PEP talk by fanzhongqing


									C2                                                                          Daily Commercial/South Lake Press                                                        Friday, November 6, 2009

                                                                          PEP talk
Home Buyer classes and                             Only 28 new homes                                 homes that qualify for the $8,000 U.S. feder-
                                                                                                     al tax credit for new home buyers.
                                                                                                                                                        youths annually in Florida, and more than
                                                                                                                                                        90 percent of its graduates find placement in
credit/budget restoration                          remain for sale by                                   Every visitor to a Lennar Welcome Home
                                                                                                     Center during Lennar's “Let's Talk Turkey”
                                                                                                                                                        home building industry jobs, the military or
wokshops held monthly                              Meritage Homes at                                 sales promotion will receive a free
                                                                                                     Thanksgiving turkey, and Lennar will donate
                                                                                                                                                           WTE Manager Tadar Muhammad, who
                                                                                                                                                        served on the planning committee for the
   LEESBURG — Local Lake County real estate
office, ERA, Tom Grizzard Inc., 1300 W.
                                                   Overlook at Lake Louisa                           a second turkey to the Second Harvest Food
                                                                                                                                                        ICCA conference, organized a tour of Project
                                                                                                                                                        CRAFT’s new training facility for the event.
North Blvd., Leesburg, is turning a deaf ear         ORLANDO — Only 28 new home sites                   Metheny said visitors to any Lennar                “It was a privilege to show attendees of
on the real estate market and reaching out         remain for sale at Overlook at Lake Louisa        Welcome Home Center in Tampa Bay,                  the ICCA conference Project CRAFT’s new
to help potential buyers overcome obstacles        on Lake Louisa Rd. off U.S. Hwy. 27 in            Orlando and Space Coast areas now through          training facility in Orlando,” said Bill Paul,
to help them in owning their first home.           Clermont.                                         Nov. 8 can also register to win a gift card        an HBI trustee and a Florida builder. “The
   We have created an individualized person-         Brian Kittle, director of sales for Meritage    worth $1,500.
                                                   Homes in the central Florida region, said,                                                           new site illustrates the advancements that
al program for each buyer to see them                                                                   Lennar's “Let's Talk Turkey” sales promo-       HBI is making in rehabilitative job training,
through the process, and have partnered            new three, four and five bedroom single           tion is aimed at home buyers who plan to
                                                   family homes at Overlook at Lake Louisa                                                              as well as some of the innovative practices
with builders, city and county housing pro-                                                          take advantage of the $8,000 tax credit,
                                                   range in size from 1,691 square feet of living                                                       that are being incorporated into the residen-
grams, Habitat for Humanity and credit                                                               Metheny said.
                                                   space to 3,587 square feet.                                                                          tial construction industry.”
restoration companies to help these families                                                            “We have reduced prices on qualified
                                                     Kittle said three ready-to-move-in homes        homes and we have seen a big jump in the              The opening of the new Orlando facility
get into homes.                                                                                                                                         coincides with the introduction of green
                                                   at Overlook at Lake Louisa qualify for the        number of visitors to our Welcome Home
   This year we have been able to help over                                                                                                             home building subject matter in HBI’s Pre-
                                                   $8,000 U.S. federal tax credit for new home       Centers,” Metheny said.
30 families buy or build their first homes.        buyers, available through Nov. 30.                                                                   Apprenticeship Certificate Training (PACT).
                                                                                                        “We anticipate a very busy month of
We also host “hands on” credit and budget            New Homes at Overlook at Lake Louisa are                                                           Three HBI trustees and green builders from
                                                                                                     November,” he said.
restoration workshops to help people over-         priced from the $170s.                               Call 888-317-7489 for more information.         across the country participated in the cur-
come the most common difficult challenge             For more information call 407 712-8669 or                                                          riculum development process.
for most people in this difficult economy,         visit                                                                            Green building practices have been incor-
credit. The market could not be better for a
first time home buyer than it is right now.
                                                                               Project CRAFT Success                                                    porated into all of the PACT training materi-
                                                                                                                                                        als. In addition, three new sections on green
   It is feasible for a first time home buyer to
buy a nice, newer built home for less than
                                                   Lennar to offer $5,000 gift Cited at ICCA Conference                                                 building, weatherization and painting have
                                                                                                                                                        been added. PACT Works, a student entre-
                                                                                 ORLANDO — A
100 thousand with as little as $500 dollars
out of pocket costs. Chances are, many
                                                   card, $8,000 Tax Credit for conference by theSeptember 13-16 research
                                                                                                  International Community                               preneurial guide, has been included as a sup-
renters could buy for as much or less than         new homes sold and          Corrections Association (ICCA) in Orlando
                                                                               focusing on the best practices for rehabilitat-                             “With the current direction of the build-
they are renting.                                                                                                                                       ing industry, adding green components to
   In this economy people need all the help        closed Before Nov. 30       ing persons returning home from the crimi-
                                                                               nal justice system included a look at the suc-                           the PACT curriculum was essential,” said
and opportunity to better themselves for              ORLANDO — Lennar is offering a gift card       cess of the Home Builders Institute’s (HBI)        HBI Chairman M. M. “Mike” Weiss, CGR,
their family. We pride ourselves on giving         worth $5,000 with the purchase of any new         Project CRAFT (Community, Restitution,             CGB, GMB, CAPS. “Gainful employment has
back to our community and helping families         home that sells and closes before Nov. 30 in      Apprenticeship Focused Training) Program.          proven to be a strong indicator of rehabilita-
find a home.                                       its 17 communities in the Orlando and               Dennis Torbett, the Home Builders                tion, and students entering into PACT pro-
   Call us now and do business where busi-         Space Coast regions.                              Institute’s vice president of Workforce            grams will now receive training that makes
ness is being done.                                   Mark Metheny, president of Lennar's            Training and Employment (WTE), and WTE             them increasingly marketable to building
   For more information contact Amy                Central Florida Division, which builds new        Director John Hattery attended the meeting         industry employers.”
Cearley at ERA, Tom Grizzard Inc., 504-            single-family homes and town homes priced         to present results from HBI’s seven Project           For more information on Project CRAFT or
0036.                                              from the $100s to the $400s, said the $5,000      CRAFT programs in Florida.                         the PACT curriculum, contact Dennis
                                                   gift card incentive is available with new           Project CRAFT trains more than 500               Torbett at the HBI by calling 800 795-7955.

                                                                          R E A L E S TAT E N E W S

Top Remodelers, Councils                           beautiful and comfortable.
                                                      — Tom Ashley earned a Homes for Life
                                                                                                     salaries and business income and $11.6 bil-
                                                                                                     lion in additional tax revenues,” Robson
                                                                                                                                                        that we needed something to separate our-
                                                                                                                                                        selves from the competition, and give buyers
Honored at Annual Gala                             Award for remodeling the bathroom with
                                                   aging-in-place features for a retired couple.
                                                                                                     said. “That’s an opportunity we can’t afford
                                                                                                     to pass up at this difficult time.”
                                                                                                                                                        another reason to buy a Shugart home,”
                                                                                                                                                        Frye said.
   Carole Ponzio, of Design Solutions in Port         Ashley also earned the award in the               “This is the first time since November of          The downturn in the housing market,
Charlotte, Fla., earned a Homes for Life           “Single Space” category for remodeling a          2008 that all three component indexes of           which fortunately was less severe in North
Award by making an entire home more                bathroom for a retired couple who are avid        the HMI have declined,” noted NAHB Chief           Carolina than in many other parts of the
accessible for its owner.                          boaters in order to make it more accessible       Economist David Crowe. “Clearly, builders          country, played a part, Frye said, because it
   Doug Sutton, CGR, CAPS, of Sutton Siding        as they age. His remodel improved the bath-       are experiencing the effects of the expiring       gave the company some extra time on its
and Remodeling in Springfield, Ill., was           room’s natural light, enlarged it and added a     tax credit on their sales activity, since it       hands.
named the Remodeler of the Year and other          porthole. He also installed a no-step shower      would be virtually impossible at this point           One of Shugart’s first steps in implement-
top National Association of Home Builders          with a deep seat for resting, a hand-held         to complete a new home sale in time to take        ing green home building, Frye said, was
(NAHB) remodelers and councils were hon-           shower, grab bars, vanities at different          advantage of that buyer incentive before           explaining to its suppliers and trade partners
ored at the NAHB Remodelers Annual                 heights to match their needs, pocket doors        Nov. 30.”                                          how their practices would have to change.
Awards Gala recently in Indianapolis.              and cabinets with full extension slides.             On the flip side of the coin, Crowe noted       “We’ve been fortunate to have good trades
   Held during the Remodeling Show, mem-              CADRE Award Winners                            that immediate congressional action to             and they were more than willing to work
bers and local councils were recognized for           Winners of the CADREs awards demon-            extend the tax credit and expand its eligibili-    with us and buy in on it,” he said. “We’ve
their achievements in remodeling and lead-         strating remodeling excellence include:           ty beyond first-time buyers could substan-         got to sell more houses to keep the trades
ership.                                               — Community Service Project                    tially boost sales activity. “In a special ques-   busy, and they appreciated that.”
   — Doug Sutton, Sr. named Remodeler of              The Greater Houston Builders Association       tions section of our HMI survey, 85 percent           Next it was time to figure out how to
the Year. Sutton was honored as the                Remodelers Council for remodeling the             of respondents said that expansion of the          reengineer operations to produce green
Remodeler of the Year in recognition of the        House of Tiny Treasures, an early childhood       tax credit would have a positive impact on         homes that were both affordable and replic-
longevity and quality of his business and for      development center serving homeless chil-         their sales,” he said. “That would amount to       able. “Our bread-and-butter product is a
his active NAHB involvement and commit-            dren and families.                                a very effective stimulus to housing demand        starter home or a home for the first-time,
ment to community service. Sutton has                 The Texas Panhandle Builders Association       and a needed boost to the overall economy.”        move-up buyer,” and Shugart did not want
worked at his family business, which was           Remodelers Council for rebuilding a family’s         Derived from a monthly survey that              to lose those customers.
founded in 1946, for more than 20 years            home after it was destroyed by a devastating      NAHB has been conducting for more than                In late 2008, the builder began meeting
and throughout his career has earned recog-        wildfire in the Texas Plains.                     20 years, the HMI gauges builder perceptions       with Southern Energy Management, whose
nition for customer service and business              — Member Recruitment and Retention             of current single-family home sales, sales         verifiers can certify homes both to the stan-
excellence. He has volunteered at several             The Greater Atlanta Home Builders              expectations for the next six months and           dard and to Energy Star. Green building spe-
charitable organizations, led many commu-          Association Remodelers Council                    traffic of prospective buyers. Scores for each     cialist Jamie Hagar provided great advice and
nity service projects and received a commu-           Housing and Building Association of            component are then used to calculate a sea-        counsel and continues to do so, Frye said.
nity involvement award from his local              Colorado Springs Remodelers Council               sonally adjusted index where any number               At that time, the standard had not yet
chamber of commerce.                                  — Membership Service and Education             over 50 indicates that more builders view          been approved by the American National
   Within NAHB and the NAHB Remodelers,               Northeast Florida Builders Association         sales conditions as good than poor.                Standards Institute, so Shugart decided to
Sutton has served as a local, state and            Remodelers’ Council                                  Each of the HMI’s component indexes             start out with energy-efficiency improve-
national leader and continues to serve on             — Public Relations and Promotion               recorded declines in October. The compo-           ments and go for Energy Star new home cer-
countless committees — including the edu-             The Greater Houston Builders Association       nent gauging current sales conditions fell         tification in all their new projects.
cation, conventions and budget committees          Remodelers Council                                one point to 17, sales expectations for the           Among Southern Energy Management’s
— to support the interests of remodelers and          — Government Affairs & Legislation             next six months declined two points to 27          suggestions was to look for changes that
the industry.                                         Collier Building Industry Association          and the traffic of prospective buyers fell         would result in the most improvements in
   He has been an active instructor with the       Remodelers Council in Naples, Fla.                three points to 14.                                energy efficiency while spending the least
NAHB University of Housing and plans to               Individual Categories                             On a regional basis, the Northeast was the      amount of money.
complete his Certified Green Professional             — Outstanding Associate Member                 only part of the country to record an                 A few years earlier, Shugart had performed
(CGP) designation to complement his CGR               Theresa Springer, CGA, Professional            improvement in its HMI score, with a one-          a value engineering analysis of all of its
and CAPS designations.                             Remodelers of the Home Builders                   point gain to 25. Meanwhile, the Midwest           house plans to determine how to construct
   A former chairman of the NAHB                   Association of Metropolitan Portland, Ore.        and South each recorded one-point declines         them more efficiently. As a result, it
Remodelers, Sutton became an NAHB senior              — Outstanding EO/Council Coordinator           to 18 and the West recorded a four-point           switched to advanced framing techniques
life director in 2006.                                Carrie Horner, Collier Building Industry       decline to 14. Visit for more         and using house wrap. “We didn’t want
   Ponzio, Nunan, Ashley Earn Home for Life        Association Remodelers Council                    information.                                       moisture problems to crop up two or three
Awards                                                — Outstanding Council Chair                                                                       or four years down the road,” Frye said.
   Carole Ponzio, CGA, CAPS, of Design                William Varian, Collier Building Industry                                                            Worried about the additional cost of mak-
Solutions in Port Charlotte, Fla.; Patricia        Association Remodelers Council                                                                       ing this move, as well as possible unfamiliar-
Nunan, CAPS, of Lifestyles Design in
Perkiomenville, Penn.; and Tom Ashley,
                                                                                                     N.C. Builder leads nation                          ity with the product among its trade part-
                                                                                                                                                        ners, Shugart decided to stick with fiberglass
CGR, CAPS, CGP, of Expand Inc. in Denham           Builder Confidence Slips                          in Certified Green Homes                           batt insulation rather than switch to foam.
Hills, La., earned NAHB’s Homes for Life                                                                                                                However, after reexamining how the insula-
                                                                                                       Shugart Enterprises — a North Carolina
Awards recognizing excellence in remodel-          in October                                        construction company targeting first-time,         tion was being installed, it was able to sig-
ing for aging-in-place and universal design.                                                                                                            nificantly improve the process, Frye said.
                                                      With the expiration date for the home          move-up and empty-nester home buyers —
   — Ponzio earned the award in the “Major                                                                                                                 “Insulation has got to be encapsulated on
                                                   buyer tax credit fast approaching, builder        has completed more homes certified to the
Space” category by making a house more                                                                                                                  all six sides to do its job, and we do that,
                                                   confidence in the market for newly built,         National Green Building Standard than any
accessible, functional and beautiful for its                                                                                                            and our framers are doing proper draft stop-
                                                   single-family homes slipped one point to 18       other home builder in the nation.
60-year-old, wheelchair-bound owner.                                                                                                                    ping,” he said. This has made a big differ-
                                                   in October, according to the latest National        By last week, 26 homes built by the
Ponzio enlarged the kitchen and added roll-                                                                                                             ence in HERS, or Home Energy Rating
                                                   Association of Home Builders (NAHB)/Wells         Winston-Salem company had completed the
under counters, reachable appliances, a pull-                                                                                                           Scores.
                                                   Fargo Housing Market Index (HMI).                 National Green Building Certification
out shelf and pantry, self-closing drawers,                                                                                                                By Feb. 1 of this year, every new 2nd
                                                      “It comes as no surprise that after trending   process. Forty-five additional homes had
task lighting and more. She also widened                                                                                                                Generation home — Shugart’s name for its
                                                   upward from a historic low in January, the        undergone the first of two inspections
hallways and created a fully-accessible bath-                                                                                                           new, more efficient product — was being
                                                   HMI’s positive momentum now appears to            required by the standard, while another 15
room with turning space, grab bars and a                                                                                                                built to Energy Star specifications. And with
                                                   have stalled,” said NAHB Chairman Joe             were just getting underway.
roll-in shower, tilted mirror and pullout                                                                                                               the approval of the National Green Building
                                                   Robson.                                             Shugart wasn’t looking to become a green
clothes rod. Creating office space and                                                                                                                  Standard just two days earlier, it was time to
                                                      “Our economists have repeatedly warned         building pioneer, said Les Frye, the compa-
improving access to the backyard were also                                                                                                              move Shugart up to the next level, Frye said.
                                                   that the approaching expiration of the            ny’s director of special projects. But with
part of the remodel.                                                                                                                                       “Our goal was to roll out everything by
                                                   $8,000 home buyer tax credit on Nov. 30,          founder Grover Shugart wanting to steer his
   — Patricia Nunan earned a Homes for Life                                                                                                             April 1 so that our new homes going for-
                                                   combined with the massive hurdles that            43-year-old business in a new, and positive
Award for remodeling the master bathroom                                                                                                                ward would be certified NAHBGreen,” using
                                                   builders face in obtaining construction           direction, the timing seemed right to make
to make it more accessible for a woman with                                                                                                             the standard as the scoring tool, Frye said.
                                                   financing and appropriate appraisals on new       some changes.
multiple sclerosis. Nunan earned the award                                                                                                                 Weighing the effectiveness of the products
                                                   homes, could derail the fragile recovery in         Last year, Frye and other Shugart team
in the “Single Space” category for remodel-                                                                                                             and materials Shugart was using to build its
                                                   housing just as it is starting to take shape,”    members met to “see if it made sense for us
ing the master bathroom of a recently                                                                                                                   homes, Frye and his colleagues found that
                                                   he said.                                          to jump on this green bandwagon,” he said.
retired couple. To accommodate the wife’s                                                                                                               the standard’s rating system and allocation
                                                      “Congressional action to expand the tax        Frye started by attending local seminars and
progressive multiple sclerosis, Nunan made                                                                                                              of points under categories such as water effi-
                                                   credit and extend it for one year would pro-      classes sponsored by National Associaiton of
the bathroom wheelchair accessible by                                                                                                                   ciency and indoor environmental quality
                                                   vide a critically needed boost to the employ-     Home Builders (NAHB) and other green
enlarging it, creating a no-step shower,                                                                                                                provided a “laundry list of ways to achieve
                                                   ment market and economy, generating near-         building groups.
installing slip resistant floors and decorative
                                                   ly 350,000 jobs, $28.2 billion in wages,            After that, “we talked it over and decided
grab bars and by making the space more
                                                                                                                                                                       See NEWS, C3

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