For a sales rep chasing a lead, speed maybe key, but functionality is just as essential. Software developers have had to grapple with the evolution to a mobile work environment, a trend that trickles into sales and marketing efforts, explains Rebecca Sprynczynatyk, director of product marketing for Infusionsoft, a maker of sales and marketing automation software that combines CRM, email marketing, and e-commerce solutions. The fundamentals remain the same, but the manner of doing business has become synced with Web innovation. Contact management is top of mind for sales reps, and Yesware CEO Matthew Bellows says the company has built a prototype for a feature that monitors emails for signature blocks and subsequently extracts the signature information and integrates it into CRM systems. There are countless ways in which the Web and email have accelerated sales cycles. For example, the ability to digitally present the terms of an agreement to clients has helped to facilitate close rates.