91           91           58           73    -          -          $9.27
      140           91          110          110           73           73    -          -          $14.11
      260          210          390          210          260          260    -          -          $9.90
      260          260          260          210          210          260    -          -          $14.04
      110           91           91           91           58           58    -          -          $7.06
-            -            -            -            -            -            -          -          $17.89
      260          260          260          260          260          210    -          -          $11.58
      140          210          210          140          170          260    -          -          $20.18
      140          210          210          210          170          170    -          -          $14.82
    170       170       210       170       210       140 -   -   $18.19
    260       210       320       210       210       210 -   -   $11.46
    110        73       210        73        73        73 -   -   $38.08
-         -         -         -         -         -       -   -   $36.51
-         -         -         -         -         -       -   -   $20.22
    260       210       210       210       260       210 -   -   $15.50
    110       110       110       110        91        91 -   -   $14.11
    170       110       110       140       110        91 -   -   $14.29
    110       110        91       110        91        91 -   -   $13.92
-         -         -         -         -         -       -   -   $16.70
    210       170       170       210       210       210 -   -   $16.01
     73        36        36        36        46        28 -   -   $39.42
    210       210       210       170       110       110 -   -   $13.62
    390       320       390       480       390       390 -   -   $24.86
    320       260       320       320       320       260 -   -   $17.14
     58        73        58        46        58        73 -   -   $20.19
     73        91        73        73        58        73 -   -   $10.14
-         -         -         -         -         -       -   -   $7.12
     58        46        58        73        46        46 -   -   $7.93
-         -         -         -         -         -       -   -   $8.29
-         -         -         -         -         -       -   -   $26.10
     73        73        73        73        73        58 -   -   $8.49
-         -         -         -         -         -       -   -   $22.75
-         -         -         -         -         -       -   -   $19.59
-         -         -         -         -         -       -   -   $13.61
     91       140       140       170       110        91 -   -   $8.12
     73        91        91        91        73        73 -   -   $13.96
     58        46        22        36        28        28 -   -   $15.89
    170       110       140       170       210       140 -   -   $11.62
-         -         -         -         -         -       -   -   $27.52
     58        91        91        91        73        58 -   -   $9.19
     73        58        58        58        58        46 -   -   $9.01
           Local Monthly
Extracted From Webpage Searches
-                  73
-                1900
-                 170
-                 260
-                 210
-                  73
-                 170
-                  12
-                  73
-                   5
-                  58
-                  12
-                 170
-                 140
-                  16
-                  16
-                  91
-                 210
-                 390
-                 590
-                 880
-                 480
-                 320
-                 260
-                 320
-                 260
-                 390
-                 210
-                 320
-                 210
-                 140
-                 210
-                  58
-                 110
-                  73
-                 110
-                  73
-                  91
-                  91
-                 260
-                 260
-                  91
-                  28
-                 210
-                 170
-                 170
-   170
-   210
-    91
-     0
-    36
-   260
-   110
-   170
-   140
-    36
-   210
-    46
-   260
-   390
-   320
-    58
-    73
-    12
-    58
-     0
-    16
-    73
-     0
-    12
-    36
-   110
-    91
-    46
-   140
-    22
-    73
-    46

				
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posted:5/17/2012
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