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Color Laser Printer - 09 20 10 - FINAL

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Color Laser Printer - 09 20 10 - FINAL Powered By Docstoc
					                                                                   Contact: Jillian Chertok, MS&L
                                                                                      212.468.4306
                                                               Jillian.chertok@mslworldwide.com


  NEW BROTHER COLOR LASER PRINTERS DELIVER CATEGORY-
                LEADING PERFORMANCE
             Features affordable high-performance color printing for small business


BRIDGEWATER, N.J. (September 28, 2010) – Brother International Corporation, a leader in
the small office and home office equipment market, today announced the introduction of its
newest family of color laser printers (HL-4000 Series from $399 - $599*). Targeted to small
businesses and workgroups, the new line-up (HL-4150CDN, HL-4570CDW and
HL-4570CDWT) features category-leading print speeds, automatic duplex printing, wired or
wireless networking, generous standard paper input capacity and an exciting new design. The
new models will be available beginning in October 2010.


“Small business owners are increasingly expected to do more with less, and this new series of
color laser printers from Brother offers them the flexibility to print higher volumes of documents
– such as multiple copies of presentations or sales brochures needed for a trade show – quickly
from their desk which saves them the extra cost of having to outsource the project,” said Small
Business Professor® Bruce Freeman, author and columnist.


In addition to fast print speeds (25ppm or 30ppm versions), unique to this class of printers, this
new series from Brother utilizes optional high-yield replacement toner cartridges to help reduce
costs by allowing larger print jobs to be handled in-house, avoiding the expense of using outside
quick-printing services.


The series flagship model HL-4570CDWT includes a second lower paper tray for a generous
total paper input capacity of 800-sheets. Small business and small office users, such as an
advertising agency or graphic design firm will find the added paper capacity especially useful


Color Laser Printer                                                                           Page 1 
when printing higher volumes of reports, proposals and presentations that make up the daily
output of today’s offices.


“Our ongoing end-user research at Brother helps us anticipate the demands of small business
owners and home-based office users, so that we can ensure we are always providing our
customers with the best products to fit their needs,” said Jeff Sandler, Director of Marketing,
Laser Products, Brother International Corporation. “We understand that our customers need
speed and efficiency to handle larger on-demand color print jobs in-house, so we designed this
latest series of printers with those needs in mind.”


This new series of printers will be available at various national office superstores, retailers,
dealers and online resellers.


New Brother Color Laser Printer Models

New Models: HL-4150CDN, HL-4570CDW, HL-4570CDWT

HL-4150CDN key features:
     - Up to 25ppm print speed (color/black)
     - Automatic duplex
     - Expandable 300-sheet paper capacity
     - Ethernet and High-Speed USB 2.0 interfaces
     - One-year limited warranty
     - Estimated Street Price: $399*

HL-4570CDW key features:
     All the features of the HL-4150CDN, plus:
     - Up to 30ppm print speed (color/black)
     - Wireless network interface
     - Greater monthly duty cycle (up to 60,000 pages)
     - One-year on-site limited warranty
     - Estimated Street Price: $499*

HL-4570CDWT key features:
     All the features of the HL-4570CDW, plus:
     - Second, 500-sheet lower paper tray capacity
     - Estimated Street Price: $599*




Color Laser Printer                                                                            Page 2 
About Brother
Brother International Corporation is one of the premier providers of products for the home, home
office and office. The U.S. corporate office in Bridgewater, N. J., was established on April 21,
1954 and currently markets many industrial products, home appliances and business products
manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.

These products include an award-winning line of Multi-Function Center® machines and printers.
Brother also provides the number-one line of facsimile machines in the U.S. and is the leader in
electronic labeling, with its full line of P-touch® Electronic Labeling Systems. For more
information you can visit the Web site at www.brother.com.

NOTE: All trademarks and registered trademarks referenced herein are the property of their
respective companies.

EDITOR’S NOTE: Photography available upon request.


* Estimated Street Price, prices may vary.

All registered trademarks referenced herein are the property of their respective companies.




Working with you for a better environment
At Brother, our green initiative is simple. We strive to take responsibility, act respectfully and try to make a positive
difference to help build a society where sustainable development can be achieved. We call this approach Brother Earth.
www.brotherearth.com




Color Laser Printer                                                                                                         Page 3 

				
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