Docstoc

Internet Marketing - Secrets To An Award Winning Website

Document Sample
Internet Marketing - Secrets To An Award Winning Website Powered By Docstoc
					                                                  Presented by Daniel Toriola


    Don't be lead to believe that just because you have a mortgage it's a positive investment. It's not. For a majority
                                          of the term it's a negative investment.
                                                              Click here to know more



     Host Unlimited Domains With Our Reseller Plans! Pay fixed rate and Charge Your Clients Whatever You Want!
     Also available Private Label Hosting with Anonymous name servers, Free Unlimited SiteBuilder Licenses, etc.
                                                              Click here to know more



                                     Learn the 10 secrets to an award winning web site?
                                                                 By Rob Williams



   1. Clearly define what you wish to achieve
What are your goals and what does your site need to achieve? What is its purpose? Branding,
marketing, lead generator, sales channel Integrate online with offline. Know your audience and who
they are? What do they want? They want a useful website and useful information, friendliness,
efficiency, good service

2. Don't be pushed around
Don't let marketing people, arty web designers push you into "bleeding edge" web design. Ask yourself
the question does it add to my sites functionality? Does it make it easier for your customers?

3. Make the most of your cyber world real estate
Don't - Waste it with filler, splash pages, unnecessary content or welcome messages.
Do - State clearly your company's point of difference. Important links upfront, include search, minimise
use of animation or scrolling.

4. Establish your credibility
You only have one chance to make ANY kind of impression and provide easy to find products, an easy
way to buy or contact information. Give visitors a sense of your credibility that you are a trustworthy
and a legitimate operation.

5. Take ownership
Make sure you assign someone to take ownership of your site! Keep it updated and fresh not just for
your customers but for the search engines. Answer emails promptly.

6. Keep it simple
Don't use in-house terms or confusing language. You’d be amazed at how much jargon you use when
speaking about your business. Get your we writing checked by a professional.

7. Talk to your visitors
Establish a way for people to sign up for email newsletters. Keep in touch with customers, but only
when you have something to say.

8. Give it personality

Buid Brain Power For Personal Excellence
Your mind is the ultimate tool for personal success and prosperity. Build your brainpower at this award-winning site. FREE pros.
                                                                                                                                   Page 1
                                             Presented by Daniel Toriola


People love to know they are dealing with real people. Tailor the tone. If appropriate, write your content
in a personal manor.

9. Tell people about your website
Include the URL on every piece of paper communication put it on brochures, letterheads, business
cards, pens…..

10. Continual Improvement
Don't let your site stagnate. Just like you as a business owner, a website requires continual
improvements to keep it up to date so it can be as successful as possible. Keep an eye on
competition. Test and measure AND test and measure after testing and measuring. Don't do new stuff,
just because it's new.

For comments and enquiries about this article visit http://www.datumconnect.co.nz

Rob Williams is CEO of www.datumconnect.co.nz which creates and completes web design and web
promotion for SME. Click on our website now to learn more.




MoneyandShopping - Up To $30.48 Per Sale
Two membership levels. Ongoing customer support from real mystery shoppers makes our program unique. Less returns! Award Winning.
                                                                                                                                    Page 2
                                              Presented by Daniel Toriola


                                                     Awards Program Debate
                                                      By Richard Lowe, Jr.



Awards Program Debate
 by: Richard Lowe, Jr.

Daily article:

One of the most debated subject among webmasters is the whole concept of web site awards. I'm sure
you've seen the little graphics on many different sites, announcing it is the "best", "coolest" or "most
wonderful" or whatever. Sometimes you'll see terms like "bronze", "gold" and "silver" to describe the
award.

What's the debate about? To put it briefly, are web site awards worth the "paper they are printed on?"

"What's the point?", some webmasters will say with a smirk (the smirk always seems to be there, oddly
enough). "Where's the money in awards? These are just graphics that anyone can make up, they are
given out by the boatload and they do not prove anything."

Au contraire. I beg to differ. Winning an award can be one of the most fulfilling achievements that a
webmaster can experience. Yeah, some of the awards are given away by autoresponder (and these, I
agree, are worthless), but others are very, very difficult to earn.

You see, the point is that in a true awards program you are getting a peer (another webmaster) to
review your site against a set of criteria. You have to work to win some of the better ones, and the very
best require an incredible effort.

But who wants a peer review anyway? I mean, isn't the real payoff in dollars or number of visitors or
hits or whatever? Why would anyone care about the opinion of another webmaster?

That's easy. You see, web sites can always be made better. It does not matter how good of a job
you've done, if you stand back and look at your accomplishment objectively, you will find something to
improve. What awards programs do is speed up this process.

You begin by reading the criteria of the award. One common requirement is fast load time. You check
your site and find the main page loads in 5 minutes ... and thus you will not win the award. Okay, so
you fix that and check the next item. Hmm. Clean navigation ... fixed that, what's next? Readable text
perhaps, or good content, or simply a way to turn off the background music. You see what's
happening. You want that award so you MUST improve your site to achieve it. You have to spend a
little more time checking it out, so that when your site is examined you will earn the prize.

What does that buy you? A better web site will translate into more visitors who come back more often,
and if you are selling something, they may buy it.

So before you turn up your nose at that pretty awards graphic, read the criteria. See what the
webmaster had to do before he earned that picture. If the criteria says "just take it and display it" ... the
award is useless. On the other hand, if it states some stringent rules, then perhaps you should be


Football Select.
Award Winning Football / Soccer Prediction System.
                                                                                                           Page 3
                                         Presented by Daniel Toriola


impressed ... and maybe see if you own site measures up.



  Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000
free articles to improve your internet profits, enjoyment and knowledge. Web Site Address:
http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Claudia
Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at
http://survivingasthma.com




Gardening eBooks: Award Winning Author
E-publisher specializing in gardening.
                                                                                                       Page 4
                                            Presented by Daniel Toriola




Related eBooks:

Awards Program Debate
Sins of The Internet: Para-Site
Seven Sure Fire Ways to Scare Your Customers Away
Awards Programs: Submitting Your Site For Awards
Fantasy Five - Secrets, Methods, And Strategies Exposed!

Get more Free PDF eBooks at FreePDFeBooks.com

Related Products:

The Amazing Bonus Pack
Competition Commando
Inside The Minds of Winners
Auction-O-Matic
Brian Garvin's MLM Secrets


Malamaal.com: A genuine resource center for Quality Ebooks and Softwares

                               This PDF eBook is for free Distribution only, it cannot be SOLD
                          Online Cover Generator Create e-book covers and software boxes online!
                                                      Click here to know more




Powered By FreePDFeBooks.com
ReBrand this PDF eBook with your Name / URL / ClickBank Affiliate ID for Free




RegFix Mantra - Registry Optimizer
Maximum Conversion Rate - Award Winning Registry Cleaner.
                                                                                                   Page 5