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					CSI

            Iryna Butler
      Michael Dongieux
          Carrie Hogue
           LiFeng Geng
           Steve Martin
               Agenda

•   Company Overview
•   SWOT Analysis
•   Macro-Economic Outlook
•   Micro-Economic Outlook
       Company Overview

• MD
       SWOT Analysis

• MD
       US Economic Outlook

• LG
       Brazil Economic Outlook

• LG
       Macro-Economic Environment

• LG
       US Industrial Process Control
       Industry

• LG
       Industry Trends and Drivers

• LG
       US and Brazil Auto Industry

• LG
       Brazil Industrial Process
       Control Industry

• LG
       CSI Prospective

• LG
       Competitive Analysis

• SM
       Industry analysis of potential
       client base

• SM
       Pricing Analysis

• SM
                                     Value Chain Analysis
       Market research          Limited market research and analysis both regional and global
                                Further investment into tracking studies, monitoring industry trends and drivers
                                No developed action-planning process identified


                                Niche/focused services
            Research &          Customized solutions for business clients
           Development          Development of both hardware and software solution
                                Development and deployment of innovative technologies


                                Lean operations with focus on staying small yet agile
                                Outsource hardware production
            Operations          Focus on the software solutions and hardware prototypes
                                International Footprint
                                Consulting services
                                Contract maintenance services



                                Most new business opportunities come from past clients referrals
                                Comprehensive website, yet no English version
                                Word of Mouth referrals
           Sales/Services
                                Repeat contracts and maintenance after sale
                                No structured sales force team
                                Weak marketing solutions to increase brand awareness
                                The owner is critical driver of the business for CSI




 Large           Medium        Small
Business        Businesses   Businesses
       Legal Considerations

• CH
       Segmentation

• IB
       Targeting

• IB
       Positioning

• IB
       Recommendations

• CH
       Conclusions

• CH

				
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