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DWI Resource Center Final Report

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					                     DWI Resource Center Final Report
                   Impaired Driving Demonstration Project
                              Fiscal Year 2007

Narrative

          The DWI Resource Center, a 501c3 tax-exempt, non-profit New Mexico organization, contracted
with the New Mexico Department of Transportation, Traffic Safety Bureau to conduct non-traditional DWI
marketing and outreach activities supporting high visibility DWI enforcement as part of the state’s
Impaired Driving Demonstration Project which is funded by the National Highway Traffic Safety
Administration (NHTSA). The demonstration project focuses on Bernalillo, Dona Ana, McKinley, Rio
Arriba and San Juan counties, as well as Eastern Navajo Nation. Together these counties were identified
by the state as those having the highest incidents of alcohol-related crashes, deaths and injuries. To fulfill
its contractual obligations, the Center currently subcontracts with one DWI Outreach Coordinators in each
county who has individual responsibility for conducting outreach activities within their designated county.
          Non-traditional outreach activities during FY2007 focused on three key areas: (1) developing DWI
Crash Maps for each county to assist both the general public and law enforcement in identifying
intersections and road segments with the highest incidents of alcohol-involved crashes and injuries; (2)
participating in events, attending checkpoint and law enforcement activities, attending community and
DWI planning meetings, and passing out materials at locations where the target audience of drinking
drivers are likely to work, play, shop and worship; (3) working with high schools, community colleges and
universities to distribute and promote NMDOT’s “Branded For Life” campaign.
          Outreach activities in all five counties were managed and coordinated by the DWI Resource
Center in Albuquerque through weekly conference calls with each coordinator, quarterly meetings, and an
online project management software application which tracks the projects and time the coordinators in
each county. It is also available for review at any time by both DWIRC and NMDOT officials. Each county
coordinator created an Outreach Events Calendar, which was incorporated into the NMDOT’s
Communication Plan, listing the events in their county with likely attendance by our target audience.
Each coordinator was responsible for establishing a presence at these events and distributing material
and information related to high-visibility DWI law enforcement. In addition, coordinators were tasked with
establishing bi-weekly or monthly meetings with community key leaders which included but was not
limited to sheriff’s deputies.
          The Bernalillo County DWI Coordinator, Thomas Beretich, also serves as the Center’s Data Analyst
and had primary responsibility for developing both the DWI Crash Maps and accompanying law
enforcement handbooks for each county. The concept of creating a geospatial tool for DWI data analysis
was developed out of conversions with law enforcement officers who expressed a desire for better tools to
assist personnel in deploying limited resources more effectively. Law enforcement officers face two unique
challenges in Bernalillo County. Of the five counties in the demonstration project, Bernalillo not only has the
highest population of residents, the overall density of liquor establishments is almost 50 times greater than
any other county in the state. In addition, the majority of Bernalillo County is urban, making the county a
migratory path for drunk drivers who commute to work in Bernalillo but live in another county, or vice versa.
To create the maps, the Center geo-coded crash locations, alcohol establishments, and DWI offender
residency data by latitude and longitude, and grouped data by frequency and density. The DWI Crash Maps
identify intersections and road segments in each county with the highest incidents of alcohol-involved
crashes, as well as crashes by time of day and day of week. In addition, the map shows the location of
liquor establishments by density, and density of DWI residents by zip code. Maps have been created for
Bernalillo, Dona Ana, McKinley, San Juan and the Navajo Nation. The Center anticipates completing the
crash map for Rio Arriba in the first quarter of FY2008.
          During FY07, Dona Ana County continued to focus on a wide variety of events and activities
promoting high visibility law enforcement efforts. Major events such as parades from Hatch to Sunland
Park featured DWI command units decorated with DWI banners and messages, and emphasized both the
penalties associated with drunk driving, as well as underage drinking prevention. Community festivals,
fiestas, car shows, and state fairs had information booths which supported and coordinated distribution of
materials on the consequences of drunk driving. Media events were held in support of the enforcement
efforts of the SuperBlitzs at every opportunity. Dona Ana held a major press event to kick-off the "100
Days and 100 Nights of Summer" at the NMDOT office in Las Cruces. During the event, all law
enforcement agencies in the county pledged to hold as many checkpoints and saturation patrols as
possible, as well as to make as many DWI arrests as possible in order to save lives during the SuperBlitz
period. Every major media outlet attended this event, as well as other press events. In Dona Ana County,
the media have generally been a close ally in promoting DWI law enforcement efforts, and reporters have
displayed a thorough understanding of the role media can play in reducing DWI fatalities and injuries by
promoting high visibility DWI law enforcement. Finally, the DWI Outreach Coordinator for Dona Ana
County, Joanne Ferrary, has also been an active DWI court monitor, supporting Sheriff’s deputies and
tracking case information at the request of NMDOT officials. After months of court observations and
support from the District Attorney, prosecutors for the City of Las Cruces were finally successful in
achieving higher conviction rates and standardized sentencing by changing their venue to Magistrate and
District Court.
          In McKinley County, a wide variety of public events have helped to boost public perception of
DWI law enforcement efforts during FY07. McKinley has benefited from a strong partnership between the
DWI outreach coordinator, Cynthia Sanders, and DWI Sheriff’s deputies. In March 2007, the Center
worked with students from Gallup High School’s SADD chapter to sponsor a DWI Awareness Walk &
Rally, which was attended not only by students, parents, and faculty, but received significant media
coverage. Working in cooperation, the Center and law enforcement officials created and executed a
memorial DWI Checkpoint in August 2007 for April Benally, a Gallup area DWI victim. In addition to
members of the victim’s family, the event was attended by more than 25 officers from the New Mexico
State Police, McKinley County Sheriff’s Office, and the New Mexico Department of Transportation.
          In Rio Arriba County, DWI outreach efforts have been augmented by the outstanding work of the
Rio Arriba County Sheriff’s Office, who reached record numbers of DWI arrests in FY2007. The Sheriff’s
Office was recognized by the state this year when they received the “DrunkBusters” award in recognition
for their superior record. Throughout the year, the greatest earned media success story has been the
whole-hearted cooperation between the DWI Resource Center and the New Mexico Broadcasters
Association’s (NMBA) award-winning radio station, KDCE 950 AM, based in Espanola. In addition to paid
media, the station voluntarily broadcast anti-DWI Public Service Announcements on an almost daily
basis, supporting SuperBlitz efforts and the 100 Days of Summer campaign. In addition, Rio Arriba’s
primary newspaper, the Rio Grande Sun, ran a front-page story entitled “Drunk Drivers Beware,”
concerning high visibility DWIlaw enforcement efforts in Northern New Mexico. Although well known for
its negative approach, the Rio Grande Sun, surprisingly, has contributed its share of earned media in our
fight against DWI. New collaborative partnerships with the Rio Arriba County DWI Prevention Program
and Hands Across Cultures have resulted in a wider dissemination of DWI collateral to the target
audience. Finally, the cooperation of county businesses and Northern NM College in allowing the
dissemination of marketing materials at their locations is also noteworthy.
          In San Juan County, two events stand out as having generated the greatest degree of earned
media and public awareness for DWI law enforcement efforts. Both the Community Alcohol Forums and
the release of the San Juan County DWI Crash Map received front page print and prime-time television
and radio spots. Outreach activities of particular importance included a presentation to the student body
of Navajo Preparatory Boarding School. This presentation was challenging to accomplish due to the
Navajo tradition which prohibits speaking about the deceased. The presentation consisted of all Navajo
speakers—a portion was conducted in the Navajo language—and focused largely on the affects of drunk
driving, and the necessity of creating a sense of community responsibility to address the problem.
Working with a local radio station whose demographics matched the DWI target audience, the San Juan
County DWI Coordinator, Dee Chavez, also participated in an interview promoting a DWI SuperBlitz and
introducing the full time DWI officers to the station’s listeners. Finally, one of the strongest and most
effective DWI outreach activities in San Juan County continues to be San Juan County Partnership, an
alliance of law enforcement, community organizations, and DWI planning councils. Working together, the
Partnership ensures improved distribution of marketing collateral and DWI messages throughout the
community.
         In all five counties, the Center continued to distribute “DWI: Branded For Life” campaign materials
to universities, community colleges, branch campuses and high schools. At the conclusion of the FY07
campaign, the Center solicited input from administrators at educational facilities to discuss the perceived
efficacy of the campaign. The feedback was generally positive, with the exception of administrators in
certain high schools in McKinley county who felt the campaign was too negative and presented students
with a bleak future if they got a DWI. However, several organizations commented that the students
presented in the photographs did not match the demographics of the New Mexico population, which is
predominantly Hispanic. The images on the campaign posters present Caucasian students wearing suits,
working in offices, or interviewing for jobs. The perception by many students is that these depictions do
not match the reality of New Mexico culture, and can be improved by changing the imagery to depict
Hispanic youth wearing more casual attire.
         Finally, the Center designed and distributed material to businesses in all five counties promoting
drug-free workplace programs. The Center selected businesses in industries known to have the highest
rates of on-and-off the job alcohol use for the 18-35 age male, our primary target audience:
transportation, construction, manufacturing, restaurant/bars, and professional services. Because densities
of such industries are lacking in rural areas, the majority of successful contacts were made in Bernalillo
and Dona Ana Counties.
         Although many outreach efforts met with success, we also faced several challenges. First,
despite repeated requests and attempts to resolve ongoing issues, the Center continued to face
significant challenges in acquiring collateral to support outreach efforts. Marketing material related to
drunk driving is warehoused by Safer NM Now, and the Center was told to request that material directly
from Safer as needed. Coordinators continue to request material from Safer New Mexico Now, and
despite assurances from NMDOT that Safer’s budget has been expanded to produce required material
for outreach efforts, throughout 2007 orders continued to be only partially fulfilled, creating a constant
shortage of collateral. Further, orders which came only partially fulfilled came without any explanation of
the shortage, and several orders were not fulfilled at all with no explanation.
         Second, the lack of Spanish language materials continues to be a significant hindrance to
outreach efforts in Dona Ana and Rio Arriba counties. Despite repeated requests for materials in
Spanish, the Center received very few Spanish language materials. In addition, no materials have been
created in the Navajo language, making outreach efforts on the reservation difficult. In some instances,
county coordinators attended Spanish-speaking local events with English-only material, a situation that
generated some hostility from both event managers and event participants.
         Finally, the state accounting system (SHARE) put in place in mid July 2006, has caused
significant issues with the Center being able to pay its contractors, because of delay in payment from NM
DOT to the Center. The issue of delayed payment which began in FY2006 extended throughout FY2007,
and resulted in letters to the State Auditor’s office to resolve the disputes.
         In FY2008, the DWI Resource Center anticipates increased outreach efforts to promote drug-free
workplace programs to employers in industries whose workers have the highest incidents of on- and off-
the-job alcohol use. In addition, the Center intends to continue faith outreach opportunities, seeking
partnerships with religious councils, churches, and organizations in an effort to increase dissemination of
materials to each county’s Spanish speaking community. Finally, the Center intends to reproduce a
highly popular Spanish novella originally created and tested under a National Highway Traffic Safety
Administration (NHTSA) grant to the North Carolina Department of Transportation. The Center anticipates
working with promatores, community organizations, and Spanish-speaking service providers in each
county to distribute the material to the mothers, wives and girlfriends of our 18 to 36-year-old Hispanic
male target audience.

Attached hereto is a summary of all outreach activities conducted in FY06, and addemdums containing
the details of those activities. Also included are copies of all print collateral created and used in outreach
activities in all five counties. One PSA was created for distribution within McKinley County and the Navajo
Nation, and one PSA was created for distribution in Rio Arriba. Copies of these PSAs are available from
the DWI Resource Center, but are not included in this report.
                                Appendix A
                    Five-County DWI Outreach Activities
                                 FY 2007

Date: October through December 2006
Event/Project: Branded for Life
County: ALL Counties

      Attendees/Audience: Local businesses, community colleges, alcohol establishments
      Description: Handout/post Branded For Life collateral and request distribution at registers,
       tables, bathrooms, etc.
      Materials distributed: Branded for Life


Date: October through December 2006
Event/Project: Community Contacts
County: Rio Arriba

      Attendees/Audience: Nite Clubs & Package Liquor Stores (33 incl. Beer &Wine), Rio Arriba
       County Sheriff’s Department, Espanola Police Dept., City of Espanola, Rio Arriba County
       Magistrate Court Div. II, County of Rio Arriba, Espanola Public Schools, City of Espanola
       Municipal Court, KDCE / KYBR Radio, Rio Grande Sun, Albuquerque Journal North, Santa Fe
       New Mexican, Chama Courier, Northern New Mexico College, Espanola Valley Chamber of
       Commerce, Non-Liquor Sales Businesses (46)
      Description: Meet with key leaders, businesses and media
      Nature of Participation: Request collaboration and materials distribution.


Date: October through December 2006
Event/Project: Contact Keyleaders
County: McKinley

      Attendees/Audience: McKinley County Sheriff’s Department, Gallup Police Department, New
       Mexico State Patrol, DWI Planning Council
      Description: Meet with keyleaders to discuss collaboration on DWI efforts/projects
      Nature of Participation: Met with Lt. Gerald Tholund of the Gallup Police Department. The
       G.P.D. agrees to help in any way that they can. I will be able to get stats from him monthly. He
       explained to me how they process their roadblocks when they are combined with the State
       Police. They are the only agency that keeps track of designated drivers. Met with Captain Pete
       Kassetas and Lt. Darren Soland, of the NMSP. He is willing to have the NMSP help in any way
       that they can. Is sending a unit to ride in the parade. Will keep me updated of the schedule for
       roadblocks. Mr. Kassetas graciously offered a $100.00 donation for the Balloon Rally
       sponsorship. Will provide stats monthly. Attended the monthly DWI Planning Council meeting.
       Meeting was held at King Dragon. We will be discussing our priorities in December for the
       upcoming year. Spoke to Judge Griego about problems with DWI cases. Spoke to Paul about a
       possible cosponsor ship for the Balloon rally. Met with Lt. Tholund and Captain Witherspoon
       about keeping the Gallup Police Department involved. They will participate in the parade and will
       help with presentations to schools if possible.
Date: October through December 2006
Event/Project: Materials distribution to MADD
County: San Juan

      Attendees/Audience: MADD members
      Natural of Participation: Supplied local MADD chapter with NMDOT material to be distributed
       at MADD functions.


Date: October through December 2006
Event/Project: SPF-SIG Community Team
County: San Juan

      Attendees/Audience: San Juan County DWI key leaders
      Natural of Participation: Participate by distributing information and attending meetings and
       workshops to work on DWI innovative ideas for local underage drinking prevention.


Date: October through December 2006
Event/Project: DWI Planning Council
County: San Juan

      Attendees/Audience: DWI Planning Council members, law enforcement, community partners,
       judicial, and alcohol retailers
      Natural of Participation: Update council on County DWI activities, receive updates on
       prevention programs and new proposals. Participate in the planning of DWI events. Attend
       monthly meetings


Date: October through December 2006
Event/Project: CDWI Task Force
County: San Juan

      Audience: CDWI Task Force, law enforcement, and community partners
      Nature of Participation: Attended monthly meetings. County DWI action plans, to include
       checkpoints, saturation patrol planning and other grant funded activities. Attend monthly
       meetings.


Date: October through December 2006
Event/Project: Shiprock Victim Impact Panel
County: San Juan

      Attendees/Audience: DWI offenders
      Natural of Participation: Coordinating for promotion on the reservation, to include developing
       culturally sensitive messages. Community partner for distribution on reservation.


Date: October 1st – November 30th, 2006 and on
Event/Event/Project: Mckinley County Mapping project
County: Bernalillo County

      Attendance/Impact: Distribute map of Crash intensity and alcohol cause for McKinley County to
       Sheriff’s department and deputies
      Event/Project Description: A map of crash sites was created for McKinley County following the
       same format as Bernalillo County. Crash sites were matched and coded by both size and % of
       alcohol involved crashes. This map is currently being used by the Sheriff’s office to determine
       where checkpoints and increased patrols should occur. The map includes alcohol establishments
       as well as mapping of crashes that also included those crashes on the reservations that were
       reported to MVD
      Materials Distributed: A 50 page manual was distributed that shows all mapped crash sites for
       McKinley County. The manual included an index as well as graphs and tables regarding alcohol
       crash intensity by time of day and day of week.
      Nature of Participation: The McKinley county outreach coordinator delivered the manual to the
       McKinley County Sheriff’s deputies.


Date: October 1st, 2006 – December 31st, 2006
Event/Event/Project: Data request
County: Bernalillo County

      Attendance/Impact: local media, Vaughn Wedeen, Victim’s memorial
      Project Description: The continued supply of pertinent data to various members of the media as
       well as others
      Materials Distributed: Data concerning arrest events of specific offenders to the media – both
       print and broadcast, information regarding high crash, death and injury days over the holidays to
       Vaughn Wedeen, dead and injured names and numbers for the purpose of a DWI memorial to
       victims.


Date: October 2-3, 2006
Event/Project: Circus Chimera
County: Rio Arriba

      Attendees: 3,712, all ages (3-75)
      Event Description:        Acrobatic Circus
      Materials Distributed: Know the Law, Reconoce estos Caballeros, Recognize these
       Gentlemen?, DWI HALT
      Bumper Stickers, DWI HALT key chain attachments
      Nature of Participation: Handed out collateral to circus goers as they stood in line for tickets and
       in area outside the big top.


Date: October 4, 2006
Event/Project: Every 15 Minutes
County: San Juan

      Audience: High School Students
      Event Description: Students participate in a mock DWI crash which “kills” fellow students and
       teaches the impact of drunk driving. Every 15 minutes throughout the day, one student is
       removed from classrooms by a Grim Reaper, and “dead” students walk the hallways illustrating
       the number of students affected by drunk driving each year. Parents of “dead” students give
       eulogies for assembled students in the afternoon.
      Materials Distributed: Branded For Life
      Nature of Participation: Provided support and materials
Date: October 7-8, 2006
Event/Project: Espanola Valley Arts Festival
County: Rio Arriba

      Attendees: 200 (very cold weather affected attendance), ages 25-75
      Event Description: Arts festival
      Materials Distributed: Know the Law, DWI HALT bumper stickers, DWI HALT key chain
       attachments
      Nature of Participation: Walked around the arts festival and gave collateral to participants.
       Many were glad to see the DWI outreach efforts.

                                          th
Date: October 15, 2006 – November 30 , 2006
Event/Project: Bernalillo County Mapping Project
County: Bernalillo County

      Audience: 5000+ attendees of libraries & law enforcement officers
      Event Description: The Bernalillo county map project involves the presentation of crash maps to
       the public through the library system and the high school system as well as to all branches of
       local law enforcement.
      Materials Distributed: 6ft by 4 ft maps of Bernalillo county with crash map sites that are coded
       according to crash intensity and alcohol cause percentage
      Nature of Participation: Maps were presented to all local law enforcement branches:
       Albuquerque police department, Bernco County Sheriff, Isleta Police, Sandia Police, NM State
       Patrol. In addition, maps were delivered to all area public libraries for display to the public.
       Finally, the remaining maps were presented to several high schools and are being used in social
       science classes for teaching purposes.


Date: October 15, 2006 – January 10th, 2006
Event/Project: Injury/Death Cluster mapping
County: Bernalillo County


      Attendance: Mayor Chavez, APD Chief Schultz, Linda Atkinson, Steve Flint, Thomas Beretich,
       other law enforcement officers
      Project Description: From the data used in the The Bernalillo county map project, a new map
       was designed to influence policy makers by showing them the monetary costs and injury/death
       rates of the top 20 death/injury clusters of Bernalillo County.

      Materials Distributed: Small maps, as well as list of top twenty alcohol and non-alcohol
       death/injury clusters.
      Nature of Participation: Members of the DWI Resource Center, Inc. presented to city leaders,
       facts and distribution of the top twenty death/injury clusters as well as the cost of the crashes to
       the public. The purpose being to show the city leaders, in local and tactical terms where they
       could start to put extra resources to lower the drunk driving death and injury rate.


Date: October 17, 2006
Event/Project: DWI Presentation
County: San Juan

      Audience: Navajo Preparatory Board School Driver’s Education Class
      Event Description: Presented information on underage drinking, the tangible consequences of
       DWI, and the Branded For Life campaign.
      Materials Distributed: Branded For Life
      Nature of Participation: Presentor


Date: October 19, 2006
Event/Project: Branded For Life Campaign Kick-off with NMSU Sorority Delta Zeta’s and Zeta
Alpha Epsilon Fraternity
County: Dona Ana

      Attendees/Audience: 300+ College students ages 18-45yrs.
      Event Description: The Delta Zeta Sorority held a national campaign on alcohol use prevention
       “Smart Choices”. The two campaigns were merged to promote DWI and Underage Drinking
       Prevention on campus. The DZ’s promoted the event on campus and radio. A booth was set up
       by Corbett Student Center whereby the new “Branded For Life” materials were available for
       students passing by. Pumpkins were donated so that a decorating contest could be held for the
       best Pumpkin Branding.
      Materials distributed: DWI penalties brochure, NMDOT “Buckle Up” key chains and BFL
       handouts and flyers. Posters and table tents were put up in Corbett Center food court and also
       dorms close by. Stores, restaurants and liquor establishments in the NMSU campus area were
       asked to post BFL Posters and table tents.
      Nature of Participation: A good turnout of DZ’s and SAE’s attracted many people to participate
       in the Vision Goggle Demonstration with the Go Carts that the Sheriff’s Dept. provided and
       worked. Two TV stations attended and interviewed students and coordinators of the event.


Date: October 25, 2006 – December 31st, 2006
Event/Project: COSAP’s Branded for Life campaign
County: Bernalillo County

      Audience: 15,000+ students at UNM and surrounding high schools as well as many more
       frequenters of bars, pubs, libraries, bookstores.
      Event Description: The Branded for life campaign has used information gleaned from UNM
       student surveys and has created specific media materials that show the lasting impact that a DWI
       arrests can have on future careers of students and young people.
      Materials Distributed: Branded for life posters, table tops and bookmarks
      Nature of Participation: Branded for life posters and table tops were distributed in the UNM
       campus cafeteria area. Bars and alcohol vending establisments were visited along the Central
       Avenue corridor. Bookstores and libraries were visited and accepted the Branded for Life
       campaign materials to distribute to citizens and students. Practically all area high schools were
       visited and Branded for Life campaign material was delivered to be distributed to high schools
       students.


Date: October 28 , 2006
Event/Project: San Juan College Fall Carnival
County: San Juan

      Attendees: 500, 60% target population; students and families
      Materials Distributed: Key chains, DWI Penalties, Branded for Life
      Nature of Participation: In costume awarded participants with keychains and other collateral.
Date: November 2006
Event/Project: Distribution of collateral at local businesses
County: McKinley

      Attendees/Audience: Local businesses
      Description: Handout collateral to local businesses and request distribution at registers, tables,
       bathrooms, etc.
      Materials distributed: Native American rack cards, You Know, DWI Penalties, Kiss It Goodbye,
       etc.
      Nature of Participation: Went to Applebee’s to hand out collateral. They were not responsive. A
       lot of young people hang out at the bar in the establishment. Met with Dr. Tim Stuart, the Principal
       of Rehoboth Christian High School. Gave him enough book markers of the branded guy for the
       Junior and Senior class. Also, gave him some posters to hang in the hallways. He wants me to do
       a presentation later in the year. Met with Dr. Roy Howard with the Gallup Performing Arts Center.
       Made arrangements to attend the upcoming Jazz Festival. Met with Colleen from Red Rock
       State Park. Gave her a banner to hang outside at the balloon rally and materials to put in the pilot
       packages. Gave her 200 Kiss it goodbye rack cards.



Date: November 7, 2006
Event/Project: Election Day
County: Rio Arriba

      Attendees: 200, ages 18-75
      Event Description: General election
      Materials Distributed: Know the Law, DWI HALT bumper sticker, DWI HALT key chain
       attachments
      Nature of Participation: Stood outside the voting precincts and handed out collateral to voters


Date: November 11-12, 2006
Event/Project: Mariachi Conference
County: Dona Ana

      Attendees/Audience: 1,000+ young Hispanic musicians ages 12-45 yrs. that attended the
       Conference, and their families as well as community members that appreciate mariachi music.
      Event Description: Mariachi music was performed at Young Park by many of the young
       musicians. People were strolling the park and visiting the different food and crafts booths while
       enjoying the musical performances.
      Materials distributed: Kiss It Goodbye materials in English and Spanish were given out as well
       as Hershey Kisses to attract people to the booth. Key chains and underage drinking prevention
       flyers were also hand out. “Do You Know” enforcement campaign collateral and DWI penalties
       brochures were also given out.
      Nature of Participation: The Mesilla Valley DWI Resource Center supported the event with a
       booth that was donated by the organizers so that materials could be distributed to attendees of
       the musical event.


Date: November 17 – 18, 2006
Event/Project: Jazz Festival
County: McKinley

      Attendees/Audience: 100+, ages ranging from 12 through 65
      Event Description: Live bands performing from Gallup and from Albuquerque.
      The second day a piano player and singer from the Opera in Santa Fe appeared along with local
       bands from area schools.
      Materials Distributed: I handed out Branded For Life materials and different posters that I
       received at the training.
      Nature of Participation: Set up table and passed out materials when people went in and out of
       building.


Date: November 15, 2006
Event/Project: DWI Victim Memorial Checkpoints
County: Dona Ana

      Attendees/Audience: 4-5 volunteers with checkpoint staff from each of the law enforcement
       departments. Media mentioned on radio and TV with coverage of holiday enforcement efforts.
      Event Description: Checkpoints for the Thanksgiving Holiday Blitz were dedicated by victim's
       families in memory of their loved one. Memorial Dedication Signs were set up at the three
       checkpoints scheduled by enforcement. The coordinated efforts of all the area enforcement
       agencies was also stressed in the press release and later interviews.
      Materials distributed: none
      Nature of Participation: All representatives from local enforcement agencies, Mesilla Valley
       DWI Resource Ctr. The victim families attended the checkpoint and brought hot drinks and
       snacks for the police officers.


Date: November 21, 2006
Event/Project: Annual Conference, Navajo Preparatory Boarding School
County: San Juan

      Audience: Educators, Board of Directors, and Student Council for the Navajo Preparatory
       Boarding School
      Materials Distributed: Branded For Life
      Nature of Participation: Conducted and moderated underage drinking and “Branded for Life”
       prevention workshop for Annual Conference


Date: November 30 – December 3, 2006
Event/Project: Red Rock Balloon Rally and Annual Christmas Parade.
County: McKinley

      Attendees: 4000 to 5000, ages ranged from 1 year old to over 70 years old.
      Event Description: Mass Ascension, Balloon glow, pilot registration, Christmas parade.
      Materials Distributed: Set up table with everything that I had. I did not get the intended materials
       until after the event.
      Nature of participation: I set up a table at all events. The DWI deputies crewed the DWI balloon.
       Pulled the float along with the law enforcement officers and balloon that we sponsored.


Date: December 2, 2006
Event/Project: Luminaria Lighting at San Juan College
County: San Juan

      Attendees: 300, 40% of target population; students and families.
      Materials Distributed: DWI Penalties, Native American Rack Cards, Branded for Life
      Nature of Participation: Distributed flyers to attendees as they exited to parking lot
Date: Dec. 3, 2006
Event/Project: Candlelight Vigil
County: Dona Ana

      Attendees/Audience: Approx. 100 families and friends of victims of DWI and Survivors of
       Homicide gathered together to bring attention to the consequences of DWI. Wide age range and
       families with young children.
      Event Description: Many victims of DWI and Homicide family and friends and community
       leaders gathered to bring attention to the consequences of alcohol abuse such as DWI and
       Homicide. A candlelight walk to Old Mesilla Plaza and words of comfort and prevention efforts
       were expressed. The media was invited to cover the story.
      Materials distributed: Victims Rights brochures and NMDOT “Buckle Up” key chains.
      Nature of Participation: Victims families gathered to bring attention to the problem of DWI so
       that others won’t have to suffer the consequences as they have. Radio announcements were
       made prior to the event which acted as a reminder to target audience of the consequences of
       drinking and driving. An ad was placed in the LC Sun News and announcements were made in
       the LC Bulletin. Channel 4KDBC-TV took footage at the plaza, but the story aired with MADD El
       Paso footage of same type of event.


Date: December 7, 2006
Event/Project: Job Fair
County: Rio Arriba

      Attendees: 150, ages 18-45
      Event Description: Job fair held for Los Alamos people recently laid off plus others
      Materials Distributed: Know the Law, Know what this is?, Recognize these gentlemen?, NM
       Victims Rights Project brochure, DWI HALT bumper stickers, DWI HALT key chain attachments
      Nature of Participation: Booth set up and walking around fair handing out collateral

Date: December 8, 2006
Event/Project: Festival de los Farolitos and Parade of Lights
County: San Juan

      Attendees: 200, 40% of target population; families.
      Materials Distributed: You Know, DWI Penalties, NMDOT Rack Cards
      Nature of Participation: Distributed flyers with hot chocolate at booth.


Date: December 9, 2006
Event/Project: Espanola Christmas Light Parade
County: Rio Arriba

      Attendees: 5,000, all ages (3-75)
      Event Description: Night parade
      Materials Distributed: Know the Law, DWI HALT bumper stickers, DWI HALT key chain
       attachments
      Nature of Participation: Handed out DWI materials
Date: December 16, 2006
Event/Project: Put a Smile on a Child’s Face Christmas toy giveaway & concert
County: Rio Arriba

      Audience: All ages (3-55)
      Event Description: Toys given to children ages 1-12 and concert held for parents and children
      Materials Distributed: Know the law, Know what this is?, Branded for Life brochure, Recognize
       these gentlemen?, DWI HALT bumper stickers, DWI HALT key chain attachments, Branded for
       Life book markers
      Nature of Participation: Booth set up with 2 Branded for Life banners set up in Armory concert
       area. Announcements regarding booth and prevention of DWI during course of concert.


Date: December 18, 2006
Event/Project: UDPC Meeting
County: Dona Ana

      Attendees/Audience: 6. Community, parents of college age students and policy makers.
      Event Description: A press release was sent out 12/19 to media regarding removal of NMSU
       from the coalition because of their continued efforts to have alcohol available at the NMSU
       Basketball games.
      Materials distributed: Information was given to the Las Cruces Sun News regarding the IOM
       report and recommendations especially for the the separation of sports and alcohol.
      Nature of Participation: To stop the progress of NMSU in selling alcohol at the Basketball
       games and gain support in changing policy and bringing attention to the issues of Underage and
       Binge Drinking Prevention. Other references were contacted and set up for interview with the LC
       Sun News. Article appeared in LC Sun News on 12/21. Information forwarded to Governor’s
       office. Governor met with NMSU and made public statement that he would not approve the third
       NMSU alcohol license. Article appeared statewide on Sunday 12/24. Follow-up articles
       appeared in national prevention websites.


Date: December 19, 2006
Event/Project: Shiprock Health Fair
County: San Juan

      Audience: Navajo tribe members, youth, elderly
      Materials Distributed: Branded For Life, YDYDYL
      Nature of Participation: Presentation on tangible losses associated with DWI


Date: December 19, 2006
Event/Project: Southern NM Promotoras Meeting
County: Dona Ana

      Attendees: Promotoras from Hatch, Dona Ana, Las Cruces, Anthony and Chaparral were
       present for coverage of most of County Promotora that works with Sunland Park will share
       materials and information
      Audience: Spanish speaking health educators that work with women and families throughout the
       County.
      Event Description: Presentation on newest Program Information and Materials were shared and
       distributed.
      Materials distributed: Branded for Life and Kiss It Goodbye materials in English and Spanish.
       Key chains with the BFL tag.
      Nature of Participation: Presenting new information and materials to a group that is in contact
       with female household member of high risk group. Emphasis on making her the “hero” of the
       family in warning the drinking family member to be aware of the consequences of getting a DWI
       that includes losing the family vehicle, monetary resources, possible injury that would mean loss
       of income as the bread winner, or even loss of life, theirs’ or someone else’s. Also important to
       influence underage drinking prevention and measures needed to reduce the access of alcohol.


Date: December 21 – 22, 2006
Event/Project: Roadblock on I-40
County: McKinley

      Attendees: Anyone that drove through on I-40. Estimated 4000 cars.
      Materials distributed: Picked up new rack cards from Linda that morning to hand out. Also
       handed out the Christmas in jail cards.
      Nature of Participation: Went to each car that was stopped on I-40 and handed them collateral


Date: December 31, 2006
                 th
Event/Project: 10 Annual NCI Sobriety Pow Wow
County: McKinley

      Attendees: 6000, mostly native Americans. Ranging in ages from 1 year old to over 75 years old.
      Event Description: Pow wow dances.
      Materials distributed: I handed out everything that I had. I had a great response.
      Nature of participation: Set up table in the lobby of the school.

                st   th
Date: January 1 -15 , 2007
Event/Project: Meet with Albuquerque Mayor Re: Top 20 crash intersections in Bernalillo County
County: Bernalillo

      Audience: Mayor Marty Chavez, APD Chief Ray Schultz, Joe Bowdich, et al
      Description: Meet with the mayor and staff to discuss, trends in drunk driving death and injury
       as well as show the top 20 intersections in the county that account for a disproportionate amount
       of the death and injury occurring in the metro area.
      Materials Distributed: Report on the fatality numbers by Steve Flint, map of top 20 intersections
       by Thomas Beretich
      Nature of Participation: Linda Atkinson, Thomas Beretich and Steve Flint presented information
       in report and map form, that clearly showed the cost of drunk driving crashes in terms of lives,
       injuries and cost to the victims.

                st
Date: January 1 – Mar 31st
Event/Project: DWI Data Requests
County: Bernalillo, Santa Fe

      Audience: Public throughout New Mexico
      Description: Data Request were made for drunk drivers Ben Sanchez, Ken Howard, Stacy
       Towles, Michael Vigil, Thomas Lopez, John Lytle, Ben Como, Marty Ortiz, Joseph Brill, Joe
       Rodarte and others by newspapers and television stations.
      Materials Distributed: Number of arrests, court dispositions, tima and datae of arrests, number
       of accidents, presiding judge, and other data points were supplied.
      Nature of Participation: Usually, Linda was interviewed by the television stations and the data
       was used as supporting materials.
               st         st
Date: January 1 – Mar 31
Event/Project: Preparation for grocery store campaign
County: Bernalillo

      Audience: Community leaders and influencers.
      Description: Meet with community leaders and influencers and find ways and methods of getting
       the message out to the public of increased law enforcement activity in their area.
      Materials Distributed: All available materials from NHTSA and Safer New Mexico Now are
       shown. In addition we showcase our ability to locally demonstrate through maps, the prevalence
       of DWI residents and the frequency and intensity of drunk driving crashes in the local area.
      Nature of Participation: Met with managers of Community Centers including the Indian centers
       that are in close proximity to the Louisiana & Central intersection.


Date: Jan. 6, 10-11, 2007
Event/Project: Northern NM College Registration
County: Rio Arriba

          Audience: 1, 500 ages: 18-49
          Description: Registration for Spring Semester
          Materials Distributed: 500 Know the Law, 200 DWI HALT key chain attachments, 200 Kiss it
           Goodbye, 200 DWI sticks with you forever, 200 InCARceration brochure, 100 DWI Castigos,
           800 Branded for Life Book Markers, 100 DWI HALT bumper stickers
          Nature of Participation: Set up collateral table and as students walked in, handed them
           mostly Know the law Branded for Life book markers. Collateral table is permanently set up
           during the course of the semester. Collateral is stocked periodically.


Date: January 9-11, 2007
Event/Project: Visiting local businesses
County: McKinley

      Audience: McKinley County residents and visitors
      Description: Marketing Collateral
      Materials Distributed: Male DWI branded for life posters and rack cards
      Nature of Participation: Introducing myself and the DWI plan to the Community


Date: January 10, 2007
Event/Project: CDWI Meeting
County: San Juan County

      Nature of Participation: CDWI Activities and to contribute earned media report


Date: January 12, 2007
Event/Project: Visiting UNM and Meeting
County: McKinley

      Audience: UNM students and faculty
      Description: Marketing Collateral and Meeting
      Materials Distributed: Girl and Guy branded for life posters and rack cards
      Nature of Participation: Meeting with Rebecca with the DWI program at UNM. Asked to
       participate in UNM fairs and media campaign. Met Professor Goode. He is interested in Court
       Monitoring. Says the Judges are a real problem in our community. I posted the posters
       everywhere I could on Campus.


Date: January 13, 2007
Event/Project: DWI Sobriety Checkpoint
County: McKinley

      Audience: McKinley County residents and visitors
      Description: Marketing Collateral
      Materials Distributed: NONE
      Nature of Participation: Roadblock was cancelled due to the weather.


Date: January 12-14, 2007
Event/Project: Mesilla Valley Balloon Rally
County: Dona Ana

      Audience: Young adults and families
      Description: The Mesilla Valley Balloon Rally attracts many balloonists from around the state
       with over 80 balloonists participating. This event is highly publicized in Las Cruces and El Paso
       news coverage is great with a media specially set up the day before the weekend events start.
       Many people come to watch the balloons launch from the field and then visit the booths.
      Materials Distributed: Branded For Life and Kiss It Goodbye materials. DWI laws, and DWI
       Castigos brochures were also handed out to visitors to the booth.
      Nature of Participation: The Mesilla Valley DWI Resource Center sponsored a Balloon to bring
       awareness and attract people to their Booth (donated by the Rally Committee) to receive chances
       for a free balloon ride (part of the sponsorship package is to have a free ride for 2) and DWI
       prevention materials.

                 tht   st
Date: January 16 -31 , 2007
Event/Project: Branded for Life Campaign
County: Bernalillo

      Audience: Students and general public
      Description: The branded for life campaign uses marketing materials that emphasizes the
       lasting effect that a DWI Arrest can have on one’s public record and how this can affect future
       opportunities careerwise, etc.
      Materials Distributed: Branded for life bookmarks, posters, table tents, as well as,
       bumperstickers, keychains, and other printed materials that were deemed appropriate for the
       intended audience.
      Nature of Participation: Thomas Beretich went to area bookstores and libraries and spoke with
       bookstore managers and librarians about the importance of their help in getting this information
       into the hands of students and all readers.


Date: January 16, 2007
Event/Project: Mesilla Valley Safety Council
County: Dona Ana

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Kiss It Goodbye materials
      Nature of Participation: Share information about new materials and next SuperBlitz
Date: January 18, 2007
Event/Project: DWI Planning Council Meeting
County: McKinley

      Audience: Members of the DWI Planning Council
      Description: Contact Management
      Materials Distributed: NONE
      Nature of Participation: Discussion about the budget. A lot of concerns were brought up about
       the sentencing of the local Judges. An interlock provider was at the meeting. He stated that he
       has only installed 59 units in cars in the last 3 years. He stated that he has installed more than
       any other interlock provider in the area. The Judges are ignoring the interlock law. An idea of a
       committee confronting the Judges was addressed.


Date: January 22, 2007
Event/Project: Underage Drinking Prevention Coalition
County: Dona Ana

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information about new materials and discussion of environmental
       strategies to reduce Binge and Underage drinking and driving


Date: January 22 – 25, 2007
Event/Project: Visiting local businesses
County: McKinley

      Audience: Resident of McKinley County and visitors
      Description: Marketing Collateral
      Materials Distributed: DWI Branded Guy and Girl posters and rack cards
      Nature of Participation: Introducing myself and the DWI plan to the Community.


Date: January 27, 2007
Event/Project: Meeting
County: McKinley

      Audience: Mayoral candidates
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: Spoke to mayoral candidates. Ralph Richards is interested in the Drug
       Free Workplace. Mary Ann Armijo is sponsoring a Meth forum and asked me to attend.


Date: January 29, 2007
Event/Project: Visiting local Businesses
County: McKinley

       Audience: Residents of McKinley County and visitors
       Description: Marketing Collateral
       Materials Distributed: DWI Branded for life Gal and Guy posters and rack cards
      Nature of Participation: Introducing myself and the DWI plan to the Community.
Date: January 30, 2007
Event/Project: SAVE Seminar
County: San Juan County

      Description: Seminar
      Nature of Participation: To Understand Victims Rights and Understanding Developmental
       Disabilities


Date: January 31, 2007
Event/Project: Drug Free Work Place Seminar at Bravo Chevrolet
County: Dona Ana

      Audience: Businesses in Doña Ana County
      Description: Invitations and emails were sent out to an extensive list of City and Hispano
       Chamber members. “Improve Your Bottom Line” was the selling point to attract businesses to one
       of the 3 daytime seminars being presented.
      Materials Distributed: SAMHSA Policy guidelines for Drug Free Workplace, Branded For Life
       materials
      Nature of Participation: A video provided by DWI Resource Center on NM businesses that
       have adopted workplace policies on alcohol and drug use was shown. Discussion on the
       importance of policies and enforcement followed as well as sharing of how to use available
       materials.


Date: February 1 - 28, 2007
Event/Project: Community DWI Box Kits
County: Bernalillo

      Audience: Community centers, high schools, and public libraries
      Description: Created and distributed a custom “kit” containing samples of available DWI
       collateral and distributed to community centers, high schools, and libraries. Designed to facilitate
       distribution of materials.
      Materials Distributed: Branded For Life bookmarks, posters, and inserts. DrunkBusters
       keychains and bumper stickers. DWI Penalty posters and brochures. Indian rackcards. Kiss It
       Goodbye rackcards, inserts, posters, and keychains. InCARcerated inserts.
      Nature of Participation: Distribution of materials and discussion with community contacts.


Date: February 2, 2007
Event/Project: Minor League Football PR event
County: San Juan County

      Audience: 90% of target audience
      Description: PR event to launch football team
      Materials Distributed: Branded, YDYDYL, You Will
      Nature of Participation: Distribute marketing collateral
Date: February 2, 2007
Event/Project: Law Enforcement Meeting
County: McKinley

      Audience: Law Enforcement, DWI Resource Center, Judges, District Attorney, Rachel O’Connor
       and citizen.
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: A meeting was called to address several problems. There seems to be
       a problem with defense attorneys coming late to Court. Sentencing of cases was addressed with
       the DA’s office. Problems with the Court was brought up. Judges never working, light sentencing.
       Meeting in one month.

                 nd   th
Date: February 2 -4 , 2007
Event/Project: Supernationals Car Show
County: Bernalillo

      Audience: Car enthusiasts numbering in the 1000’s (last year there were an estimated 17000
       participants)
      Description: The Supernationals car show presents to the public, hot rods and modified autos of
       all types. The show takes up the entire Lujan building as well as the arts and crafts building on
       the state fairground. Frequenters of the event fit exactly into the targeted audience of the 5
       county NHTSA grant.
      Materials Distributed: All materials that are currently available were presented at our booth at
       this event. These materials included all the branded for life materials, drunk driving penalty
       posters, Spanish language sanction handouts, bumper stickers, key chains (ran out) and key
       tags.
      Nature of Participation: Two students were hired to man the stand Friday and Saturday.
       Sunday’s booth was un-manned due to conflicts with the Superbowl and the unavailability of
       personnel. Event attendance was, in fact, very light on Sunday.


Date: February 6, 2007
Event/Project: Rio Grande Safe Communities Coalition
County: Dona Ana

      Audience: Enforcement, ATF, and DWI activists
      Description: Monthly meeting to exchange and coordinate activities for Bi-National, Tri-City DWI
       and underage drinking prevention.
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information about new materials and discussion of environmental
       strategies to reduce Binge and Underage drinking and driving as well as DWI prevention issues
       between NM, TX and Juarez.


Date: February 7 - 9, 2007
Event/Project: Visiting Local Businesses
County: McKinley

      Audience: Residents of McKinley County and visitors
      Description: Marketing Collateral
      Materials Distributed: Valentine posters and rack cards
      Nature of Participation: Introducing myself and the DWI plan to the Community.
Date: February 12, 2007
Event/Project: DWI Planning Council Meeting
County: San Juan County

      Description: Meeting
      Nature of Participation: Give 5 county update and coordinate on activities


Date: February 13 - 14, 2007
Event/Project: Visiting Local businesses
County: McKinley

      Audience: Residents of McKinley County and visitors
      Description: Marketing Collateral
      Materials Distributed: Valentine poster and rack cards
      Nature of Participation: Introducing myself and the DWI plan to the Community.


Date: February 14, 2007
Event/Project: Drug-Free Workplace
County: San Juan County

      Description: Drug Free Workplace
      Nature of Participation: To meet with UPS and present drug free workplace collateral


Date: February 15, 2007
Event/Project: Mayoral forum
County: McKinley

      Audience: Residents of Gallup and McKinley county
      Description: Forum
      Materials Distributed: None
      Nature of Participation: Wanted to attend the Forum to see what the candidates stand was on
       DWI. I did not like some of the answers.


Date: February 15, 2007
Event/Project: DWI Planning Council
County: McKinley

      Audience: DWI Planning council Members
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: We had a great turnout for the meeting. We went over the budget and
       discussed other requests. The DA brought his latest conviction rates which he says is 73%. The
       Sheriff brought up the problems with the court again and said he wanted answers. Paul was
       supposed to set up meeting and never did. Also nothing was mentioned about the Law
       Enforcement meeting.




Date: February 16, 2007
Event/Project: Cultural Harmony Conference
County: San Juan

      Audience: 30% of target audience; 100% of outreach and social svs attendees
      Description: Conference on understanding cultural differences
      Materials Distributed: YDYDL, Branded, You will and “candy box” material, native collateral and
       safer keychains and hearts
      Nature of Participation: To present and to have resource table


Date: February 17, 2007
Event/Project: DWI Sobriety Checkpoint
County: McKinley

      Audience: Residents of McKinley county and visitors
      Description: Marketing Collateral
      Materials Distributed: Valentine rack cards and hand cuffs
      Nature of Participation: Participated in two DWI Sobriety Checkpoint with the MCSO and the
       NMSP.


Date: February 18, 2007
Event/Project: DWI Sobriety Checkpoint
County: McKinley

      Audience: Residents of McKinley County and visitors
      Description: Marketing Collateral
      Materials Distributed: Valentine rack cards and hand cuffs
      Nature of Participation: participated in roadblock with the NMSP in conjunction with the NPD by
       the dead horse Mustang. People buy beer her on Sundays.


Date: February 16-20, 2007
Event/Project: You Drink You Drive Urinal Cakes Press and Distribution
County: Dona Ana

      Audience: Young males between the ages of 18-35yrs. that attend restaurants/bars.
      Description: Contacts with the press for coverage of the You Drink, You Drive, You Lose Urinal
       Cakes helped to gain attention and approval for displaying posters and urinal cakes in the
       bathrooms of restaurants and bars.
      Materials Distributed: YDYDYL Urinal Cakes, Kiss It Goodbye posters
      Nature of Participation: Displaying of promotional items in bars and restaurants in the men’s
       room to target young men who might be drinking.


Date: February 20, 2007
Event/Project: Mesilla Valley Safety Council
County: Dona Ana

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information about new materials and next Super Blitz
Date: February 21, 2007
Event/Project: Ash Wednesday Services
County: San Juan County

          Audience: 40% of target audience
          Description: Church service
          Materials Distributed: YDYDYL, Branded, You will and “candy box material”
          Nature of Participation: Distribution of collateral


Date: February 21, 2007
Event/Project: McKinley County Schools-sporting events
County: McKinley

      Audience: McKinley county residents and visitors
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: Met with Karen White, the superintendent of the McKinley County
        Schools. I received a letter giving me permission to pass out DWI stuff at school functions.


Date: February 21, 2007
Event/Project: Court monitoring
County: McKinley

          Audience: McKinley county residents
          Description: DWI Court
          Materials Distributed: None
          Nature of Participation: Met with all three of the District judges Court staff about Court
           monitoring DWI cases. They will start faxing me the docket. Judges Aragon, Judge Foutz and
           Judge DePauli.


Date: February 22, 2007
Event/Project: Rio Grande Safe Communities Coalition
County: Dona Ana

           Audience: Enforcement, DWI activists
           Description: Monthly meeting to exchange and coordinate activities
           Materials Distributed: Kiss It Goodbye materials
           Nature of Participation: Development of agenda and plans for Forum on Policy Change


Date: February 22, 2007
Event/Project: Underage Drinking Prevention Coalition
County: Dona Ana

           Audience: Enforcement, prosecutors, DWI activists
           Description: Monthly meeting to exchange and coordinate activities
           Materials Distributed: Branded For Life materials and Prevention Day Conference information
           Nature of Participation: Share information about new materials and discussion of
            environmental strategies to reduce Binge and Underage drinking and driving


Date: February 24, 2007
Event/Project: Little League sign up
County: San Juan County

          Audience: 50% of target audience
          Description: Little league sign up
          Materials Distributed: YDYDYL, Branded, You will and “candy box material”
          Nature of Participation: Distribution of collateral


Date: February 24, 2007
Event/Project: Gallup Flea Market
County: McKinley

          Audience: Residents of McKinley County and visitors
          Description: Marketing Collateral
          Materials Distributed: Valentine hand cuffs
          Nature of Participation: Passing out Collateral


Date: February 26, 2007
Event/Project: Court monitoring
County: McKinley

          Audience: Residents of McKinley County
          Description: Monitoring Grant Foutz DWI docket
          Materials Distributed: None
          Nature of Participation: Monitoring DWI cases


Date: February 26, 2007
Event/Project: Presentation to Onate HS Health Classes
County: Dona Ana

           Audience: High School health education class
           Description: Presentation and discussion on the effects of alcohol.
           Materials Distributed: Branded For Life materials.
           Nature of Participation: One and a half hour video presentation and discussion about the
            effects and consequences of alcohol use, especially DWI and how to protect against by
            wearing a seat belt.


Date: February 27
Event/Project: Presentation to Mayfield HS Driver’s Ed Classes
County: Dona Ana

           Audience: High School driver’s education class
           Description: Presentation and discussion on the effects of alcohol
           Materials Distributed: Branded For Life materials
           Nature of Participation: One and a half hour video presentation and discussion about the
            effects and consequences of alcohol use, especially DWI and how to protect against by
            wearing a seat belt.



Date: February 27, 2007
Event/Project: Gallup Outlaws Game
County: McKinley

       Audience: Residents of McKinley County and visitors
       Description: Marketing Collateral
       Materials Distributed: Valentine hand cuffs
       Nature of Participation: Passing out collateral to spectators


Date: February 28, 2007
Event/Project: Court Monitoring
County: McKinley

       Audience: Residents of McKinley county
       Description: Monitoring Judge Carey’s DWI cases
       Materials Distributed: None
       Nature of Participation: Monitored DWI docket. The Court was very hard to monitor because
         there is no order. Everyone is talking and it was too loud.


Date: March 2, 20072
Event/Project: Training
County: McKinley

       Audience: DWI Coordinators
       Description: Training at the DWIRC
       Materials Distributed: None
       Nature of Participation: Had training on Drug Free Workplace and Court Monitoring

_
 Date: March 5, 2007
 Event/Project: Court Monitoring
 County: McKinley

       Audience: Residents of McKinley County
       Description: Monitored Judge Foutz Court
       Materials Distributed: None
       Nature of Participation: Monitored DWI cases


Date: March 6, 2007
Event/Project: Hands Across Cultures's "Vision del Valle"
County: Rio Arriba

       Audience: 21, ages 14-45
       Description: Meeting involving area organizations and middle school (8th & 9th)
       Materials Distributed: 21 Know the law, 21 Branded for life book markers, 21 Kiss it goodbye
        handcuff keychains
       Nature of Participation: Round table set up. Spoke about DWI outreach and passed out DWI
        collateral to attendees




Date: March 7, 2007
Event/Project: DWI Planning council meeting
County: San Juan County

      Description: Meeting
      Nature of Participation: planning and update of 6 counties project


Date: March 7, 2007
Event/Project: Media Campaign
County: McKinley

    Audience: Thomas Mumford and Marianne Joyce
    Description: Spring Media Campaign
    Materials Distributed: none
    Nature of Participation: We are planning on having radio time and shots in the theater. We are
      also going to localize law enforcement. We will print a poster with local officers.


Date: March 7, 2007
Event/Project: Event Planning and Coordination
County: McKinley

      Audience: Residents of McKinley County and visitors
      Description: Planning the DWI walk/rally
      Materials Distributed: None
      Nature of Participation: Went to Dynamic signs, Hinkley signs, and the Trading Post to check
       on prices to make the protest signs for the Rally. They were expensive. I will make myself. Went
       to City Hall to obtain the event permit for the rally. I then took it to the GPD for approval.


Date: March 8, 2007
Event/Project: Event Planning and Coordination
County: McKinley

      Audience: Gallup High School SADD kids
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: Meet with the kids to plan rally


Date: March 8, 2007
Event/Project: Rio Grande Safe Communities Coalition
County: Dona Ana

      Audience: Enforcement, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Kiss It Goodbye materials
      Nature of Participation: Development of agenda and plans for Forum on Policy Change




Date: March 11, 2007
Event/Project: Gallup Outlaw Game
County: McKinley

      Audience: Residents of McKinley county and visitors
      Description: Marketing Collateral
      Materials Distributed: hand cuffs and rack cards
      Nature of Participation: handed out collateral to spectators


Date: March 12, 2007
Event/Project: Court monitoring
County: McKinley

      Audience: Residents of McKinley county
      Description: Monitoring Judge Foutz
      Materials Distributed: none
      Nature of Participation: Monitored DWI cases


Date: March 14, 2007
Event/Project: CDWI meeting
County: San Juan County

      Description: meeting
      Nature of Participation: Plan Victim Memorial Checkpoint on 3/17


Date: March 15, 2007
Event/Project: DWI Planning Council Meeting
County: McKinley

      Audience: DWI planning Council members
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: Talked about the budget and the upcoming rally. We got to see the
       urinal speakers for the bars. I met Judge Begay from Zuni. I will get her materials.


Date: March 17, 2007
                            th
Event/Project: Hand out of 4 degree felony flyers at Safeway
County: San Juan County

      Audience: 30% of target population
   
                                                        th
       Description: Checkers stuffed grocery bags with 4 degree felony flyers
   
                               th
       Materials Distributed: 4 degree felony flyers
      Nature of Participation: To help organize and coordinate


Date: March 17, 2007
Event/Project: Victim Memorial Checkpoint
County: San Juan County

      Audience: 30% of target audience; Drivers at checkpoint
      Description: Victim Memorial Checkpoint
      Materials Distributed: Flyers of victim, YDYDYL, Branded
          Nature of Participation: To organize ordering of victim sign, distribute material at the checkpoint,
           and send information to the press


Date: March 17, 2007
Event/Project: Media
County: McKinley

   •       Audience: Residents of McKinley County
   •       Description: planning for walk/rally
   •       Materials Distributed: None
   •       Nature of Participation: Worked on press release of event.


                   th         th
Date: March 17 – Mar 19
Event/Project: Dona Ana DWI Crash Map
County: Bernalillo

            Audience: Dona Ana county inhabitants
            Description: A press conference was held in Las Cruces by the state department of
             Transportation and area law enforcement agencies, for the purpose of highlighting increased
             law enforcement efforts in combating drunk driving.
            Materials Distributed: A map of all mappable crash sites and their intensity and frequency in
             terms of relative drunk driving cause, were delivered to area law enforcement agencies. This
             map can be used as an aid in determining where the major drunk driving corridors are.
            Nature of Participation: Linda and Joanne Ferrary were present at the press conference and
             delivered the maps to area law enforcement.


Date: March 21,2007
Event/Project: Mapping Press Conference
County: Dona Ana

            Audience: DWI Law enforcement and prosecutors
            Description: Specialized maps were developed to display the DWI activities of crashes,
             arrests, and even where the offenders live.
            Materials Distributed: Maps and handbooks to Law enforcement and prosecutor
            Nature of Participation: Set up press event and reception for TV and newsprint coverage.


Date: March 20, 2007
Event/Project: Mesilla Valley Safety Council
County: Dona Ana

            Audience: Enforcement, prosecutors, DWI activists
            Description: Monthly meeting to exchange and coordinate activities
            Materials Distributed: Don’t Blow It materials
            Nature of Participation: Share information about new materials and next Super Blitz




Date: March 22, 2007
Event/Project: Promotoras Health Fair
County: Dona Ana

         Audience: Spanish speaking young Hispanic people along the border that are likely to come
          to Las
        Cruces for supplies and materials.
        Description: A health fair was provided for families along the border city of Polomas by the
          Southern NM Promotoras Bi-National group, .
        Materials Distributed: Kiss It Goodbye in Eng./Spanish, DWI Castigos, and key chains.
        Nature of Participation: Supplied materials for the Promotoras to distribute.


Date: March 23, 2007
Event/Project: Meeting with Michelle Trujillo, Secretary, Chimayo Elementary School
County: Rio Arriba

          Audience: 55, ages 18-55
          Description: Meeting involved getting Kiss it goodbye handcuff keychains and other collateral to
           staff
          Materials Distributed: 55 Know the law, 55 Kiss it goodbye brochure, 55 Kiss it goodbye
           handcuff keychains
          Nature of Participation: Individual meeting with Ms. Trujillo who would place collateral in
           employee's mailboxes


Date March 24, 2007
Event/Project: Rod Runners Car Show
County: Dona Ana

            Audience: Young males mostly 18-45 years old
            Description: The Rod Runners Car Club holds their annual Car Show at the Field Of Dreams
             (sports stadium) parking lot. Over 100 classic cars are displayed for viewers to admire.
            Materials Distributed: Branded For Life and Don’t Blow It brochures and key chains. Activity
             pages and crayons for children of young participants were available.
            Nature of Participation: A booth was set up with many program banners and tables with
             materials were set up. Discussion with many attendees about DWI prevention took place and
             contact with victims and offenders also.

Date: March 25-27, 2007
Event/Project: Lifesavers
County: San Juan County

          Description: convention
          Nature of Participation: To learn further outreach strategies


Date: Mar. 26, 2007
Event/Project: Sportsmen & Concerned Citizens of NM -- Scholarship Gospel Concert
County: Rio Arriba

          Audience: 250, ages: 6-65
          Description: Concert at Nat'l. Guard Armory
          Materials Distributed: 100 Know the law, 50 DWI HALT bumper stickers, 75 Kiss it Goodbye
           handcuff key chains, 50 Know what this is?
          Nature of Participation: Collateral table set up, announcements by emcee regarding DWI
           prevention and handing collateral to people.
                     th           st
Date: March 28 - March 31
Event/Project: NIJ Crime Mapping conference (Pittsburgh, PA)
County: Bernalillo

            Audience: Law enforcement, academics, researchers, crime analysts.
            Description: Present mapping methodology to the attendees of the conference and explain
             how it can be used in resource allocation and planning, and also to understand which corridors
             in a specific area are highly trafficked by drunk drivers.
            Materials Distributed: A powerpoint presentation was presented and printed copies were
             given out to those interested (25+ copies). In addition , maps were given to the director of the
             mapping division of the DOJ, staff of the FBI fingerprinting division, and copies will be mailed to
             Professor Ned Levine who is a pre-eminent figure in Crime travel routes.
            Nature of Participation: Thomas Beretich flew to Pittsburgh and attended relevant sessions
             as well as presenting to an audience his work on “Time and Location based inferred drunk
             driving routes.

                st           th
Date: April 1 - June 30
Event/Project: Branded for Life
County: Bernalillo

          Audience: Students and general public
          Description: The branded for life campaign uses marketing materials that emphasizes the
           lasting effect that a DWI Arrest can have on one’s public record and how this can affect future
           opportunities career-wise, etc.
          Materials Distributed: Branded for life bookmarks, posters, table tents, as well as, bumper
           stickers, key chains, and other printed materials that were deemed appropriate for the intended
           audience.
          Nature of Participation: Thomas Beretich will go to area bars, restaurants, student hangouts,
           bookstores and libraries and speak with managers and owners about the importance of their help
           in getting this information into the hands of students and all readers.

                st
Date: April 1 – June 30th
Event/Project: San Juan Map
County: Bernalillo

          Audience: San Juan Public
          Description: A map similar to the ones delivered to McKinley, Bernalillo and San Juan County
           will be finished and delivered to Dee Chavez.
          Materials Distributed: San Juan Map.
          Nature of Participation: Map building and creation, delivery of map to San Juan County
           Outreach Coordinator Dee Chavez.


Date: April 6, 2007
Event/Project: Good Friday Church Gatherings
County: San Juan

          Attendees: 200
          Audience: 40% target audience
          Event Description: Good Friday Catholic church service
          Materials distributed: YDYDYL
      Nature of Participation: To post material on bulletin boards and distribution to attendees of
       services


Date: April 12, 2007
Event/Project: Every 15 Minutes
County: DA

      Audience: Young adults and families
      Description: The Every 15 Minutes program was held at the Hatch HS. Many groups including
       enforcement, EMS, Fire Dept. Teen Court, Mesilla Valley DWI Resource Center, etc work
       together to bring a mock crash situation that is followed up with a funeral assembly the next day.
      Materials Distributed: Branded For Life and Kiss It Goodbye materials. DWI laws, and DWI
       Castigos brochures were also handed out to visitors to the booth. The hand-cuff key chains and
       key tags were handed out also.
      Nature of Participation: We initiated a town hall meeting that included the parents and students,
       We had a good turnout of at least 40-50 people with a discussion period after showing the Safe
       Teen production Party 101 – Consequences.


Date: April 13, 2007
Event/Project: Ty Waybourn Memorial Rodeo
County: San Juan

      Attendees: 300
      Audience: 50% target audience
      Event Description: Memorial rodeo for DWI victim
      Materials distributed: YDYDYL
      Nature of Participation: Front door distribution


Date: April 13,14, 2007
Event/Project: Big Hoops Basketball Showcase
County: DA

      Audience: High School Senior Basketball players.
      Description: Packet of materials with information on how alcohol effects athletic abilities, etc and
       the importance of being drug and alcohol free were distributed.
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information with student athletes and their parents


Date: April 16, 2007
Event/Project: Underage Drinking Prevention Coalition (UDPC)
County: DA

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information about new materials and discussion of environmental
       strategies to reduce Binge and Underage drinking and driving



Date: April 17, 2007
Event/Project: Mesilla Valley Safety Council (MVSC)
County: DA

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information about new materials and next SuperBlitz


Date: April 19, 2007
Event/Project: DWI Planning Council Meeting
County: McKinley

      Audience: Planning Council members
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: Attended the DWI Planning Council meeting. We voted on the budget
       and talked about upcoming NEW money. We discussed the new compliance officers for the
       Magistrate Court and the new forfeiture of the cars.


Date: April 22, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: McKinley County residents and visitors.
      Description: Marketing Collateral
      Materials Distributed: DWI# bumper stickers
      Nature of Participation: Attended a checkpoint with the NMSP on NM 566 and handed out DWI
       bumper stickers.


Date: April 25, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: McKinley County residents and visitors
      Description: Marketing Collateral
      Materials Distributed: DWI # bumper stickers and DWI penalty cards.
      Nature of Participation: Attended a Big checkpoint on I-40. We started the checkpoint stopping
       the westbound traffic. It got too busy and was getting dangerous. We then changed to other side
       of interstate and stopped the eastbound traffic. I handed out materials to people that stopped at
       the checkpoint.


Date: April 27, 2007
Event/Project: Regional DWI Seminar
County: McKinley

      Audience: Law Enforcement officers, attorneys and Judges
      Description: Training-Meeting
      Materials Distributed: none
      Nature of Participation: Attended the Regional DWI seminar for McKinley County.
Date: April 27, 2007
Event/Project: 28th Annual Apple Blossom Contest Pow Wow
County: San Juan

      Attendees: 400
      Audience: 50% target audience
      Event Description: Pow Wow and dance contest
      Materials distributed: YDYDYL and Branded
      Nature of Participation: Coordinated with organizers to have material on resource table


Date: April 28, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: McKinley county residents and visitors.
      Description: Marketing Collateral
      Materials Distributed: none
      Nature of Participation: Drove to attend the checkpoint that was scheduled to honor DWI
       victims. The checkpoint was cancelled because of lack of man power.


Date: April 28,29, 2007
Event/Project: Gus Macker 3 on 3 Basketball Tournament
County: DA

      Audience: Young males 10-35 years who play basketball
      Description: Tournaments of 3 players compete in two day marathon.
      Materials Distributed: Branded For Life materials
      Nature of Participation: Booth with information to give to participants and discuss DWI and
       alcohol use by underage group,, Binge and Underage drinking and driving


Date: May 2, 2007
Event/Project: SAC Town Hall Meeting
County: DA

      Audience: Coordinators from County DWI Prevention groups as well as Health Dept. staff.
      Description: Panel presentations on DWI laws and the effectiveness of policy change.
      Materials Distributed: Branded For Life materials
      Nature of Participation: Speaker/Presenter


Date: May 3, 2007
Event/Project: Rio Grande Safe Communities Coalition Forum
County: DA

      Audience: Enforcement, ATF, and DWI activists
      Description: Forum to effect change through policy for our Bi-National, Tri-City area to stop DWI
       and underage drinking.
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information about new ideas for bringing vehicle forfeiture to El
       Paso and Sunland Park. Also to share policy changes and the many facets in reducing Binge
       and Underage drinking.
Date: May 5, 2007
Event/Project: Cinco de Mayo – Gracias Roberto
County: Bernalillo

      Audience: Hispanic families, immigrant community in Bernalillo. Approx 5,000 attendees.
      Description: Outdoor Concert celebrating Cinco de Mayo
      Materials Distributed: 40 skeleton posters, 75 DWI Castigos, 52 Reconoce estos caballeros?,
       150 Report DWI bumper stickers, 250 Report DWI clear stickers, and 400 #DWI key chain
       attachments.
      Nature of Participation: Set up collateral table with NMDOT and interlock device vendors. I
       stood in front of the booth and handed material out -- it worked much better than sitting and
       waiting for people to pick up collateral on their own. The ability to speak Spanish is definitely a
       must for this event.


Date: May 5, 2007
Event/Project: Presentation to Mayfield HS Driver’s Ed Classes
County: DA

      Audience: High School driver’s education class
      Description: Presentation and discussion on the effects of alcohol
      Materials Distributed: Branded For Life materials
      Nature of Participation: One and a half hour video presentation and discussion about the effects
       and consequences of alcohol use, especially DWI and how to protect against by wearing a seat
       belt.


Date: May 5, 2007
Event/Project: Cinco de Mayo
County: McKinley

      Audience: Visitors and residents of McKinley County
      Description: Marketing Collateral
      Materials Distributed: Handcuff key chains, DWI# bumper stickers, windshield stickers, key
       tags, and stickers for kids.
      Nature of Participation: Set up a booth and talked to people and passed out DWI items


Date: May 6, 2007
Event/Project: Hispanic Fair
County: San Juan

      Attendees: 250
      Audience: 30% target audience
      Event Description: Hispanic fair in celebration of Cinco de Mayo
      Materials distributed: YDYDYL
      Nature of Participation: Distribution of material within fair and at food booths




Date: May 12, 2007
Event/Project: Gallup Flea Market
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: key tags, windshield stickers and bumper stickers.
      Nature of Participation: Walked around the flea market and passed out items


Date: May 12, 2007
Event/Project: Family Fun Fest
County: McKinley

      Audience: children and adults of McKinley County
      Description: Marketing Collateral
      Materials Distributed: Handcuffs, key tags, DWI bumper stickers, windshield stickers and kids
       items
      Nature of Participation: Set up a booth and handed out items to children and their families


Date: May 13, 2007
Event/Project: Spring Fling and Chili Cookoff
County: San Juan

      Attendees: 200
      Audience: 20% target audience
      Event Description: Outdoor recreation vendors and chili cook off
      Materials distributed: YDYDYL
      Nature of Participation: Material distributed at entrance


Date: May 15, 2007
Event/Project: Mesilla Valley Safety Council
County: DA

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information about new materials and next Super Blitz


Date: May 16, 2007
Event/Project: RMCH Health Fair
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: DWI key tags, Drug Free workplace materials, branded book marks, DWI
       pens, DWI window stickers, Bumper stickers, Native American rack cards, and buckle up key
       chains.
      Nature of Participation: Set up a booth with the MCSO and handed out items.



Date: May 17, 2007
Event/Project: DWI Planning Council
County: McKinley

      Audience: DWI planning council members and non-members
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: Attended meeting. Discussed budget and the Court Monitoring of the
       Court. Paul announced that MADD had the contract. We discussed hiring 4 probation officers for
       Magistrate Court. Pete Kassetas, the NMSP captain is concerned because the Court needs to be
       monitored. The Judges have not been cooperative.


Date: May 18, 2007
Event/Project: Run for the Wall
County: McKinley

      Audience: Residents and visitors of McKinley County, 2000
      Description: Marketing Collateral
      Materials Distributed: DWI key tags, DWI pens, DWI bumper stickers, DWI window stickers
      Nature of Participation: Set up booth and handed out materials


Date: May 20, 2007
                th
Event/Project: 6 Annual Relay for Life Car Show
County: McKinley

      Audience: Residents and visitors of McKinley County, 200
      Description: Marketing collateral
      Materials Distributed: Native American rack cards, Book marks and key chains
      Nature of Participation: Walked around and passed out materials


Date: May 21, 2007
Event/Project: UDPC
County: DA

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Branded For Life materials and Prevention Day Conference information
      Nature of Participation: Share information about new materials and discussion of environmental
       strategies to reduce Binge and Underage drinking and driving


Date: May 22, 2007
Event/Project: Hands Across Cultures FOCUS Town Hall Meeting on Youth
County: Rio Arriba

      Audience: 60, ages: 14-45
      Description: Town Hall meeting on youth issues
      Materials Distributed: 25 click it…, 25 handcuff key chains, 50 Know the law, 5 skeleton
       posters, 50 #DWI bumper stickers, and 50 #DWI key chain attachments.
      Nature of Participation: Collateral table set up, 20 minute presentation on DWI to group and
       personally handed out material to audience.
Date: May 27, 2007
Event/Project: Balloon Festival
County: San Juan

      Attendees: 150
      Audience: 30% of target audience
      Event Description: Hot Air balloon launch and celebration
      Materials distributed: YDYDYL and Branded material with handcuff keychains and balloons
      Nature of Participation: Distribution of material and to hang banners from vehicle


Date: May 25-28, 2007
Event/Project: Southern NM Wine Festival
County: DA

      Audience: Young people ages 21-45yrs.
      Description: Wine tasting expo held at the Southern NM State Fairgrounds, Entertainment,
       classes on wine tasting, etc.
      Materials Distributed: Branded For Life materials and #DWI Drunk Busters program
      Nature of Participation: Public awareness and reminders not to drink and drive

             th        th
Date: May 28 - May 30
Event/Project: Albuquerque Wine Festival
County: Bernalillo County

      Audience: Wine-drinking public of Albuquerque Metro
      Description: Wine festival showcases New Mexico Wine growers, distributors and drinkers.
      Materials Distributed: All available DWI materials that are acceptable to the wine festival
       organizers.
      Nature of Participation: Banners at event and handout material given to attendees by
       organizers and their staff.


Date: June 2007
Event/Project: Riverfest Summer Celebration along the river
County: San Juan

      Attendees: 300
      Audience: 30% target audience
      Event Description: Music and entertainment in a fair setting
      Materials distributed: YDYDYL material with safer key chains and placed table tents in food
       area
      Nature of Participation: Volunteers distributed material


Date: June 1, 2007
Event/Project: Press Event 100 Days and Nights of Summer Campaign
County: DA

      Audience/Participants: Enforcement, Fire Dept. and DWI activists.
      Description: Press Conference to raise awareness of new enforcement campaign for the
       summer.
      Materials Distributed: 100 Days and 100 Nights of Summer posters, table tents, Frisbees,
       etc.
      Nature of Participation: Police cars, fire trucks, DWI command units, motorcycles were
       displayed as well as many enforcement representatives to share their plans for the 100 days/
       nights campaign.


Date: June 1, 2007
Event/Project: DWI Planning Council Meeting
County: Rio Arriba

      Audience: 10, ages: 21-50
      Description: Rio Arriba County DWI Prevention Program DWI Planning Council Meeting
      Materials Distributed: 4 YDYDYL license plates to County staff, 10 handcuff key chains, and
       50 Know the law left in office.
      Nature of Participation: After DWI Planning Council meeting, visited with reception staff at the
       RAC Detention Center and handed out collateral.


Date: June 1, 2007
Event/Project: Roadblock/Super blitz
County: McKinley

      Audience: Residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: DWI Bumper stickers and windshield stickers
      Nature of Participation: Attended a roadblock with the NMSP, MTD, and the Navajo Police. The
       roadblock was at US 491 just right before the San Juan border. This was a really good location. A
       lot of people were caught off guard and were happy in what we were doing. There were several
       Navajo PD officers present and that is a really good turnout for that many to participate. I handed
       out materials to stopped motorists.


Date: June 2, 2007
Event/Project: Aztec Days
County: San Juan

      Attendees: 500
      Audience: 40% of target audience
      Event Description: Summer celebration with carnival
      Materials distributed: YDYDYL and Branded material
      Nature of Participation: Distributed material to carnies to be given with prizes and distributed at
       front gate of carnival


Date: June 5, 2007
Event/Project: Weed & Seed Block Party and Dedication
County: DA

      Audience: Community leaders and area residents and their children.
      Description: Materials for students and parents on DWI and Underage Drinking..
      Materials Distributed: 100 Day/Nights of Summer
      Nature of Participation: Gave away materials, discussion with parents about underage drinking
       prevention, and speaking with Mayor and other city council members about DWI problems
       especially in the Courts.
Date: June 8, 2007
Event/Project: Roadblock
County: McKinley

      Audience: residents and visitors of McKinley county
      Description: Marketing Collateral
      Materials Distributed: the 100 days of summer rack cards
      Nature of Participation: Attended roadblock with the NMSP and the SID Officers. The roadblock
       was on Td Rd 602 and Jct. 564. Spoke to Philoma Singer, the new SID agent about distributing
       the coasters to local bars. Talked to her supervisor and he thought it would be a great idea and
       good PR for her.


Date: June 9 - 16, 2007
Event/Project: Lions Club Rodeo
County: McKinley

      Audience: Residents and visitors of McKinley County, 3K – 10K people nightly
      Description: Event
      Materials Distributed: Balloons, Bags, made up with shirts, DWI bumper stickers, DWI pens,
       handcuffs, and book marks.
      Nature of Participation: Made arrangements for the NMSP, MTD, and MCSO to participate in
       parade. We had all LEA units along with a float with a person in a jail suit sitting on a table with
       handcuffs on. We sat in the back and threw out the bags. The MTD had their big sign that flashed
       you drink, you drive, you lose.


Date: June 18, 2007
Event/Project: UDPC
County: DA

      Audience: Enforcement, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: 100 Days /Nights of Summer
      Nature of Participation: Development of agenda and plans for Forum on Policy Change


Date: June 21, 2007
Event/Project: Meeting to initiate Municipal Court Advisory Committee
County: DA

      Audience: City Attorney Fermin Rubio, City DWI Prosecutor, Ed Beckett, LCPD Lt. Chris Miller.
      Description: Meeting to discuss strategy to include the Municipal Judges Miller Byrnes, and
       Locatelli in an Advisory Group that would help facilitate process and communication between
       police, court and city attorney’s office..
      Materials Distributed: None
      Nature of Participation: Organized initial meeting. Follow up in August after a former Dist.
       Judge has been approached to be the committee chair.




Date: June 21, 2007
Event/Project: DWI Planning Council
County: McKinley

      Audience: DWI planning council members and non-members
      Description: Meeting
      Materials Distributed: none
      Nature of Participation: Attended the DWI planning council meeting. Went early to meet with
       Anthony and Roxanne about the press release. We urged members of the Council to attend.


Date: June 23, 2007
Event/Project: Underage Drinking Town Hall Meeting
County: McKinley

      Audience: parents and students, about 20 people
      Description: Presentation
      Materials Distributed: none
      Nature of Participation: Attended the Town hall meeting. There were probably only 8 adults in
       attendance. They showed ads on how the liquor industry is enticing kids with promotions that
       target kids. I asked the kids how we can prevent underage drinking. They all answered that they
       need somewhere to go and something to do in Gallup. They put on a great presentation.


Date: June 25, 2007
Event/Project: Press Conference
County: McKinley

      Audience: Residents, officials, LEA’s and visitors, 75 people.
      Description: Media Event
      Materials Distributed: pens, stickers, handcuffs, DWI key tags, Frisbees and T-shirts
      Nature of Participation: Attended the press conference for the Mobile command unit. Set up a
       booth and passed out items. The county provided much of the hand outs. I was depleted from the
       Rodeo. There was a very good turnout. Radio, TV and newspaper were all present.


Date: June 26, 2007
Event/Project: Dona Ana Reactive-Proactive Arrests Metrics Presentation
County: Bernalillo County

      Audience: Dona Ana Law Enforcement NMSP, LCPD, Sheriff, etc.
      Description: Using proactive/reactive analysis started with Rio Arriba, reapply to Dona Ana
       county to see how proactive arrests influence reactive arrests (numbers).
      Materials Distributed: Power Point Presentation.
      Nature of Participation: A power point presentation was given to area law enforcement that
       describes how their efforts translate into lower crash numbers and/ or avoided crash numbers.


Date: June 29, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: residents and visitors of McKinley County.
      Description: Marketing Collateral
      Materials Distributed: DWI Bumper stickers and 100 days of summer literature
      Nature of Participation: Attended checkpoint with the NMSP. The checkpoint was located on St
       Rd 602. Was held with the MTD.
Date: June 30, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: Residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer pamphlets
      Nature of Participation: Attended checkpoint with the MCSO. The checkpoint was in Thoreau
       and we used the new command unit.


Date: June 30, 2007
Event/Project: Gallup Flea Market
County: McKinley

      Audience: Residents and visitors of McKinley County, 2000 people.
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer rack cards
      Nature of Participation: Walked and handed out rack cards to people.


Date June 29 – July 7, 2007
Event: Independence Day SuperBlitz
County: San Juan

      Audience: Hispanic males, 18-43
      Materials Distributed: 100 Days of Summer
      Nature of Participation: Handed out collateral at checkpoint


Date June 30 - July 4, 2007
Event: Freedom Days
County: San Juan

      Attendees: 4000
      Audience: Families; 30% target audience
      Event Description: 4th of July celebration with parade, carnivals and various events
      Materials distributed: YDYDYL
      Nature of Participation: Handed out material at parade


Date: July 1 – September 30, 2007
Event/Project: Navajo and San Juan Maps
County: Bernalillo

      Audience: Navajo reservation and San Juan County citizens as well as law enforcement and
       policy makers
      Description: Maps highlighting those intersections and areas with unusually high proportion of
       drunk driving accidents as well as high concentrations of alcohol establishments were completed
       and delivered to law enforcement and used in the A map similar to the ones delivered to
       McKinley, Bernalillo and San Juan County will be finished and delivered to Dee Chavez.
      Materials Distributed: San Juan Map.
      Nature of Participation: Map building and creation, including analysis of past law enforcement
       activities and their effect on


Date: July 1 - September 30, 2007
Event/Project: Analysis on demand
County: Bernalillo

      Audience: Law Enforcement offices in New Mexico
      Description: Ad Hoc requests arrive from various press organizations and law enforcement
       offices that must be down with an immediate turnaround.
      Materials Distributed: Information.
      Nature of Participation: Maps to NMSP, the Bernco Sheriff’s Department, Gallup News, ABQ
       PD and others.


Date: July through September 2007
Event: Collateral Distribution
County: San Juan

      Attendees: Varied
      Event Description: Distributed collateral at Young American Football League games, Ameteur
       Football League games, local race car track, BMX track, and Chapterhouses
      Materials distribute: YDYDYL, 100 Days of Summer, keychains, Branded For Life
      Nature of Participation: Distributed material


Date: July through September 2007
Event: CDWI Task Force
County: San Juan

      Attendees: Varied
      Event Description: Law Enforcement and Community Partners - County DWI action plans, to
       include checkpoints, saturation patrol planning and other grant funded activities.
      Nature of Participation: Attended monthly meetings


Date: July through September 2007
Event: Materials Distribution to MADD
County: San Juan

      Event Description: Distribute collateral
      Nature of Participation: Supplied local MADD chapter w/materials for distribution at MADD
       functions in the County.


Date: July through September 2007
Event: SPF-SIG Community Team
County: San Juan

      Attendees: San Juan County DWI stakeholders
      Event Description: Meetings and workshops
      Nature of Participation: Participate by distributing information and attending meetings and
       workshops to work on DWI innovative ideas for local underage drinking prevention. On
       committee to design and distribute “Visual Signs of Intoxication” to local alcohol retailers.
Date: July through September 2007
Event: DWI Planning Council Meetings
County: San Juan

      Attendees: Planning Council members, aw Enforcement, Community Partners, Judicial and
       Alcohol Retailers
      Event Description: DWI Planning Council Meeting
      Nature of Participation: Update council on County DWI activities, receive updates on
       prevention programs and new proposals. Participate in the planning of DWI events. Attend
       monthly meetings


Date: July 1 - 15, 2007
Event/Project: Retailers materials for 100 Days and Nights of Summer
County: Dona Ana

      Audience: Retailers and servers
      Description: Materials were shared with the bars and restaurants throughout the County to get
       the message to consumers at the point of sale about the consequences of DWI.
      Materials Distributed: 100 Days and Nights of Summer materials
      Nature of Participation: Place posters in bathrooms and lobbies, and use coasters with
       message.


Date: July 1, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: McKinley County residents and visitors
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer pamphlets
      Nature of Participation: Attended checkpoint with the NMSP. Checkpoint was on St Rd 571 in
       Thoreau. I handed out the 100 days of summer pamphlets.


Date: July 3, 2007
Event/Project: City of Ls Cruces Electric Light Parade
County: Dona Ana

      Audience: Young adults and families
      Description: The City of Las Cruces sponsors an evening parade that all participants are lighted
       and decorated with the year’s theme that goes along with the July Fourth holiday.
      Materials Distributed: BFL and You Will Banners were displayed on both sides of the DWI
       Command Unit, Candy for the kids was thrown to the onlookers and riders waved to the crowd.
      Nature of Participation: With NMSP we entered the DWI Command Unit and decorated with
       rope lights, red, white & blue stars, streamers and Branded For Life, You Drink, You Drive, You
       Lose, Incarceration and Underage Drinking Prevention banners. The reception from the crowd
       was great as thousands of people viewed the DWI prevention messages.


Date: July 4, 2007
Event/Project: Fourth of July Party in the Park
County: McKinley

      Audience: residents of McKinley County and visitors, 10,000 people in attendance
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer materials, DWI #key tags, buckle up key chains,
       handcuffs, pens, stickers Frisbees, colors and color books.
      Nature of Participation: Set up booth and passed out materials as people walked by. Over 100
       people in attendance. I ran out of everything before the event was over. People were very
       responsive.


Date: July 5 – 7, 2007
Event/Project: Fine Arts Festival
County: McKinley

      Audience: Residents of McKinley County and visitors
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer pamphlets, pens, buckle up key chains, DWI # key
       tags, DWI# bumper stickers.
      Nature of Participation: Set up a booth in front of the building to catch people when they
       entered.


Date: July 6, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: Residents of McKinley County and visitors
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer pamphlets
      Nature of Participation: Attended checkpoint with the NMSP. The location was St Rd 118 and
       Mendoza. Handed out pamphlets to people as they passed through the checkpoint. Since it was
       so slow the checkpoint ended early


Date: July 7, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: Residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer pamphlets
      Nature of Participation: Attended checkpoint with the MCSO. The location was the Junction of
       Crestview Rd and118. This is the location where less than a week earlier a deputy tried to stop a
       drunk driver on a motorcycle. The driver ran from the deputy and crashed and was killed. I
       handed out the pamphlets as people went through the checkpoint.


Date: July 11, 2007
Event/Project: Contact Management
County: McKinley

      Audience: Deputy Mumford and Roxanne Barton
      Description: Meeting
      Materials Distributed: NONE
      Nature of Participation: Met with Roxanne and Thomas and discussed problems with the Court.
       Stated that there was NO Court. One Judge is not hearing cases yet and the other Judge is
       always on vacation and calls in sick. They are losing cases on the six month rule. We discussed
       upcoming events. He committed to having the command center for Ceremonial for the entire
       week. We also discussed the upcoming presentation for UNM and invited me to check point
       training.


Date: July 13 - 14, 2007
Event/Project: Rio Arriba County Rodeo
County: Rio Arriba

      Audience: 900 ages: 8-65
      Description: Rodeo
      Materials Distributed: 300 of the 100 Days & Nights of Summer coasters, 200 DWI Laws, 75
       DWI castigos, 200 of the 100 Days &…assorted brochures, 5 of the 100 Days &…posters, 200
       Branded for life bookmarkers.
      Nature of Participation: I provided the collateral and my contact, Prescilla, at the
      Extension Service set up the collateral table and put up Branded for Life banners.


Date: July 14, 2007
Event: Northern NM Street Rodders 24th Annual
County: San Juan

      Attendees: 1000
      Audience: 80% target audience
      Event Description: Car show
      Materials distributed: YDYDYL and Branded collateral, hats and shirts
      Nature of Participation: Handed out material and hung banner.


Date: July 14 - 15, 2007
Event/Project: Fiestas del Valle de Espanola
County: Rio Arriba
    Audience: 1,500 ages: 8-65
    Description: Community founders’ day fiesta
    Materials Distributed: 335 DWI Laws, 600 Branded for life bookmarkers, 25 Handcuff key, 240
       of the 100 Days and Nights of Summer assorted brochures, 300 #DWI key chains
    Nature of Participation: Table set up at Fiesta with collateral. Also, handed out collateral
       personally during Fiestas and in downtown area during parade.


Date: July 14, 2007
Event/Project: Business Outreach
County: McKinley

      Audience: Local liquor establishment and restaurants that serve alcohol
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer posters and talking urinal things and coasters
      Nature of Participation: Went with SID agent Singer to pass out Coasters and posters. We went
       to 18 establishments that served liquor. Most people were very receptive; a couple of people
       were not very nice.
Date: July 16, 2007
Event/Project: Underage Drinking Prevention Coalition (UDPC)
County: Dona Ana

       Audience: Enforcement, prosecutors, DWI activists
       Description: Monthly meeting to exchange and coordinate activities
       Materials Distributed: 100 Days/Nights materials
       Nature of Participation: Share information about new materials and discussion of environmental
        strategies to reduce Binge and Underage drinking and driving


Date: July 16, 2007
Event/Project: Business Outreach
County: McKinley

       Audience: Local Businesses
       Description: Marketing Collateral
       Materials Distributed: 100 days of summer posters
        Nature of Participation: Handed out posters at local businesses



Date: July 17, 2007
Event/Project: Mesilla Valley Safety Council (MVSC)
County: Dona Ana

       Audience: Enforcement, prosecutors, DWI activists
       Description: Monthly meeting to exchange and coordinate activities
       Materials Distributed: 100 Days/Nights materials
       Nature of Participation: Share information about new materials and Summer Campaign
        including upcoming checkpoints and events


Date: July 21 - 23, 2007
Event/Project: Eight Northern Indian Pueblo Council (AIPC) Indian Art Show
County: Rio Arriba
    Audience: 5,000 ages: 6-65
    Description: Annual Indian Arts and Crafts Show
    Materials Distributed: 100 DWI Laws, 100 Our Children are sacred, 100 Branded for life
       brochures, 50 of the 100 Days…assorted brochures.
    Nature of Participation: I placed DWI collateral at “information table” provided. Direct hand outs
       to people verboten.


Date: July 23, 2007
Event/Project: Training
County: McKinley

       Audience: Law enforcement officers
       Description: Checkpoint training
       Materials Distributed: None
       Nature of Participation: Attended the DWI checkpoint training with the MCSO, NMSP, MTD,
        and Navajo Police Dept
Date: July 25, 2007
Event/Project: Community Youth Fair at Thoreau Chapter House
County: McKinley

      Audience: Kids in attendance from 2 years old till late teens. Also a lot of adults, 100 people in
       attendance
      Description: Marketing Collateral
      Materials Distributed: Frisbees, handcuff key chains, 100 days of summer pamphlets, DWI #
       key tags, windshield stickers, bumper stickers and buckle up stickers
      Nature of Participation: Set up a booth at the Chapter House with Roxanne from the MCSO,
       We showed red asphalt, a graphic video on car accidents. The teens were really interested. Local
       Navajo people really spoke out about the problems with DWI on the reservation. The night before
       a local was killed in a DWI related accident. Was asked to attend a fair at Baca Chapter.


Date: July 26, 2007
Event/Project: Business Outreach
County: McKinley

      Audience: Local Businesses
      Description: Outreaching at Local businesses
      Materials Distributed: 100 days and nights of summer posters
      Nature of Participation: Went to local businesses to hand out the 100 days of summer posters


Date: July 27, 2007
Event/Project: KOAT Celebrate NM
County: McKinley

      Audience: Residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: We passed out Frisbees, key tags, windshield stickers, bumper stickers,
       and 100 days of summer pamphlets.
      Nature of Participation: Set up a booth with the MCSO deputies and used the new Command
       Center. By 6:00 pm we were almost all out of everything. I also got to meet the newscaster.


Date: July 29, 2007
Event/Project: Nightly Indian Dances
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: pens, key chains, and windshield stickers
      Nature of Participation: Walked around and handed items to people attending


Date: July 30, 2007
Event/Project: Nightly Indian Dances
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: pens, DWI # key tags, and windshield stickers
      Nature of Participation: Walked around and handed items to people attending
Date: July 31, 2007
Event/Project: Business Outreach
County: McKinley

      Audience: restaurants and liquor establishments
      Description: Marketing Collateral
      Materials Distributed: handed out coasters and 100 days of summer posters
      Nature of Participation: Went to local bars and restaurants that I had previously missed


Date: August 1 - 4, 2007
Event/Project: Rio Arriba County Fair
County: Rio Arriba

      Audience: 1,000 ages: 8-65
      Description: County Fair
      Materials Distributed: 250 DWI Laws, 100 DWI castigos, 100 Report DWI bumper stickers, 100
       Branded for life bookmarkers, 200 Report DWI clear stickers, and 100 key chain attachments.
      Nature of Participation: I provided the collateral and my contact, Prescilla, at the Extension
       Service set up the collateral table and put up Branded for Life banners & posters.


Date: August 2 - 10, 2007
Event: Connie Mack World Series Baseball Tournament
County: San Juan

      Attendees: 8000
      Audience: 40% target audience
      Event Description: Amateur baseball championship
      Materials distribute: Branded For Life bookmarks to players and to participants
      Nature of Participation: Hand out collateral


Date: August 3, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer pamphlets and windshield stickers
      Nature of Participation: attended a checkpoint with the NMSP on Hwy 491 mm1. Handed out
       pamphlets and stickers as people passed through.


Date: August 7, 2007
Event/Project: National Night Out
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: Frisbees, 100 days of summer pamphlets, handcuff key chains, pens,
       buckle up key chains, DWI bumper sticker and DWI windshield stickers and key tags.
      Nature of Participation: set up a booth with the MCSO deputies with the Command unit. We
       passed out materials and talked to a lot of people.
Date: August 9, 10, and 12, 2007
Event/Project: Inter-Tribal Ceremonial
County: McKinley

      Audience: Residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: DWI literature, handcuffs, Frisbees, DWI # key tags, windshield stickers
       book marks and native American literature
      Nature of Participation: Set up a booth with the MCSO Command Unit for 4 days and handed
       out DWI materials. There were a lot of people from other cities in NM as well as other countries
       and states.


Date: August 10, 2007
Event/Project: Memorial for DWI victims
County: McKinley

      Audience: Residents and visitors of McKinley County
      Description: Checkpoint in honor of Victim
      Materials Distributed: 100 days of summer literature
      Nature of Participation: Attended the memorial checkpoint located on 491. There were over 28
       officers present from the NMSP, MCSO, and MTD. The family of the victim was present. We had
       a huge sign of the victim at the beginning of the line. We had press coverage there. The family
       would not allow pictures to be taken but they did speak to the reporters. The family helped hand
       out materials. A lot of motorists went through and asked questions about the sign.


Date: August 10 - 12, 2007
Event/Project: Chama Days
County: Rio Arriba

      Audience: 500, ages: 8-65
      Description: Community celebration
      Materials Distributed: 375 Branded for life bookmarkers, 350 DWI Laws, 175 DWI castigos, 5
       #DWI posters.
      Nature of Participation: Put up posters and left collateral at Chama businesses and along
       Chama Highway businesses in Rio Chama, Abiquiu, Cebolla and Tierra Amarilla.


Date: August 10 - 19, 2007
Event: San Juan County Fair
County: San Juan

      Attendees: 10,000
      Audience: 40% target audience
      Event Description: largest county fair in the state
      Materials distribute: YDYDY, Branded, Keychains,
      Nature of Participation: Had a booth with material, played DWI game to fill out raffle info. for a
       prize, supplied SO command post with material and handed out Branded material in animal
       barns.
Date: August 15, 2007
Event/Project: DWI Planning Council Meeting
County: McKinley

      Description: DWI Planning Council Meeting
      Materials Distributed: None
      Nature of Participation: Attended DWI planning Council meeting. Had a long meeting about the
       Navajo Collaborative. It seems that they are pushing for money on the res and not in Gallup.
       Anthony and Paul were asked not to attend any more meetings. We have one rep left and she will
       attend the meetings.


Date: August 16 – August 31, 2007
Event/Project: NM Wine Festival
County: Bernalillo

      Audience: Wine drinkers, young adults. Approx 5,000 attendees.
      Description: The New Mexico Wine festival is an annual event that showcases wine growers of
       NM, as well as foods of New Mexico plus live entertainment.
      Materials Distributed: Banners and DWI arrests sanction flyers.
      Nature of Participation: Banners were hung along gates at entrance and staff handed out the
       sanction flyers.


Date: August 16 – August 31, 2007
Event/Project: Lobo Football Games
County: Bernalillo

      Audience: Students and Football fans at live games
      Description: Home football games are ideal venue to reach our target audience in Bernalillo
       county. Many of the football fans come from all over the state and are in fact a captive audience
       during the 2 to 4 hour games.
      Materials Distributed: Banners, Bumper stickers, sanction flyers, and other DWI enforcement
       message material.
      Nature of Participation: Hired staff erected a booth and proactively distributed our materials to
       the football fans.


Date: August 17, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: new DWI penalty pamphlets
      Nature of Participation: Attended a checkpoint with the MCSO. It was located on Hwy 118 at
       the 26 mm. I passed out pamphlets to people that went through the checkpoint.


Date: August 17 - Sept. 3, 2007
Event: Labor Day Superblitz
County: San Juan

      Audience: Media
      Materials Distributed: Press Release and PSAs
      Nature of Participation: Distributed reminders to radio and to the daily local paper calendar


Date: August 18, 2007
Event/Project: Gallup Flea Market
County: McKinley

      Audience: residents and visitors of McKinley county
      Description: Marketing Collateral
      Materials Distributed: New DWI penalty pamphlets
      Nature of Participation: walked around and passed out materials


Date: August 20, 2007
Event/Project: Underage Drinking Prevention Coalition (UDPC)
County: Dona Ana

      Audience: Enforcement, prosecutors, DWI activists and preventionists
      Description: Monthly meetings to exchange and coordinate activities
      Materials Distributed: 100 Days/Nights materials
      Nature of Participation: Share information about new materials and discussion of environmental
       strategies to reduce Binge and Underage drinking and driving


Date: August 19 and 30, 2007
Event/Project: Checkpoints with LCPD and NMSP
County: Dona Ana

      Audience: Provided materials from 100 Days/Nights for officers to give to drivers going through
       the checkpoints.
      Description: Took snacks and drinks to the officers working at the checkpoint. Chance to speak
       to them about court issues as well as training, etc. The ADona Ana’s were present at the NMSP
       checkpoint as observers and we spoke to them about procedures, etc.
      Materials Distributed: 100 Days/Nights
      Nature of Participation: Observer


Date: August 21, 2007
Event/Project: Mesilla Valley Safety Council (MVSC)
County: Dona Ana

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: 100 Days/Nights materials
      Nature of Participation: Share information about new materials and Summer Campaign
       including upcoming checkpoints and events


Date: August 21, 2007
Event/Project: Baca Chapter Health Fair
County: McKinley

      Audience: residents of Baca Chapter area
      Description: Marketing Collateral
      Materials Distributed: handcuff key chains, DWI# key tags, DWI literature and posters, DWI
       windshield stickers, pens and key chains
      Nature of Participation: Set up a booth and passed out items and talked to the local people
       about the DWI problems


Date: August 23, 2007
Event/Project: Gallup UNM
County: McKinley

      Audience: Students of UNM, faculty and public
      Description: Presentation
      Materials Distributed: Book marks and handcuff key chains
      Nature of Participation: Planned and coordinated a presentation on DWI awareness with the
       DWI victim’s sister. I did a presentation on statistics for McKinley County. James Mariano and
       Thomas Mumford did a presentation on checkpoint and sobriety test. The victim’s mother. Ms
       Benally spoke about her daughter. The audience was in tears. After the presentation the school
       personnel were asking for more presentations.


Date: August 25, 2007
Event/Project: Presentation to Mayfield and Onate HS Driver’s Ed Classes
County: Dona Ana

      Audience: High School driver’s education classes meet for 4 hour DWI requirement
      Description: Presentation and discussion on the effects of alcohol and consequences
      Materials Distributed: Branded For Life materials and DWI Vision Goggles are demonstrated.
      Nature of Participation: One and a half hour video presentation and discussion about the effects
       and consequences of alcohol use, especially DWI and how to protect against by wearing a seat
       belt. Follow up with individual class discussions take place soon after the main class.


Date: August 28, 2007
Event/Project: Gallup Flea Market
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer rack cards
      Nature of Participation: walked around and passed out cards


Date: August 30 and September 1-3, 2007
Event/Project: Southern NM Wine Festival
County: Dona Ana

      Audience: Young people ages 21-45yrs.
      Description: Wine tasting expo held at the Southern NM State Fairgrounds, Entertainment,
       classes on wine tasting, etc.
      Materials Distributed: Branded For Life materials and #DWI Drunk Busters program. Tried new
       outreach by putting key tags with #DWI on stems of wine glasses with rubber bands.
      Nature of Participation: Public awareness and reminders not to drink and drive
Date: August 30, 2007
Event/Project: Nightly Indian Dances
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: New DWI penalties
      Nature of Participation: walked around and passed out the cards


Date: September 1, 2007
Event/Project: Hatch Chile Festival Parade
County: Dona Ana

      Audience: Young adults and families
      Description: With NMSP we entered the DWI Command Unit and decorated with red, white &
       blue stars, streamers and Branded For Life, You Drink, You Drive, You Lose, Incarceration and
       Underage Drinking Prevention banners. The reception from the crowd was great as thousands of
       people viewed the DWI prevention messages.
      Materials Distributed: BFL and You Will Banners were displayed on the side of the DWI Unit,
       Candy was thrown to the onlookers.
      Nature of Participation: Arranged to be in the Parade, get NMSP to participate, decorated the
       van with banners and tinsel and bows.


Date: September 1 - 2, 2007
Event: Totah Festival
County: San Juan

      Attendees: 500
      Audience: 30% target audience
      Event Description: Art show and Indian cultural event
      Materials distribute: YDYDYL
      Nature of Participation: College displayed material


Date: September 1 - 2, 2007
Event: Labor Day Bike Rally
County: San Juan

      Attendees: 10,000
      Audience: 40% target audience
      Event Description: Motorcycle rally
      Materials distribute: YDYDYL and handcuff keychains
      Nature of Participation: Distributed material


Date: September 7, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: residents and visitors of McKinley county
      Description: Marketing Collateral
      Materials Distributed: New DWI penalties
      Nature of Participation: Attended a checkpoint with the NMSP. It was located on Mendoza.
       Passed out literature to people going through the checkpoint


Date: September 13, 2007
Event/Project: NM State Fair
County: McKinley

      Audience: visitors and residents of Albuquerque
      Description: marketing Collateral
      Materials Distributed: Key tags, DWI # windshield stickers, pens, buckle up key chains, hand
       cuffs, crayons, suckers, books and stickers
      Nature of Participation: Set up a booth in the Command unit with the Deputies and passed out
       items. There was a ton of people going through. We were depleted of everything.


Date: September 14, 2007
Event/Project: White Sands Balloon Rally
County: Dona Ana

      Audience: Balloonists and crew with their families and friends came together for the Rally.
      Description: Banners were displayed around the community center and materials were put into
       the pilot and sponsor packets.
      Materials Distributed: BFL and Kiss It Goodbye campaigns
      Nature of Participation: Provide information that will warn participants of the consequences of
       DWI and warn people from out of state about NM laws.


Date: September 17, 2007
Event/Project: Underage Drinking Prevention Coalition (UDPC)
County: Dona Ana

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: 100 Days/Nights materials
      Nature of Participation: Share information about new materials and discussion of environmental
       strategies to reduce Binge and Underage drinking and driving.


Date: September 18, 2007
Event/Project: Mesilla Valley Safety Council
County: Dona Ana

      Audience: Enforcement, prosecutors, DWI activists
      Description: Monthly meeting to exchange and coordinate activities
      Materials Distributed: Branded For Life materials
      Nature of Participation: Share information about new materials and next Super Blitz


Date: September 19, 2007
Event/Project: Press Release
County: McKinley

      Audience: visitors, residents, officials and law enforcement
      Description: McKinley county Crash maps
      Materials Distributed: over serving materials and pens, and key chains
      Nature of Participation: Coordinated and set up venue for the press release of possible
       forfeiture of liquor licenses in McKinley County. We also released the new McKinley county crash
       maps. We had a lot of press present. All three TV stations and all the local newspapers as well as
       radio.


Date: September 20, 2007
Event/Project: DWI Planning Council
County: McKinley

      Audience: members of the planning Council
      Description: meeting
      Materials Distributed: none
      Nature of Participation: Attending meeting. Court Monitor issues were brought up


Date: September 20, 2007
Event/Project: Northern NM College Job Fair
County: Rio Arriba

      Audience: 250, ages 18-45
      Description: Job Fair
      Materials Distributed: 100 DWI Laws, 100 DWI castigos, 100 Branded for life brochures, 150
       Branded…bookmarkers, 50 click-it key chains, 75 #DWI key chains,
      Nature of Participation: DWI collateral set up at permanent information table provided by the
       College. Also, personally handed collateral to Job Fair goers.


Date: September 21, 2007
Event/Project: Checkpoint
County: McKinley

      Audience: residents and visitors of McKinley County
      Description: Marketing Collateral
      Materials Distributed: 100 days of summer pamphlets
      Nature of Participation: Passed out pamphlets that went through the checkpoint. We had
       researchers funded by NHTSA. I was surprised by how many people agreed to the breath tests. It
       was a very busy night


Date: September 22, 2007
Event/Project: Las Cruces Blues Festival
County: Dona Ana

      Audience: Blues music lovers ages 20-65.
      Description: A booth was set up near the entrance of the event that displayed BFL banners and
       materials.
      Materials Distributed: Brochures, pens, key tags were shared with those who stopped to get
       materials.
      Nature of Participation: The State Parks and Recreation Dept. appreciates getting the message
       out at their events. Talking to people in attendance was a great chance for some one on one
       because it wasn’t well attended. Not recommended for 2008.
Date: September 22, 2007
Event/Project: Espanapalooza
County: Rio Arriba

      Audience: 550, ages 12-25
      Description: Youth concert, poetry slam, skating demonstration
      Materials Distributed: 100 Branded for life bookmarkers, 50 Branded for life brochures, 50
       #DWI bumper stickers, 50 Know what this is? flier, 100 Report DWI clear stickers
      Nature of Participation: Set up information table and handed out collateral to event goers.


Date: September 26, 2007
Event/Project: Youth Fair Thoreau Chapter
County: McKinley

      Audience: Residents of Thoreau
      Description: Marketing Collateral
      Materials Distributed: None
      Nature of Participation: Fair was cancelled


Date: September 29, 2007
Event/Project: Squash Blossom Classic
County: McKinley

      Audience: residents of McKinley County and visitors
      Description: Marketing Collateral
      Materials Distributed: none
      Nature of Participation: event cancelled


Date: September 29, 2007
Event/Project: Espanola Valley Chamber of Commerce “Spirit Day”
County: Rio Arriba

      Audience: 450 ages: 8-65
      Description: Businesses compete in fun games
      Materials Distributed: 100 DWI Laws, 50 DWI castigos, 100 Branded…bookmarkers, 50 #DWI
       key chains, 25 handcuff key chains, 15 assorted posters, 100 #DWI clear window stickers
      Nature of Participation: Set up information table and handed out collateral to event goers.
                                  Appendix B
                           Earned Media List, FY 2007

Bernalillo County
    “DWI Statistics,” The Santa Fe New Mexican, The (NM) - November 19, 2006
    “State Cracks Down on Liquor-Sale Violators, Santa Fe New Mexican, November 19, 2006
    “As Las Vegas Mourns, Community Calls For Action,” Santa Fe New Mexican, November 16,
        2006
    “The Driver: Flight Passengers Give Insight into Man’s Last Hours,” Santa Fe New Mexican,
        November 14, 2006
    “Judges, DWI Stats Still Ought To Be Reported,” Albuquerque Tribune, October 21, 2006
    “Report: 37% of DWI Cases Dismissed” Albuquerque Tribune, October 19, 2006
    KOAT-TV – DWI Enforcement Step Up, November 24, 2006
    Staff Writers, 'Justice Delayed," The Santa Fe New Mexican. January 21, 2007. p A.1
    T.J. Wilham, "Dwi Suspect Accused Of Removing Interlock ; Man Arrested For Eighth Time After
        Witness Reports Erratic Driving," Albuquerque Journal. January 30, 2007. p A.1
    Staff Writers, "Boys Get Hooters, Not It'z ; Man Was Drunk On Outing, Police Say," Albuquerque
        Journal, February 13, 2007. p A.1
    Natalie Storey, "Arrests Didn't Stop Dwi Suspect," The Santa Fe New Mexican. February 14,
        2007. P. A.1
    Staff Writers, "Ignoring Dwi Charges Is Spitting Into Wind," Albuquerque Journal. February 15,
        2007. p. A.10
    Jeff Proctor, "Defendant Served With Bench Warrant," Albuquerque Journal, February 16, 2007.
        P. B.2
    Staff Writers, "Woman Accused Of Her 4th Dwi ; Driver Had 2 Girls Ages 9, 10 In Car",
        Albuquerque Journal. February 20, 2007. p A.1
    Natalie Storey, "Reporting Dwi Gets Easier With A New Number,: The Santa Fe New Mexican.
        February 23, 2007. p C.1
    Jeff Proctor, "Latest Dwi Arrest Is Driver's 28th ; Repeat Offender On Parole, License Revoked
        Five Times," Albuquerque Journal. March 16, 2007, p A.1
    Michael Gisick, “Man Faces 28 DWI Charge,” Albuquerque Tribune, March 16, 2007
                                       th

    Barbara Ferry, "Dwi Victims Taking Their Story To National Tv," The Santa Fe New Mexican.
        March 22, 2007, p A.1
    “The Soaring Cost of Serving Hard Liquor,” The Santa Fe New Mexican. p. A.1. 5/6/07
    Prior Offenders Suspected of DWI ; Men Have 13 Convictions, T.J. Wilham. Albuquerque
        Journal. p. B1. 4/20/07
    Prior Offenders Arrested on DWI Charges, T.J. Wilham. Albuquerque Journal. p. B.1. 4/20/07
    Papst Lied On License Form ; 'No' Box Checked For Previous DWIs, Albuquerque Journal. p. 1
        4/6/07
    Take Keys Away From 16 Drunken Drivers, Albuquerque Journal. p. A.10. 4/4/07
    Man Nets 6th DWI Arrest. Journal Staff Report. Albuquerque Journal. Sep 30, 2007. P. 2
    Pressure Principle, The Santa Fe New Mexican. Sep 30, 2007. P. A.1
    Shift Focus To DWI Problem , Albuquerque Journal. Sep 26, 2007. P. 4
    Archuleta Kos Panamanian ; Rio Rancho Fighter Packs A Wallop On His Road Back From Being
        Arrested For Driving Drunk, Dan Mayfield Journal Staff Writer. Albuquerque Journal. Sep 22,
        2007. P. C.4
    Liquor-Control Agent Arrested In DWI ; Charge Is 2nd For DPS Officer. Rene Romo Journal
        Southern Bureau. Albuquerque Journal. Sep 19, 2007. P. C.1
    6 Businesses Could Lose Booze Permits. Leslie Linthicum Journal Staff Writer. Albuquerque
        Journal. Sep 20, 2007. P.
    State Takes Aim At Liquor Licenses. Wendy Brown. The Santa Fe New Mexican. Sep 20, 2007.
        P. A.1
   DWI Memorial Expansion Is Expected. Laura NesbitT Mountain View Telegraph. Albuquerque
    Journal. Sep 20, 2007. P. A.5
   Liquor-Law Officer Charged With DWI. The New Mexican. The Santa Fe New Mexican. Sep 18,
    2007. P. A.1
   Prior Conviction Won't Impact Man's DWI Case. Natalie Storey. The Santa Fe New Mexican.
    Sep 18, 2007. P. A.4
   Where Drunks Crash. Wendy Brown, Map And Illustration By Alexander Usatine. The Santa Fe
    New Mexican. Aug 12, 2007. P. A.1
   DWI Interlock Won't Prevent Sleep-Driving. Albuquerque Journal. Sep 15, 2007. P. A.8
   DWI Cab Program To Start Charging. Phaedra Haywood. The Santa Fe New Mexican. Sep 15,
    2007. P. C.1
   'Sleep Driver' Sentenced To DWI Program. Albuquerque Journal. Sep 13, 2007. P. C.1
   Driver Accused Of DWI Suspended. Rozanna M. Martinez Journal Staff Writer. Albuquerque
    Journal. Sep 8, 2007.
   Official Visit Ends With DWI. Raam Wong. Journal Staff Writer. Albuquerque Journal. Aug 16,
    2007. P. 1
   Police: Wrong-Way Driver Appeared Drunk. Jason Auslander. The Santa Fe New Mexican. Aug
    10, 2007. P. A.1
   'Heroic' Driver Prompts Arrest ; Man Held In 7th DWI After Motorist Takes His Keys, Calls
    Drunkbusters. Journal Staff Writer By Jeff Proctor. Albuquerque Journal. Aug 4, 2007. P. A.1
   Keep Clock Running On DWI-Drug Cases. Albuquerque Journal. Aug 4, 2007. P. A.6
   DWI-Drug Cases Rule 'Impossible'. Albuquerque Journal. Aug 3, 2007. P. A.1
   2005 DWI Summit Pays Off In 2006 Court Stats. Albuquerque Journal. Aug 2, 2007. P. A.10
   Police Chase Down Repeat Offender. The New Mexican. The Santa Fe New Mexican. Jul 31,
    2007. P. C.1
   DWI Suspect Has 5 Priors ; 'Drunkbusters' Tip Leads Police To Arrest After 11-Mile Chase On I-
    25. ERICA CORDOVA Journal Staff Writer. Albuquerque Journal. Jul 31, 2007. P. 5
   Hot Line Call Leads To Arrest ; DWI Suspect Has Previous Offenses. Journal Staff Report.
    Albuquerque Journal. Jul 29, 2007. P. 5
   Court Sees Drop In DWI Dismissals ; Rate Decreases To 9-Year Low. Jeff Proctor Journal Staff
    Writer. Albuquerque Journal. Jul 28, 2007. P. C.1
   Court Sees Drop In DWI Dismissals ; Rate Decreases To 9-Year Low. Jeff Proctor Journal Staff
    Writer. Albuquerque Journal. Jul 28, 2007. P. C.1
   Madd's New State Contract Draws Heat. Natalie Storey. The Santa Fe New Mexican. Jul 26,
    2007. P. A.1
   Rollover Kills Teen, Injures Four ; Driver Intoxicated, Charged With Vehicular Homicide, Police
    Say. T.J. Wilham And Hailey Heinz Journal Staff Writers. Albuquerque Journal. Jul 14, 2007. P.
    A.1
   DWI Calls And Arrests Way Up In 2007. Wendy Brown. The Santa Fe New Mexican. Jul 21,
    2007. P. A.1
   DWI Tip Hot Line Under Scrutiny. Albuquerque Journal. Jul 20, 2007. P. A.1
   No Booze, But Still A DWI Conviction ; Woman On Medication Says She Was 'Sleep Driving'
    When She Caused A Head-On Crash. Albuquerque Journal. Jul 18, 2007. P. A.1

   DWI Checkpoint Set For Today ; Area Is Central, And Rio Grande. Journal Staff Report.
    Albuquerque Journal. Jul 14, 2007. P. 2
   Rollover Kills Teen, Injures Four ; Driver Intoxicated, Charged With Vehicular Homicide, Police
    Say. T.J. Wilham And Hailey Heinz Journal Staff Writers. Albuquerque Journal. Jul 14, 2007. P.
    A.1
   Man Arraigned On DWI Charges ; Suspect Already Named In Assault. Gabriela C. Guzman
    Journal Staff Writer. Albuquerque Journal. Jul 12, 2007. P. 2
   FAA Investigation Of US Airways Half Done. Albuquerque Journal. Jul 11, 2007. P. A.6
   Second Look At Dwi Case Brings No Citation. Wendy Brown. The Santa Fe New Mexican. Jul
    11, 2007. P. C.1
      Faa Clears Us Airways Of Wrongdoing In Papst Probe. Wendy Brown. The Santa Fe New
       Mexican. Jul 8, 2007. P. A.1
      Suspect Arrested In 6th DWI ; Man Found Asleep In Car On N.M. 41. Journal Staff Report.
       Albuquerque Journal. Jul 4, 2007. P. 5
      Driver Racks Up Sixth DWI Arrest. Jason Auslander. The Santa Fe New Mexican. Jul 4, 2007. P.
       A.1
      APD Recruits Face Higher Standards ; 5-Year Limit Put On DWI Arrests. T.J. Wilham Journal
       Staff Writer. Albuquerque Journal. Jul 3, 2007. P. C.1
      Cab Company Cashes In On Public-Funded Programs. Wendy Brown. The Santa Fe New
       Mexican. Jul 1, 2007. P. C.1


Dona Ana
    KVIA-TV and LC Sun News regarding the County Vehicle Forfeiture Ordinance and County not
      upholding. Oct. 2, 2006 Interviews set up for Rich Ferrary. Also interviewed were the County
      Attorney and Manager as well as DASO Sheriff Garrison
    LC Sun News and KTSM-TV covered the NMSU Branded For Life Kickoff October 18, 2006
    KOAT-TV Interview with Rich Ferrary arranged re: NMSU Alcohol sales at basketball games Nov.
      16, 2006
    Checkpoint Holiday Enforcement LC Sun News Nov. 18, 2006
    KFOX-TV Checkpoint coverage for Victim Memorial Nov 24, 2006
    Las Cruces Bulletin Candlelight Vigil announcement Nov. 24, 2006 & coverage Dec. 8, 2006
    LC Sun News checkpoint arrests Dec 2, 2006
    KDBC-TV Interview with victim family and Joanne Ferrary re: NM lower ranking in % of DWI
      fatalities over all traffic fatalities, Dec 8, 2006
    Article in LC Sun News re: Underage Drinking Prevention & NMSU, ran Dec. 16, 2006
    LC Sun News Op Ed regarding NMSU & Underage Drinking, Dec. 17, 2006
    LC Sun News on Underage Drinking Prevention Coalition expelling NMSU from group, Dec. 21,
      2006
    DWIRC, Press Release, Mesilla Valley Balloon Rally, January 8, 2007
    Jose Medina, “Court ruling hinders DWI cases,” Las Cruces Sun-News, January 9, 2007
    Michael Swickard Talk Show, Joanne and Rich Ferrary on Super Blitz and Binge and Underage
      Branded For Life, KNVA Radio, January 10, 2007
    Jim Lawitz editorial, “Let’s not lose this tool against drunken drivers,” Las Cruces Sun-News,
      January 11, 2007
    Richard Van Frank, Op-Ed, “Proving DW,I” Las Cruces Sun-News, January 12, 2007
    Amber Sullivan, Mesilla Valley Balloon Rally, KDBC-4, January 12, 2007
    Jaimie Rubenstein, Mesilla Valley Balloon Rally, KVIA -7, January 12, 2007
    Reporter unknown, Mesilla Valley Balloon Rally, KTSM -9, January 12, 2007
    Jenn Kistler, “Liftoff!” (Mesilla Valley Balloon Rally) Las Cruces Sun-News, January 14, 2007
    RoundUp, Huston Shoulders, “Juarez: A guide to keeping safe,” Las Cruces Sun-News, January
      22, 2007
    DWIRC, Press Release, “DWI Super Blitz on February 9-25,” February 6, 2007
    Reporter unknown, Coverage about urinal cakes with Albuquerque, Footage from bar, KTSM -9,
      February 15, 2007
    AP, “Talking urinal cakes give DWI warnings,” Las Cruces Sun-News, February 15, 2007
    AP “State making DWI a No. 1 priority,” Las Cruces Sun-News, February 16, 2007
    Jaimie Rubenstein, Interview of Tom Trowbridge about urinal cakes, KVIA -7,February 17, 2007
    Jose Medina, “Cruces men will get an earful from talking urinal,” Las Cruces Sun-News, February
      18, 2007
    Interview of Joanne Ferrary and DA about urinal cakes, KDBC -4, February 18, 2007
    Jim Lawitz, editorial, “Talking urinals waste of money,” Las Cruces Sun-News, February 20, 2007
    Charles Comer, ”Minding Your Business” Joanne and Rich Ferrary guests to talk about DWI
      efforts in DAC and Binge and Underage Drinking, KRWG -22, March 2, 2007
   Nadia Molina, op-ed, “Stiffen DWI laws,” Las Cruces Sun-News, March 11, 2007
   Jenn Kistler, “Victim’s mom crusades vs. binge drinking,” Las Cruces Sun-News, March 16, 2007
   DWIRC, Press Release, “DWI Super Blitz and New DWI Crash Maps to be presented to Law
    Enforcement,” March 16, 2007
   AP, “Six-year sentence dismays DWI crash victim’s family,” Las Cruces Sun-News, March 18,
    2007
   AP, “Police calls up slightly,” Las Cruces Sun-News, March 20, 2007
   Jaimie Rubenstein, Coverage of DWI Mapping for enforcement, KVIA -7, March 21, 2007
   Reporter unknown, Coverage of DWI Mapping for enforcement, KFOX-14, March 21, 2007
   Reporter unknown, Coverage of DWI Mapping for enforcement, KTSM -9, March 21, 2007
   Reporter unknown, Coverage of DWI Mapping for enforcement, KDBC -4, March 22, 2007
   Reporter unknown, Coverage of DWI Mapping for enforcement, KVIA-7, March 22, 2007
   Jose Medina, “North Main leads DWI wreck list, Cops:Maps help catch drunks,” Las Cruces Sun-
    News, March 22, 2007
   Nadia Molina, Op-Ed, “Spring Break Safety,” Las Cruces Sun-News, March 22, 2007
   Police briefs, “DWI efforts tally up several arrests, citations,” Las Cruces Sun-News, March 23,
    2007
   Cartoon on mapping by Diven, Las Cruces Sun-News, March 25, 2007
   100 Days and 100 Nights of Summer Campaign kick-off KINT TV. June 1, 2007.
   KDBC TV, KTSM TV, KVIA TV“, June 1, 2007
   KNVA Michael Swickard Talk Show – Joanne and Rich Ferrary on Super Blitz and Binge and
    Underage Branded For Life, May 30, 2007
   LCPD Checkpoints Las Cruces Sun News (LCSN), April 6, 2007
   Richardson signs DWI laws. Las Cruces Sun News. April 7, 2007
   Aggie Days Event –. Las Cruces Sun News. April 15, 2007

                           th
    Man charged with 8 DWI. Las Cruces Sun News. April 26, 2007
   Responsible drinking guest editorial. Las Cruces Sun News. April 27, 2007
   State, local traffic fatalities decline from ’06. Las Cruces Sun News. May 7, 2007
   Dad faces DWI, child abuse charges. Las Cruces Sun News. May 7, 2007
   Teen forum to focus on teen crashes. Las Cruces Sun News. May 9, 2007
   Las Cruces’ Most Wanted. Las Cruces Sun News. May 10, 2007
   Forum let down. Las Cruces Sun News May 10, 2007
   Police to conduct DWI checkpoint. Las Cruces Sun News. May 16, 2007
   Teen drinks into coma (and survives). Las Cruces Sun News * Interview. May 18, 2007
   Editorial- Celebrate responsibly. Las Cruces Sun News. May 19, 2007
   Click It or Ticket. Las Cruces Sun News. May 20, 2007
   Police prepare for holiday patrols. Las Cruces Sun News. May 24, 2006
   Time to tip your glass Sothern NM Wine festival. Las Cruces Sun News. May 27, 2007
   100 Days and Nights of Summer. May 30, 2007
   Teens target teens in video fighting drunk driving. Las Cruces Sun News. May 31, 2007
   Law enforcement plans summer-long blitz. Las Cruces Sun News. June 1, 2007
   Park dedicated to founders of weed & seed. Las Cruces Sun News. June 7, 2007
   100 Days of Summer to enforce DWI and traffic safety. LC Bulletin. June 8, 2007
   Is It Safe to live in NM? Editorial. Las Cruces Sun News. June 12, 2007
   Court stops city’s annual Amnesty Week. Las Cruces Sun News. June 18, 2007
   Police dispute tangles in traffic records -Guest editorial Daryl Hall. June 23, 2007
   Mesilla Valley Safety Council Awards Luncheon -DWI RC Presentation June 23, 2007
   Traffic patrol too small - Guest editorial Daryl Hall. June 24, 2007
   County official on leave for DWI * Interview. June 24, 2007.
   Sheriffs ahead of police in nabbing speeders - Guest editorial Daryl Hall. June 25, 2007
   Upcoming DWI checkpoints LC Bulletin. June 27, 2007
   Road watchers inundate DWI hotline. Las Cruces Sun News * Interview. June 28, 2007
   NMSU Back to School BFL Promotion KDBC TV, KTSM TV, KVIA TV. June 1, 2007
      Dona AnaSO vehicle forfeiture auction, Las Cruces Sun News. July 20, 2007
      LCPD Checkpoints planned, Las Cruces Sun News. August 20 and August 23, 2007
      Changes from Municipal Court, Las Cruces Sun News. August 25, 2007
      Dangers of Juarez for drinking underage, Las Cruces Sun News. August 21, 2007
      Editorial on Slaughter on Highways, Las Cruces Sun News. August 21, 2007
      Editorial on Municipal Court, Las Cruces Sun News. August 23, 2007
      Resources to Courts, Las Cruces Sun News. August 29, 2007
      Editorial on Labor Day Safety, Las Cruces Sun News. August 31, 2007
      LCPD enforcement during holiday, Las Cruces Sun News. August 31, 2007
      DWI Blitz for holiday weekend, Las Cruces Sun News. August 31, 2007
      Dona AnaSO reports quiet holiday, Las Cruces Sun News. September 4, 2007
      TWEF booze bothers group, Las Cruces Sun News. September 6, 2007
      Your view, Support for DWI Court changes, Las Cruces Sun News. September 9, 2007
      100 Days and Nights of Summer Press Release. September 21, 2007



McKinley County
    Ender Kirin, “Students, citizens march for DWI awareness”. The Gallup Herald, March 26, 2007
    Bill Donovan, “A SADD Day”, The Gallup independent, March 26, 2007
    Gallup Independent published the results of the Lions Club Rodeo Parade. We tied with 1 place
                                                                                               st

       with the Zuni marching band. June 9, 2007
    The Gallup Independent and the Gallup Herald published articles on the press release for the
       McKinley County Sheriff’s command unit.
    Zsombor Peter, “US 491 still deadliest in the state,” Gallup Independent
    Joseph Kolb, “Anatomy of a DWI arrest and memorial checkpoint helps ease family’s pain of
       loss”, The Gallup Herald
    Joseph Kolb,” Residents enjoy a night out with cops, firefighters”, The Gallup Herald
    Joseph Kolb, : State DWI officials name business facing possible liquor license revocation”, The
       Gallup Herald



Rio Arriba
    • KLUZ TV InCARceration interview (recorded copy for Qrtly. meeting)
    • KDCE - Calendario Social – Superblitz (recorded copy...)
    • PSA KDCE Radio - Christmas Superblitz (recorded copy...)
    • Albuquerque Journal “Branded for Life”
    • Chama Courier “Branded for Life”
    • City of Espanola Electronic Sign (DWI msgs.) (photo)
    • Albuquerque Journal North - Super Blitz & DWI Checkpoints
    • Rio Grande Sun - Super Blitz & DWI Checkpoints
    • DWIRC/NMDOT, Interlock ad with paragraph recognizing the Rio Arriba County Sheriff's Dept.
        DWI Unit, Norteno Magazine - Lifestyle of Northern New Mexico, 5th Anniversary Issue, March
        2007
    • Robert A. Naranjo, :30 sec PSA Holiday Superblitz, KDCE 950 AM, Serving Espanola, Santa Fe,
        Los Alamos, Taos & Northern NM. Dec. 22 '06 - Jan. 7, 2007
    • Ray Casias. DJ, Daily Holiday Superblitz Mentions on "Calendario Social" (area calendar of
        events read on radio), KDCE 950 AM, Dec. 22, '06 - Jan. 7, 2007
    • Robert A. Naranjo,:30 PSA Superblitz - "Always remember in February, It's Chocolate Bars, Not
        Behind Bars," KDCE 950 AM, Feb. 9, '07 - Feb. 25, 2007
    • Ray Casias, DJ, Daily Superblitz Mentions on "Calendario Social" (area calendar of events read
        on radio), KDCE 950 AM, Feb. 9, '07 - Feb. 25, 2007
    • Robert A. Naranjo, :30 Second PSA Superblitz - "Don't end up in the Paddy Wagon on St.
       Paddy's," KDCE 950 AM, March 16, '07 - April 1, 2007
   •   Ray Casias, DJ, Daily Superblitz Mentions on "Calendario Social" (area calendar of events read
       on radio), KDCE 950 AM, March 16, '07 - April 1, 2007
      Ray Casias, KDCE Radio “Morning Man”, Calendario Social (Social calendar) Monday – Friday,
       Superblitz mentions and 100 Days & Nights of Summer mentions and other law enforcement
       announcements. KDCE 950 AM. April 2, 2007
      Sarah Welsh, “Drunk Drivers Beware”, Rio Grande Sun, April 12, 2007
   •   Stephen Babcock, “County to Give Funds for DWI Cop,” Rio Grande Sun. June 7, 2007
   •   Kevin Bursett, “Mobile Command Center,” Rio Grande Sun. July 12, 2007
   •   Journal Staff Reports, Rio Arriba Named Top Drunkbuster,” Albuquerque Journal North. July 19,
       2007
   •   Staff Report, “DWI Command Center & Drunkbuster’s Award to Rio Arriba County Sheriff,” KOB
       TV Ch. 4. July 18, 2007
   •   Staff Report, “DWI Command Center & Drunkbuster’s Award to Rio Arriba County Sheriff,”
       National Public Radio News - KANW 89.1. July 19, 2007
   •   Wren Abbott, “Sheriff Honored,” Rio Grande Sun. August 2, 2007
   •   Kevin Bursett, “Sheriff Honored” CORRECTIONS. NHTSA’s Georgia Chakiris not NM DWI Czar
       Rachel O’Connor in photo with Sheriff Mascarenas, Rio Grande Sun. August 9, 2007
   •
                       th
       Wren Abbott, “8 DWI Attributed to Rubbing Alcohol” - Lead story. Rio Grande Sun. August 23,
       2007
   •   Ray Casias, “Calendario Social (Social calendar) Monday – Friday, Superblitz mentions and 100
       Days & Nights of Summer mentions and other law enforcement announcements including
       National DWI Mobilization. KDCE 950 AM. Date of Air: July 1 – Sept. 30, 2007
   •   Hector Gonzalez, Live mentions of 100 Days & Nights of Summer in Spanish. KYBR “Radio Oso”
       June-Aug, 2007
   •   Jim Morrison / Cameraman & Alex Bosschartz, “Labor Day Press Conference in Albuquerque /
       Money & Equip. to DWI,” Rio Arriba Sheriff Joe Mascarenas interviewed for story. KLUZ TV 41,
       August 17, 2007


San Juan County
    Farmington Times: Latest DWI ad targeting college grads and job hunters, October 9, 2006
    Farmington Times: Promotion of Tipsy Tow during Thanksgiving, November 18, 2006
    Farmington Times: DWI Superblitz underway in Five counties, November 21, 2006
    Radio PSA on local radio stations regarding Tipsy Tow available, Thanksgiving week 2006
    Farmington Times: Use DWI HALT article following fatal accident in Santa Fe. November 25,
       2006
    Radio Interview: 30 minute interview on morning show for KWYK on Superblitz and DWI efforts
       in county. Rock station., November 29, 2006
    Farmington Times: article on designated drivers for the holiday season, and to ask hosts to
       provide non-alcoholic drinks for guests. December 1, 2006
    Logo placement, Aztec Talon: YDYDYL logo placed in 3 places in local newspaper, December 6,
       2006
    Farmington Times: Funds aimed at SO hiring two more full time DWI officers to reduce death
       and injury caused by DWI., December 15, 2006
    Print Article in Towntalk section (announcement for local area events) Farmington Times
       Reminder of YDYDYL and that the Superblitz is back and tougher than ever, with saturation
       patrols and checkpoints. December 22, 23, 25 & 30, 2006
    Farmington Times: article on holiday driving – don’t drink and drive, December 24, 2006
    Rhys Sanders, Man gets 3 years for 9 DWI; another admits to 11 , Farmington Daily Times, Feb
                                              th                         th

       2, 2007
    Rhys Sanders, Man arrested for 10 DWI, Farmington Daily Times, Feb 3, 2007
                                           th

    Rhys Sanders, Drunken driver sentenced to four weekends in jail, Farmington Daily Times, Feb
       7, 2007
   Relatives of crash victims ask council to act on DWI laws, Farmington Daily Times, Feb 9, 2007
   Radio station local DJ announcement of Superblitz, KDAG, KRWN, KTRA, KAZX, Feb 10, 2007
   Lisa Meerts, DWI issue improving but much still to be done, Farmington Times, Feb 11, 2007
   Rhys Sanders, Man convicted of fourth DWI, court ignores 7 priors, Farmington Daily Times, Feb
    13, 2007
   KOBF, Valentine’s Day Superblitz, Feb 14, 2007
   Radio station local DJ Superblitz announcement, KDAG, KRWN, KTRA, KAZX, Feb 17 (second
    local announcement)
   Andrea Koskey, Liquor license: Over the Limit, Farmington Daily Times, Feb 19, 2007
   Rhys Sanders, Man sentenced to more than 2 years for fifth DWI, Farmington Daily Times, Feb
    22, 2007
   Felicia Fonseca, New Mexico announces shortcut to DWI hot line, Farmington Daily Times, Feb
    23, 2007
   Rhys Sanders, Drunken driver sentenced to three years in prison, Farmington Daily Times, Feb
    27, 2007
   Police put DWI Super Blitz into effect, Farmington Times, Mar 3, 2007
   Radio station local DJ announcement of checkpoint, KDAG, KRWN, Mar 16, 2007
   Farmington Times, AP, Richardson signs bills to fight drunken driving, April 2, 2007
   Farmington Times, Editorial, She was only 16; but a vodka bottle later, she’s dead. April 5, 2007
   Farmington Times, Patrick Ronan, Raising awareness with rodeo. April 7, 2005
   April 12-17, 2007 Radio Announcement on local radio stations regarding Community Alcohol
    Forum. April 12-17, 2007
   Farmington Times, Event Announcement, DWI Community Forum slated next Tuesday. April 13,
    2007
   Farmington Times, Local/State, Simulated Trauma (Every 15 minutes). April 13, 2007
   Farmington Times, Patrick Ronan, A fitting beginning (Ty Waybourn rodeo). April 14, 2007
   Farmington Times, Letters to the Editor, DWI related deaths have lasting effects. April 14, 2007
   Farmington Times, Andrea Koskey, DWI forum on Tuesday at Farmington Public Library. April
    15, 2007
   Farmington Times, Viewpoint, Rob Mitchell, DWI: A Community Fight. April 15, 2007
   Farmington Times, Cory Frolik, A late night knock at the door. April 16, 2007
   Farmington Times, Editorial, Entire community needs to battle DWI problems. April 15, 2007
   Radio Announcement on local radio stations regarding Memorial Day Superblitz. May 21 – 29,
    2007
   Radio Announcement on local radio stations regarding Tipsy Tow by AAA. May 25-26, 2007
   Print Article, Farmington Times, Barry Massey, Law Enforcement plans summer long DWI blitz.
    June 1, 2007
   Radio Announcement on local radio stations regarding Labor Day Superblitz, June 30 – July 4,
    2007
   Farmington Times, Rhys Sanders, Sandoval County Sheriff’s deputy arrested for DWI, 7/25/07
   Farmington Times, Lucas Ian Coshenet, Taken Before Their Time, 7/27/07
   Editorial, The stroke of a brush brings drunken driving to the forefront, 8/5/07
   Farmington Times, around the region, DWI Public forum to be held, 8/9/07,
   Farmington Times, public records, DWI offenders with names, 8/11/07
   Farmington Times, Viewpoint, .08 will get you 28, 8/25/07
   Farmington Times, Letters to the Editor, DWI related deaths have lasting effects, 8/25/07
   Farmington Times, Cornelia de Bruin, Second Community DWI forum Tuesday, 8/26/07
   Farmington Times, public records, DWI offenders with names, 8/27/07
   Farmington Times, around the region, DWI forum held tonight at college, 8/28/07
   Farmington Times, Editorial, Keep area lakes safe and fun, 8/29/07
   Farmington Times, Rhys Sanders, Locals discuss DWI issues at public forum, 8/29/07
   Radio Announcement on local radio stations regarding Labor Day Superblitz, Sept 1 – 2, 2007
   Farmington Times, Rhys Sanders, Employee helps nab alleged drunken driver, 9/07/07
   Farmington Times, public records, DWI offenders with names, 9/4/07
   Farmington Times, AP, Drinking – off and on reservations – wicked problem in southwest,
    9/08/07
   Farmington Times, public records, DWI offenders with names, 9/10/07
   Farmington Times, public records, DWI offenders with names, 9/16/07
   Farmington Times, City renews focus on public drunkenness, 9/16/07,
   Farmington Times, Alysa Landry, Billboards aims to save lives, 9/26/07

				
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