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All links are for information purposes only and are not warranted for
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The author's results may vary from your results. This report is not
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The reader of this publication assumes all responsibility for the use of
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behalf of any purchaser or reader of these materials.

©2011 SuperFastBusiness

©2011 SuperFastBusiness


The Powerful Proven System

TrafficGrab is the powerful proven system that I use on my own websites
for grabbing targeted traffic fast. Targeted, as opposed to any traffic
or silly free list building type traffic, the type you can expect to
leverage more profit. When you’re traffic is targeted and you get lots of
it you can make sales from every campaign. This works well in all
different models and repeatedly.

Right now you’re probably think you know a lot about traffic. But I’m
going to ask you to put that aside for the minute. What you’re about to
see is responsible for tens of millions in online sales through me, my
clients and my students.

We’ll cover only the stuff that works. No fluff, no filler, no rip offs.
That’s right those $2000 courses where you get nothing useful are a thing
of the past.

There are so many traffic products that simply don’t work. Imagine having
the stuff that matters.


My results are not typical and I am making no guarantee that you will
achieve results. Remember I’m a professional internet marketer and I have
several teams including my own SEO business. If you’re starting out, some
of this may seem great but recognize that it’s after use of time and
money invested by my team and myself.

Stuff Included

into account before trying any of this stuff on your own or other
people’s business.

picture of you of the process that you can use over and over again to get
more qualified buying traffic that converts.

The goal is to show you every phase including individual steps. And
rather than dig really deep into some specialty areas we’re going to go
broad. Some additional research in training may be required for some of
the steps.

©2011 SuperFastBusiness

For example topics like Facebook Paid Advertising, are too large in scope
to cover in just one product but I feel that they should be mentioned and
especially the highlights.

                                                      eally want your own
a profitable business even if you currently work a day job and you’re
doing this as a part time thing then this is definitely for you.

We will not be covering basic technical

items like:

  How to choose an offer

All of these things and more are inside the SuperFastResults forum. And
the paid section of this product actually includes access to
SuperFastResults for brand new members where we cover all of those things
and much more.

What we will cover:

                              – a solid traffic stream assure you a
strong online opportunity and you should be able to build up assets such
as websites which is worth something and lists.

               results – I will be revealing case studies how I actually
use these strategies to make money. This is not a theory course, its real
stuff. Let’s face it without effective traffic you don’t have an online
                    – Some strategies we talked about direct you to
websites that use Terms. You should take a moment to read those terms. If
you get banned it means you did something that they don’t like. We will
not be teaching anything shady in this training.

                    y – Some people go online and start spamming everyone
with the latest offer.

This is a despicable behavior and provides no value to other humans. So
stick to helping other solving valuable problems. When you do that these
traffic strategies will work well for you since you will send more people
to your solution and hopefully earn something for your efforts.


©2011 SuperFastBusiness

6 Phases to TrafficGrab

Traffic is only one part of the success and profitable online campaigns.
Let’s give you the foundation to get the most from this course. The first
three modules are absolutely free: 1. Research – is the key to knowing
your target audience and what content to prepare for them.

2. Content – many traffic sources especially Facebook and Google are keen
to offer a high value experience to customers so they love great content.
There are several types of content we will use to attract the best
traffic and many things you should know about sourcing and preparing it
the right way.

3. Site – the website you have can be designed to get more traffic and
also to do more when that traffic arrives.

There are also three paid modules. This place is the valuable stuff that
I’m teaching including benefits that far exceed the investment.

4. Traffic – the traffic module alone is the biggest module in the
course. And I will be taking you through real example sites.
5. Conversions – If you can convert traffic into a list or a sale then
improving conversions has exactly the same effect as getting more
traffic. It seems a shame for me to teach you traffic to lay/leave my
conversion boosters alone. So I included this very important module that
is a product in itself. Importantly when you can convert traffic and
measure, this actually opens up the paid traffic as an option. Some
people are obsessed with free traffic which is crazy when you consider
that if you could make $2 by investing $1 why don’t you ramp things up a
little? This just tells me they don’t really understand traffic. Today
you’ll discover how to do this.

6. Leverage – this is where we hit the boost button and take everything
we’ve learned and look for the optimization hacks. I have a really a
strong background in strategy and innovation. So you’ll see exactly how
you may add a zero to your bottom line over and over again.

Now to show you of some proof that I know what I’m talking about because
one of the biggest problems with courses is they offer you a theory often
written by some little kid in his dormitory room overseas with no
evidence or proof that it actually works and a surprising number of gurus
got their start by lying about their results. Now if you dig deeper
behind many of the popular


©2011 SuperFastBusiness

hyped up process sales you might even find some truth to the rumors that
income screenshots have often being faked. Now I’m about to show you real

Many of them you can verify in Google yourself so you know I’m sticking
with my core value of teaching real information that has worked well for

I often get emails like this:
I will reveal case studies showing how I actually use these strategies to
make money. Absolutely no theory, this is real.


We want Google traffic. We like traffic from Google since it’s pretty big
and extremely easy to get.

This site gets 89.37% from Google. Now

search actually sent 55, 919 non-paid

visits via 19, 725 keywords to this website

of mine.


Now of course we want non-Google traffic because Google is by no means
the only place to get lots of traffic and if you are Google dependent
then that’s not really very smart is it?

This site here gets only 5.12% traffic

from search engines so there must be

other places right?

©2011 SuperFastBusiness

67, 730 Page views a month with user

generated content. That’s right there are

other people creating the content that’s
driving this traffic. And this business here is

making a mid steady 6 figures a year.


What if you’re brand new and you’re just starting up? Can you still get
traffic? Absolutely!

This graph shows six months of a new website


How long does it last? That’s important right? We don’t want a one trick
wonder. Does it actually last?

Let’s have a moment and check.

This website has had 125, 481 visits a year and it got a nice mix of
direct, referring and search engine traffic.


©2011 SuperFastBusiness


If you really need traffic in a hurry, say you’ve got a product launch or
something. Then we’ve got that covered. 600 visits in one day can
certainly help you. In fact what it can end up doing for you is helping
you build a list of subscribers.
Here’s an eample of over 1053 new subscribers in just 60 days and when
you log in to aweber it looks pretty cool.




internet marketing blog of mine. You can see

that it’s generating 20, 000 in Alexa. It’s one of

the top 500 websites in Australia. Along with

it is which is one of my



(results will continually change over time)


©2011 SuperFastBusiness

Now let’s talk SEO rankings. Recently, my website hit page one of Google
for SEO in which was really cool because I wasn’t actually
aiming for that but it was a side effect of a lot of the work that we do
that have the word SEO in it. You can imagine that the SEO term is rather

Since most people should have a pretty good idea about SEO on what their
supposed to be doing. In fact, there’s 412, 000, 000 search results in
brackets for that phrase.
When it comes to internet marketer, I’ve got that one handled pretty well
because apart from Wikipedia where it’s right at the top of Google from a
substantial amount of searches. In fact even in brackets there are 2 and
a half million results.

One of the other phrases that I’d like to target is Internet Marketing
and again I’ve got the 3rd listing in the world for internet marketing
which I’m pretty proud of.


©2011 SuperFastBusiness


Let’s talk local businesses because obviously they present a fairly huge

Here’s an actual client who’s really doing really well in Sydney for a
pretty popular brand of automotive and they’ve got a top listing, a top
map placement and a paid campaign. So we’ll be covering all of these

Now, Mazda Sydney is pretty competitive and you can see they’re
absolutely dominating for this term.


©2011 SuperFastBusiness
These are large companies with big budgets and they’re right in the
search engine results and they’re happy to pay you because they’re not
putting their money on yellow pages anymore. Have a look at how much it

If you really want to dominate your competition using the techniques that
I teach in Traffic Grab then I’m sure it will be no time until your
clients are getting 13 spots in the first page of Google. That’s pretty
impressive stuff once you do that for one client. I can tell you
everybody’s wanting help from you and they’re happy to pay for that.

Let’s talk another local business. Let’s talk US based business, a dental
practice. Have a look at how long it took us to get this number one page

13 hours using another Traffic Grab

strategy. This client is very happy with

the result they’ve got in such a short

period especially when they’re trying to

get results from another company.

This also works for Niche Sites. I’ve used this over and over again to
get huge results in all sorts of markets. Now if you got niche sites this
actually works with adsense, affiliates, CPA, lead gen, clients, your own
stuff and local business.

Here are particular sites that rank very well for

very competitive phrases and I won’t show you

these because I need to keep a few sites to

myself of course but what it ends up in is Google

sending me a check and I love that because that’s

fantastic because Google is paying me.

©2011 SuperFastBusiness

Let’s have a look at my Google Analytics master accounts and you’ll see
that for the most part my portfolio is doing pretty well for traffic. In
some would say is a doom and gloom market, frankly my business is doubled
every year for the last 5 years in a row where it’s now generating
multiple millions.

Can you use this stuff to build authority? Absolutely! Now of course you
want to build authority because when you have authority then that means
you’ve got more reach and more reach means more profit.

So sure you can have Youtube channels for

yourself. You can also build up Youtube

channels in your businesses and in other

niches which is what I primarily do.

Face to face meetings are responsible for sending the best hype of
qualified traffic as you’re about to see. For example, Bond Halbert the
son of the famous Gary Halbert copywriter said that I’m destined to be a


©2011 SuperFastBusiness
Ed Dale took note of my marketing and say that I’ve “made a big impact in
the Internet Marketing World”.

Yanik Silver was so keen that he promoted my products in his newsletter.
He said I’m “a superstar gone from a hard worker to a superstar internet
marketer in record time”.

John Carlton who is an amazing copywriter (and a good friend of mine) now
said “this is hardcore actionable stuff” .

I’ve had the good fortune of meeting Jay Abraham, one of my all time
business mentors and I’ve got to sit with him for hours talking about
business and he commented to me that my business is the “best business
I’ve seen in the last year.”


©2011 SuperFastBusiness

Part of this is the traffic strategies I’m using. I use them for internal
product launches. Let’s have a look at some examples here.

This is from my own shopping cart. You can see that I have a 31.25%
conversion rate. Now, only 15 sales can generate you $7425 which is a
killer conversion strategy.

Here we have conversions of 55.56%.
Now if you’ve got your own products good news. I’ll

show you that even if you have a small amount of

sales say, 104 sales you can actually average

$10, 006.00 at an 18.34% conversion ratio.

Now if you want to ramp things up a little bit how about $22, 118.00 from
230 sales at 11.11%.

In internet marketing terms 1% or 2% conversion is

pretty normal.

©2011 SuperFastBusiness

How about 20.20% conversion, 75 sales, and $60,567.00 revenue or
$145,126.10 from 1481 sales at 4.91% conversion?

In fact can you GENERATE more than $1,000,000 using the Traffic Grab
strategies? I don’t know about you but I’ve certainly have been able to
in a pretty short amount of time.

And if it works for others perhaps it could work for you. It certainly
works for a lot of my students. I continually get feedback from people
who are getting amazing results applying what I’ve taught.

People say life changing things, Robert Grant for

example said that my advice and guidance has

proven to be priceless.
I continually get comments on Facebook from people who say that I’ve
helped them change the direction of their life, had a monumental affect
and that I’ve kept people on track.

I really do like to help people. In fact a

lot of my students are getting

outrageous success in the market

where there’s a lot of dissatisfaction.

©2011 SuperFastBusiness

Now what if you’re an affiliate marketer is this useful? Well, I’m a
super affiliate too and even though I do the publishing model, I do the
information products, I do service provision, I have built a multimillion
dollar business from scratch without a business coach and a lot of the
lessons I’ve learned I’m sharing in this product.

Let me take you to a stroll through a few of my affiliate payments just
so that you can see an example of a couple of the campaigns that I have

I’ve logged in to some of the shopping carts (infusionsoft interface)
there and just took a few screenshots of commissions that I’ve earned.

In fact, I found one that was pretty cool because I generated over a
hundred thousand dollars commission. I get to keep that much from one of
the accounts that I’ve actually forgotten about.

©2011 SuperFastBusiness

In Traffic Grab I’ll be revealing a $21,787.50+ affiliate case study.
I’ll actually show you blow by blow the blog post and the supporting
traffic strategies that I used surely making this product the most
amazing product on traffic ever.

It’s certainly been a lifestyle change year for me because when I grew up
my wildest dreams I could be living a lifestyle on the beach and I then
moved to 5 acres in the heart of Sydney. And I walked into my old
Mercedes-Benz dealership and bought 2 cars for cash, had no debt. So
these traffic strategies actually worked, the question is can you apply

Well what I’ve done is step by step and these steps are very powerful.
Perhaps you’ll end up with 69, 492 links to your site so that you can

TrafficGrab History

Traffic Grab started about 2008. I went to a small meet up and taught a
group of internet marketers about my traffic methods had they taken
action on what I taught them they would’ve also generated millions of
dollars. This stuff is not about push button magic systems. It is real.
It is innovated by me and more recently my amazing team.

You see TrafficGrab turned into something

pretty cool. One day I logged in to one of my

own team’s webinar, the daily meeting, and

they were talking through the latest map which

they documented.

The cool thing is they put it together themselves based on training that
we had done.
Then it evolved, it modified into what we now term as the “Spaghetti
Bowl”. Even a screenshot of this in Facebook caused a rush to my inbox of
people wanting to interview me and talk about it and get access to this


©2011 SuperFastBusiness

But we didn’t stop there. I actually updated it and I got an amazing
reaction from my team leader. She said “You’ve got to be kidding me. This
is one nauseating spaghetti bowl.”

Now this is what the spaghetti bowl looked like

It is quite a complicated thing and what we are going to do in
TrafficGrab is we’re going to go through the whole spaghetti bowl in a
step by step fashion. We’re literally going to go through the steps so
let’s walk through the steps and see what you get.

‘Spaghetti Bowl’ Steps

The first step is tools. I actually talked about the tools that we used
in the program.

So transparency abounds here. I’m actually going to show you everything
that’s in the product so you can decide if you want to continue watching
these videos.

The next step is research. We’ll indicate to you the right type of
content to prepare.


©2011 SuperFastBusiness
When it comes to content there are four main categories that we’re going
to cover: articles, videos, audio and images. With these content pillars
you can do a lot for traffic.

We’re going to cover websites so you can set up your money

pages properly.

Then we are going to Traffic. There’s over 20 steps let’s go through them

                      ayers of web 2.0

getting traffic to your money pages

©2011 SuperFastBusiness

       – this is where there is limited understanding in the market place
about the effective ways of getting traffic from these things

There are 24 steps. In the traffic section you can download the map and
you can go and follow all the steps yourself or give it to your team.


TrafficGrab is About:

©2011 SuperFastBusiness


©2011 SuperFastBusiness

You need the right traffic so we need to find out where your best target
clients are. We also need to know where they respond to the best and know
our competition and what sort of traffic they’re getting.

In the research module we’re getting our finger on the pulse. What we
really want is buyer traffic. Of all, traffic buyers are the ones who
convert. So people who buy things are the ones we want to focus on.

We need to identify those target prospects from research and gear our
content towards them. Now content is the one next to research.

We want the most compelling content so that we can get to provide the
maximum value which helps our conversions.


This is not really offer selection rather than research for content
preparation. On the famous TrafficGrab Spaghetti Bowl Map, this is what
we find for the research section and we’re going to go through this


©2011 SuperFastBusiness

This is where we let the research come to us.

Tools for Getting Alerts:

One of my favorite tools for doing this is Twilert which is the Twitter
Alert tool. We can actually go to Twilert and set the core buying terms
for our market.

In my case I’m setting alerts for SEO service partner and I want to see
what things are coming back out there in the Twitter stream so I can do
my research and prepare content relating to that.

Twitter is a microblog platform that is very strong. So some days we’ll
get a hundred new results in a single day.

The other type of Alerts that are really good is Google. This is pretty
cool because Google is obviously important for search engines and if they
know about something they’ll send us an email and we know that targeting
that will help us get our ranking in Google. When you’re in a market, set
Google alerts for your product, your niche, and the author names and then
even when you go and comment and post. If you set it for yourself then
you’ll get alerted when Google finds your content.

Set it for reviews and know exactly what is going on in the marketplace.
Google Alerts will give you timely relevant content that is the perfect
foundation for grabbing traffic that converts.

Another great tool is the Google Wonderwheel. I started blogging about
this tool in about June 2009. It’s a fantastic place to find buyers
because people go online before they buy something. The Wonderwheel tells
us what is related to that search. This is important because we want to
be Google friendly with one aspect of our traffic.

©2011 SuperFastBusiness
If you want to go layers deep then there are paid tools that go several
layers deep for you using the Wonder Wheel. This is where we find it on
the search bar on the left hand side. And here I’m doing a typical search
result for reviews and you can see that it’s pulled up some suggestions
for us e.g.

consumer reviews, hotel reviews, movie reviews, product reviews etc. Some
of these ideas are great for money making markets especially product

News Sites

News sites are terrific because they carry excellent content queues for
us as to what things we can research. People are lead by the news and the
great thing is there’s even industry specific news.

In the internet marketing space, there’s Internet

Marketing News Watch. You can go and see what’s

hot in the industry and what is being released right

now. It’s certainly in the mind of your buyer so we will be using topical
information in the content

section to create things such as press releases and blog posts in the
future modules of TrafficGrab.


©2011 SuperFastBusiness

Keyword Tools

There’s certain keyword tools that will help us dig for ideas and Google
actually makes a great one.

Case Study for How to Get Rid of Acne and How to Remove Blackhead seed
phrase How to get rid of acne and how to remove blackheads are very
targeted phrases for somebody in that niche and you can also tick the
little box that says ‘show only ideas that closely relates to my search
terms’ because we want to tighten in on that content. And we’ll look for
some green in the competition bars to make sure that some people are
advertising. If you don’t see green bars, forget it it’s probably not the
right type of content to attract a buyer.

After ticking on ‘Only show ideas closely related to my search terms’, we
tick on ‘phrase match’ we don’t want ‘broad’ because it’s too broad, and
‘exact’ match is great but it’s only going to bring up few results.

Check the green bars to see if someone else is advertising and the global
monthly searches is going to give you an idea though in the example we
have low search volumes.

On this example we have ticked on ‘exact’ match and unchecked ‘only show
ideas related to my search terms’ what this will do is it will give us
the highest competitive results which we can sort by competition. Now
we’re getting a really good idea about the global monthly searches and
you can see the volume has jumped up considerably.


©2011 SuperFastBusiness

Blue light therapy for example has actually 2900 people exactly typing
that phrase and there’s a heap of competition for it and acne treatment
that work on the other hand, heaps of competition and 2900

global monthly searches.

Let’s look at how competitive that term is in

Google. We can see that there is only 86, 100

exact match results in Google. Acne

treatments that work has a few more 288, 000

but it certainly is not impossible for us to rank

our website for that phrase.

So as we look down the list we can see that acne medication has 8, 100
and acne scarring treatment
1, 300. If we are in this market and we go and check

the exact match, the competition and then how

many search results for each, we’re going to find

some really good key phrases that we would make

for our content.


Now many of the searches into Google love brand new and never have
actually been searched before.

Another tool that we like is SeoQuake. It is a plugin that works with
Firefox browser and also Chrome.

What it will do is it’s actually going to bring up some data across the
top of a website. Things like page rank, how many pages are indexed,
backlinks in Yahoo, the Alexa Ranking, how old the website is, and who
owns the website. It also has the Semrush data.


©2011 SuperFastBusiness

What it allows you to do if you click on the Semrush Rank is you can
actually dig down into a site.

So I’ve pulled this site, which is a site that rank
really well for one of those key phrases and using Semrush which is from
the SeoQuake toolbar, I can see the keywords that it’s ranking for
organically. And you can see that it’s got 584 keywords and in the top
few positions. The great thing about this is it really gives us some
clues about where our market is.

At this stage we’d like to go for the easy pickings and later we’ll use
tools that will really help us leverage our conversions. In this case
what we want to look for are key phrases that have a high cost per click
and I can on this page there’s a couple, how to get rid of acne fast and
how to remove an acne scars. Both have a high CPC.


©2011 SuperFastBusiness


Now we’re going to use KeywordSpy and we go to and
it’s going to pull up a list of keywords that it’s ranking for and give
us all sorts of data as well. It shows us the page and the percentage of
traffic that it’s sending to the site and some other data too.

Let’s check out the high pay out words we’re targeting by selecting the
CPC filter in descending order.

We can see that hot terms like acne cures, types of acne, quick ways to
get rid of acne, and acne overnight treatment are giving us high CPC
values which means they’re valuable and they’re going to be good content.
If people are paying this much for these phrases then its good content.
Don’t worry too much about competition just yet because we can beat
anyone if we want to it’s just a matter of resource.


©2011 SuperFastBusiness

What are people talking about? Word of mouth is a sure sign of buyer
sentiment. What do people complain about? What do people buy and how do
they buy it? How do they search for it and how much do they pay? What do
they wish for?

Listen carefully when you go to your next dinner out with friends and see
where the money in the market is going.

DIGG – another cool reference is Digg. This is where you can actually use
the find and replace

technique for your content. So we want to write

down a couple of headlines that are hot. So

anything that’s been dug a lot is going to give you

an idea of what people are tracking to do in terms

of headline. In this case the headline is: Have

scientists discovered proof our Universe wasn’t

the first? We can actually replace that and just rephrase the title.

On the other headline: How to Make Your

Shopping Cart Suck Less, you can replace this with

How to Make (insert your topic) Suck Less and

you’ve got an idea that this may get some

attraction when you create the content.


EZA is also known as Ezine Articles. If you

search any article and look down the bottom

you’ll find the most viewed ezine articles in

whatever category you happen to be in. If an

article is most viewed there’s a pretty good
chance that people are viewing it. And if

they’re viewing it there must be a reason why

they do and it’s probably because of the

headline or the topic.

©2011 SuperFastBusiness

Here we can see that the most popular article is Secrets to Remove Pimple
Marks Using Only Lemon or Aloe Vera. If this is your market and you are
selling a cure that’s using lemon or aloe vera, this is good news for

FACEBOOK – is a terrific place to get data. It’s a good indicator of
what’s hot. I also like to check the impressions and see how many
comments I get and that is a gauge for me as to whether the things are

I did a controversial post about big launches

and that got a lot of feedback, 33 comments.

So people are interested in big launches and

automated webinars. Also podcasts are

popular. My podcast that I released started

to get a lot of traction as well very soon after

I put it up.

GOOGLE – We love Google because it’s such a fabulous search engine.

Google really does have great data. It gives you good results. So if our
goal is to come up on page 1 for SEO, this is how I do it.
I use Google to find the terms that locate buyers and as Gary Halbert
said – “What we is a starving crowd” so we create content that’s going to
feed the crowd .


©2011 SuperFastBusiness

Let’s type some stuff into Google and see what we get

out. We need to solve a problem with a ‘how to’. Let’s

face it; if we go to Google to search for solutions and

we found the content that covers this, then it’s going

to guarantee us visits.

So if we even just type in ‘how to’, Google Instant is going to start
suggesting results for you and there are

a lot of results with the ‘How to’.

I’ve been using this for my unique content for a long time. This is how I
get people back to my blog because people buy solutions and I write a lot
of how to blog posts that consistently get visits and consistently turn
into sales. When we delve into content next we’ll see that interviews,
screenshots, pictures and videos will further enhance the visitor
experience. Perhaps you can list the top ‘how to’ for your market.

When we zoom in you can see ‘How to Host a Webinar’, ‘How to Start an
Internet Business’ and ‘How to Use Basecamp’. These topics are hot in my

Avoiding pain or hurt increases the intensity of a buyer. People are
extremely ready to buy when there’s a problem to fix and the consequences
of not fixing it are unbearable. We research what negative things our
solution gets rid of. For accounting – gets rid of the tax man. For
chiropractics – gets rid of back pains. And when we go to Google and type
‘get rid of’ that gives us some good buyer phrases as well.

©2011 SuperFastBusiness

The other things that are really cool are product names and websites of
certain products are even better to optimize for. Get right in front of
the buyer with your offer at the time of the order, meaning premium
traffic conversions. A little bit of well placed research gets us the
right content and makes our traffic job much easier.

Here’s an example of things that people could possibly be looking for
when they’re just about to order: Sony Bravia and Hostgator.

Author names of famous people are great to optimize for as well. People
see them on TV, magazines, blogs, radio podcasts and they do further
research because they’re interested in buying the person’s products.

Checking your Competition

The keyword in the page title on the results indicates some good SEO
going on in the market place. If the exact key phrase is in the page
title we need to be sure that we place our key phrase in the page title
when we publish our website. It’s a big driver of search relevancy.

You can tell that if all of the blogs in that market have the key phrase
in the title it’s going to be quite competitive. We can look at the top
blogs and see which post gets the most comments. Later on we might
provide them content that they can publish or be a guest interview for
their blog to get us some ultra targeted traffic. So make a note on all
the blog in your market because we’re going to be covering blog traffic
in the traffic section.

Look at the discussion forum to really get the language of the market. In
forums you can dig up a lot of data so search for the forum and then view
the hot threads to find the buying terms. The language and the mindset of
thousands of topics and replies will get you into the discussion and
reveal almost frequently asked questions and answers. It will even tell
you what products to promote if you’re not sure. So if you’re unsure
since people will be suggesting all sorts of solutions some markets even
list a product review section which is a gold mine.

©2011 SuperFastBusiness

INSIGHTS FOR SEARCH – is a good validator. ‘Groupon’ for example is hot.
You can see by this graph that it’s something that would’ve been in the
mind of many people.

ALEXA – is one of my absolute favorite tools. Of all the websites Alexa
probably gives you the most interesting data the fastest. is where we head off too and we can do the Top Queries from
Search Traffic. So when we put in the site, it
actually gives us the percentage and traffic query terms that people are
using to find that site. This will come in handy when we prepare content.
We could literally see who the market’s aimed at and we could design
content that people resonate with by using the same sort of phrases.


©2011 SuperFastBusiness

We can see here that this market has a particular audience. We know that
we’re dealing with the younger College female type of customer. That way
we can target our content to that because we’ve got the demographics for
that customer.

We can also find related sites so that we can dig around those
demographics and key phrases as well and we’re looking for the target
topics to create content about.

©2011 SuperFastBusiness

What we can also do is see what offers are

running on CPA networks and we can even see

what earnings per click they suggest. So these

are sure signs that there are opportunities

around this. So now you know how to

backtrack from an earnings offer right through

Google, Alexa and a few of those special tools

like Google Keyword Tool, Keywordspy and

Semrush to find out what sort of topics you can

create to generate interest and get you the

targeted buyer.

And all those people have to do when they come to your site is literally
fill in their email address and you get paid. So that’s actually how
quite easy it is to make money online using the right research.

I suggest that you do your research on the market first and then find
offers that suit rather than the other way around. But if you have to
start with the offer then it’s easy to find who buys using the same
process but backwards.

A pretty cool tool that’s very popular in the internet marketing space is
Market Samurai.

In short Market Samurai helps you identify the phrases that get searched
for that have reasonably good competition levels that you can still rank
for and they will cluster them into related terms so that you can
actually give them to your content provider and build a website on a
similar structure.

We have used Market Samurai and there’s lots of training at
SuperFastResults forum of which you get a starting membership when you
look at the paid Traffic Grab Modules.


©2011 SuperFastBusiness

In this case we’ve got all of the related terms, ‘how to get rid of
acne’, ‘acne home remedies’, ‘how to get rid of spots’, ‘acne causes’,
and ‘acne laser treatment’. These should sound familiar by now because in
just a few minutes we’ve already done pretty decent research in that


          to look for Buying Phrases


©2011 SuperFastBusiness

©2011 SuperFastBusiness

In this phase we are going to go through the pillar articles, videos,
audios and images that you can assemble so you can give yourself the best
chance of premium targeted traffic.


The first step is to Collate information so that you can start preparing
it. The best way to collate information is to use the system of Gmail
with filters and labels so that information can come in from various
sources and go straight to the right filter.

The other way that I really like is using an RSS Feed.

Now you can set up a feed reader. RSS reader can actually collate
information by category. I actually gone out and had my team set up RSS
feeds for the topics that we’re most interested in and they let it go and
prepare content from that to go onto our websites.


Another way that to store information is using an application called
Things for Mac or Evernote that a lot of people are raving about. If
you’re not using Things you can also have a look at Evernote. Between
those two programs it’s a great thing to store word data. I’d like to
post Word Docs, Excel Spreadsheets and all sorts of things I can just
grab the text and paste it into Things. It’s got a great search feature.

©2011 SuperFastBusiness

When I want to put together content, I just type the name of the topic
and it will show me all of my previously stored content that I can
quickly compile into the right format.

When you’re ready to go, pull up a whiteboard and just brainstorm down
topic ideas. This is a really great way to get all the key information
ready to send off to your team or if it’s you doing the content then you
can compile it from this.

TIP: What I suggest if you’re using a whiteboard is to set up a folder in
your computer or dropbox called whiteboard and put all of your
photographs in there that way you can share it with your team.


I’m going to equate this to fishing. If we want to land a fish in our
boat we’re going to need some equipment and everything else. The line is
really like the offer and the hook is sort of like the website.

We want to have a good website that people will come to and be really
interested in so they’ll take the offer. The content is really like the
bait that we put on the website. So we get the offer, the website and the

The content is what’s really attractive to the right customer and so of
course the customer is going to go for that content. They’re going to
find that website, they’re going to get hooked to the offer and we’re
going to land it. So this is exactly what we do when we go search engine


This can be prepared by you or someone else. Text is a huge deal in the
internet and still for the most part people are typing in words into
Google that’s why text is great.

Articles do form the baseline for our text. When we put in together
content in a form of articles, there are four main categories you can
use. We need to go and get the content from our storage and into the
right sort of article format that we can use to get the right customers.


©2011 SuperFastBusiness

As covered in the research module we’re really looking for articles that
cover the things such as ‘How to’, ‘Review articles’, ‘Products themed
articles’ and ‘Author themed articles’.

         – This is people wanting problem solved. So how to do this, how
to do that in your market.

          – This could be a comparison or product X reviewed, is X really
that good? This type of article really brings in customers.

           – Product names are simple. Product names combined with review
is a good combo.

          – This can be articles that can bring in readers and
researchers looking for more information on that particular author and
then you can lead them through to the author’s products and services and
things that relate to the author’s products and services.


Above all the content has to be compelling because that’s what we’re
trying to do we’re trying to compel somebody to take action.

        – When you go against the grain or you say something is way
better than something else or such and such doesn’t really work. Get a
little bit of heat going on in the conversation and this works really
well on social media.

             – People like case studies just like what we’re doing with
TrafficGrab. You’re actually seeing my own examples and what I’ve done
and the results that I got. Case study content is premium content.
                  – This is another extension of the ‘how to’. Tips,
secrets, shortcuts, magic bullets and silver bullets. All of these things
are very compelling content.


©2011 SuperFastBusiness

        – The top ten lists. A friend of mine Michael Dunlop is really
good at doing a list. There are also sites like where you can
go and see the top ten of any type of thing. This may give you some ideas
as to what type of things you can talk about for your content.

                – People love shiny objects. Whatever’s new and
whatever’s interesting in the market is going to get attraction.

             -Sell – You need to pre-sell. That means when people come to
your content you’re sort of leaning into the conversion side of it here
but you actually want the content to do the job and to compel people to
take action.


The keywords are what people find relevant and respond to because that’s
exactly the type of buyer we’re looking for and it’s going to help our
search engine results.

cornerstone for a great article and it’s just not stating the benefit but
also leveraging that benefit into why that’s actually useful. So you
could say, the benefit of this fantastic wax is that it gives your car a
protective layer and what that means is you don’t have to wax it as often
or you’re unlikely to get dirt sticking to the car it will just fly off
results. What does the product or the service do? And start getting
people interested in it.

              st Disclosure. This is also called damaging admission where
we build to the close.

So just say things like “Of course this thing won’t do all the work for
you but it’s the next best thing.” Something that’s going to get you some
trust and some bonding with the customer. Then build to the close.

©2011 SuperFastBusiness

compelling and outline it in detail.

This is the brief that our writing team has and our articles do the job
so someone comes to the article. This could also work for videos and
audios so you should think about this.

We can take our seed articles and expand them and get a tremendous amount
of volume from them. You need to pre-prepare various versions of your


The Best Spinner

My team love the tool called the The Best Spinner. It is a tool where
they can take the core article and turn it into lots and lots of other
version and it also prepares content ready for the tools that we use
which we’ll cover in the traffic section.

Content Boss
Another spinning tool is Content Boss. This is an online version and it
has a feature called the jet spinner. It’s more automated however it
doesn’t give you as much

freedom to change the content. There are pros and

cons for both but we’ll cover both of these tools in the

Tools section in the Traffic phase of our TrafficGrab product.

©2011 SuperFastBusiness

These really increase engagement. Google love images. They are highly
relevant and there are some very good things we can use to exploit images
especially with getting our images found in the search results and having
it to land directly on our website. We can actually move away from the
Google images and pull people straight to our website just by ranking
well for the images.

Let’s go straight to the spaghetti bowl and have a look at the images
section. This is what we see.

There are stock images, camera images, and screenshots. They all form our
image library.

              – A great place to get photos is iStockphoto library. Our
team love iStock photos but there are plenty of other ones. We just like
this one because of its high quality. Because it’s paid, it also means
that we’re getting better usage of the images because it keeps the
majority of people out. Anything that’s paid keeps the majority of people
away. By buying images and using them with correct rights you’re probably
covering yourself a little bit better from a legal perspective.

         – Most people these days have an iPhone or portable device. Of
course if you want to go higher and get an SLR camera you can get some
really good photos for your own library. If you are prepared to take
original photos then you will have an exclusive on them and nobody else
will have that same image. You own them so you can do anything you want
with it without having any legal issues. It’s important if you have an
overseas team that you brief them on the legal requirements for using
pictures because it’s just not good enough to go to Google images and
take a picture from there. You probably don’t have the rights to use that
and you maybe opening yourself up for legal problems.

©2011 SuperFastBusiness

Now what I’ve done is combine a fantastic app called Hipstamatic which I
learned from Ed Dale.

I’m using Hipstamatic photos occasionally on my FaceBook campaigns and
they are really popular because they are different. They’re a little bit
old school and they’re unique. And for just a few dollars that app is
going to give you a unique angle and make compelling images for your

              – Other types of images are screenshots. I like to take
screenshots from the target website so when we’re actually talking about
or demonstrating products then what we can do is we can go to a website
and capture a screenshot of that website. Now we got to acknowledge that
the website owners has their own rights and we’re not trying to claim
that we have right to this image but we are using it as an example to
demonstrate their product. The best program for PC users would be Snagit.
I’ve tried it on the Mac and it doesn’t work well. Luckily for Mac users
you can do Command +Shift+4 to take a picture from anywhere on the screen
and if you’re using keynote which is what I’m using to prepare this
presentation it’s very easy to modify pictures. That’s what I’m doing
with those little lines and movements and squiggles and highlights.

           – Another sort of images that are really useful in your
campaigns are graphics. They’re going to increase your conversions
dramatically. I use graphics for all sorts of things. I create banners
for affiliates, I create e-covers for the products that I sell, you can
have animated graphics, and you can have static graphics. But pay a
designer or outsource this and get some sleek looking graphics.

   -covers – you also want to use e-covers wherever possible for your
reports. For TrafficGrab we got the e-cover for the PDF transcription and
we’ve got a representation of what the video cover would look like. It’s
important when you use this that you word it with ‘instant download
digitally delivered’ or something like that so that people don’t feel
that they’re getting a real DVD set. Now in the case that you have a real
DVD set, of course you don’t have to put that.

PDF’s really do enhance the value of things so when we have the PDF
version of the spaghetti bowl map it’s nice to put an e-cover for it.
What you want to do is create PDF content because there are lots of
places in the internet where you can submit PDF’s for a big fat juicy
backlink but also you can put links inside your PDF pointing back to your
pages so you get more traffic and higher conversions.

Tip: Make sure that when you link from a PDF that you use a re-direct.

©2011 SuperFastBusiness

Why re-direct?

If you put links directly to your pages and then your website changes,
you can’t do anything about it and that can be a bit of a problem. So
what you can do is install some redirection software on your server.

The one that I’ve used is LNX2.CO and thats also a 301 search engine
friendly re-direct. So when I link to things using that particular tool
it will actually redirect back to wherever it’s suppose to go so you
might be passing on search love to your own site. Hopefully, you’re
linking to your money pages from all these PDF’s.

So what we do to make PDF’s is we literally merge articles and images and
we make a good quality PDF.

We also want to have banners inside the PDF because not just text but
also images are things that people like to click on and link back to your
site. Again use a re-direct if you think that the site may change one


Reports are really good traffic device because people give you their
email address to get reports. I’ve been testing this now. I have over

people who gave me their email address to get my Internet Marketing Speed
Report. In fact I have had more than that, somewhere around 16, 000.
They’re still over 10, 000 people who wanted to receive my emails.

So by just putting up a really nice e-cover and putting say 20-page
report you’ve got a great list builder that is going to be highly
targeted, highly qualified traffic.
Video is absolutely important right now because Youtube is one of the
most popular websites on the internet and it’s actually pretty easy to
put videos together and I’m going to show you some different ways to do


©2011 SuperFastBusiness

Going back to the Spaghetti Bowl Map, we’ve got a video section there.

This is what the total video section looks like in the spaghetti bowl but
I’m actually going to step through each one of these so you get the whole

                 – This works really well because it’s genuine. People
can see you, they can trust you, and you can communicate expressions
better than just voice and pictures so I use a lot of face to camera
videos in my marketing. This is how my conversion gets so strong. But
also from a traffic point of view, when you create videos like this it’s
really easy to get it in front of more people by using video distribution
services and people are more likely to refer to it or come back and watch
it over and over again because they get to know you just like you get to
know you’re favorite TV actor like Charlie Sheen or whatever. You feel
like you know them because you see them and you get a vibe from them.

               – This is also a very important leverage strategy. Here is
an example, I actually took along my camera and filmed an interview of me
with Bond Halbert and then I put that on my websites and then I
distributed that content but the great effect was, Bond Halbert
remembered me as well and was kind enough to put a picture of me on the
Gary Halbert letter site which is fantastic but also brought me brand new
traffic. A lot of people are figuring out who is this James Schramko so
they want to come and check it out because they saw the video.

They already know what I look like and it’s a very important leverage
device if you want to build authority.

©2011 SuperFastBusiness

You don’t need much technology for this either. Most people could access
a flip cam or some small portable camera or digital camera on movie mode.
And you can do this for a $100 or $200

and that is all I use for the first few years of my internet marketing

The other cool camera that works really well is the Kodak Zi8. I
primarily use this one now because it has a very large memory capacity,
you can put it in a memory card and you can also hook up an external
microphone and get you some really good sound quality.

                – if you’ve got the budget for it, a Tele Prompter is
like the super pro version. I don’t use a Tele Prompter. I just use a
spare computer in the background way behind the camera but in direct line
of sight with the camera. It actually looks like I’m speaking straight
into the camera but I’m just reading from a computer screen that I use a
little clicker to move through slides. You can also use iPads these days
as a Tele Prompter and if you want to go basic just use a whiteboard and
hold it well away from you and that’s what I used to use.

               – is going to let you drop images over the top of slide
shows so just get you that next level of production value. I use lots of
green screen videos where I want to train people I put myself over a
slide show and then I can point to bits and pieces.

           – just get a basic lighting kit because it’s really going to
get rid of those shadows and skull eyes and make you look a little bit
better on camera. A little bit crisper.
             – Probably one of the most important things is the sound. If
you can get some external microphones with wireless sender and receiver
that’s the way to go. A nice lapel mic some sennheiser or something like
that fantastic! Hook that up with your Kodak Zi8 and you can be filming
just about anywhere with high quality sound and high quality picture.


©2011 SuperFastBusiness

What other Video Content can you or your team prepare?

          – Your team can prepare things like Animoto videos which are
literally video slideshows. They’re

blending pictures and sounds together to make some very

entertaining slideshows. When I get back from trips, I’ve met Tim Ferris,
I got all the pictures from the trip and I blend them together with sound
and I can make a little movie from it. I just have pictures and then I
put up a sound and it comes up really well.

             – Now screencasts are very powerful. That’s what we’re doing
now. It’s where you do a screen capture. The software to do that for a
Mac is called Screenflow and I’m actually using Screenflow to film a
keynote presentation to make this information product. So that is how
important it is for creating content.

Content like this you could film and then give away just like what I’m
doing right now. You watched this module for free if you came to and I’ve created it using this software.
If you’re using a Windows computer then I recommend Techsmith product,
Camtasia. It’s by far the best for Windows and Screenflow I believe is
better for the Mac.


©2011 SuperFastBusiness

                        – Powerpoint is actually going to give you a
useful medium for getting out more content because there are plenty of
slide sharing sites where we can actually take a PowerPoint slideshow,
load it up with links, good content and pictures and create slideshows
that get logged onto high page ranking sites that actually link back to
our site and we get more viewers.

             – Animations are really cool because its premium style
content. It looks mega expensive and it just lifts the value of your
content. I can assure you that as time goes on the production values of
content are going to increase because more and more people are getting
switched on to the fact that the internet is the place to put their
marketing budget. And if you want to go that extra mile and create
animations just like what I do at the start of each one of these videos
you will lift the production values, you’ll create a better impression
for your audience and you’ll get more conversions because now you’re
delivering quality and really creating value.

So animation   is really going to be important for conversions because it
builds trust   and it creates a feeling of quality. You can easily add this
at the start   of talking of your video or any sort of information product
and get that   content out there.

I have a member of my team who makes these and

produces and edits them in house. If you’re

interested in one of those then we’ll be selling these

from at some point. Now if you’re going to make
this yourself, you’re going to

need to edit them and if you have a PC then
something like Sony Vegas Pro 10 is going to be a good editing software
that also does green screen.

If you have a Mac, then iMovie is great for editing videos. It’s fairly
easy to use and creates amazing high definition videos and of course you
can use

Screenflow if you want to do just basic editing.

©2011 SuperFastBusiness

This is a huge traffic opportunity. When you think of things like
podcast, you can podcast from all of your websites and you can also
submit to amazing directories like iTunes and Podbean.

How do we create MP3’s?

Let’s look at the Spaghetti Bowl Map for some ideas. We can certainly do:

             – For interviews relatively is you just get a microphone and
use some software like

Audacity which is 100% free and it works on Mac or PC and you can just
record. And that is how we create a professional quality podcasts. We’ve
been bringing in hundreds and hundreds of subscribers on our free podcast
who turn into people who really like what we talk about and end up
becoming buyers.

Now if you want to do interviews over Skype you can easily do that with a
PC, I recommend Pamela for Skype. As for Mac, Call Recorder is really
powerful. So again you can create audios or videos that you can use for
your content distribution.

                – A lot of my team read articles. I’ve actually had them
all audition by sending in an audio and we’ve picked the best ones and
they read out articles from our websites and they’re creating their own
iTunes podcast channels for our premium niche websites.

©2011 SuperFastBusiness

                   – Stripping audio out from video is really easy. I’ve
got a Mac so I actually use Convert to MP3 it comes standard with Call
Recorder and all I have to do is drag any video into this box and it
strips out the MP3 so it’s as simple as doing that.

                 – Now what I do is I get a transcription of the audio
and turn it into a text document. So now I have a video, an audio, and

MP3 + Images = Video

There are a few things you can mix and match. If you want to take the MP3
and then combine it with images you can also create a video. So maybe you
didn’t start with a video but you want to end up with them. So you use
your favorite editor, your MP3 with pictures, and (my team actually does
this) this can set you up with a traffic stream that sells all year long.
You can do it over and over again.

This is how to get more exposure from an interview so I interviewed John
Carlton and I had a picture of John and an audio of John and what I did
is actually took his picture and I combined it with the audio to turn it
into a video that we actually submitted to Youtube. We submitted the
first ten minutes of the interview onto Youtube.


©2011 SuperFastBusiness

Now we can also embed content on to our websites so we might as well talk
about embedding while we’re at the content phase. I often put videos onto
my sales pages.

Here’s an example. I put a Silvercircle video onto my site. Now I didn’t
want to use

Youtube in this case because I don’t want any

other branding, I don’t want any other

distractions, I just want the video. Exactly like

the videos that you’re watching now.

If you’re streaming it from my website then I’m using

a player and I’m not using any Youtube or that type

of website to embed. I’m embedding it directly in

Amazon S3. So what can we use to do that? There’s

Easy Video Player 2 which is a onetime purchase and a lot of people love
this software and I’m sure it’s great.

My preference is EZS3 it’s a monthly fee but this is the player that I
use on all of my websites

because I’ve got a central management system,

it’s hosted by them not me so I don’t have to

fiddle around the scripts and also they’re

continually updating with features. You can have

multi track players, you can have underlays,

overlays and all sorts of other tricky things but I
like this player a lot.

©2011 SuperFastBusiness

Now if you don’t have all of that and if you want to go basic then you
should definitely load content directly to Youtube. I encourage everyone
to have a Youtube channel site. I’ll especially recommend that for you.

Have a Youtube channel that you

control and that at least manages

your own brand.

In my case, there are a lot of people looking me up so I need to be in
charge of my own brand. Put your own name in your phrases. James Schramko
Internet Marketing pretty much sums up what people are looking for me for
and I always try to come up top on Youtube for my own name and it’s
important. If you don’t control your brand it’s only because you don’t
want to because it’s easy to do. This is where we put content that other
people might put on their sites especially affiliates. So that will give
you another traffic opportunity later on.

Also Viddler is a pretty cool site.

You can put lots of content on

Viddler if you like as well. They

are sort of the top 2 content

sites. But I now prefer to focus

on just Youtube.

©2011 SuperFastBusiness

PRESS RELEASES – Are another form of content that gives you massive
leverage. Putting them together is again a basic formula, what’s
newsworthy, what’s an interesting angle on your content, how can you
store it out and prepare it to submit to press release agencies that is
going to make them on a reprint it or even better pick up the phone and
call you or email you for an interview.


You can actually have someone else prepare the content if you like.

                            – you can actually buy pre done private label
rights reseller content.

You can buy original stuff. You can actually pay somebody to prepare it
for you which is what I’ve done. You can have custom things made for you
of all types.

            – You can outsource this. You can go to freelance sites where
you can pay people to prepare articles, press releases, videos and

      – you can prepare it. In this case I’m actually recording
TrafficGrab because this is close to my heart. It’s my passion, it’s
something I’m knowledgeable about and I think making this video
personally gives it a high value to my own audience. You could always
have other people prepare things. They can prepare the content, they can
prepare the slides, and they can do everything but the actual talent work
if you’d like to do that. And that’s where a team comes into it.

       – for my business. The team is really the power behind it because
they’re able to research, collate, test, compile and prep all sorts of
things. They can automatically now, do the most amazing things. They can
set up websites, they can create content; they can generate podcasts,
videos, images, banners, designs, and animations. All of that stuff is
done on autopilot in a team once you set it up right.

©2011 SuperFastBusiness


and images because all of these are going to give you traffic

into your product, the better the content, the more likely you’ll get
conversions and the more likely your content will stick and do the job.

                       what Google wants. This is what Facebook wants.
And guess what? Your customers want that too. If you’re relevant then
they’re going to buy from you and you will make a profit.


©2011 SuperFastBusiness


©2011 SuperFastBusiness

We’re going to be talking about Money Pages and especially money pages by
key phrase. The website is where the content lives so let’s talk a second
about site content.

This is essential and we’ll be using the content we created from the
content module. It must be as relevant as possible.


Now that we’ve got the content we must put it in a site in a structure
that really helps that content get found. How we structure the website is
highly important for search engines. We want to place that content in a
way that maximizes conversions as well.

Whenever we get links to our site, we want to make sure that the links
have the keywords in it and we want to point to the correct page on the
site. We may end up having several pages on our website and bear in mind
that most traffic to our website will not actually come to the homepage,
it will generally arrive on the targeted page that we’re aiming to get
traffic to and in some cases a website may see about half traffic to the
homepage and the other half of the traffic to the deeper pages within the


Just keep in mind that when we talk about money page we’re talking about
the page that is most relevant to the end user.

A money page could be defined as the page where we want somebody to take
action. It could be delivered in email or could be to watch a video and
then click a button. It will often lead to a sale and when the content is
excellent in quality and it’s highly relevant the visitor will buy
something when asked.


©2011 SuperFastBusiness


Now in order to have a website   we have to have a domain name. And I
really want to cover this in a   compressed version of what I found out in
my last year or so of buying a   lot of domain names. I’ve picked up a few
tips and tricks that I want to   share with you.
A big question that I get asked is what sort of domain to buy because
there’s an argument whether you should have a new versus used domain or
vice versa.

If you’re on a budget then a new domain name might be the way to go. If
you’ve got a little bit more money, then a used domain makes a lot of
sense because it’s possible to buy domains that already receive a lot of

Here’s an example of a domain that I recently picked up and it’s getting
nearly a thousand visits a month. The cool thing is, most of it is coming
from Google. I actually get 82.9% of traffic coming from search engines
and 12.42% of that traffic comes directly to the website.


©2011 SuperFastBusiness

Here’s another one. It gets 1,481 visits a month and of that, 21.81% of
the traffic is literally just typing in that domain name. Half the
traffic is coming from other sites referring the traffic and 21.20% is
coming from search engines.

Used domains may cost a little bit upfront. However, it does give you a
jumpstart on traffic and traffic does cost money so literally you’re
putting some of your traffic money in to the domain and now you’re
building a premium asset that could actually be worth something to sell.

Important Factors when looking for


            – this is the Google measure of how much value is on that
domain for the search engine. Quite often page rank can be faked. It’s
actually pretty easy to inflate page rank by pointing a higher page rank
domain to another domain. Sometimes you can charge it up and you might
find after you buy a domain the page rank will drop or disappear
altogether. You can check it but quite often it will still change. It’s
relatively easy to pick up a page rank 2, 3, or 4 and in some cases you
can pick up a page rank 5 or 6 where it actually stays that strong
because of the history of it.

      – One thing that is a factor is age. It appears that the older the
domain is the more trust there is in that domain. And if Google trust the
domain then it actually helps you with your search engine ranking.


©2011 SuperFastBusiness

                      – the domain extension is important as well. .com
is KING. The other favorites are .net and .org. I generally shy away from
.biz, .info or any other weirdo domains.

Occasionally I’ll get a .me for vanity URL or I’ll get a .tv if I plan to
put lots of video media on a domain. Recently, .co is popular. I don’t
mind those but I think in the long term if you have a

.com that’s the absolute premium to get. (For local markets – choose the
local extension).

Ways to Check the History of a Domain

Machine and you can lookup old sites.

the age of the domain and a bunch of other stuff.

can go to SEOQuake bar and tick on the Yahoo backlinks. You’ll see the
different backlinks here.

called OPEN SITE
EXPLORER which is from the SEOMoz tool set. It’s a really great tool and
you can use it to research the backlinks for site.

Now when I pulled up a report for one of my own websites SEOPartner, I
could see that there are actually old press releases from 2005 pointing
to my website.


©2011 SuperFastBusiness

And in terms of domain authority that’s giving me great domain authority
because those PR websites are very powerful. And that actually helps the
trust factor for my site and the fact that it’s on topic that the content
of the press releases relate to what my website’s about is a fantastic


How many people are actually searching for that key phrase that’s in your
domain? Or how many people are already typing in on that particular
domain if you happen to have one that’s called a type in domain?

That can be quite valuable.


Is the domain brandable? Is it cool sounding that could actually be
turned into a really awesome brand?

I’ve got lots of brandable domains because I think they’re actually more
valuable than those keyword domains. Look at words like Google, Yahoo and
Amazon, they’re actually not keyword rich domains but they’re highly
brandable. A nice short, sweet sounding brandable can give you lots of
value if you want to sell the website later on.


Now we can actually check out what other people paid for domains using
comparable sales prices.
Remember that ‘it’s better to own the racecourse not the racehorse’, we
really want to own our domains so that we can sell it one day and have
value. I discourage you from building your entire business on Facebook
etc. So if you’re doing one of those traffic strategies that don’t
involve you having some sort of ownership you really need to be cautioned
right now. Twitter, Facebook or Youtube might be great for traffic but
you should be using it to point people to your property.


©2011 SuperFastBusiness


If you’re going to buy a new domain I use a site

called Namecheap. I really like it.

It’s actually easy to use. It has a 1 year free

Whois Guard privacy and it’s very easy to push a

domain which is the term we use when we buy

or sell one account to the other.


In terms of domain research here are a couple of tools that I found that
are quite useful:

                   – is probably was

one of the better tools in its days and it’s a
paid subscription tool.

  Fresh Drop – this gives you an idea about what domain is available, in
terms of how long left, what sort of age. I find it actually quite a
complicated interface.

              – that gives you quite a few good tidbits of information in
terms of domain appraisals and some basic details about tools.


©2011 SuperFastBusiness

             – publishes a weekly domain sales chart which is I find very
helpful to get a feel for what

domains are worth and especially this 2 word domains

that seems to be very popular and trade for several thousand dollars

                      – This is a great tool put together by Gene
Pimentel who’s a pretty popular

domainer. I like to use this tool to locate keyword domains so I punch in
the keywords and I can select without hyphens, starts with and ends with

It shows me what’s just become available and quite often they’re
available to go and buy so if I came up with a key phrase that’s hot and
I punch it in here generally I’ll find 2 or 3 domains that I can register
right now and I’m paying the new price for used domain. It’s a fantastic

              – by Kenny Goodman is He’s a professional domainer and this
tool is pretty tricky it’s got lots of features. It is a hot tool.

Domainface has also a sniping option where you can go and bid by proxy if
you’re going to miss an auction you can actually load up the sniping
feature and it could go and bid on the domain for you. That’s quite a
handy feature and is probably one of the unique features of Domainface.

                  – is owned by Simon Johnson who is a very well regarded
domainer. Quite senior in terms of how long he’s been doing it. This tool
is very good too.

It’s a paid subscription. I’ve been able to find some good high PR

domains using the data in there. It also uses if you happen to be
interested in the Australian market. That’s something that I found useful
since I am in Australia.

©2011 SuperFastBusiness

              - Another one of these

aggregators that shows you the general set of data, all

the upcoming auctions, page ranks and link, and yahoo

links etc.
                  – This actually gives you a feel for how much people
had paid for particular domains.

So when I was buying TrafficGrab I went and head a look at domains that
have the word traffic or grab in them and quite interesting what I’ve

There are sites such as TubeGrab, TrafficVision, TrafficMoney, and
TrafficBuzz which are probably the most similar to my domains sold for
thousands. It’s easy to see from this sort of data that 2 word domains
are actually quite valuable based on these types of results.


Now if you’re going to buy existing domains where do you actually buy
them from?

              – I like DN Forum in terms of where to get domains. Kenny
Goodman put me onto this resource. And you can buy domains wholesale and
you could sell them wholesale if you’re so inclined but I can’t see why
you’d want to do that.

If you want to pick up some domains there’s lots and lots here. I bought
hundreds of domains in this forum just quietly buying them. The good
thing is once you start buying domains then people will offer you more
domains so they know what you like and they’ll just offer them to you
privately. And then they won’t show up in the marketplace and you’ll get
the first option on them.


©2011 SuperFastBusiness
           – another great domain buying brokerage is Latona’s. There
seems to be some very good domains here, very well priced because its
perhaps not as well knows as the other places. And I’ve picked up some
fantastic two word domains here.

          – probably my absolute favorite and they recently change their
price on a promotion to $59 for backorders but you can pick up some great
domains from NameJet.

           - also a great domain buying site. In between Namejet and, I’ve invested quite a lot of resource into domains and the
reason I did that is between the domains that I’ve bought and the great
content that we’re able to create we have every chance of generating huge
profits just by putting premium content which is well researched onto
good domains in building out sites.


The normal sort of hosting pretty popular right now are companies like
Hostgator and SEO Hosting if you want a multiple IP hosting arrangement.
They’re the easiest, simplest ways to go about it. The new trend I think
will be going cloud based and for that I’ll be looking at sites like


Now you’re going to need to install a website in your domain and I’m
going to strongly recommend that you use Wordpress because Google loves
Wordpress. Wordpress is very easy to use and it’s simple to build these

In fact, included in the paid TrafficGrab modules is a 30 days access to
SuperFastResults and inside there is a Wordpress builder tool so you can
simply load your username and password for your hosting and click on the
Wordpress button and load the website. It’s simply the case of hitting
the Submit button it is actually that easy.


©2011 SuperFastBusiness

Once you built the Wordpress site then you can go through tutorials. We
actually have the incredible genius Leanne King in SuperFastResults and
she’s created stacks and stacks of wordpress tutorials.

Everything from, how to clean up Wordpress, customize it, do plugins,
widget, policies, comments, ping list, navigation and permalinks. All of
that stuff. If that doesn’t mean anything to you don’t worry because it’s
all covered with tutorials.


You’re going to need a good theme for your Wordpress site. There are 2
themes that I like. I like Thesis

which is DIY themes and I like Optimizepress designed by James Dyson
who’s been my great friend and number one designer for about five years.
(He designed the TrafficGrab logo and the TrafficGrab site is made using


©2011 SuperFastBusiness


When you structure your site you’re basically going to make sure that you
have your content put with the keyword in the page title. So we’re going
to take that great content we prepared earlier and post it onto our
Wordpress blog.

Here’s a post that I put about Optimizepress. I put ‘Optimize Product
Launch Software Better than
Kajabi?’ You can see from this post that I have 184 comments so far at
the time I took the screenshot. In fact I think it’s more now. And I
posted it in a particular way that makes it appear for Reviews.


The ping list is found in your Settings and it’s in the Writing part.

There’s actually a little thing that says Update

Services and you want to paste the ping list

into there.

I’m going to attach a pinglist into the membership area for Traffic Grab
so if you’ve got access to that you can paste the pinglist in there. And
what it does is every time we post to Wordpress it will go and tell these
places that there’s a new post and it will make sure that the search
engines find your post.


©2011 SuperFastBusiness


The other structure thing that’s absolutely imperative is called
permalinks. In your Wordpress Settings you go down to the permalinks
setting then when the screen comes up you need to put this exact custom
structure into Wordpress.

Now you might want to just have post name and that’s okay but I prefer
category post name because that really gives the site the right
structure. So custom structure then its category and post name and use
exactly the same formula that I’ve got below.

Plugins are adding power to your Wordpress site but I will caution you,
don’t add any more than you need. If you have too many plugins it
actually can cause your blog to crash and also give it complications.

Plus, it’s a pain in the neck to update all the time. Have as few plugins
as possible and then you’re blog will be powerful but also reliable.


   obots Meta



Some of these plugins are preinstalled in the Wordpress Launcher that is
in SuperFastResults.

©2011 SuperFastBusiness

Something that you definitely want to pay attention to is your blog title
because of all the things that can help your site get found, the title is
perhaps one of the most important drivers of the search results.

SEOpartner, my blog title says ‘SEO Services Search Engine Optimization
SEO Company’. Now it’s a very competitive field and I don’t expect yours
to be quite that convoluted it should be simpler than that.

Where do we change the blog title? You can go into General Setting and
type in your Site title and a Tagline if you like. That’s what the blog
will actually be called.

Now, you probably want to select a static page for your homepage. That’s
the technique that I prefer for site structure. Pick a page that will
remain as your homepage if your site is a sales site.

SEOPartner sells services so we want a homepage to be the same the whole
time as opposed to

InternetMarketingSpeed which is a blog we just have our latest post
showing. So go and select a static page so that you can consistently rank
that page and now the biggest job you’ve got to do is drive traffic to

If you’ve selected a static page you should go into the static page
details and this is using thesis. I’ve actually overridden the side
details for that particular page and I’ve put the Custom Title tag and a
Meta Description and Meta Keywords. I will tell you though, it’s almost a
complete waste of time to put keywords in the meta keywords but if you
want to put them there you’re welcome to.

The Meta Description is actually important because that’s what people see
in the search results and that’s what will cause them to want to click on
your listing or not. So make sure that it contains your key phrase but
more importantly it actually describes what you’re website is about so
that they’ll be compel to take action if they do find it.


©2011 SuperFastBusiness

This is the next most   important thing. Whenever you post, you want to
make sure that you’re   page or post title contains your key phrases
because this is going   to end up driving the name of the page and every
time you link to that   page it will have the keywords in it.


To install plugins you simply go to Plugins-Add New and you can install
them automatically.

               – One of the plugins for SEO is called Platinum SEO which
allows you to put the home title, home description and the home keywords.
Now I showed you before that my blog is actually ranking second for
internet marketer and for internet marketing and its number one for James
Schramko so this is a mega powerful Wordpress site and you can see how I’ve set it up.

            – The new kid on the block for SEO is Yoast SEO and this is
what we’re now including in our Wordpress sites. Wordpress SEO by Yoast
it is a complete plugin, he even has a great guide on SEO for Wordpress
so I recommend that you go and check that out.

                – Is a good plugin. This actually stops your blog from
pinging too much. So some people really like to send pings but it
actually does make you a little bit confusing so it disables intra blog

                            – Is what we use on our best blogs and it
actually allows your blog to interlink the keywords in a site to one
another. It’s really cool because you’re literally giving yourself a link
to your other page with the right keywords and I found that it does
improve the search results.

                    – is a paid plugin which we really like. What this
does is it actually helps you get news of your post out to other services
especially RSS services. If you don’t know what that means it doesn’t
matter just install the plugin and follow the instructions and you’ll
find that you will get some very good results from it.

               – we need to install Frame Buster because we will later on
be talking about how to bust out of i-frames and there are two places
that we really want to use this for: 1) is Google Images. We’re going to
optimize our images so that when people search for our key phrase by
image and if they find our site, say they’re trying to look up an author
and you have an image of that author and you name the image of the author
and you happen to be the best result they’re

©2011 SuperFastBusiness

going to click on your image and Google will actually be pushed to the
side and your website will pop out on top, and 2) is Facebook.

         – you also want to install Fblike. I mean you’d be mad not to
take advantage of Facebook.

Put Fblike that way people will like your posts and it just appears in
your Wordpress blog automatically. It’s very easy to install.

                    – This allows people to like your page but also to
actually make a comment and when they make a comment it also post to
their profile in Facebook which is very powerful because now you’re
getting that viral traffic effect. So just make sure you install some
sort commenting software and it will actually let people put a comment
post to their Facebook profile. Note – Facebook often change codes etc…

              – Another way to integrate with Facebook is using an Fb
Like Box. To do that you go to Facebook Developers section and you type
in the Facebook website that you’re trying to like and it would generate
a bit of code for you and you just paste that to your widget bar so in my
case, for I put the widget bar for my FBjames fan page
and all people who liked me are on my website and I’ve got a nice tight
link between my blog and Facebook.

What you can do now is put your Wordpress inside Facebook and there’ll be
some pretty cool apps that are sort of wicked that’ll let you put your
blog in Facebook.

             – Is a massive traffic strategy. We’re going to talk about
it in depth in the traffic section so we need to have some podcasting
gear on our website that way we can have a little streaming player. On my
Freedom Ocean Podcast we have a streaming player, on Internet Marketing
Speed I’ve got lots and lots of podcasting pages where I’ve interviewed
people because it’s an awesome traffic strategy.

Podcasting Settings

I’ve used 2 different podcasting things. One is called TSG (TSG
podcasting) and the other one I’ve used is Blubrry PowerPress. Powerpress
is the one that I’ve used most recently and I think that’s the one I’ll
be using moving forward but either of those would work fine. So you want
to grab those plugins and you want to put them in your blog.


©2011 SuperFastBusiness

Setting-Up Powerpress

To set up Powerpress you simply go into your Powerpress settings and just
click on the various bits and pieces and fill in the details about the

      -Podcast – If you want to auto-podcast, you can actually do that as
well. I found an old post that I had in the warrior forum from 2009
talking about a strategy of putting Odiogo on your websites. Odiogo will
actually read out your blog post and give it voice. You may not think
that that’s very useful however in the traffic section part of the
Spaghetti Bowl is to podcast and we will be talking about how you can
submit your podcast to podcast sites that have high page rank and will
actually bring you visitors and give you nice backlinks. So I think it’s


Popup Domination by Michael Dunlop is a great software tool that makes
good looking popups. So I’ve put this on some of my sites and it actually
allows you to collect peoples’ details by popping out and graying out the
rest of the site. Now if you don’t want to do that that’s fine, you could
just embed video sales pages onto your site.

Remember we’ve talked about EZS3 in the content module, well if you’re
using Optimizepress like this site, you can actually just put a sales
video and ask people to opt in and get free training or whatever else.
This is really your list building machine because remember the money page
is about getting people to do what you want.
Another great way to do it is to put an offer, we call this an in line
optin, so you offer that e-cover report that we had made on the content
section. You tell people why it’s a good idea to get it and you ask for
the email address. When we get to the traffic section I’m going to teach
you how I get affiliates sending me traffic to this and this one is
really amazing.

I actually pay people 50 cents or a dollar to send me people’s email
addresses and it works fantastically well. I’ve also designed a button
that converts really well and it’s called the Schramko button. Anyone can
use it for free. I posted about that once on InternetMarketingSpeed.

Here’s another in line form on our

FreedomOcean podcast. You can see it’s

on the right hand side there just simply

asking for people’s first name and email



©2011 SuperFastBusiness

To put that form, I just log in to Aweber and fill out all the details
that actually guide you through the steps. Aweber will actually give you
a little Javascript Snippet that you just paste onto your website.

Once you get that snippet you go onto Appearance >widgets and then you
paste it into the widget on the sidebar.

If you have a lightbox form, then you would paste that   into your Stats
Software/Scripts. If you see a lightbox form, at first   it would look
normal but after a while it will fade to black and the   optin form appears
and it’s pretty much the only option. When you compare   the two, here are
the stats we found on our first 3000 visits.

sign up to display for the In Line Form is 4.8% which is actually okay
and the sign up to display for the Lightbox is 10.6% so it’s more than
twice as effective. So if you’re not using Aweber lightbox or pop up
domination, you might want to consider that on your website.


Now here’s another suggestion, you might want to remove dates from
evergreen site posts. Now what’s evergreen? You probably here a lot about
this because a lot of marketers have only just discovered that you can
actually create content that lasts for a long time. Who would’ve thought?
I’ve known this for 6

years and most of my websites have quietly been taking over and in a lot
of cases I actually remove the date. If we want to get rid of that date
we can actually change the dates.

We can go in to the Wordpress blog and occasionally

we could just update this date and make it newer or

we can make a small modification to the template

and remove the date altogether and I’ve done that on

quite a few of my blogs.


©2011 SuperFastBusiness


Now you want to note down your RSS Feed URL, that’s the orange icon,
because it’s going to be really important. You want to go to if you haven’t already and actually submit your blog feed
there because it’s owned by Google and that means that it’s really going
to help you get found.

Now once you got it, go along to your thesis site options if you’re using
Thesis and put it in the Feedburner section. This will give you a little
bit of a boost.


When it comes to adding content let’s just do a quick overview of how you
might go about that.

            – when it comes to blog post, again you want to put the post
showing as a summary on your homepage as a blog and put the keywords in
it. So this one again, the keyword that I was really trying to rank for
is Optimizepress and I’ve got a very good ranking for that and I’ve also
picked up some good rankings for Kajabi.

             – now when you put a post you have the option to select
categories. So you want to tick at least 2 categories but I don’t mind
ticking 3 or 4. That just means that it’s going to show up in a few
different places in your website relating to that particular theme. You
might have heard of things like Siloing. In this case just think of it
like a filing cabinet, what filing drawers would you put these blog posts

       – the other option you have is tags. So for this post I get to tag
it with key phrases that are relevant to the actual post. Now I put James
Dyson who’s the author of it. I’ve put the product name (Kajabi,
Wordpress and Optimizepress). How would you actually label your blog post
if you would do one of those Dyno tapes because that’s what you’ll put on
the tags. And where possible, use keyword research.


©2011 SuperFastBusiness

               – use a lot of pictures. Pictures drive visuals and people
love pictures so I make sure that every post has a picture in it. I get a
much better response. I get more comments, so I get people really
relating to the content. Much like this presentation has a lot of
pictures in it.

People like pictures so use loads of pictures and don’t be afraid of a
long blog posts. Link the images to the homepage of the blog or put an
affiliate link. But you want to actually link your pictures to your blog.
Don’t let the picture link to the picture that’s a waste of the picture
.So either link the picture to your blog post or to the homepage or use
an affiliate link to the resource you’re recommending.


You also want to chunk the copy. People hate reading long bits of copy so
chunk it into little paragraphs because it’s easier to read.


Bullets are really powerful and compelling. People will really appreciate
it if you lay your content out in bullets.


These are pretty cool. Of course the most important sidebar widgets at
the moment for most people will be things like a link to your app, your
social media icons and your Facebook. These things are going to help you
really get traffic going to your other properties especially Youtube
channel, your Facebook channel and your Twitter channel. You don’t
necessarily want to leak them off to there so I recommend consider
opening them in a new window.


Maximize the bottom of your post. I found one of the most effective
things to do is to use the related post plugin and also go for another
opt-in. Use the free report opt-in but also put related posts that way,
after they’ve read this post if there’s still they’re going to find your
related posts that are similar to that topic they just read about.

Now in order for us to really make a difference with our content
structure and to get the right traffic and to optimize it, we really need
to measure because what gets measured is more likely to get done.


©2011 SuperFastBusiness

Just like in any endeavor say where you need to lose weight, you need to
get a tape measure and do some sort of measuring. Fortunately for us,
Google has an excellent analytics unit and it’s the right price as well,
it’s actually free. If you haven’t signed up go and sign up for it. We
can measure a lot with it.

If you Google the Tool URL Builder from Google, you’ll get this Google
Analytics URL Builder. You put in your website address here that you want
to traffic to. You put in the campaign source say, Facebook.

Campaign Medium will be social. Campaign term will be identifying
keywords that you’re using.

Campaign content, that will be the particular content that you’re using
or your ad and the Campaign name, so that would be launch, phase 1 or
phase 2. Hit generate URL and you’ll get a special analytics website
address and that will pop up in your analytics account now telling you
all of these fields.


I’ve got this handy URL key where we put our index of the different
websites that we use or the different sources, the campaign source, the
campaign medium, the campaign term we punch in there whenever we use the
tool. Then what type of content: what layer it is and whether it’s direct
or a specific tool.

Using this keyword tool we can actually get some amazing data.

I’ve put this in the paid member’s area and you can access the excel
template for tracking your own campaigns.

This is what it looks like. So using the different sources, we can
actually log in to our analytics and see where out traffic came from.


©2011 SuperFastBusiness

LNX2 URL SHORTENER Shortener You may want to shorten the links and you want
to use a search engine friendly shortener. So if you want to use
you’re certainly welcome to use that. You can use anything else. But some
of the web properties you may want to shorten the link because it does
give you a long extension. This will not lose the search engine factor it
will pass through.

Trackable Traffic

How trackable is this traffic?

You can see here I’ve got a very good idea of the source and the medium
for this website. And I can guess that most internet marketers are not
tracking their analytics to this level and that’s because they haven’t
bothered or they don’t know how. You can see it’s pretty obvious once you
track to this level that you can simply reverse engineer where all of
your traffic is coming from and go and get more just like it. You can
also tell which tools of yours are getting you the traffic and making the
difference. And you know what’s even better? You can actually track which
ones caused your sales and that is pretty awesome stuff.

So when we’re talking about the Spaghetti Bowl it’s a 100% based on
results because we’re tracking it.

It’s very exciting when you can log in to analytics and actually see what
your goal conversions are for brand new sites where you see your
percentages and you can see your total goal value escalating.


©2011 SuperFastBusiness


Based on the site module you should:

friendly well structured site with plenty of power to take advantage of
all the different traffic options

engine friendly, chunked and got pictures
collect email addresses

                                  o your site or money page, track them
using Google Analytics and Google URL Builder


©2011 SuperFastBusiness


[this is paid content]

©2011 SuperFastBusiness

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©2011 SuperFastBusiness