Technology, programming, and website standards are constantly changing and progressing. Whereas a site that was designed five years ago may still wo rk, you might be very surprised to learn that, the same programming and de sign is actually keeping potential customers from buying your products or services. If your website was created or designed within the last 3-5 years, your busi ness owes to have a fresh design -- a face-lift as we can say. If its been m ore than five years since your company website was originally designed or ev en redesigned, you are way overdue. Refresh these elements of your site: A website needs to keep customers coming back to you instead of making the m leave out of frustration. Listed are our 7 reasons you should update you r major source of on-line presence. 1. Update Content, it's the ultimate king: Remember, content is king and to engage with your visitors you need to offe r them essential information that they can rely on. 2. Refresh the imagery, colors and style Review your use of imagery on the site. Could you use a few new photograph s or maybe add a couple of galleries? What about changing the color or sty ling within the site. 3. Give the audience an innovative reason to visit your site? Why should visitors come to your website? Your visitors interests and brow sing behavior will inform and direct how you go about creating these chang es. 4. Explore diverse target audience You need to understand everything about your visitors from their background, education, job, motivations, interests, hobbies and personal life. Put the time in because it can yield some fascinating insights and tangible benefits. 5. Provide gripping content True understanding of your audience will help you to provide content they c an share, from on-line tools to insightful articles that will get tagged, f orwarded, bookmarked, liked and tweeted around the web, spreading the name of your business. 6. Identify areas for improvement Regularly browse through your entire website with an impartial eye. Try to s ee it through the eyes of a new visitor and see what you find slow, frustrat ing or simply clunky. 7. Build into a brand The desire to do something different or new shouldn't mean wiping the slate clean. Refreshing your website should be looked at as an opportunity to re invigorate your brand, to put the energy and momentum back into it. A website needs constant work progress. Little enhancements on regular basi s are essential to keep everything up to date and save money on a possible major re-build project.