How to Make Money on Ebay

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How To Make Money On eBay

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There is a lot of money to be made as a seller on eBay. Thousands and
thousands of sales are made each day, resulting in a lot of income for a
lot of sellers. And there is still room for you if you want to get
involved – whether you want to earn some part time cash or set up a whole
new full time business on the side.

But where do you get your stock from? How do you get started? And how can
you build a business that gives you PowerSeller status? Relax – you’re
about to find out.

It’s easy work to get started earning money on eBay. Once you’ve signed
up for your free account the best way to get a feel for what selling is
like is to auction off some of your personal items that you no longer
want. If you are going to start buying stock to resell, you’ll do better
by getting some basic selling experience first.

While we are on the subject of stock, you’ll need to decide what kind of
business you are going to set up. Of course you can sell anything you
like, but if you want to make a name for yourself it helps to become
known for selling a specific type of product.
Now that doesn’t necessarily mean your product area needs to be a small
one; on the contrary it could be quite large. You could sell toys for
example – there’s plenty there to keep any seller going for months on end
without selling the same thing twice. You do need to pick a popular
product though, and it’s worth doing some research using eBay’s advanced
search feature to find out what is selling and how much it’s selling for.

So let’s say you want to sell computer games, for example. There are
hundreds of games you could buy to sell here, but if you don’t know which
ones will sell you could lose a lot of money buying the wrong stock. By
searching the ended listings you can see which titles consistently sell
well, and which ones will produce the best profit for you.

Okay – so you know how to figure out what to buy. Now you need to know
where to get it from. It stands to reason that no seller is going to tell
you where they get their stock; that would be like giving away the keys
to their business. In order to find the best sources for stock you need
to do a bit of legwork.

We should mention here that there are two main sources for stock –
wholesalers and dropshippers. Both have their pros and cons; it just
depends on which method you personally prefer.

Dropshippers hold all the stock for you, so you only actually pay for an
item once you’ve received payment from the customer. You may have to pay
a fee to join the scheme in the first place though.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
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If you choose to go with one or more wholesalers you will need to have
the room to buy the stock, and the money to buy it in advance. This comes
with more risk since you could buy stock that doesn’t sell, but with the
tactic we’ve already covered for checking completed listings before you
order anything, the risk here should be kept to a minimum.

So – back to where to find these sources. If you have a particular
product in mind that you want to sell, the simple act of looking at the
packaging can often reveal the name of the supplier. You can then check
out their website to see what else they do.

Another method is to search for what you want on Google. This sounds
deceptively simple and in fact many people don’t think of doing this. It
can be a bit hit or miss, but it’s possible to find some excellent
wholesalers through this method. Over time you will go from having one
wholesaler to a handful of sources to get your stock from, and you can
build up your product range as you start to grow.

Building your feedback is an important part of being a good seller and
the higher you can get your score the better. It sets you apart as being
a dedicated seller. And the faster your score climbs, the closer you get
to attaining PowerSeller status.
The PowerSeller symbol is highly prized among serious eBay sellers, and
there are five levels to strive for. The first is Bronze, and it’s a lot
easier to reach than you might think. While you might set a goal for
yourself to reach PowerSeller, you will find that if you build up your
product range and gradually increase your sales, you will reach it in no
time. And if you get off to a great start you might just do it in three
months – the minimum time you can actually do it in.

Many sellers have their own shop on eBay, but it’s not necessary when you
first get started. In fact you are often better off waiting until you
have a good range of stock before opening a shop, since it can look
rather empty if you only have a handful of items.

The final thing to think about is the price of the items you are selling.
It stands to reason that if you sell a hundred different products in the
$5 to $10 price range, you won’t make as much cash as you would selling a
hundred in the $50 to $100 price range.

But you need to work out what you enjoy selling and what you can sell
lots of to experience real success on eBay. Don’t go for expensive
products just because they might bring a bigger profit. Go for your
calling – that’s where you will experience the biggest success.

Above all, remember that it can take time to build a successful business
– but if you’re determined to achieve real success on eBay you should be
enjoying the journey. FREE Gift: Receive a FREE “Auction Secrets Exposed”
CD ($47 Value) at: http://www.AuctionSecretsExposed.com

Contents

Introduction
.........................................................................
..................................................................... 7
What to
Sell.....................................................................
........................................................................
9 Where to Source your
Product..................................................................
......................................... 12 How to Take Great eBay
Photos
.........................................................................
.............................. 18 How to Get Maximum Eyes on Your
Offer....................................................................
................... 19 How to Write a Top-Notch
Description..............................................................
................................ 21 The Best Time to
List.....................................................................
...................................................... 23 The Biggest
Mistake Sellers
Make.....................................................................
............................... 24 Preventing Problem
Customers................................................................
......................................... 26 How to Price your
Item.....................................................................
................................................... 27 How to Package
your
Item.....................................................................
............................................. 29 Getting Efficient with
Fulfillment..............................................................
........................................... 31 How to Get Repeat Sales
.........................................................................
.......................................... 32 Software to Automate your
Business.................................................................
............................... 33
Conclusion...............................................................
.........................................................................
..... 35

Recommended Reading
.........................................................................
................................................ 36 FREE Gift: Receive a
FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com

Introduction

Millions of people all over the world have tried their luck at selling on
eBay, but only a small number have truly succeeded at making money. Their
failure usually occurs because they underestimated the work and
commitment involved, or thought that selling on eBay is a just another-
get-rich-quick scheme.

Those who succeed understand that an eBay business is just like any other
business; it requires a lot of planning, time and effort; and they also
know that all that would be worth it when the money started rolling in.

But don’t panic, after reading through this eBook, you’ll be well-
equipped to make some serious cash. Before I get into it, I want to
clarify common 3 misunderstandings about selling on eBay and sourcing new
items to sell:

#1. Designer goods are among the most popular items on eBay, and
therefore, I should be selling them. Sorry, this couldn’t be further from
the truth. Well, the first part is true; designer goods are popular among
eBay buyers, but that doesn’t mean that you should be selling them!

The whole truth is, there are so many other sellers out there who are
selling those designer items, that it makes it pretty much impossible to
make any money doing the same. Instead of entering these highly
competitive markets, you should try and find your own niche which appeals
to a smaller, but much hungrier market.

#2 eBay is the best place to sell goods online

eBay is a great place to launch your career as a seller, but because it
is so highly competitive, many sellers move on to other auction sites or
platforms and find that their money making potential skyrockets straight
away!
Other sellers try out new selling platforms which start out with only low
levels of buyers. Soon enough however, buyers start flooding the site,
and as a pioneer of that platform, they enjoy a level of sales that they
couldn’t imagine on eBay.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
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Others start their own eCommerce websites and enjoy the freedom of being
able to sell whatever they want, whenever they want. They also love the
fact that they don’t have to pay fees; all their profits are their own!

#3: When I buy from a wholesaler, I’ll be able to buy items for 50% less
than the retail price.

This is a popular one. Unfortunately, this is not the case. Most of the
time, wholesale prices are around 10-20% less than the retail price. It’s
a shocking truth, but those are the same margins that retail stores and
eBay’s top sellers get when they buy wholesale.

Of course, when you buy in huge bulk, you might be able to get even
better deals, but until you can fork out $10,000+ on a single order,
those are the prices you should expect to pay.

Ok, with that under your belt, it’s time to get started. Over the
following chapters, you will be covering some essential selling tips such
as how to take great photos for your eBay listings, where to source your
items for reselling, how to price your items for maximum bids, and how to
get repeat sales. Plus much more!

At the end, you will be well equipped to make some serious money on eBay.
So let’s get started! FREE Gift: Receive a FREE “Auction Secrets Exposed”
CD ($47 Value) at: http://www.AuctionSecretsExposed.com

What to Sell

If you are looking at a blank canvas of options that you want to start
your business with, it is necessary to take a few steps to find out the
best items that you want to sell. Here is a quick checklist for you to
answer on a piece of paper of where to begin;

— What is my background in? — What am I passionate about? — What is
profitable? — What industry is in alignment with my professional goals? —
How much money do I want to make? — Which items sell enough to become
make me a good profit? — Who would be my competition? — Who do I want to
sell to? — How do I reach a target market? — How much money can I invest
in this venture? — Who are the websites that I can partner with?

These are all questions that you would essentially answer in a business
plan. There are obviously a trillion items that you could sell on eBay.
It really boils down to the type of person that you are and if you would
be able to stay motivated to keep up the store during the tough times.
The people that become successful on eBay are usually extremely
passionate about the items that they choose to sell on a consistent
basis.

They are not choosing products that will only make them money. You are
going to sacrifice your customer service if you do that because you will
not know a single thing about your products. When they have the item or
products that they sell, all they do is take persistent steps to ensure
the quality of their production is constantly enhanced.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
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Take a look at your life and ask yourself some serious and challenging
questions. You are obviously not just trying to sell a few items just to
make a few hundred dollars if your intention is to be a turn eBay into a
full-time money-making venture. You are in it to win it. This is going to
be a huge investment of your time and effort to get the ball rolling.

So what items do you sell to make money on eBay? Items that consistently
sell would be a good start. You need to have a volume of sales in order
to reach the super seller status and that is a big business move that
takes massive action with a large distribution process.

But I do not want to just lead you into the darkness of choosing items to
sell because you are passionate about them. You could be passionate about
underwater mouse traps for all I know. And I would be willing to bet that
there are no serious sellers in the world selling underwater mouse traps.

You are going to have to see what is selling, and then see if you can
implement your own understanding and passion about those items. And I’d
be willing to bet that there are items out there that are selling that
you would learn to be passionate about once you learned about them and
bought one.

How you are going to find an item to sell is to find trends of what is
selling already. A free way to do this is to go to eBay Pulse. This is an
excellent resource for you to go to see what is selling and who is
searching for which items.

You are going to have to pretend that you are already a big-time seller
by using the techniques and strategies that they are using. This is going
to take some reconnaissance on your part to see what other big sellers
and PowerSellers are doing on eBay to make sure that their businesses are
thriving.

After you look up trends of items that are selling on eBay and stalk
other sellers of the items that interest you, I would choose 5 major
players in those niches and sign up for every newsletter or marketing
plan that they provide. What this is going to do for you is to allow you
to see if you can even do what they are doing.

You may not even want to sell the items that they are selling because of
the competition. But by involving yourself in other seller’s businesses,
you can think about any additional items that might give you a unique
store. Many times successful eBay sellers do the same thing over and over
again because it seems to be working for them. You are going to need to
be unique and offer items that people know they need or want.

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I’m not saying this is easy to find any product and start to see if it
makes any money. You may want to open several stores to see if certain
items do well with different strategies. There are changes in e-commerce
all of the time that happen by accident. There are eBay stores that have
exploded their business overnight, not because they sold the perfect
product, but because they sold the right product at the right time.

For example, a few years ago face plates for cell phones were a top
seller on eBay. Now however, we don’t see so many phones that actually
allow for interchangeable faceplates, so this wouldn’t be a good niche.
Many times there will be something that happens in the world which
launches a surge in product searches. This happens in every niche. You’re
not going to find the perfect product right away, but a good start would
be to equip your store with items that you can provide an excellent
service around.

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Where to Source your Product

The best possible way to find a company that you want to source to, is
going to be at trade shows. Any serious seller on eBay will tell you that
this is what you have to do if you are going to be serious about your
eBay business. It really depends on a few things of where you want the
company to be depending on their location, prices and business
processing. You don’t want to find to a wholesale company by chance.
Unless you find the supplier on a reliable wholesale directory, there is
too much at stake for you to lose if you simply look up a wholesaler on
the internet and tell them that you want to sell their product.

If you live in a country where there are trade shows within your industry
or niche, than there is no excuse that you can’t attend. It is one
weekend out of the year to go talk to these companies that have booths
set up where you can get a personal relationship based on trust from all
parties involved.

You want to do business with companies based on trust and nothing is
better than meeting them in person. The companies that you want to source
from want to meet responsible and profitable retailers as well. They are
not just going to offer just anyone to sell their products. Go on the
internet and start looking for trade shows that are relatively close by
to you so you can attend. Sign up for the organization’s newsletter to
keep informed on any featured exhibitions or changes in scheduling.

If you have a specific product in mind, then you are going to need to do
a more defined search by adding keywords that are product-specific. If
you sell brand name sunglasses you are going to need to type in the brand
and other keywords (Fossil + wholesale + 2010 tradeshow). This will
return some results that will show the brand name that you want and which
trade show they are going to be attending. When you get the information
for the trade show, go ahead and go to the trade show’s website and
register to attend. Sometimes if you sign up way in advance you will get
a free pass.

If for some reason you cannot attend any of the trade shows because you
live in very remote areas, do not get frustrated. You do the same thing
by finding them at the trade show that they are going to be at and you
find the contact information that they have on the website. You can then
prepare a quick presentation on a Powerpoint slide that gives the
highlights of your eBay store.

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If you are brand new and do not have your store up as of yet, you can
still give them information on your intentions and how you are going to
market their brand effectively. You will soon discover that the wholesale
companies that you are going to source to will be open-minded.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com What Is Dropshipping?

Dropshipping is a method of selling and distributing goods wherein the
distributor or supplier of the product (the dropshipper) sends the
product directly to the end user (your customer) on the retailer’s behalf
(that’s you).

The process of dropshipping is relatively simple. It involves three
parties who take a product from manufacturing to market. Let’s use a blue
widget as a sample product to demonstrate the process:

• The blue widget manufacturer: This is the company that manufactures the
blue widgets. This widget manufacturer does not sell directly to the
public or supply the retailers who ultimately sell the blue widgets to
the end user. They prefer to use distributors to handle the task of
taking their blue widgets to market. The manufacturer sells blue widgets
by the truckload to distributors and charges $5 per blue widget.

• The blue widget distributor (dropshipper): This is the company that
purchases blue widgets in bulk from the manufacturer and supplies them to
resellers and retailers at a cost of $7 each. The distributor does not
ship blue widgets to the retailer, but fills orders on the retailer’s
behalf as the retailer sells the widgets to its customers.

• The blue widget retailer: This is the company that sells blue widgets
to the public. In this example YOU are the blue widget retailer. The
retailer orders the blue widgets from the distributor as they are sold
(usually one at a time) and has the distributor ship the blue widget
directly to its customer. The retailer sells blue widgets to the public
for $10 each, which means that for every blue widget sold the retailer
nets $3.

Note: It is not unusual for the manufacturer and distributor to be one
and the same. FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47
Value) at: http://www.AuctionSecretsExposed.com The Step-By-Step Process
For Using A Dropshipper There are seven steps involved and they are as
follows: STEP 1: Choose A Product To Sell The very first step in any
sales process is deciding what product to sell. This is not a decision to
be taken lightly. There are many factors that should be considered before
deciding on a product. We’ll talk more about the product selection
process later, but for now let’s say that you decide to sell CD players
on eBay. STEP 2: Locate A Supplier Who Will Dropship For You Using a
research tool like Google, Thomas Register, or an industry-specific
resource like The Ultimate eBay Dropship Power Pak, you search for and
find a company who will dropship CD players for you.

The company offers you a 35% mark up over cost, which means that they
will supply the CD players to you for $100 each and you should be able to
retail them for $135. STEP 3: Set Up An Account With The Dropshipper You
contact the company that can supply the CD players and set up a reseller
account with them. This can often be done online or by phone, but some
companies will require that you complete and return a reseller
application to open an account.

Some companies may also require a tax ID and business license. If you are
serious about your business, you should get these items. We’ll discuss
this more shortly. STEP 4: Advertise The Product For Sale Now that you
have your supplier lined up, it’s time to make a sale. You advertise the
product using an eBay auction. Since you know what you must pay the
dropshipper for the product, you know what the minimum amount you will
take for the product. In this case you start your auction at $100 since
that is your cost. If you are confident that you can get more than $100
for the product you can start with a lower price, but remember that if
the product goes for less than what it costs you to fill the order, you
will lose money. Also remember that the dropshipper will charge shipping,
so you should figure that into your sale.

STEP 5: The Product Sells Great news: your CD player sells $135 and your
customer pays you with a PayPal instant payment. I highly recommend that
if you are selling on eBay you use PayPal or some other online processor
to accept instant payments. This

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allows the customer to pay you immediately, which gets the money in your
account immediately, which lets you place the order with the dropshipper
immediately. Get the idea?

STEP 6: Place The Order With The Dropshipper After your customer pays
you, you should contact the dropshipper immediately to order the product
on your customer’s behalf. The dropshipper then ships the order to your
customer under your company name and address.
STEP 7: Follow Up After The Sale This is where many new business people
drop the ball. Just because your customer has paid you and you’ve placed
the order with the dropshipper does not mean that you are out of the
loop. Quite the contrary, if there are problems with the order you are
the one that will be held responsible in the eyes of your customer.

Be proactive in your customer relations. Follow up with your customer to
let them know that the item has been shipped. Offer yourself as the
personal contact for any issues that may arise.

This is also a great way to sell that customer more products. Invite them
to check out your eBay store or website if you have one. FREE Gift:
Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com What Kind Of Profit Margins Can You
Expect? That depends on the product you sell and the company which you
get it from. Most dropship margins vary from 25% to 75%. My advice is
this: if you can’t make at least 40% on the product, find something else
to sell. Can I Make Money Off The Shipping Charges? There is no faster
way to turn off potential customers than by padding shipping fees. People
are not stupid. They know that it does not cost $30 to ship a six ounce
figurine, so do yourself a favor and don’t try this. It will end up
costing you more money in lost sales than you would ever make on
shipping.

Many sellers take the approach of inflating shipping costs and selling
the product for less. This is fine within reason, but grossly over-
inflated shipping costs will brand you as a crook in the eyes of the
average eBay buyer and they will not buy from you. They think you are
trying to rip them off, which in reality, you are.

I recently considered buying an $800 watch on eBay, then saw that the
seller was charging $35 shipping. I would have expected a $10 shipping
fee, but $35 was way out of line. I really wanted that watch, but not
badly enough to pay such exorbitant fees for shipping.

Find out what the dropshipper charges you for shipping and pass that on
to your customer. If you feel you should make a dollar for your troubles
that’s fine, but don’t double the shipping fees or you will lose sales.

On the flip side, always make sure you’re charging enough for shipping to
cover your costs. If you are not using a dropshipper, but shipping the
item yourself, always charge enough for shipping and handling to cover
your entire cost, not just the cost of postage.

My rule of thumb for shipping has always been to take the actual cost of
shipping and add a fair amount to compensate me for my materials, time
and trouble. This is the honest way to do it.

Remember, it’s called shipping and handling, which means you need to
cover your costs of packing materials, shipping costs, insurance, your
time and effort, etc. FREE Gift: Receive a FREE “Auction Secrets Exposed”
CD ($47 Value) at: http://www.AuctionSecretsExposed.com
How to Take Great eBay Photos

This is where you are going to have to place yourself in the shoes of
your customers and pretend that you want to buy your own items. Too many
times eBay sellers place excellent products and do not get the sale
because their photos were too distracting or were not quality enough.
This is a simple fix that may take a little bit of practice but will
definitely enhance the quality and features of your products. You do not
want to come as if you are an amateur.

The first thing that you are going to need to do is to consider that the
product is a person that would be taking headshots. You do not need to be
a great photographer to take great photos. You just need to know the
basics of how to take pictures. Colors and clarity are everything when it
comes to pictures. If you have a product that is white, you do not want
to place them on a blank white background if the edges are not clear.
This is called contrasting. If you have a black or dark product, than use
a white background.

Use diffuse natural or artificial lighting to light the entire product
that you have. Place the camera on a tripod and do not have the flash on
if you are indoors. Ensure that there are not shadows or reflections that
make the product look weird. Take the pictures at an angle and not right
on to give it some depth as well.

I would suggest that you use a decent digital camera. The days of using
film and scanner are phasing out because they make the photos look
degenerated. With a digital camera you can take many photos in one
sitting and see which ones will look the best on your listing. Set the
camera to a medium or higher resolution (for example 1024x768 pixels or
larger) to produce good quality photos. This allows you to show bigger
pictures in your listing

To protect you from refunds and customer surprises, take clear pictures
of any faults or flaws that the item may have. The worst thing that can
happen for any customer is to be surprised by a wear or tear that wasn’t
clearly depicted within the photograph. You need to ensure that the item
looks accurately showcased.

You are a business and not a garage sale. If you absolutely hate the
pictures that you have taken, hire a person that is good at taking
pictures to do it for you. Pictures are worth a thousand words. If you
fail to master this simple marketing technique, than you are shooting
yourself in the foot.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com

How to Get Maximum Eyes on Your Offer

You are going to do this by the marketing tactics that you use
effectively. eBay has so many effective marketing tools at your disposal
that it’s very easy to get more eyes on the offers you place. But that
doesn’t mean that everything has to go through what eBay offers. This is
where you are going to need to think outside of the box a bit and get
creative. That’s what marketing is all about in the first place – is
being creative.

Money making sellers on eBay understand that they need their offers to
stand out from other listings. Offers motivate the buyers to buy and
enjoy saving money. The obvious way to make people look at the special
offers that you have is to place them on the top of your eBay store. Use
all of the resources that have on eBay to effectively make your offers
stand out.

Remember that having an e-commerce site on any website is all about
having a list that you can keep in contact with your customers. When you
have had customers buy items in the past and have customers sign up for
more information, you have access to them. You can then blast out all the
offers that you present in your eBay store for them to come back to.

For you to attract brand new eyes onto your items and offers that you
have, you are going to need to be clever. You are going to have to
attract people that are either looking for the product that you are
offering, or join forces with other websites that are in alignment with
the offer that you have.

So we are talking about doing SEO techniques for keywords, and we are
talking about doing deals with other websites. By applying the right
keyword strategies for organic searches and sponsored searching, you are
going to indeed get more people to view what you have to offer. This is
common sense, but you would be amazed at how people have become
successful on eBay simply because they have learned, utilized and
mastered the game of SEO on the search engines.

But here’s the real secret. The real secret is to go after websites that
have established traffic that you can do business with. You are going to
need to do a bit of research on this. You cannot place an offer in your
store and expect everyone to flock to it. You are going to need to
actively search out your target market.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
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There are websites that may listen to you if you ask them to split
profits with you if they send out the offer that leads back to your
store. What you do is take the keywords that your offer is about.

Let’s do an example for clarification purposes. Let’s pretend that I have
an offer on my eBay store for 50% off of my name brand blue jeans. I
understand that summer is coming and I want to offer a discount because
people will surge in discount shopping when seasons change. So I need to
look for other websites that are not e-commerce sites to offer them an
incentive to blast out an email with a link to my store. This is not as
hard as you may think. It’s really just affiliate marketing.

So I take keywords that I know people would be interested in my name
brand blue jeans and I do a search for websites that are ranked well in
the search results. You should write down the contact information for the
top 15 websites that would best fit your offer back to your store.

I would make sure that they get enough traffic first before spending too
much time and energy. Prepare a simple proposal about the offer and what
you expect out of the partnership with your eBay store and their website.
You need to sound as if you have their website in your best interests.
You can offer however much percentage (probably around 50%) you think
they will like and place pictures and conversion rates inside it and send
it out with a nice message.

After about 3-4 days, do a follow up email to see if they like the offer.
Not all 15 websites are going to do it, but you never know. You might
land a website with an email list of 20,000 subscribers and they send out
a newsletter with your offer. Out of all the internet marketing tactics
for getting exposure to any product, service or anything, getting other
websites to partner is how you get more eyes on offers that you place.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
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How to Write a Top-Notch Description

There are many sellers out there that will tell you to “motivate” or
“entice” your customers by writing a compelling description. I am kind of
on board with that but I need to clarify a few things with you first.
People need to know the facts about your items more than they need to be
motivated or inspired to buy it. The truth is that they are already
interested in the product or they wouldn’t have been skimming through the
descriptions in the first place.

The description needs to be read like a sales copy letter would be. There
are four parts that I would claim to entice the buyer to buy; • The
Introduction • The Body of Facts • The Benefits • The Close

People like to buy from other people. If you are portraying yourself too
much like a big business, you might not come off as personal enough to
get through to them. You need to sound as if you were right there with
them introducing your item. The introduction is going to explain a little
bit about how you think the item has helped you out and why you are happy
to have used it. Tell them any specific situation that you may have used
it that could come off as a story.

For instance, if you are selling an iPod, you could explain how your
daughter thought that this particular iPod was perfect while she listened
to the recordings of her professor’s lectures. And how she went on and on
about the ease of transferring files on several different platforms. This
is obviously an example, but it gives character within the description.
It shouldn’t read as a user manual.

When you are detailing the benefits, be sure to list these as bullet
points. People will read the bullet points of the benefits that you list
because of the way people read descriptions. List 10 bullet points that
give the benefits of how the buyer’s life will be enhanced if they choose
to buy your product. When it comes to the end of the

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description, you need to close them and this is where the motivation
factor comes into play. End the description with a post script as if you
were writing a letter to the buyer. After you have introduced the
product, given the facts and features and given a list of benefits, you
need to end with a closing statement that gives the buyer a relative
example. An example would be;

P.S. These shoes were worn in the movie The Proposal by Sandra Bullock!
FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
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The Best Time to List

The best time to list an item really depends on what it is that you are
selling and where you are trying to sell to. If your target market is
professional males in their mid-thirties, you know that they are going to
be (most-likely) working throughout Monday through Friday 8am to 5pm.
This is a general statement, but a safe one to make. The same is true if
you were selling video games to teenagers. You should expect that the
increase of sales would be on the weekends when they are out school.
Understand everything about your target market, including their
schedules.

The bulk of the bidding is on the last day of bidding. The surge of
bidding is really between two or more people within the last 5 minutes of
the auction. I am willing to bet that a person is not going to be up at
2am to bid against someone else unless they want a very unique item. If
you are selling to an American audience, than you should set the bidding
time between the hours of 6pm and 10pm EST - on a weekday. The reason for
this is because you never really know when people are going to be open,
but having a bid around 8pm EST is a safe bet that more bidders are going
to be around.

But let me digress to one factor that is mandatory before you even place
the auction. You need to go and evaluate your sales history to see when
people have bought in the past. This is raw data that will allow you to
see when the right time really is the right time and not just by chance.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
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The Biggest Mistake Sellers Make

There are five general mistakes that eBay sellers make that alter their
success of making sales. Of course, there are plenty of mistakes that
anyone can make in their business in its entirety, but if you manage to
stay away from these mistakes that I list then you can enhance your
chances to make that sale.
1. Not including pictures 2. Spending too much money on “extra features”
3. Spelling mistakes 4. Pricing too low on the “Buy it Now” feature 5.
Running the auction for too long

One of the biggest and most crippling sales mistakes is to not include
pictures into your listing. Since people are not in a store where they
can touch and feel the product that they wish to purchase, they need to
rely on pictures. It’s the same as meeting people on a social network
site. If you come across a person that wants to be your friend on a
social networking site, and they don’t have a picture, then I am willing
to bet that they don’t have too many friends.

The same is true in your eBay store. You need to take quality pictures
and show people what your item looks like. You shouldn’t even put a
product out there if it doesn’t have a picture because your competition
will come in and take them away because they will have one. Statistics on
most e-commerce sites will show you that pictures and videos definitely
motivate a sale.

Do not spend all your money on all the extra features that eBay provides.
Yes, it’s nice to have all the extra amenities and tools that you can use
to enhance your product listings, but many times it’s not necessary.
Basic listings will do just fine while you are starting out. Once you get
to the point where you are making good money then you can start testing
with the extras that eBay offer. You might be saying that it’s only a few
cents here and there, but the truth is that it all adds up in the end.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
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If you are not good at writing, I would suggest you outsource to a person
that is good at spelling and syntax. You don’t want people to come to
your store and come under the impression that they are smarter than you
and would be dealing with an idiot. What they will think is that if you
can allow errors in the simple measures of your eBay business, such as
spelling and grammatical errors, than they will think that the rest of
your business is run with such carelessness. Take a bit of time to have
someone else edit your text for you, or hire a professional to do it.

You don’t need to have the “Buy it Now” price on your listing so low that
you don’t get much of a profit. Many times you can get it just under the
price as if it were awarded normally in the auction with a winning
bidder. Up your price on the feature and see that people will pay more
for the item if they believe that the item is worth it.

You also need to allow ample time for bidders to bid, but make sure that
the bid doesn’t last too long. I like to keep bids under the 7 day
period. This allows just enough time for people to get in there and bid
and just enough time for them to have fresh in their minds still
throughout the week.

You need to think about the work week as well. If you want to place an
item on a Monday and end on a Thursday, that is fine too as long as you
keep your target market in mind. The more you keep placing bids, the
better at it that you will be.

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Preventing Problem Customers

The biggest way to prevent people from leaving you a bad feedback score
is to really focus on customer service. People expect businesses on the
internet to be run smoothly and with little mistakes. The confidence in
the consumer to purchase online has grown exponentially, but that still
means that you need to keep up with your part of the deal. You need to
ensure that every part of your business is a well-oiled machine and that
you can get the product from A to B with no mistakes. This might take a
few times to get used to, but you need to be aware of every process in
the chain from listing to delivery.

Of course, you can’t always predict situations that might turn into
problem customers. People can be demanding when it comes to ordering
online. It’s almost as bad as being a waiter in a restaurant. Sometimes
they will tell you one thing only to turn around and want something else.
Even if you think that you had done everything perfect on your end, the
person just might actually be a difficult person in every aspect.

This is not your fault, but you will need to make sure that you are
courteous and present yourself in a professional manner. Problem
customers can keep business owners up at night because of the claims that
they make. The good thing is that you can have eBay’s customer service be
the judge of who is right. The buyer will claim a complaint case against
and then you have 7 days to reply with options for them.

eBay does want their buyers to come back and not to have a problem with
their sellers. They are in the business of making money. But, more times
than not, eBay will try to protect the buyer and ask the seller to
accommodate the problem customer with a refund or other options. The best
way that you are going to avoid any mishaps with these buyers is to
present your items to the best of your ability and to ensure their
delivery is within the time allotted.

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How to Price your Item

If you are a new seller on eBay, you need to understand that there are
going to be some highs and lows when it comes to profits. This is where
we need to evaluate the process of placing the prices on the methods that
eBay gives. The importance of learning how to properly place a price on a
listing is the difference between having a business and having a dying
business. Let’s keep in mind that eBay is an auction site after all and
people are trying to bargain shop.
The three different methods that eBay uses, in general, are; — The “Buy
it Now” price — Reserve Price — Starting bid price

The pricing option that is mandatory is the starting bid price. This is
where you are going to need to come up with a price that you think is a
fair price to stay above. Depending on the item, it should dictate the
starting price. A good rule of thumb is to place the starting bid at a
25% of what you want. Let’s say that you sell specific car mufflers and
you expect (or want) to get roughly $200 for each individual muffler that
you want to sell. The starting price on that muffler should be set no
higher than $50. This is because it’s not too low, and it’s not too high
where bidders won’t start off to bid.

If you wish to set a “Buy it Now” price, you should be mindful of your
bottom line and expectations for profit. If we stick with the example of
selling car mufflers than we would want that price that people can buy it
right away for $200. Usually the “Buy it Now” price is just under what
you would get it for if you bought it in a retail store. The “Buy it Now”
option is really best if you have multiple identical items in your store.

The Reserve price is based on what you think is the absolute minimum of
what you want to sell it for. It’s really a protection measure for the
seller so they don’t lose out on their money on an item. If you bought
the muffler from a wholesale automobile company for $120, I would set the
Reserve price to be at least $40 higher than that to cover shipping and
handling.

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When pricing your items, it is necessary to do your homework. There
should be other eBay stores that are selling the same items or similar
items that you can mirror off of. There really isn’t a solid formula that
people use. Pricing is on an individual basis. If an item is common stock
that you can get anywhere, the pricing needs to be a bit lower than the
average competitor. If you have a unique item, than you need to raise
your prices a bit. People will pay for it if the item seems to be a rare
find or a great bargain. It’s going to be in your ongoing education and
experience to determine the balance between the value of an item and its
price.

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How to Package your Item

This is one of the most important aspects of your business. If you do not
carefully package and ship – properly – to your customers, you will lose
a lot of business. That is because there are several other companies that
will handle their business affairs better if you do not have control of
this. Some companies tell themselves that packaging and shipping isn’t a
big deal and that they have been mailing things since as long as they can
remember. Having a professional business is a completely different ball
game and needs to be treated as such.
If you are a small operation and have never done shipping and handling on
a business level then you are going to need to get some things in order
before you start to expand and begin to lose control of this department.
While dealing with others’ property (after they purchase from you it
becomes their property), while they are anxiously awaiting their new eBay
purchase, they are going to have high expectations. So make sure you
deliver! Your packaging needs to be perfect, especially if they are
dealing with highticket items.

Make sure that you get enough packaging materials so that you do not have
to resort to sending products through means that do not look professional
(such as wrapping the item with newspaper you grabbed from the
recycling!). It all depends on the material that has been printed on. A
lot of this might be common sense, but there is a craft to shipping and
handling as well. The craft is having the item being shipped to them in
perfect condition and there are a few criteria that must be met;

• The product must not be damaged at all with protective layers. • The
product must have been wrapped in a pleasant manner. Avoid over-using
tape so that the buyer has trouble opening it. • The package should
include marketing materials – such as business card, flier, newsletter,
magazine, etc. • The package must have a clear return address in the
event that it is re-routed to another address. • The package must have a
tracking ID located on it in order for you to track a customer’s order in
the event it is lost. FREE Gift: Receive a FREE “Auction Secrets Exposed”
CD ($47 Value) at: http://www.AuctionSecretsExposed.com

If you are sending items that are ceramics or have the chance of breaking
because of their frailty, then it is recommended that you use bubble wrap
above all the other forms of wraps. This is because it has been reported
that the packages that use bubble wrap have had a far larger percentage
of not being destroying or disturbed while in transport.

With the items that are smaller in size, you should use envelops with the
bubble wrap padding inside of them. This will ensure that the chances of
the customer’s product being damaged are minimal. It also looks good to
have labels professionally printed with your logo on it so you look
professional.

It does not look professional to write in pen or marker to your customer
which makes them think that you are an amateur in your eBay business.

By handling all of your shipping and handling concerns with the upmost
professionalism and concentration will only allow you to get the same
customers to order from you again. Usually, if there is one mistake that
a company makes with shipping, then the loss of that customer is usually
inevitable. Just be sure that you follow all the right measures of
handling with care and you will minimize any mistakes that you may make.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com

Getting Efficient with Fulfillment
If you are an individual with a low sales volume, it’s not really
necessary to look into fulfillment services until you do become a top
seller. This is because it will cost too much and take too much business
out of your business. I definitely agree that you need to have this in
place when you do start to have orders coming in on a consistent basis.
But if you are just starting, then it is recommended to wait.

However, recently eBay has gone through and tried to supplement a growing
problem that sellers were having with adding a fulfillment and sales
managing service. They understood that sellers were getting to a point in
their business where they were getting too much business for their simple
operations.

So they made an alliance with other management services to have as
additional tools for you to use. They have gone through the trouble of
making sure that these companies are scaled to the size of your business
and have done a great job helping thousands of people before you become
efficient with their fulfillment obligations. The companies that eBay has
screened and agreed to promote to eBay sellers are;

— Andale — Vindio — AuctionWorks — ChannelAdvisor — Microsoft bCentral

These are the most highly-efficient companies that you are going to get
with eBay. They know exactly what you need and can ensure that your
products will get handled in a very professional manner.

eBay has taken the hard part of going after random fulfillment services
and delivered it right there for you to take advantage of. When you get
to a certain point of moving products from your eBay stores, go ahead and
go to the Preferred Solutions Provider page
(http://pages.ebay.com/psp/index.html ) and contact any one of those
reputable companies to assist in your fulfillment services.

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How to Get Repeat Sales

E-Commerce is all about getting a list of customers and visitors that
come to your website so that you have constant communication with them.
You need to constantly let them know about any products or offers that
you have placed and keep them coming back to review what you have for
sale. By implementing the marketing tools that eBay has for you, you can
start to build relationships with people to where they start to trust
you. Once you have a successful interaction and transaction with them,
you have a great chance of them buying from you again.

You might understand the power of this and you might not. The reason why
companies (or websites) can sell their businesses for large amounts of
money is because people understand the power of having subscribers. By
having subscribers to your eBay store, you are more profitable. Companies
understand the repeat customers are the best customers. If you take a
website that has 2 million unique visitors a month with no subscribers,
and a website with 20K unique visitors with 2,000,000 subscribers, the
website with the subscribers will definitely be offered more money from
advertisement or to be bought out. It’s all in the list.

So how do you get repeat sales? The answer is in collecting information
from them. First you need to start off with their name and email address.
As you continue to maintain a communication link via emails, you can
start to get more information on their spending habits and the products
that they favor.

You will need to send out customized emails to your customers that show
that you care about them and want to continue to do business with them.
You are in this just as much as they are. If either side drops the ball,
than the both of you are out of either a great product or financial gain.

When you send them emails, try not to sound as if it were a mass-
generated email blast. It’s annoying to keep receiving emails from the
same person or company that sounds like they are meant for just about
anyone. There is software and tactics that you can use to learn more
about a person without having to talk to them in person. This is called
funneling the customers for indexing purposes. Just because two people
came to your store and bought something, doesn’t mean they are similar in
their spending habits.

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Software to Automate your Business

Just like there are applications on your iPhone to do just about
anything, there are applications that eBay has to automate your business.
What you will do is to go through eBay’s free service of Selling Manager
and sift through the best automation apps that they offer. Of course,
these services are not going to be free. The tools that you invest into
your business need to be looked at as if they were an investment.

ShipSaver Insurance

ShipSavor allows you to have huge discounts. These discounts are better
than the other couriers such as USPS and UPS where they offer insurance
on International shipments. The claims are automatically done online and
give the ability to add insurance in bulk.

AfterBuy Message Manage

What you can do with this program is to send out customized templates to
your customers. This is a great automation tool that doesn’t make it seem
as if everyone gets the same thing every time.

Froo! Bulk Revision

This allows you to change your live auctions in bulk. No matter how many
live listings you have, revising prices, descriptions, and quantities can
be a painstaking task, but revising a listing can sometimes make the
difference between a closed sale and a lost opportunity.

Outright

Outright will give you the chance to automatically import all of your
sales, expenses, final value, all listings and PayPal fees. It is a great
way to track all of your business transactions so that you are in more
control of your operations by giving you reports of the activity. It
shows you how much money you are making on auto-pilot! Also a good tool
when it is time for taxes.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com Price Spectre

Price Spectre will adjust prices for you several times a day and manually
modify up to 100 listing at a time. If you want to import features to
your listings, you can implement Price Spectre for adjustments and add
codes. This is the right automation tool if you have a large operation
and selling high volumes.

If you continue to go to the Selling Manager page, you are going to see a
lot of thirdparty programs that can set you up on a variety of automation
tools. You need to be cautious when you are starting out that you do not
over-automate. When people try to automate too many things it can become
disastrous.

FREE Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com

Conclusion

As you can see, making money on eBay takes a lot of time and commitment.
Something that seems to really determine the difference between a real
money-making machine and a more casual seller is the mindset they have
toward their eBay selling; serious sellers treat it as if it were a real
business with long-term goals whereas many casual sellers simply view
selling on eBay as a get-rich-quick scheme.

All the best with your money-making endeavors! FREE Gift: Receive a FREE
“Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com

Recommended Reading

Sky High Auctions: How to make money on eBay and other online auction
sites http://www.myofficialreviews.com/go/skyhigh

Well, I say recommended reading, but what I really mean is recommended
viewing. Sky High Auctions is a one-of-a-kind video based resource that
covers everything you need to know to make money on eBay.

And with over 30 hours of video content, it gives you a well-deserved
break from all the reading involved with becoming a top seller on eBay.
Written by industry experts, Sky High Auctions is a one-stop resource for
everything you need to know to take you from being an eBay newbie, to
PowerSeller status! What’s covered? There's a pretty impressive range of
information packed into Sky High Auctions.

It's not just the basics that are covered: The course starts off an
introduction to different marketplaces (they reveal some insider
information on eBay alternatives with hungry buyers that can earn you
$$$), and how to select profit-grabbing items to sell.

The course then moves on to the more advanced stuff such as how to source
wholesaler items for resale, how to set up your own website and quite
paying fees for good, and how to get your buyers to purchase from you
again.

You’ll also learn:

· How to write item descriptions that jump off the page and sell your
inventory! · How to deal with buyers that don’t pay you · How to package
items to ensure that your buyers place positive feedback · How to cut
down the time it takes to process buyer orders - spend more time

selling, and less time emailing · Plus much more! FREE Gift: Receive a
FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com Sky High Auctions is literally going
to save you thousands of dollars in time and money from all the trial and
error that it would take to learn this stuff on your own. Get started now
by going to: http://www.myofficialreviews.com/go/skyhigh If you enjoyed
this ebook, then you'll love my FREE “Auction Secrets Exposed” CD... FREE
Gift: Receive a FREE “Auction Secrets Exposed” CD ($47 Value) at:
http://www.AuctionSecretsExposed.com

				
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