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New Brand Positioning Jumpstart Toolkit Helps Businesses Easily Differentiate Their Business

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					New Brand Positioning Jumpstart Toolkit Helps Businesses Easily Differentiate
Their Business

Do-it-yourself brand positioning toolkit to easily self-identify your business's differentiation and
craft an elevator pitch and key messages.

Los Angeles, CA, May 12, 2012 --(PR.com)-- Brand Positioning Do it Yourself! today announced the
world's first and only do-it-yourself brand positioning toolkit for organizations of all sizes - especially
small businesses. This easy-to-use toolkit guides you step-by-step through the process of identifying your
key differentiation and then crafting a full messaging platform - elevator pitch (aka positioning
statement), key messages, proof points and customer value propositions.

The Brand Positioning Jumpstart Toolkit http://brand-positioning.org/toolkit/ features 15+ brand
positioning templates, formulas, samples and guides to help business owners and marketing professionals
assess their business against key competitors, identify their business's key differentiation, and craft a
highly distinguishing elevator pitch, and set of key messages, proof points and customer value
propositions. http://brand-positioning.org

“The toughest part for most businesses today, big and small, is getting noticed, not coming up with an
idea for a business,” said Dan Hoff, former VP of Marketing and Managing Partner for Blinding Rain,
LLC, a boutique mobile app developer based in Seattle, Washington http://danlhoff.blogspot.com. “Let's
face it, no matter what business you are in, it is crowded, noisy. It is tough to let your target customers
know who you are, what you do and why they need you, your service or your product.”

Hoff added, “A toolkit is a clever idea based on the premise that small businesses - and marketing people
too - could use an in depth, comprehensive and affordable do-it-yourself resource kit for brand
positioning. The Brand Positioning Jumpstart Toolkit is a well thought out and extremely comprehensive
set of first-class do-it-yourself tools, references and informational guidance. Whether you are a new
business, a small operation, a large company, are new to marketing and need to know how to brand your
products, or you are a seasoned professional looking for that go-to reference package, this is a 'must have'
reference toolkit for you. I, for one, will treasure this toolkit as part of my professional library of
resources for years to come.”

Kevin B. Levi, the primary architect behind the Brand Positioning Jumpstart Toolkit, is the author of two
business books - Differentiate or Diminish, and Selling Your Distinction. He is also a featured columnist
on smallbusinessbranding.com and marketingprofs.com.

Dan Hoff is a marketing professional who recently reviewed the Brand Positioning Jumpstart Toolkit. He
did not contribute to the creation of the toolkit. Dan has over 20 years of software and technology
marketing experience and a knack for discovering the best path to market for new and innovative
products.




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Contact Information:
Brand Positioning Do it Yourself
Kevin Levi
805-358-5388
Contact via Email
brand-positioning.org


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/412513




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