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Diesel_was_seen_as_fashion_rule_breaker

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					Title:
Diesel was seen as fashion rule breaker

Word Count:
305

Summary:
Diesel was seen as rule breaker that didn't stick to the predicted trends and soon developed its own style
and band of customers. It is for this reason that Diesel soon became a leader in developing styles, fabrics,
loyal
manufacturing methods and quality control, guaranteeing the customer an outstanding quality product.



Keywords:
clothing, fashion, jeans, auctions, business



Article Body:
<p>The founder of Diesel was Renzo Rosso and he set out with the aim of making the brand a leader in men's
fashion. He surrounded himself with creative people and began by designing unique pieces of clothing that made
the wearer stand out from the crowd. He gave his designers the freedom to create stylish t-shirts that would
be popular across different cultures. Diesel was seen as rule breaker that didn't stick to the predicted
trends and soon developed its own style and loyal band of customers. It is for this reason that Diesel soon
became a leader in developing <a href="http://www.jeansdeal.com/">mens and womens jeans</a> styles, fabrics,
manufacturing methods and quality control, guaranteeing the customer an outstanding quality product. In 1991
the brand began to expand outside its home country of Italy and worked on an international marketing strategy
that saw the brand move into the UK and US market. The brand has been able to successively expand across
continents thanks to its broad distribution platform. Although <a
href="http://www.jeansdeal.com/Diesel,category,2082,parent_id,categories">Diesel Jeans</a> now outsources much
of its tshirt production <a href="http://www.jeansdeal.com/">designer jeans</a> production is still done
exclusively in Italy. The brand has licensed the Diesel name to third parties for the production of footwear,
watches, eyewear and other jewelry but t-shirts and jeans make up most of the fashion houses turnover. The
brand generates over $350million in turnover every year 15% of which comes from Italy. It owns 200 of its own
retail outlets and also sells to high quality boutiques and independent stores. Diesel has produced some
controversial advertising campaigns with the most recent showing the slogan "global warming ready" which
showed cities such as Paris and London after Global warming had taken place.</p>

				
DOCUMENT INFO
Description: Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes.