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Oliver Wight Asia Pacific Releases Effective Demand Planning Wight Paper


Oliver Wight Asia Pacific releases new white paper ‘Effective Demand Planning’ – a key component of Integrated Business Planning.

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Press Release
April 2012

Oliver Wight Asia Pacific Releases Effective Demand Planning
White Paper
Business improvement specialists, Oliver Wight, have released a white paper sharing
key insights from over 40 years experience in demand planning.

The white paper, ‘Effective Demand Planning’, explains how businesses can take their first
step to successful business planning. Demand planning forms an essential component of the
Integrated Business Planning (IBP) or advanced S&OP process, which brings with it a truly
strategic perspective and aligns people and processes across the organization.

Written by Peter Metcalfe, who has over 28 years experience helping blue chip organisations
across the world improve their planning processes, the white paper outlines five out of ten
Oliver Wight principles, which form the critical elements of a successful demand planning

       1.   Ownership and accountability
       2.   Statistical forecasting
       3.   Management of Assumptions
       4.   Demand Control is an essential part of Demand Planning
       5.   Measuring and managing forecast inaccuracy

“With such uncertainty in the global economy, every organisation needs to develop a
process which allows it to take a long range view,” explains Metcalfe. “These five keys to
managing demand, offer a valuable insight in to the monthly and weekly demand planning
process, which generates a 24-month rolling forecast; puts sales and marketing in the lead
role; and provides a solid foundation on which to build a true capability for Integrated
Business Planning.”

In each of the key lessons Metcalfe explores the fundamental behaviours, processes and
tools required to establish accountability, maximise benefits from the supporting tools, and
formalise the key inputs. “Acquiring these keys to demand planning will help organizations
prepare for the future, whatever it holds,” concludes Metcalfe.

The white paper, ‘Effective Demand Planning’, can be downloaded from

Notes to editors

About Oliver Wight

Oliver Wight has a 40 year track record of delivering business improvement to some of the world’s
best-known organisations. With a team of professionals offering a wealth of experience, Oliver Wight
is the largest consultancy of its type, with offices throughout Europe, South Africa, North and South
America, and the Asia Pacific region. We believe that sustainable business improvement can’t be
delivered by external consultants but only by our clients’ own people, so unlike other consultancy
firms, we transfer our knowledge to them, helping deliver performance levels and financial results that

Integrated Business Planning
At the leading edge of management thinking and practice, our Integrated Business Planning (IBP)
model lies at the heart of our clients’ journey to outstanding business performance. Oliver Wight are
the originators of sales and operations planning (S&OP) and IBP can most simply be described as
advanced S&OP. However, unlike S&OP, IBP brings a truly strategic perspective, integrating diverse
processes - in the extended supply chain, product and customer portfolios, customer demand and
strategic planning - into one seamless management process.

Supply Chain Optimisation
In an uncertain business climate, volatile demand and unpredictability can expose weaknesses in
supply chain performance. Supply Chain Optimisation helps companies improve sub-standard
systems and processes, delivering a significant return to the bottom line.

Meeting the Class A Standard
The Oliver Wight Class A Checklist is the longest standing and most successful business assessment
tool. The latest, Sixth Edition, raises the bar, and sets ever more demanding standards for
companies on their journey to business excellence and the Oliver Wight Class A standard.

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Yolanda Muser                                                    Clare Sutton
Oliver Wight AP                                                  RONIN Marketing Limited                                        +44 (0) 20 3326 5039                                 

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