PowerPoint Presentation - Inspiration - Ehccom.ppt by censhunay


                                                                         Internet Services

                                     Heads Up
                A look ahead to new software and services
                      supporting ehc.com websites

                                         John Scudder
                        Director, IT&S Communication & Design Services

                                         Amy Dunn
                            Team Lead, ehc.com, Internet Services

Tuesday, May 15, 2012                                                                        1
                                                                        Internet Services

                                   A Reminder
    ehc.com/Internet Services - provides services for >450 websites including your
    HCA hospitals and surgery centers, Community Health, Lifepoint, Signature and
    Ardent Health.

     Services include                         Cost to facilities
      • Web content management system          • $0 - HCA IT&S does not charge the
        (ICU website building and                cost for Internet Services back to the
        maintenance tool)                        divisions or facilities
      • Website Graphic Design                 • About Using External Services -
                                                 Interest has been expressed by some
      • Training & optimization
                                                 divisions and facilities to use
      • Account management                       external web services - All costs for
      • Technical support                        external services absorbed by the
      • Web analytics reporting                  facilities or divisions

      • eNewsletter tool
      • Virtual tours                              Yes! We welcome your call.

Tuesday, May 15, 2012                                                                       2
                                                                 Internet Services

                        A Word on our Current State
                  Why things need to change… as if you don’t know?

             • Dated technology
             • Ability to support other initiatives, systems
             • Remain competitive, meet demand and expectations
               of today's business and consumers

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                                                               Internet Services

                                  Today’s Topics

                        • Quality Reports
                        • HealthDay News
                        • ER Wait Times (RSS feed)
                        • Virtual Tours Update
                        • ICU WYSIWYG Editor Toolbar
                        • CAPTCHA Spam Solution for Custom Forms
                        • New Web Analytics System
                        • EBSCO eNewsletter tool replacement
                        • ICU Next

Tuesday, May 15, 2012                                                              4
                                             Internet Services

                           Quality Reports

  Quality Reports UI
  • Flash presentation user
  • XML spreadsheet based
  • Data uploaded to CPM and
    maintained by WSA
  • Uses data from standard
    COMET report
  • Example at

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                                                 Internet Services

                                HealthDay News

  HealthDay News from
   • Customized article feed
   • Development working
     with EBSCO
   • Timeline – mid to end of
     3rd quarter

Tuesday, May 15, 2012                                                6
                                                                      Internet Services

                                    ER Wait Times

                        ER Wait Times UI
                        • Flash presentation user interface
                        • XML based (RSS Feed)
                        • Data feed to FTP on ehc.com – requires
                          development on Division IT side
                        • In progress – est. availability in August

Tuesday, May 15, 2012                                                                     7
                                                  Internet Services

                           Virtual Tours Update

   Virtual Tours Improved
   • No longer charging for Virtual
     Tours - reimburse travel expenses
   • Can have up to 12 scenes/tour
   • Using new camera and Flash
     Panoramic software for higher
     resolution tours that include
     thumbnail images, larger full-size
     images and descriptive text
   • Contact your Account Manager if
     you would like a Virtual Tour of
     your facility or center
   • See a live virtual tour

Tuesday, May 15, 2012                                                 8
                                                                Internet Services

                        CAPTCHA Spam Solution
      Have you been receiving lots of
      spam emails related to your website?
      • To help stop this, we are developing a CAPTCHA solution
        (Completely Automated Public Test to tell Computers and
        Humans Apart)
      • Similar to what is used at Ticket Master, Yahoo and our own
        HPS system
      • A CAPTCHA element will be available for you to place on your
        custom forms; training will be provided.
      • Available end of Q3

Tuesday, May 15, 2012                                                               9
                                                                      Internet Services

                                ICU WYSIWYG Toolbar

                   •    HTML button – replaces source tab
                   •    Design box expands to full page
                   •    Remove link button added
                   •    Anchor button – create bookmarks
                   •    Paste from Word/Text buttons – keeps the code clean

Tuesday, May 15, 2012                                                                 10
                                                                       Internet Services

                        New Web Analytics System

                 Information is the key to our success online

  • Contract signed with Omniture for      New Features
                                           • Roll-up reporting - market, division, group
  • Other large companies including NFL,
                                           • Reports can be scheduled and emailed
    MTV, Fox News, Dell, Comcast, and
    Ford use Omniture SiteCatalyst         • Video tracking – how long are users
  • Test code implemented on CJW and
    First in Health on July 30th           • Campaign tracking, personalization
  • Roll-out Q4 2008                       • Integration with eNewsletter tool (future)
  • Training provided                      • Capture HPS traffic (future)

Tuesday, May 15, 2012                                                                  11
                                                     Internet Services

    Current State
    • EBSCO eNewsletter Tool -Not up to
      industry standards – security, privacy,
      general capabilities
    • Very few facilities actively using the tool
    • Includes a facility fee
    • Comparatively high cost for system

    New Features
    •   Lock & Publish permissions
    •   Improved template capabilities
    •   A/B Testing
    •   User demographics, personalization
    •   Tracking, measurement, landing pages
    •   Internal and External use
    •   Industry standard privacy compliance

Tuesday, May 15, 2012                                                12
                                               Internet Services

 ExactTarget Pilot
 • No additional cost to HCA facilities -
   pricing and availability for external
   business TBD
 • Integrates with Omniture SiteCatalyst
 • Existing eNewsletter customers will
   be transitioned to the new tool
 • New eNewsletter customers wait until
   the new tool is implemented
 • Contact your Account Manager if you
   would like to be on the schedule to
   implement the new tool starting in Q4

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                                                       Internet Services

                                   ICU Next
    Background & Progress
     • Evaluations and Research in 2007 –
       Microsoft SharePoint not a good fit
     • CMSMatrix.org – 920 systems
     • Determined core functionality for a
       Web Content Management System
     • List of 85 reduced to 28 vendors –
       notably many of the high end systems
       we not on the list of meeting the core
       functionality/requirements               ICU Next?
     • Today demos with 8 vendors
     • Expect vendor selection by Sept 30th
     • Begin Implementation January 2009

Tuesday, May 15, 2012                                                  14
                                                       Internet Services

                        We Welcome Your Conversation

    John Scudder
    Director IT&S Communication & Design Services
                                                       John Scudder
    Amy Dunn
    Team Lead, ehc.com/Internet Services
    Debbie Davenport
    Account Manager, ehc.com/Internet Services
    Chris Griffith
    Account Manager, ehc.com/Internet Services
    Jana Perry
    Account Manager, ehc.com/Internet Services

Tuesday, May 15, 2012                                                  15

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