Many people within the IT industry almost unanimously agree that mobile
technology will reach unprecedented levels of development this year. Of
these people, many are particularly focused on Android, believing it to
be the hottest technology of 2011.
Android has democratized smart phones in much the way Windows
democratized PCs in the 90s. Its already outselling iPhones by a wide
margin and that will continue to increase, comments Matthew Maroon,
founder and CEO of Blue Frog Gaming Inc.
Part of the reason Android is growing so significantly is the technology
it has led to and is connected to.
Tim Masterson, Director of Engineering at Total Integrated Mobile,
believes this year will see a big growth in interest around the Android
operating system and the SDK (Software Development Kit)Technologies that
unify mobile programming like Ansca Corona, [which] make it possible for
code base to support both iOS and Android, will also grow in popularity
Chris Longley of Kent Web Design also agrees that technology used as an
extension of mobile technology will be hot this year, particularly Near
Field Communication (NFC). NFC is similar to Bluetooth, as a short range
communication technology integrated into mobile devices. Longley believes
the benefits of NFC are significant, including mobile electronic
ticketing services, mobile eCommerce, and identity confirmation purposes.
Longley also expects that companies will eventually incorporate NFC into
entrance security systems.
Mark Bundschu of enLocal believes that Android is going to take over the
world over the next two years. He explains that Androids opportunities
are endless, providing examples such as car manufacturers integrating
Android with GPS systems in order to track the car in the event it is
Bundschu also agrees with the now-popular notion that everything in the
home could be controlled from your mobile phone. Additionally, Bundschu
even goes so far as to say that Android-related devices could be sewn
into childrens clothes to identify where they are.
The level to which Android and other mobile technologies will develop
certainly seems limitless.
Matthew Maroon says the only problem for Android is that its struggled
so far with independent monetizationDespite having more users than iOS,
[the Android market] has only a tiny fraction of the revenues. But he
believes this will soon change. They have a lot of low-hanging fruit and
I think this year theyll pick much of it.
Clearly theres a lot of buzz surrounding Android and mobile technology
in general. It will be interesting to see what develops from these
technologies over the course of 2011.
Whats your take on it? Do you agree that Android will be the hottest
technology of 2011?
Clare Saumell - Marketing Director - Ashley Ellis, LLC
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