VIEWS: 4 PAGES: 2 CATEGORY: Mobile Devices POSTED ON: 5/16/2012
Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.
Key Benefits of a Mobile Marketing Strategy Marketing your business is a critical factor in gaining new customers and increasing your product and service sales. Across the globe, companies are turning to mobile marketing as the newest effective way to get their message out to targeted customers. With a well-planned, strategic mobile marketing plan your business can succeed in reaching many more customers and enhancing sales growth on an ongoing basis. One of the greatest advantages of a mobile marketing strategy is the low cost. This type of marketing costs much less than other common marketing methods, such as website advertising and other types of media promotions. The mobile marketing channel allows companies to conserve funds and re-allocate them to new products or existing product enhancements, while also targeting new demographic areas. With mobile marketing, you can get your message to every customer regardless of whether they are traveling in China, working in Los Angeles or skiing in Austria. Many people always have their mobile phones with them, making it easier for marketers to have a direct line for information delivery. This is especially convenient when introducing new services or products. Keep in mind that part of good marketing is sending messages out just often enough to keep people interested. Do not send out too many messages so that you end up with customers who go away because they feel bothered or harassed. Mobile marketing can also be used to maintain good ongoing relationships with existing customers. This gives customers a chance to provide feedback regarding products, as well as sharing their changing tastes and preferences. Marketers must capture this valuable information and use it as inspiration and guidance for making improvements to their service or product and increasing the satisfaction level of their customers. Another advantage of mobile marketing is the reduced time it takes to reach every customer. Mobile phones offer the fastest method to transmit marketing messages to your existing customers and new prospects. You can get almost real-time response to your marketing messages, which helps you fine-tune them and test out responses to different campaign variations. You can announce a new product Monday morning first thing and literally make sales within minutes. Using mobile marketing makes sense because it shortens the time for communications to travel between marketers and consumers. Technology offers other advantages when it comes to mobile marketing. For example, Bluetooth signals can allow marketing messages to transmit only to consumers that visit a particular booth or kiosk. As another example, Bluetooth capability can allow marketers to send targeted messages only to people shopping at a certain shopping mall. This allows extremely targeted messages to reach a pre-qualified audience, which could dramatically increase their conversion rates. Mobile marketing is a cutting-edge channel that can bring you very positive results if used properly. By advertising your products to targeted customers and timing messages well, you can maximize the benefits of mobile marketing. This frees up many resources so that you can focus on other important business building activities. Integrating mobile marketing into your overall business promotion strategy is a very worthwhile investment that could pay dividends for years to come.
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