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Analyzing Your SEO Competitors by spiderswatch

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Have you ever wonder why no matter what you do, you do not succeed in getting higher ranks in the search engines? Why after all your planning and execution of tactics still you are not satisfied with your SEO campaign? If you are doing the right thing, and still results are not favorable for you, then you might be missing one factor that could make you slam in the competition.

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									               Analyzing Your SEO Competitors

                                                  Have you ever wonder why no matter what
                                                  you do, you do not succeed in getting higher
                                                  ranks in the search engines? Why after all
                                                  your planning and execution of tactics still
                                                  you are not satisfied with your SEO
campaign? If you are doing the right thing, and still results are not favorable for you, then you
might be missing one factor that could make you slam in the competition. If you are in a
cutthroat competition, garnering the high ranks and success of your business is really
competitive. Yes, your competitors are the one making you slower to climb the ladder of the
search engines.

If you are in a competitive niche of industry, monitoring your competitors’ activities and tactics
can make a lot of difference in succeeding. Whether you belong to a normal or competitive
niche of industry, you must know how to handle and face your competitors in succeeding the
ladder of SEO. Here are some ways:

      Search your SEO competitors and identify them. How can you do the right strategy if
       you don’t know who your competitors are? Although in some cases, finding your
       competitors is not that easy. Your competitors might be the one in your own network
       that ranks well for your chief keywords or they may be a direct competitor. In most
       cases, your competitors might be plenty and it would be hard for you to race them all.
       But why don’t you start knowing and identifying the tough competitors for your SEO
       campaign? Here is how and what you should do. Search in Google of your target
       keywords and list down all the websites that comes out on the high ranks of the search
       engine. They are no less your main competitors.

      Take a tour on your competitors’ sites and analyze them. Now you have a list of your
       competitors, take the major ones and analyze them. Take note of what makes them
       rank higher in the search engines. Is it their web design? Is it their web content? Are
       they using static or dynamic URL’s? Running a competitor’s check would give you a lot of
       information and clues how tough and how professional your competitors are. This will
       give you a reason to know why they are more appreciated by the search engines.

      Analyze the major keywords that your competitors are using. Using the right keywords
       is the major concern in the search engines. This is the chief reason why your
       competitors rank better than you. Identifying keywords is also tough as you would not
       know what particular keywords that your competitors are using.
            As a guide, try checking if they are using major keywords that your website is
             using. This will give you a clue to know how they are using the keywords. You can
             also refer to website keyword suggestion tool to find out what keywords are
             working well in their websites. While checking, the advantage of it would be
             finding the keywords that your site have skipped using so this is the time to pick
             them and start utilizing it for your SEO campaign.

            Aside from that, take note how they are using the keywords. Keyword density has
             major impact on why they are ranking higher than you. Check for Keyword density
             cloud tool to keep you abreast of this solution. Don’t forget to check also where
             the keywords are placed. Take note if keywords are used in headings, image tags,
             URL’s, etc.

      Monitor the Competitor’s Back links. Back links credit a lot for SEO rankings. Search for
       their anchor text, number and origin to help you get information how this aspect affects
       SEO competition. If you do this, you will also get some back links that could work for
       your site. Why don’t you contact the webmaster now and check if you can also have
       back links from them. You can use these tools which are free such as Back link summary
       and Back link anchor text analysis.

      Check for more SEO aspects. Identifying and knowing the keywords and back links are
       not all that counts. Check your competitor’s page rank in Google, Yahoo and Bing and
       find out how they are performing.

      Evaluate your SEO competitors in terms of Social Media. We all know that, social media
       drives huge traffic for sites. Check social bookmarking if some of your competitors have
       placed posts there and monitor if it is doing well there.

            You can browse through Face Book and Twitter and check your competitor’s
             profiles. Unless you became friends you will not know what they are posting. If
             they have open profile for public, this will be your chance to know what and how
             they drive traffic.

      Lastly, evaluate how your SEO competitors are using PPC ads. Many sites are using PPC
       ads to drive traffic as it is cheaper and more efficient. Google Ad Words is the most
       common of them where you can see PPC ads. Use the Analyze Competition tool by
       Google to identify how you are doing versus your competitor’s PPC campaigns.

Checking and evaluating the competition is a continuous and endless process. But if you want
to rank higher and to perform better, you better know who your SEO competitors are.
Following them how they are ranking and what they are doing to succeed in SEO campaign
could make you perform better by learning from them. So don’t let your site stay where you are
right now if you can make it on top.
About The Company:-

Spiders Watch is a leading SEO Company that provides ethical SEO Services to worldwide its
client’s. To know more about SEO Company India please visit: - www.spiderswatch.com

								
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