understanding_affiliate_marketing_through_the_three_key_principles by kSwierb


Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.[1] However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

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									Understanding Affiliate Marketing Through The Three Key Principles

It's difficult to break any type of business down to its core essentials for the purposes of following a
successful formula. The truth of the matter is that businesses have an infinite amount of strong and weak
points, depending on any one of an infinite number of variables. However, for affiliate marketing in
particular, you can really break things down to the most base level and see how things work by focusing on
three core principles of the genre.

Affiliate marketing, in this content, deals with the Internet and the way it's set up to operate in 2012. So,
these principles of being an affiliate are obviously relative to that frame. That being said, your first area
of focus is with advertising. Unless you're properly advertising, you're never going to bring in any customers
or affiliates.

When you get through it all, there are two types of affiliates: People who work as an affiliate for others,
and people who have others work as affiliates for them. Either way you slice it, selecting the right
advertising venues is how you spread the word. Nobody can find you unless you're throwing your name in their

Sticking within the frame work of the Internet in general, the second principle relies strongly on the first.
For this, we will look at more of a "gonzo" style of marketing; we'll focus on using Internet forums in order
to pique interest in your site and products. Internet forums are great places for activity. They were
essentially the social media sites before the big sites like Facebook and Twitter took off. On a forum, a
person can create an account and then engage in dialogue with people from all over the world, dealing with any
one of a million different topics.

However, you need to remember that the forum you choose has to be specific to your business. You can't simply
start talking about your business and product on an unrelated forum. You will be seen as a spammer. You also
have to remember to be an active participant in the forum.

The third principle of successful affiliate marketing is interaction. If you're merely an online presence
that's attempting to sell products or to have people sell your products for you, the odds that you will
experience success are slim to none. If you're seen as a real person and a real business, however, you will
have a much greater chance for overall success. And undoubtedly one of the best ways to be seen as real in an
environment that's not is to be interactive with people. You want to engage people in discussion and answer
their concerns.

Building your business from a simple startup idea to a successful affiliate empire is something that requires
a lot of hard work and a lot of patience. The principles of marketing must also be applied; there's no way
around it. Implementing these tips will help you to become a successful affiliate marketer, so use them

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