The Future of the Bakery and Cereals Market in India to 2016
Published: May 2012 No. of Pages: 300
Price: Single User License: US $ 875 Corporate User License: US $ 2625
This report examines the components of change in the market by looking at historic and future growth
patterns including the effects of consumers’ behavior on total volumes, values, brands selected, and
types of product chosen.
It provides the latest detailed data on dynamics in the Indian Bakery and Cereals market, providing
marketers with the essential data to understand their own, and their competitors’, position in the market,
and the information to accurately identify where to compete in the future.
India Bakery and Cereals Market Dynamics, by Category, by Volume 2006–16
-2.0%-2.0%0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
Bread & Rolls Cookies (Sweet Biscuits) Morning Goods
Savory Biscuits Breakf ast Cereals Cakes, Pastries & Sweet Pies
Baking Mixes Dough Products Energy Bars
Cereal Bars Baking Ingredients
Bread and Rolls is predominantly the largest category by volume in the overall Bakery and Cereals
market in India, while Cakes, Pastries and Sweet Pies is expected to be the fastest growing category
during the forecast period. Energy Bars and Bread and Rolls are other fast growing categories. Cookies
(Sweet Biscuits) is the second largest category having noticeable market presence but the rest of the
Bakery and Cereals categories have negligible market shares. Growth rates in the leading categories are
expected to grow significantly during the forecast period, leading to high growth in overall market volume.
Based upon extensive primary and secondary research to provide comprehensive and granular data, this
report allows marketers to confidently update their strategic and tactical plans.
Bakery and Cereals Market in India
Reasons to buy
Detailed category coverage is provided, covering eleven product segments that include: Bread
and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars,
Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods, Baking Mixes, and
Detailed product sales segmentation (for both volumes and values) is provided, including brand
data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners
and losers to category dynamics, and thereby quickly and easily identify the key areas in which
they want to compete in the future.
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