Be the Influencer

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Be the Influencer Powered By Docstoc
					         MARSHALL LAGER
         APRIL’S CHIEF DEMOCR
				
DOCUMENT INFO
Description: People -- mostly vendors in CRM industry -- tells the author that he is an influencer. They point to his social media activity or his circle of friends and colleagues or his body of work, and say that he's somebody whose opinion matters. To be fair to himself and others like him, he does work hard at knowing his business. But having a class of "influencers" takes the power away from ordinary folks -- the ones who started the social media revolution in the first place. The influence of the common citizen-consumer is what most vendors are after, even those who benefit from inside info and special treatment.
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