The Future of the Confectionery Market in Brazil to 2016
Published: May 2012 No. of Pages: 85
Price: Single User License: US $ 875 Corporate User License: US $ 2625
The report provides the latest detailed data on dynamics in the Brazilian Confectionery market,
providing marketers with the essential data to understand their own, and their competitors’, position in
the market, and the information to accurately identify where to compete in the future.
Based upon extensive primary and secondary research to provide comprehensive and granular data, this
report allows marketers to confidently update their strategic and tactical plans.
Brazil Confectionery Market Dynamics, by Volume 2006–16
Chocolate is easily the largest category in the Confectionery market in Brazil followed by Sugar
Confectionery. Gum category has a minor share in the overall market but is expected to be the fastest
growing during the forecast period closely followed by Sugar Confectionery. All the Confectionery
categories are likely to grow at a higher rate compared to the trend period.
Marketers need data on volume and value changes, brand dynamics, and distribution trends, in order to
effectively plan strategies. This report provides them with authoritative and granular data on the
Confectionery market in Brazil and, in doing so fills the gaps in their understanding of trends and the
components of change behind these.
Confectionery Market in Brazil
Reasons to buy
Detailed category coverage is provided, covering three product segments that include:
Chocolate, Gum, Sugar and Confectionery.
Detailed product sales segmentation (for both volumes and values) is provided, including brand
data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from
winners and losers to category dynamics and thereby quickly and easily indentify the key areas
in which they want to compete in the future.
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