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					              AESTHETIC
              SURGERY
              JOURNAL
OFFICIAL PUBLICATION   OF   THE AMERICAN SOCIETY   FOR   AESTHETIC PLASTIC SURGERY




 ADVERTISING RATES & SPECIFICATIONS
         Effective January 2010
                                         AESTHETIC SURGERY JOURNAL
                  GENERAL INFORMATION
                                                                                                            READERSHIP PROFILE
FREQUENCY: 6 times/year
                                                                                        The readership of ASJ consists primarily of board-certified plastic surgeons
CIRCULATION: 4,580                                                                      specializing in aesthetic procedures. All ASAPS members receive the publication,
                                                                                        plus members of international affiliate plastic surgery societies.
PUBLISHER: SAGE Publications, 2455 Teller Road, Thousand Oaks, CA 91320
USA. Phone: (805) 499-0721, Fax: (805) 499-8096                                         In addition, other physicians outside of the specialty receive the publication
                                                                                        through individual subscriptions.
EDITOR-IN-CHIEF: Foad Nahai, M.D.

SOCIETY AFFILIATION:
                                                                                            NUMBER OF YEARS IN PLASTIC SURGERY PRACTICE
American Society for Aesthetic Plastic Surgery (ASAPS) and 10 affiliate
international societies                                                                          Less than 10                                    More than 20
                                                                                                 years, 19.7%                                    years, 45.1%
ABOUT ASAPS:
The American Society for Aesthetic Plastic Surgery (ASAPS), founded in 1967,
is the leading professional organization of plastic surgeons certified by the
American Board of Plastic Surgery who specialize in cosmetic plastic surgery.
ASAPS is at the forefront of innovation in aesthetic plastic surgery around the
world.

ASAPS is a research organization, collecting data on cosmetic plastic surgery,
publishing annual statistics on the number of cosmetic procedures performed,                 10 to 20 years,
and supporting scientific and clinical studies in cosmetic plastic surgery.                       35.2%
Aesthetic Surgery Journal, an official publication of ASAPS, is the most widely
read clinical journal of cosmetic plastic surgery in the world.

ASAPS (Aesthetic Society®) Membership Requirements:                                                              PROCEDURES DONE
Membership (Active) in the Aesthetic Society® is by invitation only and is limited
to plastic and reconstructive surgeons who meet the following requirements:
                                                                                                                              Non-invasive,
• Citizen or permanent resident of the United States, its territories, or Canada.           Reconstructive,                      9.2%
• Board certified by the American Board of Plastic Surgery or in plastic surgery                22.3%                                                Other, 1.1%
  by the Royal College of Physicians and Surgeons of Canada.
• Provide Documentation of 60 hours of Category 1 CME Credit in aesthetic
  surgery within the past 36 months.
• Must have performed at least 75 major aesthetic procedures in a recent 12-
  month period.

DESCRIPTION OF JOURNAL:
Aesthetic Surgery Journal (ASJ) is a peer-reviewed international journal focusing
on scientific developments and clinical techniques in aesthetic surgery. ASJ                                              Aesthetic,
includes original research and review articles on topics relevant to the safe and
effective practice of aesthetic surgery. It also includes original articles outlining
                                                                                                                          67.4%
technical details of established and developing aesthetic surgical and non-
surgical treatments for enhancement of the face, body and skin. The Journal
also includes Continuing Medical Education (CME) articles and exams.
                                                                                             MOST OFTEN ORDERS PRODUCTS FOR PRACTICE
OTHER ORGANIZATIONAL AFFILIATIONS:
• American Society for Aesthetic Plastic Surgery                                                 Office
• Argentine Society for Plastic Surgery                                                         Manager,
• Brazilian Society of Plastic Surgery                                                           33.7%                                              Nurse, 7.9%
• Colombian Society of Plastic, Aesthetic, Maxillofacial and Hand Surgery
• Costa Rican Association of Plastic, Reconstructive and Aesthetic Surgery
• Dutch Society for Aesthetic Plastic Surgery
• Indian Association of Aesthetic Plastic Surgery
                                                                                                                                                      Other, 6.4%
• Israel Society for Plastic Surgeons
• Japan Society of Aesthetic Plastic Surgery
• Korean Society for Aesthetic Plastic Surgery
• Mexican Association of Plastic, Aesthetic and Reconstructive Surgery
• Society of Plastic and Reconstructive Surgeons of Thailand                                          Self, 52.0%
• Turkish Society of Aesthetic Plastic Surgery

GENERAL POLICY ON ACCEPTANCE OF ADVERTISING:
All advertising is subject to the publisher’s and society’s approval. The advertiser
and/or advertising agency assume liability for all contents of advertising and          * Provided by ASAPS membership survey, 2008
any claims against the publisher as the result of the advertisement.
                                                                  AESTHETIC SURGERY JOURNAL
                                           CLOSING DATES                                                                                                         ADVERTISING RATES – 2010
January/February                                                                                                                          B&W
Space Reservations ..................................................................................................1/8/2010
Materials Closing ....................................................................................................1/12/2010           Frequency                       1x                   3x                   6x                   12x                  24x
Inserts Due ................................................................................................................1/22/2010     Full page                     $2,200               $2,160               $2,110                $2,060               $1,975
Mail Date ...................................................................................................................2/16/2010    ½ page                        $1,750               $1,725               $1,695                $1,640               $1,600
                                                                                                                                          ¼ page                        $1,255               $1,230               $1,195                 n/a                  n/a
March/April
Space Reservations ................................................................................................2/26/2010              Rates based on total units earned during a 12-month period. Space purchased
Materials Closing ......................................................................................................3/3/2010          by a parent company and subsidiaries may be combined for an earned rate.
Inserts Due ................................................................................................................3/12/2010
Mail Date .....................................................................................................................4/2/2010   COLOR RATES:
                                                                                                                                          Additional Standard Color
May/June                                                                                                                                    (Cyan, Magenta, Yellow), per ad, extra ................................................................. $705
Space Reservations ................................................................................................4/28/2010              Additional Pantone Color, per ad, extra .................................................................... $880
Materials Closing ......................................................................................................5/3/2010          3 or 4 color, per ad, extra .............................................................................................$1,175
Inserts Due ................................................................................................................5/13/2010
Mail Date .....................................................................................................................6/2/2010   AGENCY COMMISSION: 15%

July/August                                                                                                                               COVER AND PREFERRED POSITION RATES
Space Reservations ................................................................................................6/24/2010              Inside Front Cover: Earned B&W rate +35%
Materials Closing ....................................................................................................6/29/2010           Inside Back Cover: Earned B&W rate +25%
Inserts Due ..................................................................................................................7/9/2010    Back Cover: Earned B&W rate + 50%
Mail Date ...................................................................................................................7/29/2010    Facing Table of Contents: Earned B&W rate + 30%
                                                                                                                                          Facing First Text Page: Earned B&W rate +15%
September/October                                                                                                                         Other specified positions: Earned B&W rate +15%
Space Reservations ................................................................................................8/16/2010
Materials Closing ....................................................................................................8/20/2010           INSERTS (BOUND):
Inserts Due ................................................................................................................8/30/2010
                                                                                                                                          RATES FOR FURNISHED INSERTS
Mail Date ...................................................................................................................9/21/2010
                                                                                                                                          2 page insert – 3 times the earned B&W rate
November/December                                                                                                                         4 page insert – 5 times the earned B&W rate
Space Reservations ............................................................................................. 10/13/2010               6 page insert – 6 times the earned B&W rate
Materials Closing ................................................................................................. 10/18/2010            8 page insert – 8 times the earned B&W rate
Inserts Due ............................................................................................................. 10/28/2010
Mail Date ................................................................................................................ 11/16/2010     PAYMENT TERMS:
                                                                                                                                          Terms for invoices are Net 30. Publisher reserves the right to withhold
Cancellations are not accepted after closing dates for reservations and must                                                              advertising from delinquent advertisers.
be submitted in writing.

Cancellations for reservations with premium positions (including but not
limited to all covers and TOC positions) are not permitted during the term of
the agreement.

If artwork cannot be provided by the above deadlines or an extension approved
by the publisher, then the publisher will run the most recent artwork submitted.
If no artwork is on hand, then the advertiser will still be responsible for payment
on the space reserved.



                   SPECIAL ISSUES AND BONUS
                 DISTRIBUTION CALENDAR – 2010

                         CONFERENCE                                                                 VALUE-ADDED
      ISSUE                                             DATES LOCATION
                         DISTRIBUTION                                                                MARKETING

                       American Society                                                         Free Counter Cards to
     March/                                              April         Washington,
                       of Aesthetic Plastic                                                           advertisers
      April                                              22-27            DC
                        Surgery (ASAPS)                                                           (1/2 pg and larger)
                                                                                             Free Ad Perception Read-
  May/June                                                                                   er Survey for all Full page
                                                                                               and larger advertisers
             American Society                                                                     Free Counter Cards
 September/                     October                                   Toronto,
            of Plastic Surgeons                                                                      to advertisers
  October                         1-6                                     Ontario
                   (ASPS)                                                                         (1/2 pg and larger)
                                             AESTHETIC SURGERY JOURNAL
               ARTWORK SPECIFICATIONS                                                                  ADDRESSES & NUMBERS
           8 1/ 8” w x x 7/ 8” h
Trim Size: 8-3/8"w 1010-7/8"h                                                         FOR DISPLAY AND CLASSIFIED ADVERTISING:
Binding: Perfect                                                                      Ashley McAndrew
                                                                                      SAGE Publications
                            Non-Bleed                Bleed                            2455 Teller Road
Full Page:                  7” w x 10” h             8-5/8"w x 1/8” h
                                                     8 3/8” w x 1111-1/8"h            Thousand Oaks, CA 91320 USA
½ page horizontal:          7” w x 4 7/8” h                                           Phone: (215) 675-9133 x210
½ page vertical:            3 3/8” w x 10” h                                          Fax: (805) 375-5282
¼ page vertical:            3 3 / 8” w x 4 7/ 8” h                                    E-mail: ashley.mcandrew@sagepub.com
Live matter: ¼” from trim
Linescreen: 133-150                                                                   FOR ARTWORK DELIVERY:
                                                                                      Kirsten Beaulieu
REQUIREMENTS FOR ELECTRONIC DELIVERY:                                                 SAGE Publications
                                                                                      2455 Teller Road
 General Instructions:                                                                Thousand Oaks, CA 91320 USA
 A High Resolution Press-Ready PDF is required for all electronic ad                  Phone: (805) 410-7160
 submissions. All fonts must be embedded. Minimum required image                      Fax: (805) 499-8096
 resolution is 300 dpi for color or grayscale images and 900-1200 dpi for line        E-mail: advertising@sagepub.com
 art (1-bit) images. All color files must be created and submitted to publisher
 in CMYK color mode. Publisher will convert ads submitted in RGB but is not           PRE-PRINTED INSERTS:
 responsible for color reproduction on these ads. 2-color ads (standard) must         (list journal name, issue # and quantity on boxes/skid)
 be provided as black plus 100% cyan, magenta, or yellow. If other colors are         Ship To:
 present in the file, then we will charge accordingly.                                 Tina Pringle / Pam Hays
                                                                                      Dartmouth Printing
Image Size/Crop:                                                                      69 Lyme Road
Digital art files should be cropped to remove non-printing borders. Art should         Hanover, NH 03755 USA
be created or scaled to the size intended for print. Image orientation should be      Phone: (603) 643-2220
the same as intended for print. For ads that are intended to run off the page, a
1/8” minimum bleed is required on all sides.                                          FOR REPRINT AND SUPPLEMENT SALES:
                                                                                      Barbara Eisenberg
Proof Instructions:                                                                   SAGE Publications
• Color Ads: An identifiable SWOP-certified proof (Specifications Web                 2455 Teller Road
  Offset Publications—www.swop.org) must be supplied with the final digital            Thousand Oaks, CA 91320 USA
  file. If a SWOP-certified proof is not supplied, then the publisher cannot          Phone: (805) 410-7763
  guarantee correct reproduction of color. Any omissions or color deviation           Fax: (805) 499-8096
  from a submitted proof, other than a SWOP-compliant proof, will not warrant         E-mail: reprint@sagepub.com
  compensation to the advertiser.
• B&W Ads: A hard-copy proof the same size as the digital art must be supplied        FOR RENTAL LIST SERVICE:
  with the final digital file.                                                          asjlistrental@surgery.org

For detailed instructions on file preparation, please log on to
http://dx.sheridan.com/. We recommend that all advertisers pre-flight
their ads prior to submission to publisher to check for errors. If you do                   OTHER MARKETING OPPORTUNITIES
not have pre-flight software, then you may use the free pre-flight at:
http://dx.sheridan.com/connect/main.html.                                             Please call for rates on any of the opportunities below.
File Submission Instructions:                                                         Belly Bands: An exclusive way to place your message front and center with
Please supply files on one of the following media: CD-ROM or e-mail. Please            each journal reader. Belly bands allow your message to be the very first one
include a SWOP-certified proof with your digital submission. If e-mailing             seen by the readers.
artwork, then send the proof in a separate package in the mail.
                                                                                      Outserts (Product Samples, Brochures): Be the first advertiser to be seen
BIND-IN CARDS AND INSERTS:                                                            by readers with your promotional item or product sample mailed within the
All bind-in cards and inserts are jogged to the head. All bind-in cards and inserts   polybag of each issue, outside of the journal. This is an exclusive opportunity
must have 1/8” trim beyond the crop mark area of the Head, Foot, Gutter and           — only one advertising outsert permitted per issue!
Face of the advertisement. Perforations must be 3/8” from gutter.
                                                                                      Supplements: Peer-reviewed supplements to regular issues provide the
All live copy should be no closer than 1/4” from the trim.                            ideal opportunity to educate the subscribers with information related to your
For inserts, 70# coated stock for minimum weight and 110# coated stock is the         company’s mission.
maximum.
POSTAL REQUIREMENTS OF BUSINESS REPLY CARDS:
Final size of all BRCs must be 5”x7”                                                      ONLINE ADVERTISING OPPORTUNITIES
Minimum paper weight is 7 pt.
Recommended stock is 75# hibulk. It meets the requirements set forth by the                                  http://aes.sagepub.com
USPS for reply cards.
                                                                                                        Please see separate rate card for online rates.
Publisher is not responsible for any errors in reproduction if artwork is not
provided according to the above specifications.

				
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