VIEWS: 3 PAGES: 1 CATEGORY: Mobile Devices POSTED ON: 5/16/2012
Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.
Take Advantage of Mobile Marketing To Expand Your Business One of the best ways to run a successful business is staying in tune with what is the most popular way to attract customers. Mobile marketing offers a different avenue as far as advertising and increasing exposure, especially with the prevalence of Smartphones and QR codes. Read the tips in this article to find out ways to improve your campaign with the use of mobile marketing. One of the best ways to make sure that your consumers purchase or download your mobile application is to give them an incentive to do so. Letting them know they can have a coupon or free trial of a premium service beforehand is a great way to lure them toward your application. Don't forget to use e-mails and text messaging after they have already signed up so they can use codes to redeem free offers. Always allow your customers to unsubscribe and don't send out too many messages, or your consumers may get annoyed. E-mails should be mobile friendly, so do not make them too long. Avoid huge blocks of text or flashy formatting so it can be read easily. Including some links for relevant web content is also a good idea, as many people can access the Internet on their phones at any time. Never neglect social media networking when you are using mobile applications. Those who tend to have the most applications on their phones will probably be on Facebook, Twitter, Foursquare or other web sites. Create pages for your consumers to "like" and "share" to increase your exposure. This will allow the friends of your consumers to have an instant reference for your business. If you have a physical location, allow them to "check in" on Foursquare so others know that they like your products or services. Having a Twitter hashtag is also a great idea, as this allows you to monitor your consumer base while getting instant feedback. Give your customers a reason to review your product, like a free coupon or trial of a service. Not only will this give you some reliable feedback on improving your business or the application, but it will give the application a more legitimate appearance for other mobile users. If you have a physical location, always let your consumers know that you are concerned with how they feel about your business. Try including the information of your business on a review site like Yelp! so others can Google relevant businesses and find your company online. With your mobile application, make sure that the business hours and contact information is up to date with other advertisements as to avoid confusion. Using mobile marketing is one of the smartest ways to access adults in America, as the majority have Smartphones. Increased Internet access and usage means that businesses cannot ignore this market, or they will be missing out on a lot of new customers! Remember the tips in this article so you can use mobile marketing to your advantage and increase exposure.
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