Every year, financial institutions budget millions of dollars to implement technology solutions designed to help them be more successful. One of the purchases being considered by many CUs is a member relationship management/sales force automation (MRM/SFA) software solution. Generally speaking, MRM software (also commonly referred to as customer relationship management) is used for managing the CU's interactions with members. SFA, on the other hand, is used primarily to automate the sales and sales force management functions. One of the biggest challenges in technology purchase decisions is justifying the expense. The due diligence process of selecting the best MRM/SFA solution for your organization usually includes a cost justification and return-on-investment analysis. Here are three important things you should consider: 1. The MRM/SFA solution must fit your banking-specific needs. 2. The software must be easy to use. 3. The software should be integrated with your core system.
Marketing CRM Selection When choosing member relationship management/sales force automat
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