Learning SEO The Easy Way - SEOmoz

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					                                              Learning SEO The Easy Way - SEOmoz



        An introduction to what SEO is, how it can help your business, why it's important to you, and
        some best practices to learn.

        When you perform a search in a search engine, you get results that tend to be very relevant to
        your search and you're given lots of information. They are ordered as to what's the most
        appropriate, popular, and relevant search result infos.

        Over the years, it has gotten really good. What's the process search engine used to calculate
        relevancy, to figure out which result to put in, and to see which ones rank highest. Let's figure out
        how do they do this.



        The basic nature of search

        The first thing search engine do in order to find web pages in the Internet is by having automated
        programs also called bots. The search engines crawl the web and look at seed set of websites and
        then crawl out from there looking at all the pages those websites link to. They use those links to
        find the structure of the Internet and discover all the pages in the web.

        After they crawl the web, they build an index of all these pages by using keyword-inverted index
        and store all the documents. They sort this by the terms and phrases that appear on them or they
        think is relevant to them.

        Once they've got all these indexes of billions of docs and pages, they calculate through query-
        independent metrics. They also take into account alot of things like personalization, location, etc.
        which boiled down to the concept of Page rank.



        Keyword demand

        What people type into the search box and why it's so important to marketers and businesses is a
        lot more interesting to know.

        According to Google, while most people search for common keywords which equivalent to 30% of
        of the total searches in search engines in a month. The other 70% or one-fifth are number of
        keywords that have never been performed before. These are part of the so called 'long tail'
        keywords.

        There are a lot of people searching for popular searches but there are even more tons more
        searches taking place in those strange results which which are hard to even know what people are
        searching for.




Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast
        Search results that are a product of algorithmic process (the crawling, indexing, page rank, etc.)
        are called organic results.

        The other type of search result that appear in your search engine page result is called pay-per-
        click (PPC). These paid search result are done by advertisers making a bid through programs like
        Google Adwords or Bing's Ad Center. These results garner about 10-15% of all he click in a
        common search result page. While the organic results tend to get 85-90% of all the clicks.

        There's a ton of traffic going through the organic search results and the only way to influence
        them is by SEO.



        Basic SEO Best Practices

        SEO is a very simple process but one that is challenging to execute well. Here's the basics of how
        you do SEO and get your pages in the search engine indexes and be able to rank as possibly as
        they can.



        Content and Accessibility

        Text content, images, video, or audio with text attributes are essential to your web pages for the
        spiders to crawl and reach. It's important to make that great quality content accessible to the
        search engines.



        Keyword Research and Targeting

        It's a challenge because not only are you making your content accessible but also have it targeting
        keywords that people are actually searching for in the web.

        It's important to use tools - Google Adwords or Bing's Ad Center and or other third party tools are
        their to assist you in keyword research. When you input keywords and some expansions of them,
        it will show how many times people are looking for that keyword/s and target your keywords the
        most popular or relevant. One thing to be aware of is that the numbers change, so make sure you
        regularly update your information as trends change and people do searches differently.



        Link Popularity

        Once you got the content that you need and made it accessible to search engine bots, done your
        keyword research and put those words on the pages on the right kinds of ways, you're ready to
        delve on link popularity.

        Search results get competitive as there are a lot of people trying to rank for the same keywords. If
        you have more people linking to you as a good resource, with the right kind of keywords used in
        linking, you'll most likely rank well than your competitors.



Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast
        Social

        Think about how you're going to make your content and website relevant and valuable to social
        platforms. The signals from social media platforms are one thing to be invested these days. Search
        engines have become more open in treating this kind of data - Google has it's own social network
        via Google+ and Facebook and Twitter continue to lead the social media sphere.

        Now that you have these metrics down, you're ready to dive deeper. Check out the Beginners
        Guide to SEO located at learn SEO page http://www.seomoz.org/learn-seo - lots of good resources
        and links for follow up.




Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast

				
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Description: An introduction to what SEO is, how it can help your business, why it's important to you, and some best practices to learn.