Get documents about "Kings Fish House Splashes Down In Carlsbad _ Kings Fish House
Document Sample
King’s Fish House A LETTER FROM
Splashes Down In THE KINGS
Carlsbad ! As we enter our Summer season I’m struck by the
amount and velocity of change in our hospitality
industry generally and King’s Seafood Company
Seafood lovers join us soon! Your search comes to an end as King’s Fish House casts specifically. The end of Spring ‘03 brought us what
its nets and opens its doors to an eager public mid-July in Carlsbad. our CEO terms a paradigm shift; we moved to new
King’s Fish House sets itself apart from other seafood restaurants by offering seafood corporate offices in Costa Mesa after 20+ years in
lovers the finest in traditional American seafood recipes. Featured entrees include Long Beach. We successfully & gracefully closed
charbroiled Macadamia Encrusted Alaskan Halibut, Cedar Planked Salmon and our Pasadena Clearwater operation after 10 years
N’Awlins Barbecued Shrimp, a house favorite. rather than absorb large rent increases. We’ve
“The King’s Fish House concept is really recruited our opening crew for King’s Fish House
exciting because of the unique niche it Carlsbad after interviewing over 1,000 applicants,
fills,” states Sam King, CEO and co- and are preparing to open mid-July. Our
management ranks are growing between current
founder of King’s Seafood Company.
talented & promoted crew and incoming
“There is great demand in Southern
management. We’re currently serving over 1.8
California for a well-priced, million guests annually, most of the time in a
comfortable neighborhood seafood signature manner; and all this change while
restaurant and King’s Fish House strives motivating and rebirthing ourselves to being a
to meet that demand by offering guests hospitality organization of the 21st Century!
an honest American seafood experience.” Recently senior management participated in a
The menu also boasts the finest selection 3-day retreat led by a former dean of Pepperdine
of “shucked to order” oysters from around the world. Five to six different types of business school that will impact King’s Seafood
fresh oysters from places as far away as New Zealand are offered daily. Company in infinitely positive ways. The lessons
Chicken, steak, pizza and pasta dishes are offered for those who may not typically we’re learning will allow our leaders to better lead,
enjoy seafood, but are looking for a different dining experience. our managers to better manage and set a course
for our growth in the immediate future.
The adjacent King Crab Lounge pays homage to the famous American roadside
With all the above I feel a “harmonic convergence”,
lounges, providing patrons with a less formal atmosphere without compromising
another adjective of our leader, for all the
quality. Adorned with chalkboard signs, quirky antiques, neon and hand-painted art, elements that compose our
the King Crab Lounge invites guests to “dig in and get down”. living/breathing/growing venture that are coming
King’s Fish House, located across from the Carlsbad Company Stores, is open daily for together, will make us not only survive but bring a
lunch and dinner. sense of pride to all our stakeholders, a sense of
completion for our key people and propel us to
King’s Fish House is located at: becoming one of the pre-eminent restaurant
organizations in the United States.
5625 Paseo Del Norte
Carlsbad, CA 92008 Jeff King Sam King
tel: 760.431.FISH
web: kingsseafood.com
Nept une,
M e et
You
r Ma t
ch! !!
It’s one of those peculiar L.A. ironies From the beginning (that would be 1997, when
that the best seafood restaurant in Cimarusti took over the stoves at Water Grill), white
Southern California isn’t anywhere clam chowder has been on the menu. Hand-cut tuna
near the ocean. Water Grill is, in fact, tartare in a green peppercorn vinegarette is another
many leagues from shore - firmly signature dish, along with a superb foie gras au
entrenched in the impressive old torchon.
Pacific Center in downtown L.A. And With Fredi Buhler, formerly of Bernard’s at the
while it’s sometimes tough to make Biltmore, heading up the dining room, the service
the case for downtown to anybody who has stepped up a notch too. pastry chef Wonyee
is unfamiliar with the place, Michael Cimarusti’s Tom continues to delve into the mysteries of sweet
cooking-all on it’s own-is reason enough to make and non-sweet. Sommelier Chris Angulo and wine
the trip. director Joe Baylis are continuously tweaking an
This is a chef who is obsessed with seafood. For all already fine wine list.
I know, he lives it, breathes if and may keep a pet Water grill still looks like what it used to be; a
lobster. Every shrimp, every oyster, every cut of fish corporate restaurant for business travelers and
served in this 174-seat restaurant is impeccably conventioneers.
fresh. Tanks between the kitchen and the sprawling Every meal I’ve had at Water Grill recently has been
dining room hold live lobsters, crabs and Santa exciting and delicious (which is not always the same
Barbara prawns. Ensuring the range of first-rate thing). I loved a celery root soup that sent a small
seafood he offers every night requires knowledge island of spiced Asian pear compote and walnuts
and patience to pursue lead and develop afloat when the waiter poured it into the bowl. Each
relationships with suppliers, because the best raw bite carried a different level of sweetness, and when
ingredients are strictly allocated. you got a taste of walnut too, it all worked brilliantly.
The raw bar at Water Grill usually offers half a dozen (excerpted)...
kinds of oysters, plus clams, steamed mussels and
all sorts of impeccable chilled shellfish. A lot of This article was written by LA Times Staff
restaurants offer seafood platters, but Water Grill Writer S. Irene Virbila.
defines the genre by virtue of the quality of the For a complete version of the article you can
shellfish and the thoughtful presentation. Instead of contact Dan Harrington by e-mail at:
heaping chilled seafood on platters filled with ice, dharrington@kingsseafood.com
here everything is laid down like the pieces of a
puzzle within the frame of a square glass platter. The
shrimp crab and lobster are vibrant with flavor and
never ever overcooked. When white Mexican shrimp Congratulations to the team at Water
are on the menu, there’s nothing better. The sauces - Grill for getting 3.5 out of a 4 star rating.
an incisive cocktail sauce, freshly grated Ratings are based on food, service, and
horseradish and a mignonette revved up with ambience, with price taken into account
cracked peppercorns and pink shallots - arrive in in relation to quality.
small white porcelain dishes. If you’re four or six,
the setup is thoughtfully divided in two, the better to 544 S. Grand Avenue, Los Angeles
share. 213.891.0900
ftbs
o - hell
S Salmon Wild
Crab &
The Freshness of Spring...
Widely acclaimed King’s Fish House is basking in
Spring fever. Starting this month King’s will be thrilling
diners with two regional favorites Pacific Northwest
Wild Salmon and Chesapeake Bay Soft-Shell Crab.
These seasonal spring bounties are the aspiration for creating
dishes that offer Guests a traditional American seafood experience.
These offerings are picked at their peak and served Fresher than Fresh. Featured
entrees include Cedar Planked Wild Salmon, Raspberry Walnut Wild Salmon Salad,
Tortilla Crusted Soft-Shell Crabs and Soft-Shell Crab Picatta. As the season
continues more delicious appetizer and entrée items will be added to the menu.
Now with five King’s Fish House locations (soon to be six with Carlsbad opening in
July) throughout Southern California, the company has developed a passion for
creating an interesting and unique neighborhood dining experience.
Join us at King’s Fish House before Sept. 15th to taste the freshness of Spring.
King’s Seafood Company settles into
new home offices!
On June 1, 2003, Long Beach based King's Seafood Company opened its new Home
Office in Orange County. For the last 19 years, King’s has been operating its restaurants
from its current location. The company eagerly looks forward to its new 6,500 sq ft
location in Orange County which will provide a more centralized location as they
continue to expand.“The purchase of the building which is a cost saving measure, will
also allow us to construct and mainstream our Home Office for the long term.” Sam
King, President and CEO commented.The new
offices were designed by Rick Shlemmer
Principal of Shlemmer+Kammus+Algaze
Interiors and Architecture, Inc., with offices in
Long Beach, Newport Beach and Los Angeles.
Jeff King in front of the new home office
The new contact information for King's Seafood
Company effective June 1, 2003 is as follows:
Phone: 714-432-0400
Fax: 714-432-0411 or 714-432-0111
Mailing Address: 3185-H Airway Avenue, Costa Mesa, CA 92626
For more information, please visit www.kingsseafood.com Inside the home office
K ING ’ S TO BE H ONORED BY C ITY OF H OPE !
City of Hope’s most prestigious honor is presented by the City of Hope National Medical
Center and Beckman Research Institute to community leaders who have made a significant
commitment to those in need. At the Spirit of Life® event, a gala dinner or luncheon held in
honor of the recipient, the honoree’s commitment to the humanitarian goals espoused by
City of Hope are recognized and celebrated. The Spirit of Life® Award honorees are selected for
notable contributions to both their community and profession. Recognition as a person of
high achievement and leadership are central principles of the fund-raising campaign leading to the presentation of the award. Jeff & Sam
will be honored in Spring 2004 (see future newsletters for details)
As a recipient of The Spirit of Life® Award. King’s Seafood Company becomes part of a distinguished circle of past award recipients who have
helped City of Hope build on its reputation of giving - a tradition of looking beyond self to help those in greater need.
K ING ’ S S EAFOOD K ING ’ S S EAFOOD K ING ’ S S EAFOOD K ING ’ S S EAFOOD K ING ’ S S EAFOOD K ING ’ S S EAFOOD K ING ’ S S EAFOOD K ING ’ S S EAFOOD
CLEARWATER CLOSES IN PASADENA
On May 22, 2003, Long Beach-based King's Seafood Company closed Clearwater Seafood located in Old Town Pasadena.
Clearwater had been ser ving guests the traditional American Fish House experience since 1993.
“We hoped to change the restaurant concept to a King’s Fish
House, unfor tunately the space could not accommodate such
a large expansion, and our lease was up for renewal as well.”
“We definitely will be looking at future oppor tunities in the local
area and will miss Pasadena”
Sam King, President and CEO commented.
We thank everyone in the Pasadena area for such a great 10 year run!
Prsrtd Std
King’s Seafood Company US Postage
3185-H Airway Avenue PAID
Costa Mesa, CA 92626 Covina, CA
Permit #113
Return Address Correction Requested
