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Food Packaging in Poland

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More information from http://www.researchandmarkets.com/reports/359348/




Food Packaging in Poland

Description:    Our Beverage Packaging in Poland report offers insight into key trends and developments driving
                packaging of all major types of packaged food products: dairy products, sauces, dressings and
                condiments, canned/preserved food, impulse foods, chilled and frozen processed food, spreads. The
                report also examines trends and prospect for various pack types and closures: metal packaging,
                rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

                Why buy this report?
                - Get a detailed picture of the food packaging industry;
                - Pinpoint growth sectors and identify factors driving change;
                - Understand the competitive environment, the market’s major players and leading brands;
                - Use five-year forecasts to assess how the market is predicted to develop.

                With a network of over 600 analysts worldwide, we have the unique capability to develop reliable
                information resources to help drive informed strategic planning.

                EXECUTIVE SUMMARY

                Good prospects for PET bottles in dairy products
                Fresh/pasteurised milk was launched in PET bottles in 2006 and proved a major success. Following
                Mlekovita’s footsteps, other manufacturers also started to use PET bottles for milk, including SM
                Mackowy and discounter Biedronka for its private label range. Strong demand for milk positively
                influenced the overall development of PET bottles. Customers responded so positively, that
                Mlekovita installed two new PET production lines in order
                meet demand in 2007.

                Innovative packaging in canned/preserved ready meals
                Canned/preserved ready meals saw new packaging during the review period. Ready meals trays
                were used for new products offered by Mispol SA and Graal SA. Ready meal trays keep food at
                room temperature without the need for refrigeration. Products packed in ready meal trays generally
                include a full meal that needs only to be heated up in a microwave oven.

                Flexible plastic less popular in milk
                Flexible plastic lost share in fresh/pasteurised milk due to its lack of convenience for producers and
                purchasers. Customers shifted towards more convenient packaging, such as liquid cartons. “Other”
                shaped liquid cartons gained popularity due to a higher functionality and security in transport in
                comparison to gable top liquid cartons.

                Glass packaging gains share in baby food
                The volume of glass packaging grew thanks to its growing usage in baby food. This was caused by
                strong demand for prepared baby food and “other” baby food to replace home-made meals. In
                spite of a declining birth rate, demand for baby food in glass jars is still rising as consumers seek
                convenience.

                Convenient soup packaging receives customer approval
                Plastic pouches were successfully introduced in UHT soup during the review period. This pack type,
                available since 2003, gained popularity thanks to its implementation by Mispol and Agros Nova in
                2006. Customers appreciate its lightness and convenience. Pouches are also welcomed by retailers
                as they are easy to display on shelves.

                Liquid cartons introduced in canned/preserved tomatoes
                In canned/preserved chopped tomatoes, brick liquid cartons were launched in 2006. This packaging
                was introduced by Podravka Import-Export and found acceptance among consumers. Consumers
                are attracted by a light weight and small packaging size (390g) suited to single use.

                Innovative pack types in gum
                Growing competitiveness in gum boosted innovation in products and pack types. New pack types
            such as flexible plastic, plastic jars and blister and strip packs were launched. Mentos pastilles and
            boiled sweets also extended to chewing gum. In 2007, a new chewing gum under the Mentos brand
            was launched with liquid inside containing green tea.



Contents:   1. EXECUTIVE SUMMARY

            Changes in pack size as sign of adaptation to consumer needs

            Food packaging gains new attractive shapes

            Dynamic developments in rigid plastic and liquid carton packaging

            Food packaging must be light, convenient and possible to store

            Range of dishes designed for children in glass jars has been growing

            Metal food cans as conventional packaging for canned vegetables

            Impulse product sales strengthen market position of flexible packaging

            Glass packaging suggests higher quality of food products

            Dynamically developing types of packaging

            2. FOOD PACKAGING TRENDS

            2.1 OVERVIEW

            Growing importance of the modern retailer

            Changing lifestyle creates demand for quick-to-prepare packaged food

            Emphasis on healthy food boosts HDPE sales in dairy

            Enlargement of packaging size range to suit children and teenagers

            Packaging manufacturers' pursuit of reducing costs

            2.2 MARKET COMPOSITION

            Flexible packaging, specifically flexible plastic, is Polish market leader

            Limited pouch presence

            Dairy strengthens demand for rigid plastic

            Liquid cartons still strong but endangered

            Glass constrained by rigid plastic development

            Glass sales boom in baby food

            Paper-based packaging typical for frozen processed fish/seafood and pizza

            Board tubs for ice cream and composite in snacks

            Metal's a marginal player

            2.3 PERFORMANCE

            Carton and plastic showing most growth
Dynamic growth for flexible plastic in confectionery

but decreasing trends for flexible plastic in dairy

New cartons for fresh/pasteurised milk

New market entries for PET bottles

Other rigid containers largely a peculiarity of mints

Rise in ready meals consumption good news for tray manufacturers

2.4 DAIRY PRODUCTS

Dynamic yoghurt sales encourage manufacturers to launch new pack types

Fresh milk in flexibles floundering to gable top's gain

Bricks benefit from rising long-life milk sales

Positive growth for bricks in flavoured milk drinks as well

Fantastic growth for thin wall in yoghurt, as HDPE and PET also perform strongly

Growing popularity of cheese supports introduction of folding cartons

2.5 SAUCES, DRESSINGS AND CONDIMENTS

Consumer demand for all types of sauces

Wet sauces, new growth area for glass

Mayonnaise and mustard, glass traditionalists

Shapes and grinders for spices in glass

HDPE bottles popular for dispensing convenience in ketchup

Herbs and spices as usual in small flexible paper/plastic

Metal food cans limited to tomato purées

2.6 READY MEALS

Lifestyle trends drive growth of packaged ready meals

Downsizing of flexible plastic in frozen ready meals

Thin wall plastic and ready meal trays developing

Flexible plastic most popular but ready meal trays see dynamic growth in chilled products

Glass jars still alive in canned/preserved ready meals

2.7 BABY FOOD

Milk for babies in folding cartons and metal tins

Glass records dynamic growth thanks to prepared baby food sales

2.8 DRIED PROCESSED FOOD

Great popularity of small flexible packaging in instant soups and noodles
Convenient thin wall plastic containers for instant noodles

2.9 NEW PRODUCT DEVELOPMENTS

Development of new products also brings about launch of new pack types

Dairy products – large competitive market encourages new pack type launches

UHT soup in totally novel packaging

Larger packs for chewing gum

Downsized packaging of frozen ready meals

Condensed milk in other shaped liquid cartons

New packaging in baby food

Summary 1 New Food Packaging Developments 2005/2006

2.10 FUTURE PERFORMANCE

Variety of packaging to satisfy different consumer expectations

Glass containers hand in hand with rigid plastic

Metal to show growth in confectionery, canned foods and snacks

2.11 POTENTIAL GROWTH CATEGORIES

New format of UHT soups in pouches

Drinking yoghurt on the move from an HDPE bottle

Safe glass benefits from rising sales of packaged baby food

Canned/preserved vegetables in smaller pack sizes

Summary 2 Growth Potential by Pack Type and Size 2005-2010

2.12 UNPACKAGED FOOD

Sales of unpackaged food remain important in Poland

Bakery products traditionally unpackaged but increasingly packaged

Frozen food unpackaged and therefore cheaper

3. RIGID PLASTIC PACKAGING TRENDS

3.1 INDUSTRY PENETRATION

Rigid plastic very popular in dairy products

Led by thin wall plastic containers

PET bottles convenient but too transparent for some food products

Plastic trays important in confectionery and bakery

3.2 PET VS HDPE AND OTHER PLASTIC BOTTLES
Increasing tendency for PET bottles

HDPE bottles are not especially favoured by food manufacturers

Drinking yoghurt as an arena for competition between PET and HDPE bottles

3.3 MAJOR END-USE APPLICATIONS FOR PET

Vegetable and seed oil, leading PET application

Promising development of PET in dairy

PET on the look-out for opportunities in other food sectors

3.4 NEW PRODUCT DEVELOPMENTS

Dairy products most dynamic for new pack developments

Summary 3 New Rigid Plastic Packaging Developments 2005/2006

3.5 FUTURE PERFORMANCE

Continued growth for PET, and not always in transparent format

Shaped PET for ergonomic consumer handling

Thin wall plastic containers maintain strong position in dairy products

HDPE bottles still strong in ketchup but threatened by PET

3.6 POTENTIAL GROWTH CATEGORIES

Further PET growth in dairy

Leading position of thin wall plastic ensured

Summary 4 Growth Potential in Rigid Plastic Packaging by End-use Application 2005-2010

4. METAL PACKAGING TRENDS

4.1 INDUSTRY PENETRATION

Metal food cans too heavy in respect of customers' expectations

Traditional position of metal food cans ensures use in canned meat, fish and milk

Fruit and vegetables boosting the market

Decorative function of metal tins in confectionery

4.2 PERFORMANCE

Bonduelle's vegetables have nothing against metal food cans

Rising competition for metal cans

Glass jars entering the bottle field in tomato purée

Even peanuts betray metal

4.3 OPENING FACILITIES

Standard can still essential due to lower costs
Easy-open closure more expensive but clearly better for consumers

4.4 NEW PRODUCT DEVELOPMENTS

Summary 5 New Metal Packaging Developments 2006

4.5 FUTURE PERFORMANCE

Still large presence of canned food products so metal food cans will survive!

Vegetables and tuna will not allow metal cans to "die" in the forecast period

Condensed/evaporated milk to show decline in metal food can sales

Rising consumption levels a boost for metal in tomato pastes and purées

Gift element provides demand for niche pack type – metal tins in boxed assortments

4.6 POTENTIAL GROWTH CATEGORIES

Single-meal products impact development of smaller-sized packaging

Metal tins to show growth in nuts

Metal food can in canned/preserved fish

Summary 6 Growth Potential in Metal Packaging by End-use Application 2005-2010

5. FLEXIBLE PACKAGING TRENDS

5.1 INDUSTRY PENETRATION

Numerous destinations for flexible plastic

Bakery products must be packed, flexible plastic preferred

Pure use of flexible aluminium/paper

Flexible paper found its niche in confectionery

5.2 PERFORMANCE

A decrease for flexible plastic in dairy

Growing usage of flexible plastic in instant noodles

5.3 POUCHES

Flexible plastic pouches disseminate its destination

Unsuccessful experiment with plastic pouch for fresh milk

Aluminium/plastic pouches have modern appearance

5.4 OTHER FLEXIBLE PACKAGING

Metallised plastic on the up

Flexible plastic more adjusted to the needs of manufacturers and customers

Impulse products fuel demand for flexible plastic
Growing popularity of frozen pizza

Growth areas of ready meals and noodles also prefer flexible plastic

Summary 7 Key Trends in Other Flexible Packaging by End-use Application 1998-2005

5.5 POTENTIAL GROWTH CATEGORIES

Rising incomes stimulate increasing demand for packaged snacks

Innovative pouch to make further gains

Flexible paper/aluminium foil combo – a favourite for tablets

Toffees, caramels and nougat in flexible plastic

Summary 8 Growth Potential for Flexible Packaging by End-use Application 2005-2010

6. GLASS PACKAGING TRENDS

6.1 INDUSTRY PENETRATION

Glass perceived as higher-quality packaging for food

Traditional and novelty products in glass

6.2 KEY TRENDS

Decrease of pack sizes

Increase of packaging capacity

Different shapes of glass

6.3 POTENTIAL GROWTH CATEGORIES

Baby food, a booming area for glass

Growing importance of glass jars in selected sauces

Healthier eating trend stimulate demand for glass in oils

Jams in glass jars as a symbol of tradition

Summary 9 Growth Potential in Glass Packaging by End-use Application 2005-2010

7. LIQUID CARTON PACKAGING TRENDS

7.1 INDUSTRY PENETRATION

Major use of brick liquid cartons in dairy products

Other shaped liquid cartons – a more attractive proposition

7.2 KEY TRENDS

Brick liquid cartons still dominate in UHT milk

Rapid development of other shaped liquid cartons

7.3 POTENTIAL GROWTH CATEGORIES

Sales of functional, easy-to-open packaging will grow
            Liquid carton closures maintain strong position in fresh and UHT milk

            Drinking yoghurt dynamic in other shaped liquid cartons

            Summary 10 Growth Potential in Liquid Carton Packaging by End-use Application 2005-2010

            8. FOLDING CARTON PACKAGING TRENDS

            8.1 INDUSTRY PENETRATION

            Folding cartons optimal packaging for numerous confectionery products

            Folding cartons offer excellent protection for pizza and rice

            8.2 KEY TRENDS

            Enlargement of packaging

            An increasing usage of folding cartons for frozen pizza

            8.3 POTENTIAL GROWTH CATEGORIES

            Rising sales of small-sized folding cartons in bouillon/stock cubes

            Frozen pizza as popular ready meal in Poland

            Rice in convenient sachets as secondary packaging

            Boxed assortments of pralines maintain importance in chocolate confectionery

            Summary 11 Growth Potential of Folding Cartons by End-use Application 2005-2010

            9. CLOSURE AND LIDDING TRENDS

            9.1 KEY TRENDS IN FOOD



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