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					                                                                                 ehc.com,
                                                                         Internet Services




                                     Heads Up
                A look ahead to new software and services
                      supporting ehc.com websites



                                         John Scudder
                        Director, IT&S Communication & Design Services

                                         Amy Dunn
                            Team Lead, ehc.com, Internet Services


Tuesday, May 15, 2012                                                                        1
                                                                                ehc.com,
                                                                        Internet Services


                                   A Reminder
    ehc.com/Internet Services - provides services for >450 websites including your
    HCA hospitals and surgery centers, Community Health, Lifepoint, Signature and
    Ardent Health.

     Services include                         Cost to facilities
      • Web content management system          • $0 - HCA IT&S does not charge the
        (ICU website building and                cost for Internet Services back to the
        maintenance tool)                        divisions or facilities
      • Website Graphic Design                 • About Using External Services -
                                                 Interest has been expressed by some
      • Training & optimization
                                                 divisions and facilities to use
      • Account management                       external web services - All costs for
      • Technical support                        external services absorbed by the
      • Web analytics reporting                  facilities or divisions

      • eNewsletter tool
      • Virtual tours                              Yes! We welcome your call.


Tuesday, May 15, 2012                                                                       2
                                                                         ehc.com,
                                                                 Internet Services


                        A Word on our Current State
                  Why things need to change… as if you don’t know?




             • Dated technology
             • Ability to support other initiatives, systems
             • Remain competitive, meet demand and expectations
               of today's business and consumers




Tuesday, May 15, 2012                                                                3
                                                                       ehc.com,
                                                               Internet Services


                                  Today’s Topics

                        • Quality Reports
                        • HealthDay News
                        • ER Wait Times (RSS feed)
                        • Virtual Tours Update
                        • ICU WYSIWYG Editor Toolbar
                        • CAPTCHA Spam Solution for Custom Forms
                        • New Web Analytics System
                        • EBSCO eNewsletter tool replacement
                        • ICU Next




Tuesday, May 15, 2012                                                              4
                                                     ehc.com,
                                             Internet Services


                           Quality Reports

  Quality Reports UI
  • Flash presentation user
    interface
  • XML spreadsheet based
  • Data uploaded to CPM and
    maintained by WSA
  • Uses data from standard
    COMET report
  • Example at
    www.hcavirginia.com




Tuesday, May 15, 2012                                            5
                                                         ehc.com,
                                                 Internet Services


                                HealthDay News

  HealthDay News from
  EBSCO
   • Customized article feed
     requested
   • Development working
     with EBSCO
   • Timeline – mid to end of
     3rd quarter




Tuesday, May 15, 2012                                                6
                                                                              ehc.com,
                                                                      Internet Services


                                    ER Wait Times

                        ER Wait Times UI
                        • Flash presentation user interface
                        • XML based (RSS Feed)
                        • Data feed to FTP on ehc.com – requires
                          development on Division IT side
                        • In progress – est. availability in August




Tuesday, May 15, 2012                                                                     7
                                                          ehc.com,
                                                  Internet Services


                           Virtual Tours Update

   Virtual Tours Improved
   • No longer charging for Virtual
     Tours - reimburse travel expenses
   • Can have up to 12 scenes/tour
   • Using new camera and Flash
     Panoramic software for higher
     resolution tours that include
     thumbnail images, larger full-size
     images and descriptive text
   • Contact your Account Manager if
     you would like a Virtual Tour of
     your facility or center
   • See a live virtual tour



Tuesday, May 15, 2012                                                 8
                                                                        ehc.com,
                                                                Internet Services


                        CAPTCHA Spam Solution
      Have you been receiving lots of
      spam emails related to your website?
      • To help stop this, we are developing a CAPTCHA solution
        (Completely Automated Public Test to tell Computers and
        Humans Apart)
      • Similar to what is used at Ticket Master, Yahoo and our own
        HPS system
      • A CAPTCHA element will be available for you to place on your
        custom forms; training will be provided.
      • Available end of Q3




Tuesday, May 15, 2012                                                               9
                                                                              ehc.com,
                                                                      Internet Services


                                ICU WYSIWYG Toolbar




                   •    HTML button – replaces source tab
                   •    Design box expands to full page
                   •    Remove link button added
                   •    Anchor button – create bookmarks
                   •    Paste from Word/Text buttons – keeps the code clean



Tuesday, May 15, 2012                                                                 10
                                                                               ehc.com,
                                                                       Internet Services


                        New Web Analytics System




                 Information is the key to our success online

  • Contract signed with Omniture for      New Features
    SiteCatalyst
                                           • Roll-up reporting - market, division, group
  • Other large companies including NFL,
                                           • Reports can be scheduled and emailed
    MTV, Fox News, Dell, Comcast, and
    Ford use Omniture SiteCatalyst         • Video tracking – how long are users
                                             watching?
  • Test code implemented on CJW and
    First in Health on July 30th           • Campaign tracking, personalization
  • Roll-out Q4 2008                       • Integration with eNewsletter tool (future)
  • Training provided                      • Capture HPS traffic (future)

Tuesday, May 15, 2012                                                                  11
                                                             ehc.com,
                                                     Internet Services


                                      eNewsletters
    Current State
    • EBSCO eNewsletter Tool -Not up to
      industry standards – security, privacy,
      general capabilities
    • Very few facilities actively using the tool
    • Includes a facility fee
    • Comparatively high cost for system

    New Features
    •   Lock & Publish permissions
    •   Improved template capabilities
    •   A/B Testing
    •   User demographics, personalization
    •   Tracking, measurement, landing pages
    •   Internal and External use
    •   Industry standard privacy compliance


Tuesday, May 15, 2012                                                12
                                                       ehc.com,
                                               Internet Services


                                eNewsletters
 ExactTarget Pilot
 • No additional cost to HCA facilities -
   pricing and availability for external
   business TBD
 • Integrates with Omniture SiteCatalyst
 • Existing eNewsletter customers will
   be transitioned to the new tool
 • New eNewsletter customers wait until
   the new tool is implemented
 • Contact your Account Manager if you
   would like to be on the schedule to
   implement the new tool starting in Q4
   2008




Tuesday, May 15, 2012                                          13
                                                               ehc.com,
                                                       Internet Services


                                   ICU Next
    Background & Progress
     • Evaluations and Research in 2007 –
       Microsoft SharePoint not a good fit
     • CMSMatrix.org – 920 systems
     • Determined core functionality for a
       Web Content Management System
       (WCMS)
     • List of 85 reduced to 28 vendors –
       notably many of the high end systems
       we not on the list of meeting the core
       functionality/requirements               ICU Next?
     • Today demos with 8 vendors
     • Expect vendor selection by Sept 30th
     • Begin Implementation January 2009



Tuesday, May 15, 2012                                                  14
                                                               ehc.com,
                                                       Internet Services


                        We Welcome Your Conversation

    John Scudder
    Director IT&S Communication & Design Services
                                                       John Scudder
    615-344-6058
    Amy Dunn
    Team Lead, ehc.com/Internet Services
    615-344-8208
    Debbie Davenport
    Account Manager, ehc.com/Internet Services
    615-344-6069
    Chris Griffith
    Account Manager, ehc.com/Internet Services
    615-344-6017
    Jana Perry
    Account Manager, ehc.com/Internet Services
    615-344-1535


Tuesday, May 15, 2012                                                  15

				
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