Business plan guidelines Every strategic plan contains the six essential elements. These are: where, Why, how, when, who and what: WHERE the business is to be located may be determined by considering its purpose, the competition, the capabilities of management and the opportunities for success. WHY the business will succeed is determined by identifying market and product advantages. HOW describes the company’s resources and its ability to carry out the plan. WHEN is indicated by milestones measured in profits, sales calls, number of employees, and so forth, as per the plan. WHO defines each person’s responsibilities for accomplishes the goals of the business. WHAT it costs is indicated by the cash flow projections. One of the most important guidelines to remember in relation to writing a business plan is to utilize what are termed “third-party verifications” Instead of merely conveying your own personal analysis of the situation, cite information secured from authoritative sources(e.g., governmental agencies, newspaper, magazines, noted economists , and so on). Whenever possible, include photocopies of articles and other documents to land even greater credibility.