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New White Paper Teaches Business to Business Companies How to Improve their Websites for Better Lead Generation

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					New White Paper Teaches Business to Business Companies How to Improve
their Websites for Better Lead Generation

The Mezzanine Group’s newest white paper outlines how business to
business (B2B) companies can conduct a website audit to increase
awareness of their products and services, enhance their image and
generate leads.

Toronto, ON, Canada, May 10, 2012 -- The Mezzanine Group’s newest white
paper outlines how business to business (B2B) companies can conduct a
website audit to increase awareness of their products and services,
enhance their image and generate leads.

The white paper, called “B2B Companies: How to improve your website for
better Lead generation” outlines four steps for auditing a website. It
includes how to evaluate a site’s current performance, pointers on the
areas to include in an assessment, several free and low-cost tools that
companies can use to evaluate their online presence and suggestions on
planning website improvements.

“We see many B2B companies waste thousands of dollars on websites that
don’t deliver meaningful marketing results,” says Lisa Shepherd,
president of The Mezzanine Group. “This white paper gives B2B companies a
blueprint on how to evaluate their site and make sure that if they are
making changes, those changes will improve their online presence and
ability to attract and engage prospects online.”

The paper can be downloaded from The Mezzanine Group’s website at:
http://bit.ly/IMeQOW

About The Mezzanine Group
The Mezzanine Group is a Business to Business (B2B) Strategy and
Marketing firm based in Toronto, Canada. For over a decade, Mezzanine has
worked with mid-sized B2B companies to improve the function and
performance of their marketing through market intelligence, marketing
strategy and execution. Mezzanine has twice been named to the PROFIT 100,
Canada’s definitive list of fast growing companies.

For more information about The Mezzanine Group visit
www.themezzaninegroup.com or contact us at (416) 598-4684 |
info@themezzaninegroup.com. Copyright (C) 2012 The Mezzanine Group. All
rights reserved.

Contact:
Lisa Shepherd
The Mezzanine Group
130 Spadina Avenue, suite 305,
Toronto, Ontario, M5V2L4
4165984684
lshepherd@themezzaninegroup.com
http://www.themezzaninegroup.com

				
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Description: The Mezzanine Group’s newest white paper outlines how business to business (B2B) companies can conduct a website audit to increase awareness of their products and services, enhance their image and generate leads.