BNCM Scope of Work BNCM Scope of Wor Prepared by Presented by Presented by Slanted Owl SlantedOwl THE OPPORTUNITY 1.Become THE Expert 2.Cross Functional Added Value 3.Incremental Monetization THE CONTEXT Internal Process External Internal and externals considerations must be integrated at each stage of the process. THE PROCESS Frame‐ Work Educate Expert‐IZE Validate Launch & Frame‐Up GOALS OF PROCESS 1. Create value and learning as quickly in the timeline as possible. 2. Minimize financial risk. 3. Best set the program up for success. 4. Preserve the integrity and usefulness of the panel. 5. Maintain brand equity. STEP 1 • Internal 1. Sales engagement and practicalities 2. Client reach out and initial barometer reading 3. Student access parameters Educate • External 1. Competitive SWOT 2. Panel assessment 3. Scenario build out Full understanding of landscape and resources required to build and grow panel. STEP 2 • Internal 1. Align on large scale study thematic 2. Develop survey 3. External study package strategy 4. Initial size of prize estimate for large scale Frame‐work study & Frame‐up • External 1. Client reach out on large scale study content Detailed framework for insightful large scale study to (1) build organizational expertise and support cross functional endeavor and (2) serve as the initial selling and outward reach tool via syndication and white papers. This allows for scoping internal and external value creation prior to investment in panel. STEP 3 Internal 1. Field... 2. Report out, and... 3. Ground organization in large scale study learnings 4. Development of two white draft white papers Expert‐IZE External 1. Sales team to sell syndicated study packages 2. Mini panel recruit with current email list Fully developed insightful large scale study to (1) build organizational expertise and support cross functional endeavor and (2) serve as the initial selling and outward reach tool. Initial panel recruitment sets foundation and guidance for further recruitment efforts. STEP 4 • Internal 1. Organizational assessment of syndicated study success and study usefulness 2. Go forward recommendation and size of prize assessment 3. Choose panel partner Validate 4. Incentive and recruitment tactics 5. Engagement strategy • External 1. Client reach out on syndicated study, research solutions and panel profile (1) Assessment of viability and scope of research program and (2) fully flushed out panel strategy for either internal insight only or full service research program. STEP 5 • Internal 1. Resourcing, marketing, and selling plan • External 1. Build smart, right sized panel 2. Create initial research offerings 3. 2 5‐7 minute beta surveys/client case Launch studies 4. Profile panel Operational panel with a listing of services scoped out. COST & TIMING • Educate. 4 wks. 16k. • Framework & Frameup. 3 wks. 12k. • Expert‐IZE. 10 wks. 38k. • Validate. 4 wks. 16k. • Launch. 6 wks. 24k. Costs are estimated at +\‐ 10% and for the outlined scope only. Costs include up to two site visits by US based representativehange. Change in scope may result in change in cost structure. Costs only include consultancy costs and do not include outside costs, travel costs or supply costs. Those will be billed at cost. At each stage 70% of estimated cost will be billed at initiation. This initial payment must be received before deliverable can be provided at each stage. Thank You! Thank You!
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