FOR IMMEDIATE RELEASE MONDAY, FEBRUARY 20, 2011
(W) 518.629.2287 Ext. 13
VALLEYCATS UNVEIL 2012 SUMMER PROMO SCHEDULE
Jeter bobblehead, theme nights and fireworks highlight 2012 season
TROY, NY- The Tri-City ValleyCats have officially announced their promotional schedule for the 2012 season.
It includes two bobblehead giveaways, three Tunes for Tuesday nights, 14 fireworks shows and will mark the
return of popular nights including Bark in the Park, 50 Cent Hot Dog Night and Italian Night. There will also
be new and exciting promotions such as Capital Region Baseball Heritage Night with a Derek Jeter
bobblehead giveaway, Social Media Monday, Welcome to the Future Night, Summer Olympics Night and more.
The ValleyCats will kick off their 2012 home schedule and the official beginning of summer on Wednesday,
June 20. The “Boys of Summer” will play host to the Vermont Lake Monsters at 7pm, and all fans through the
gates will receive a ValleyCats schedule magnet. The two-game opening series concludes Thursday, June 21
with Game Show Night. Both will feature post-game fireworks extravaganzas. All fireworks shows
throughout the season are being presented by Price Chopper.
The ‘Cats will begin a new tradition of honoring those who have played professional baseball in the Capital
Region by creating a series of bobblehead giveaways to be part of the Heritage Series Bobblehead
Collection. The inaugural member will be Derek Jeter, 1994 Albany-Colonie Yankee, and will be given
away to the first 1,500 fans through the gates on Capital Region Baseball Heritage Night, presented by
Berkshire Bank on Monday, August 20. The ‘Cats will play host to the Staten Island Yankees beginning at 7pm.
There will be a second bobblehead giveaway during We Love New York Night on July 9, but the identity of
the bobblehead will not be revealed for a few more weeks.
The ValleyCats will spend July 4 at “The Joe” celebrating the birth of our great nation on Independence Day,
presented by Sunmark FCU, and will have a special start time of 6pm. On Veterans Night, presented by CSEA
on July 5, the ‘Cats will honor all of those who have served our country. Following each game will be a
spectacular fireworks display.
In 2012 the ValleyCats will once again be a part of the GE Kids-In-Free Days promotion. On Saturday, July 21
all children 12 and under will be admitted free with a paying adult, courtesy of GE. The night will feature kid-
friendly activities and promotions, and will end with a post-game fireworks show. Two other dates catering
to the kids, as well as senior citizens, will be Camp Days/Senior Days on Tuesday, July 24 and Monday,
August 6. Both will have special matinee start times of 11am.
The Tunes for Tuesday live music series will be back for its 3rd season featuring pre-game live music every
Tuesday night home game. It kicks off on June 26 as the ‘Cats feature Latino Night. On that night the ‘Cats will
pay tribute to those of Latino descent who have made an impact on the game of baseball. July 17 will be
Blues, BBQ and Baseball, presented by Subway Restaurants, with a pre-game concert by local blues legend
The Tuesday music series will conclude with Irish Night on September 4, presented by Irish 2000 Music &
Arts Festival. It will feature a pre-game performance by award winning Irish band Hair of the Dog. Gates
open at 5pm for all Tunes for Tuesday nights at the stadium and features 2-for-Tuesday drink specials, where
fans can enjoy 2-for-1 beers throughout the night.
Sundays at “The Joe” will continue to represent one of the best entertainment values for families in the Capital
Region. On each Sunday Funday, you can purchase four tickets, four hot dogs and four sodas for a low price
of $25. There will also be a pre-game catch on the field and kids will be allowed to run the bases following the
Sunday dates include SouthPaw’s Birthday/Kids Club Day on July 8, Breast Cancer Awareness Day/Pink
Jersey Auction presented by NYSUT on July 22, Community Heroes/Superheroes Night on August 5, NFL
Night and the 2nd Annual Wing Fest on Sunday, August 19. Girls Night Out on August 26 is the last Sunday
home game of the season, and ladies in attendance will have the opportunity to dig for a diamond on the field
following the game.
June 27 marks the return of the popular 50 Cent Hot Dog Night presented by Helmbold’s. Fans will enjoy hot
dogs for just 50 cents each and will have the chance to participate in a mini hot dog eating contest. Photo Day
will be held on July 7 and all fans will receive a 2012 ValleyCats Team Poster. The team will be wearing
purple jerseys that night to be auctioned off following the game. Proceeds will benefit the American Cancer
Society. Also back by popular demand is Star Wars Night, presented by Coles Collision Centers on August 18.
On Thursday, August 2 the ValleyCats will celebrate the 2012 Summer Olympic Games in London with
Summer Olympics Night and on August 15 will celebrate Half-Way to Valentine’s Day. That night, ‘Cats
fans are invited to renew their vows at the stadium and enjoy the post-game fireworks show.
Due to the lack of winter, the ‘Cats have decided to create their own white-out conditions at “The Joe” on
Friday, August 17 with a Blizzard in August. The ‘Cats will give away white t-shirts to the first 2,000 fans
through the gates, but all fans are encouraged to wear white.
Highlighted on July 23, Social Media Monday will be a series of promotions held during each Monday home
game and will give ValleyCats fans on Facebook and Twitter the opportunity to interact with the ‘Cats during
the game and have a chance to win unique prizes.
A full listing of the ValleyCats 2012 promotional schedule, complete with fireworks dates and scheduled start
times, may be found online at www.tcvalleycats.com.
To celebrate Major League Baseball’s opening night, individual game tickets for the ValleyCats 2012 season
will go on sale Wednesday, April 4 at 10am. Season tickets and mini-plans are currently available online at
www.tcvalleycats.com, by phone at (518) 629-CATS or by visiting the Joseph L. Bruno Stadium Box Office.
Tri-City ValleyCats 2012 Promotional Schedule
June 20 Opening Night/Boys of Summer! (FIREWORKS)
Join the ‘Cats and welcome the boys of summer back in town as they kick off the
beginning of summer and their 2012 season! All fans will receive a 2012 Schedule
June 21 Game Show Night (FIREWORKS)
The price is always right at “The Joe!” Play your favorite TV game shows with contests
and prizes all night long.
June 25 Bark in the Park Night
Bring your dog to “The Joe!” (dogs do not need a ticket)
June 26 Tunes for Tuesday/Latino Night
Celebrate the Latino heritage and their contributions to the game of baseball. Join us for
a live pre-game concert when gates open at 5pm.
June 27 50 Cent Hot Dog Night
Enjoy your favorite hot dogs for just 50 cents each! Presented by Helmbold’s Hot Dogs.
June 28 Girls of Summer/Softball Night (FIREWORKS)
Join us as we celebrate local softball players and the women in business and the
community of the Capital Region.
June 29 Youth Baseball Night/Field Renovation Celebration
Join us as we honor youth baseball organizations around the Capital Region and
celebrate our field renovations! Presented by BlueShield of Northeastern New York.
June 30 Farm & Agriculture Night/Scout Sleepover
Come pay tribute to our local farmers with fun family on-field activities. Scouts are invited
to camp out on the field following the game.
July 4 Independence Day- 6pm First Pitch (FIREWORKS)
Presented by Sunmark FCU, celebrate the birth of our great nation and enjoy one of the
best fireworks displays in the Capital Region!
July 5 Veterans Night (FIREWORKS)
Help us honor those who have served our country! Presented by CSEA.
July 6 Movie Night
Think you know movies? We’ll challenge you all night long with movie trivia and classic
clips from the big screen.
July 7 Photo Day/Purple Jersey Auction/Team Poster Giveaway
All fans will receive a 2012 ValleyCats team poster and will have the chance to take pre-
game pictures on the field. The team will wear purple jerseys that will be auctioned off
following the game with proceeds going to the American Cancer Society.
July 8 SouthPaw’s Birthday Celebration/Kids Club Day
Come and join the party for SouthPaw’s 11 birthday! It’s also a special day for our Kids
Club members, as they will have the chance to participate in exclusive activities.
July 9 We Love New York Night!/Mystery Bobblehead Giveaway
We’ll celebrate the great state of New York and give away a bobblehead to the first 1,500
fans through the gates. Bobblehead will be announced at a later date.
July 17 Tunes for Tuesday/Blues, BBQ and Baseball!
Live pre-game concert by local blues legend Ernie Williams at 5pm.
Presented by Subway Restaurants.
July 18 Welcome to the Future Night! (FIREWORKS)
Join us as we take you into the future! We’ll also showcase the latest innovations from
the Tech Valley.
July 21 GE Kids in Free Night! (FIREWORKS)
All children 12 & under will get in FREE with a paying adult! Courtesy of GE.
July 22 2 Annual Breast Cancer Awareness Day/Pink Jersey Auction
Help us raise awareness in the fight against breast cancer. Game worn pink jerseys will
be auctioned off following the game. Presented by NYSUT.
July 23 Social Media Monday
Make sure to bring your mobile device to the game to participate in many unique
promotions throughout the night! Find us on Facebook & Twitter!
July 24 Camp Day/Senior Day– 11am First Pitch
Take in an afternoon game at “The Joe!”
August 1 5th Annual Going Green Night
Come help us educate the community on how to protect the environment.
Presented by National Grid.
August 2 Summer Olympics Night
On this night we will celebrate the 2012 Summer Olympic Games in London! Learn
Olympic facts and have the chance to participate in special promotions that will pay
tribute to the Olympic events.
August 3 Italian Night (Notte Italiana!) (FIREWORKS)
Join us as we turn “The Joe” into an Italian Festival! There will be plenty of spaghetti and
August 4 Hall of Fame Night
Cooperstown comes to “The Joe!” See a special display from the National Baseball Hall
of Fame and learn about baseball history.
August 5 Community Heroes Night/Superheroes Night
We salute the men and women who help keep our communities safe.
August 6 Camp Day/Senior Day– 11am First Pitch
Enjoy some fun in the sun with a matinee game at “The Joe!”
August 15 Half-Way to Valentine’s Day (FIREWORKS)
Renew your vows or just share the night with that special baseball fan in your life!
August 16 Hot Rods & Home Runs/Stop DWI Night
Come to “The Joe” for some hot rods and home runs while helping to raise awareness on
the dangers of drunk driving.
August 17 Blizzard in August/White T-Shirt Giveaway
Due to the lack of winter this past year, we’re creating white out conditions at “The Joe”
for a Blizzard in August! We’ll be giving away white t-shirts and rally towels to fans as
they enter the stadium.
August 18 Star Wars Night (FIREWORKS)
May the Force be with you! On this night we celebrate the Star Wars phenomenon.
Presented by Coles Collision Centers.
August 19 NFL Night/Wing Fest
Show your team pride and wear your favorite NFL jersey to the game! Also have the
opportunity to judge your favorite local wings.
August 20 Capital Region Baseball Heritage Night/Derek Jeter Bobblehead
Come out to Capital Region Baseball Heritage Night, presented by Berkshire Bank, as
we celebrate the history of professional baseball in the Capital Region. The first 1,500
fans through the gates will receive the first in the Heritage Series Bobblehead Collection:
Derek Jeter, 1994 Albany-Colonie Yankee.
August 24 4 Annual Home Improvement Night (FIREWORKS)
Come and see the many displays as we turn the concourse into a home show.
Presented by Trustco Bank.
August 25 Summer Reader Night
On this night we will honor local students who have completed their summer reading
program. Presented by NY529 College Savings Program.
August 26 Girls Night Out/Diamond Dig (FIREWORKS)
Back by popular demand, spend a girl’s night out at “The Joe” and have the chance to dig
for a diamond after the game.
September 3 Labor Day/Region’s Biggest Cookout!- 5pm First Pitch (FIREWORKS)
Spend your day off at “The Joe” and join in the Capital Region’s biggest cookout! Gates
will open early for a day-long celebration!
September 4 Tunes for Tuesday/Irish Night
Live pre-game concert at 5pm by award winning Irish band Hair of the Dog!
Presented by Irish 2000 Music & Arts Festival.
September 5 Fans for Life Night! (FIREWORKS)
We give thanks to our fans, the best fans! Giveaways all night long!
Fireworks Dates Special Start Times
Wednesday June 20
Thursday June 21 Wednesday, July 4: 6pm First Pitch
Thursday June 28
Wednesday July 4 Tuesday, July 24: 11am First Pitch
Thursday July 5
Wednesday July 18 Monday, August 6: 11am First Pitch
Saturday July 21
Friday August 3 Monday, September 3: 5pm First Pitch
Wednesday August 15
Saturday August 18 Regular Start Times
Friday August 24
Sunday August 26 Monday-Saturday: 7pm First Pitch
Monday September 3 Sunday: 5pm First Pitch
Wednesday September 5