Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection by ProQuest

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									Journal of Service Science and Management, 2012, 5, 101-109                                                                101
doi:10.4236/jssm.2012.51013 Published Online March 2012 (http://www.SciRP.org/journal/jssm)



Value Co-Creation by Customer-to-Customer
Communication: Social Media and Face-to-Face for Case
of Airline Service Selection
Santi Novani, Kyoichi Kijima
Department of Value and Decision Science, Tokyo Institute of Technology, Tokyo, Japan.
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