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High Order Bit Presentation 9

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High Order Bit Presentation 9 Powered By Docstoc
					Data in Online Payments
Alex Rampell
CEO, TrialPay




   Payment and Promotions Platform          CONFIDENTIAL
                                     © 2011 TrialPay. All rights reserved.   0
TrialPay’s Philosophy




 Most payment companies focus on how much to charge per
         transaction without upsetting merchants.




   Payment and Promotions Platform   CONFIDENTIAL         1
TrialPay’s Philosophy




            At TrialPay, we think payments should be free.




   Payment and Promotions Platform   CONFIDENTIAL            2
TrialPay’s Philosophy




  The value of a transaction is not the fees—it’s in the data.




   Payment and Promotions Platform   CONFIDENTIAL                3
Who Benefits From Online Transactions Today?




Search Engine:                                  Search Engine:

Retailer:                                       Travel Site:

Payment                                          Payment
Company:                                         Company:

                                                Oil Company:
Shipping
Company:

Payment companies take                                         Search engines can take 30%
Oil Company:
2-3% but merchants hate                                        because they are generating
      paying that                                                       customers



      Payment and Promotions Platform   CONFIDENTIAL                                    4
The Value of Data From Transactions Often Exceeds Fees


                          Fees                                    Data

•   Interchange                                  •   Contact Information
•   Shipping                                     •   Demographic Data
•   Manufacturing Costs                          •   User Intent
•   Taxes                                        •   Purchase History
•   Fuel Costs                                   •   Spending Patterns



                Commodities                                    Unique Assets
    Merchants push the price down as                    Merchants clamor to reach new,
           much as possible                                  targeted customers




       Payment and Promotions Platform   CONFIDENTIAL                                    5
Type of Data From Transactions


                     Demographic Information
                     age, gender, language

                     Location
                     store address, city, state, country

                     Purchase
                     both as a discrete unit and as a series

                     User Intent
                     reason for purchase, future purchases that will be
                     necessary


   Payment and Promotions Platform   CONFIDENTIAL                         6
Buying Behavior Can Be Inferred From Data




                                    Name: John Doe
                                    Email: john.doe@gmail.com
                                    Age: 40
                                    Gender: Male
                                    City: San Francisco
                                    Purchase History: Tennis Racquet,
        John Doe
     Amazon Shopper                 Athletic Shoes, Clothing




  Payment and Promotions Platform      CONFIDENTIAL                     7
Buying Behavior Can Be Inferred From Data




                                                   Tennis Lessons



                                                   Tennis Equipment



                                                   Tennis Club Membership
        John Doe
     Amazon Shopper

                                                   Tennis Match Tickets




  Payment and Promotions Platform   CONFIDENTIAL                            8
Payment Data Presents Opportunities

Payment companies are in the best position to send
customers because they can:



              1              Collect and aggregate data (Amazon for
                             everything)



              2              Monetize data (respectfully, without selling data)


 It’s easy to see how this is worth more than 2%...




   Payment and Promotions Platform       CONFIDENTIAL                        9
Collect and Aggregate Data

Retailers use aggregate purchase and browsing history to
suggest products:

Cross-Sells:




Retargeting:




    Payment and Promotions Platform   CONFIDENTIAL         10
    Collect and Aggregate Data




Source: Hunch.com


              Payment and Promotions Platform   CONFIDENTIAL   11
Monetize Data




  Payment and Promotions Platform   CONFIDENTIAL   12
Monetize Data

Payment companies can monetize data collected from
transactions to generate more transactions




It’s why the value of data > fees



   Payment and Promotions Platform   CONFIDENTIAL    13

				
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