Online Furniture Retailer Factory EStores™ Growing Faster Than Dot-Coms of
Into their second year, Factory EStores™ continues to expand quickly through stellar customer
Orlando, FL, May 11, 2012 --(PR.com)-- FactoryEStores.com, the mega store for the Factory brands of
indoor and outdoor furniture, continues to experience rapid expansion after the holding company earned
$2.5 million in sales at the end of their first year. Outstanding relations with customers and associates are
enabling the company's growth with additional brands, products, warehouse space, and staff.
Factory EStores is in the process of adding 29 new brands to their current list of 30. Adding to designers
such as Zuo, Discovery World Furniture, and Hillsdale, the site will carry products by Serta, BroyHill,
and Hospitality Rattan to name a few.
The new brands are bringing along 15,000+ new products, expanding most categories Factory EStores
has to offer including furniture and accessories for the bedroom, dining room, and living room.
Additional youth furniture will also be joining the mix.
In order to accommodate the growth, Factory EStores has added new space with their 200,000 sq. foot
warehouse in Sanford, FL.
With first year expansion comparable to that of many dot-com's from the 90's after their second year in
business, Factory EStores has had an incredible start. With a strong drive and customer service
specialization, this home furnishing ecommerce group is one to keep an eye on. Factory EStores expects
to see an end to their second year with $8 million+ in sales, with no capital investment since the
company's inception to date.
Their fast growth has led to the creation of 6 new positions, 2 of which have already been filled. These
positions include a Brand Voice Manager (hired), Site and User Experience Innovator, Customer Wow
Manager, Products On-boarding Specialist (hired), eCommerce Search Engine Optimization (SEO)
Specialist, and Customer Service Logistics & Traffic Associate.
One position the company has high hopes for is their Customer Wow Manager, solely dedicated to
Factory EStores customers. The company's mission is dedicated to going above and beyond customer
expectations. From working in the office updating the website to those working the warehouse packaging
and shipping orders, the customers' needs are first and foremost in the minds of the Factory EStores team.
"We're ecstatic about the growth we've had thus far. It's all because our customers are returning now,”
said Will Royall, CEO. “They are what drives our business and why we are investing so heavily in
anything that improves the customer experience at the moment."
Factory EStores includes 15 specific niche product websites such as factorybunkbeds.com,
factorygamerooms.com, and factorylivingrooms.com, and plans to add an additional 15 new stores this
quarter. The company started in October 2010 with their bunk bed website.
About Factory EStores:
Factory EStores is an online e-commerce company that connects consumers direct to the manufacturer of
name brand products, saving them hundreds and thousands in retailer and distributor mark ups. The
company's philosophy is based on saving their customer money and hassle by letting them buy direct
without membership to any club. The company also provides rebates in the form of Factory Cash Back
Rewards that allows customers to extend their purchases by 3% further for their loyalty. Their tagline
"Shop Smarter" really drives it home. http://factoryestores.com
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Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/411907